Research into the Innovation of the Intercultural Communication Mode of Chinese Culture in the Context of Media Integration

Abstract

With the rapid development of China's social economy and the accelerated change of information and communication media technology, the integration and interaction of diversified thoughts at home and abroad tend to be frequent. Chinese culture urgently needs to further strengthen the means and intensity of communication. In the new communication environment where multi-media communication tends to be integrated, it is necessary to break the conventional ideas of traditional information channels, explore more effective, innovative and practical ways of Chinese culture communication, and transfer more excellent Chinese culture through more diversified information channels. Therefore, under the guidance of media integration and information dissemination, based on the perspective of intercultural communication research of Chinese culture, this study further analyzes the driving role of media integration in the intercultural communication of Chinese culture, and provides a new way of external communication for intercultural communication of Chinese culture.