Characteristics Of Tourists Research Articles

스포츠관광 이벤트 참가동기 및 관광동기와 제약요인 연구: 대마도 국경마라톤 중심으로

The purpose of this study aims to analyze the effects of participation motive and constraints for sports tourism events.<BR> In total, 532 cases were surveyed and analyzed by 218 korean participants in the tsushima border marathon. The received responses used SPSS 20.0 by statistical package.<BR> The consequences of this research is presented as follows: First, the factors of exchange, self-development, and emotion were extracted from the motivation for participating in sports tourism. Second, the difference between economic problems, safety, and culture was found in the constraint factors. Third, sports tourists have various differences in motivation and constraint factors depending on the type of event they participate in, the distance to the event venue, and the tourist characteristics of the tourist destination.

Modelling commuting tours versus non-commuting tours for university students. A panel data analysis from different contexts

University students’ mobility represents a significant part of the mobility demand, since the right to mobility becomes yet more significant, as it directly translates into the right to education. At the same time, lifestyle evolution and changes has yield to a boost in the number of non-commuting tours, which are now recognized as a key component of any travel demand system. However, their analysis is often overlooked due to their randomness and difficult detectability.Motivated by this shortfall, the current study sought to explore the university students’ mobility by focusing on i) a comparison among commuting and non-commuting tour, ii) analysing non-commuting patterns and iii) identifying factors affecting the tour generation. A joint mixed logit model was specified and estimated using panel data collected in two Italian Universities (Cagliari and Rome).This study represents a pilot test conducted for the purpose of providing scientific justification for implementing Voluntary Travel Behaviour Change programmes and Travel Demand Management policies in Italian Universities. Our results indicate that the number of non-commuting tours, when compared with commuting tours, is not negligible (around 28% of tours are non-commuting tours) and we detected no-significant differences between Cagliari and Rome with respect to the tour characteristics. In Cagliari women, individuals who have a high number of household members, people living in areas characterized by high building densities and a small number of shops, and in Rome students living in small families and those who own a car, are more apt to travel for discretionary purposes.

Identifikasi Pengunjung Pada Pantai Panrita Lopi, Kecamatan Muara Badak

Panrita Lopi Beach is one of the natural tourist destinations that needs to be surveyed by visitors in order to identify and determine strategies for developing tourist attractions and also marketing in Kutai Kartanegara Regency. This study aims to analyze the characteristics of tourists and travel patterns of tourists who visit and to determine the perception of the level of tourist satisfaction with infrastructure products, public facilities and tourism facilities in this tourist destination. The main variables used in segmenting comprise: Geographic Segmentation, Demographic Segmentation, Psychographic Segmentation, and Behavior-based Segmentation. This research is a type of survey research with a qualitative descriptive approach. I carried out data collection from primary data sources and secondary data sources. The sample used in this study is a non-probability sampling technique by accidental sampling, namely a sampling technique based on chance, anyone who coincidentally meets a researcher can be used as a sample, if it is deemed that the person who was met is suitable as a data source. Data that has been collected from research results related to typology (characteristics, travel patterns) and visitor perceptions can be analyzed descriptively qualitatively. The analyzed data comes from surveys through questionnaires that have been given to visitors, including data on visitor profiles, visitor travel patterns, and visitor perceptions about this Panrita Lopi beach.

Perceptions of Risks amidst COVID-19 on the Youth’s Domestic Travel Intentions in Ghana

Domestic tourism serves as a “mainstay” of the tourism sectors in many parts of the world, particularly in developed countries, such as China and India. With an increase in the growth of the youth globally, young travelers have unique travel intentions other than the general population. There is the need to probe on young travelers since recent findings reveal that the youth has not been affected by the crises. The aim is to examine the risks perceptions of the youth regarding domestic travel amidst the pandemic and tourist characteristics were also explored. The study integrates Roger’s protection motivation theory to address the aim of the study. Based on stratified sampling, 300 completed questionnaires were used for analyses. Findings revealed that sources of information and number of past travel experiences influence perceptions of risks amidst the COVID-19 crises. The results of this study show that physical risk does affect participants travel intentions during the pandemic. Results of this research may aid in developing interventions for promoting domestic tourism and modelling domestic travel demands; add up to the status quo of domestic travel research on COVID-19 pandemic in Ghana and for future marketing campaigns.

PROFILE OF FOREIGN TOURISTS VISITING SARAJEVO DURING WINTER

Sarajevo is a very popular tourist destination during the winter months. A large number of foreign tourists visit Sarajevo during the winter, mostly because of the New Year and Christmas holidays, but also because of the proximity to famous Olympic mountains such as Jahorina, Bjelašnica, Igman, and Trebević. The purpose of this paper is to provide an answer about the demographic characteristics and other characteristics of foreign tourists who visit Sarajevo in winter. Descriptive statistics were used in the interpretation and analysis of the obtained data. The results of the research show that the largest number of respondents are employed, that they most often come with friends, individually and without children. The main reason for visiting the destination is rest and relaxation. Most of the respondents intend to stay in Sarajevo for two to three nights. There is a slightly higher number of respondents for whom this is the first visit to Sarajevo, but over 47.2% of respondents have already stayed in Sarajevo before and they have most often visited Sarajevo, namely 1 to 5 times. 89 respondents already knew of Sarajevo as a tourist destination.

Study on the marketing of rural tourism destination based on the internet perspective

With the rapid development of the rural tourism in China, how to innovate and optimize the marketing mode and successfully achieve the marketing purpose is an urgent problem for the marketing of the rural tourism destination. The rapid development of Internet technology has provided new ideas for rural tourism destination marketing. Based on the analysis of the questionnaire results of rural tourists, this paper has proposed the optimization suggestions of rural tourism destination marketing from the Internet perspective. That is, building the information communication channel between rural tourism destinations and tourists based on the Internet, designing tourism products of the rural tourism destination on the basis of tourist characteristics of tourists and realizing the marketing optimization of rural tourism destinations with the help of Internet technology.

Virtual and Augmented Reality in Serious Tourism Games: Opportunities, Tourist Motives, and Challenges

Using prior models regarding online consumer behavior and adoption of technological innovations the present study aims at identifying various factors that might impact on tourists’ intention to adopt mobile augmented reality gamified applications for tourism destinations and to decipher the impact of serious tourism games on tourists’ perceptions and behaviors towards a destination. Based on a literature review the present study developed a conceptual model that considers important antecedents that could impact tourists’ intention to adopt a mobile augmented reality gamified applications for a tourism destination. Moreover, tourists’ responses to usage of serious tourism games were also identified. The hypothesized model suggests that tourists’ intention to use augmented reality serious games for tourism could be influenced by environmental factors concerning the design of the application, the technical characteristics of the application as well as the features of smart mobile devices of users. Tourist characteristics related to personal traits and demographics, perceived benefits (enjoyment, ease of use and usefulness), and motivations (entertainment, knowledge, curiosity, exploration, immersion, escapism, physical activity, social interaction) were also found to be important antecedents of tourists’ intentions towards mobile augmented reality serious tourism games. Furthermore, this study shed light on the impact of tourism gamified applications on tourist behavior. Analysis of prior studies indicates that tourists’ usage of these applications can influence their perceived utilitarian and hedonic value and in turn result in increased levels of awareness, loyalty, word-of-mouth communication, and engagement of tourists with the destination. Results will help researchers test empirically the impact of the identified factors on tourists’ usage intentions and subsequent responses. Moreover, practitioners and game developers could design user centered gamified applications that enhance tourists’ satisfaction with the application and the destination as well.

TINGKAT KEPUASAN WISATAWAN MANCANEGARA TERHADAP KUALITAS PELAYANAN JASA PEGUYUBAN TRANSPORT BALE AGUNG UBUD

The increasing number of foreign tourists visiting Ubud, makes local people take advantage of these opportunities for transportation services business. Many people own a car, selling roadside transportation services in Ubud. So came the idea of the local community to form a group called Peguyuban Transport Bale Agung Ubud abbreviated ptbau. Therefore, this study is important to be carried out, in order to help PTBAU to measure the level of satisfaction of foreign tourists who use ptbau services. This study was conducted in Ubud Village using 105 respondents determined based on the concept of J.Supranto (2006) indicator multiplied by 5, samples in this study were selected using purposive sampling method. Data collected through questionnaires distributed when tourists use PTBAU services, then analyzed using Importance Performance Analysis and Customer Satisfaction Index. The results of this study were1) Characteristics of tourists who dominate from Germany, female gender, middle-aged, have the last education of high school equivalent, work as a private employee, married, first visit to Bali and use the services of PTBAU, visiting with friends, with a stay of 4-7 days, modes of transportation used for tours, accommodation used by hotels, and large daily expenses of Rp. &lt;1,000,000. 2) The level of satisfaction of foreign tourists to the quality of services Peguyuban Transport Bale Agung Ubud is in the category of satisfied and priority that takes precedence in the improvement is the appearance and neatness of drivers, the price offered, the response of tourists to tourist questions, and security when tourists tour.

PERSEPSI DAN MOTIVASI WISATAWAN STAYCATION BERKUNJUNG KE DESA BATUR KINTAMANI DI MASA PANDEMI COVID-19

Staycation become more of trend during the pandemic COVID, because it does not require a lot of time, money and near home. The purpose of this study was to determine the characteristics, perceptions and motivations of staycation tourist visiting the Batur Kintamani Village during the pandemic COVID-19. The sample in this study were staycation tourist in the Batur Kintamani Village during the pandemic COVID-19. The sampling technique used purposive sampling on 100 respondents. The data collection technique by: observation, interview, questionnaire and literature study. The data analysis technique used in this research is qualitatif descriptive analysis. The results of the study indicate that the characteristics of tourists are dominated by tourists aged between 21 to 30 years old, gender are dominated by female, profession are dominated by students or university students. The perception of staycation tourists getting an average attitude of agree which dominated by factor of the Batur Kintamani Village as a favorite place to take pictures. In staycation tourist motivation, push factor dominated by factor of wanting to relax or refresh during the pandemic COVID-19 and pull factor dominated by factor the beautiful view of mountain and lake are interesting to take pictures. Push factor get a higher average score than pull factor, so that the push factor becomes the dominant factor affecting staycation tourist motivation come to the Batur Kintamani Village during the pandemic COVID-19

The Promotion of Halal Tourism in Bangka Belitung: The Development of Potential Asset and Local Enterprises Players

Halal tourism analyses of the development goals often stress the importance of the locality-asset promotion, in which dynamic changes to support the development of potential asset and enterprises players have become driving factors in producing generous well-being outcomes. Challenging such analyses, this article highlights the importance of understanding how locality-based halal tourism contributes to the wider-ranging of reformulated tourism policies in Bangka Belitung. Using a qualitative method, the article investigates the promotion strategy of the development of halal tourism involved the role of policymakers, where the data obtained interviews and documentation. The informants were selected by purposive sampling to understand how halal tourism developed. As it turns out, significant variables expanded in terms of halal tourism's features and advantages, and it is necessary to involve the religious institution driving forces that issued the halal production legality. It is profitable to provide various facilities to support halal tourism development. The collaboration between the Indonesian Ulama Council and the Ministry of Religious Affairs has been significantly affected to arrange reformulated the development of halal tourism to reference local governments to formulate policies in the local context. As an implication, promoting a new tourist destination needs a readjusting of the term halal friendly that implicated business players in managing the tourism industry.

Low Self-Control, the Adventurer Personality, and Victimization: A Tourism Evaluation

ABSTRACT There is a dearth of research examining criminal victimization among tourists and travelers. Additionally, with the exception of the routine activities framework, none of the leading criminological perspectives have been applied to study tourism victimization. In this paper, we apply a dominant criminological perspective, self-control theory, and an emerging perspective on tourist personality inventory, the Jackson Tourist Personality Inventory, to examine risks of victimization among a sample of tourists. We also assess whether the adventurer tourist personality inventory influences risks of victimization beyond an individual’s self-control. Employing three categories of victimization – personal victimization, property victimization, and other victimization – we found low self-control predicted two types of victimization (property victimization and other victimization) while the adventurer tourist personality type was a significant predictor of one type of victimization (property victimization). We also uncovered that the characteristics of an adventurer tourist were not related to victimization risks after a tourist’s self-control has been taken into consideration. Finally, we found that under conditions of very low self-control, the adventurer tourist measure was related to property victimization. Theoretical implications and suggestions for future research are discussed.

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Abstract. The business tourism segment is very attractive for travel companies, as it doesn�t depend on the seasonality factor, is characterized by sustainable development and high profitability. Objective. The purpose of the article is to study business events as a modern trend in the tourism market and analyze its organizational aspects. Achieving the goal involves solving the following tasks: consider the essence of the concept of "business tourism"; to monitor trends that have emerged in the tourism market in the context of business tourism; to analyze the organizational features of business events. Methods. The article uses general scientific research methods, namely: analysis and synthesis, generalization, systematization to explain the concepts of business tourism and MICE tourism. Methods of comparative and statistical analysis are used to analyze the characteristics of business tourists, as well as trends in the business tourism market, which have been formed and are in the process of formation. Results. Business tourism is a promising area of development of any country, as it has a positive effect on its image, as well as a factor in its economic development. This type of tourism has unconditional advantages, which are the lack of seasonal demand for business tourism services, its prospects due to globalization and integration processes, which characterize the present. The market of business tourism is constantly evolving, so it is characterized by increasing competition among companies ? organizers of business tourism. The organization of business events is a painstaking and multifaceted activity, which involves a preliminary analysis of the tourism market in terms of trends that have formed or are in the process of formation; customers, through the prism of their preferences and requirements; competitors, etc. Scientific novelty. The tendencies which have formed in the market of business tourism are systematized, and their influence on activity of organizers of business tourism is defined. Practical significance. The results of the study can be used by tourism enterprises specializing in business tourism, to form proposals that best meet the needs and preferences of tourists. Key words: tourism, tourist market, event, organization of business events, MICE, classic business trips.

Outbound vs. domestic travel expenditure: the lens of thaler’s mental account and family utility function

ABSTRACT Traditional theories of consumer economy suggest that outbound tourism expenditure may inhibit domestic tourism expenditure. However, little is known about whether the effect really exists. This study applied Thaler’s Mental Accounting Theory and the Family Utility Function Model to test the relationship between domestic and outbound tourism expenditure using a sample of 1,147 Chinese travelers. The study suggests that outbound tourism expenditure has a promotional effect on domestic tourism expenditure, because: 1) the majority of Chinese travelers’ outbound tourism is still characterized by sightseeing tours with shallow experiences, and 2) unsatisfied needs and expenditures in outbound travel can promote expenditures in domestic tourism. The study makes two important theoretical contributions. First, findings of the study helped to solve the disagreement on the relationships between domestic and outbound expenditures by applying the Mental Accounting Theory. Second, it considered characteristics of both tourism products and tourists’ experiences’ influence on the allocation of travel expenditures. Given the influence of the pandemic which prohibited outbound travel, such a study is timely and has meaningful empirical implications.

Discovering gastronomic tourists’ profiles through artificial neural networks: analysis, opinions and attitudes

ABSTRACT As the importance given by tourists to the different aspects of gastronomic tourism depends on their profiles, this research aims to determine the relationship between the social characteristics of these culinary tourists (such as gender, age, income, and educational level) and the relevance attributed by them to several opinions and attitudes related to gastronomic tourism. This research is based on field work through surveys filled in by culinary tourists with questions about perceptions and thoughts regarding gastronomic tourism both in general and in the particular case of Córdoba, a World Heritage Site in Southern Spain. Using artificial intelligence techniques as the Multilayer Perceptron, an artificial neural network is developed to estimate a ‘tourist profile’ based on inputs which are the pre-determined replies to the questionnaire. This technique is rarely used in surveys, especially in tourism sector. The model developed can assess the variations produced along the item valuation in every characteristic of the tourist profile. Thus, an increase in age implies more appreciation for dishes variety, its tasting at destination and willingness to return. Findings presented can be useful for professionals and entrepreneurs dedicated to culinary experiences and for public institutions which aim to promote gastronomic tourism at destination.

Modeling the Trip Distributions of Tourists Based on Trip Chain and Entropy-Maximizing Theory

Suburban tourist railway is an emerging transportation mode for tourism. Knowing the travel demand and trip distribution patterns of tourists is an important prerequisite to the planning and construction of suburban tourist railways. However, this issue has attracted very little research attention so far. Therefore, this paper proposes a forecasting model focused on the trip distribution of tourists who travel with the suburban tourist railway. Based on the analysis of the characteristics of tourists’ trips and the use of the trip chain method, the frequency, order, distance, and visiting volume of stay points of the trips of tourists have been intensively studied. Then, a tourist trip distribution forecasting model was built in this paper. It uses the Entropy-Maximizing theory to predict trip chain distribution probability and obtain the distribution of tourists within the city. A case study that takes the H city as an example was conducted to test the proposed model. The results of this case show that the output of the model can reflect the real trip distribution characteristics of tourists very well, which demonstrates the applicability and effectiveness of the proposed model.

Land suitability and economic value of ecotourism development in Masjid Lake of Kuantan Singingi District, Indonesia

Masjid Lake is one of the Objects and Attractions of Nature Tourism (ODTWA) in Riau Province, which is located in Koto Kari Village, Central Kuantan Sub-District, Kuantan Singingi District. This area is potential to support the economic in the non-oil and gas sector. However, the ecotourism development in this area is not yet optimal because it is not supported by integrated ecotourism development planning. In order to support integrated ecotourism planning, this research was conducted to determine the suitability and carrying capacity of the environment, conduct economic valuation and formulate sustainable ecotourism management strategies. Data type have been used include secondary and primary data. Secondary data include thematic map, rainfall, number of visitor and current ecotourism management system. Primary data include bio-geophysical aspects of water in the lake and environment surrounding the lake, tourist characteristics and management status. Secondary data compiled from relevant sources and formal institutions, while primary data collected with observation and survey. The land suitability analysis used were weighted linear combination (WLC) method followed by the Douglas method to calculate the carrying capacity of the environment. The economic valuation of ecotourism was assessed by the traveling cost method (TCM). Meanwhile sustainable ecotourism management strategy was prepared based on evaluation of the sustainability of management with multi-criteria analysis (MCA) and SWOT-AHP. Based on the analysis, it can be explained that suitable area (S1+S2+S3) for ecotourism development in Masjid Lake around 21.87 ha or 95.10% of Masjid Lake ecosystem, Meanwhile, 1.1 ha (4.9%) not suitable (N) for ecotourism development. From 21.87 hectares of suitable land, it is known that the physical carrying capacity (PCC) value = 9,574 visitors/day, real carrying capacity (RCC) = 6,755 visitors / day and effective carrying capacity (ECC) = 3,378 visitors / day. While the actual tourist visit around 54 visitor/day is not exceeded environmental carrying capacity. The willingness to pay (WTP) value of tourists whom visiting to Masjid Lake around IDR 184,701 / visit / year, giving an actual economic value = IDR 3.64 billion / year, it smaller than available potential economic value=IDR 260.95 billion / year. Based on the MCA and SWOT - AHP analysis, it is shows that the sustainability status of ecotourism management in Masjid Lake classified as poor category with sustainability index=40.0%. However, based on the external and internal factors analysis, it shows that the current situation of ecotourism management in Masjid Lake classified in the favourable category because it has more strengths and opportunities than weaknesses and threats. The strategy that must established to improve current ecotourism management in Masjid Lake is a growth-oriented strategy, as follows: (1) Established an integrated sustainable ecotourism management plan (ISEMP) that accommodates all sustainable ecotourism development aspects; (2) Using the ISEMP as the basis to assess the feasibility a community-based ecotourism management; (3) Improve staff capacity and community participation for continuous ecotourism innovations; (4) Implement a digital-based ecotourism product marketing system according to market trends; and (5) Improving the ecotourism development accountability system and built ecotourism management reputation continuously.

소셜 네트워크 분석을 활용한 울산 방문 외래관광객의 이동 패턴 분석

In order to analyze the movement patterns of foreign tourists visiting Ulsan, this study conducted social network analysis using the raw data of a 2019 foreign tourists survey. Through this, we tried to identify the tourist destinations they visited and to understand the characteristics of the network structure between the destinations. Furthermore, in order to understand the travel characteristics of foreign tourists that affect the travel planning, an analysis of differences between groups was conducted. As a result of the study, foreign tourists visiting Ulsan were largely classified into two patterns, one via Incheon International Airport and one via Seoul and Busan. Because the centrality index of Ulsan tourist destinations is low, indicating that attempts to improve centrality index such as increasing international air routes and charter flights are necessary. In addition, as a result of the analysis on the characteristics of multi-destination travel, the purpose of visit, travel type, period of stay, and nationality had a significant impact on visits through Seoul. Furthermore, on the number of destinations visited, the purpose of visit, type of travel, period of stay, and type of visitor had a significant effect.

The Effect of Eudamonic Value on Product Services, Satisfaction and Happiness of Foreign Tourists in Bali

There are various factors that cause tourists’ happiness. There are tourists who are happy because of the influence of hedonic, spiritual, social, cultural, psychological, economic, and including eudaimonic values. Of all the factors that cause happiness, one of the important factors that need to be explored in determining the happiness of foreign tourists is the eudaimonic value. For tourists, this eudaimonic value is related to various aspects of tourism services in the context of achieving happiness. Despite this, the effect of this eudaimonic value in particular on service products, satisfaction and happiness of foreign tourists when traveling to Bali is not yet clear. Having the background, the objective of this study is to prove the effect of eudaimonic value on product services, examine the effect of eudaimonic value on tourist satisfaction, prove the effect of product service on tourist satisfaction, and examine the effect of tourist satisfaction on the psychological happiness of foreign tourists in Bali. This study took a sample of 171 respondents, namely foreign tourists who traveled to Bali. The analysis method uses SEM (Structural Equation Model). Based on the results of the analysis, the research findings are as follows: the value of eudaimonic has a positive and significant effect on the service product, the value of eudaimonic has a positive and significant effect on tourist satisfaction, the service product has a positive and significant effect on tourist satisfaction, and tourist satisfaction has a positive and significant effect on tourist satisfaction. tourist psychology well-being. Based on the results of the four tests, these findings can formulate a model of eudaimonic tourist happiness in Bali which is acronymized with the term MTES (Model of Tourists Eudaiminic Happiness). The conclusion of this research is MTES which covers the happiness of foreign tourists in Bali consisting of aspects of eudaimonic value, the service product, tourist satisfaction, and psychology of tourist well being. This study has limitations in terms of the number of test variables because there are still relatively many variables as determinants of the happiness of foreign tourists who travel to Bali. For this reason, further research is recommended to test with other foreign tourists variables such as the characteristics of foreign tourists, length of visit, and the desire to visit again to test the happiness of eudaimonic tourists in Bali.&#x0D; Keywords: Eudaimonic, Service, Satisfaction, Happiness, Tourists

Agro-Tourist Satisfaction in Sri Lanka: With Special Reference to Tourist Socio-Demographic and Destination Characteristics

Abstract: Purpose: The purpose of the study was to examine what factors are determining the level of satisfaction in agro-tourists and define the possible ways and means to enhance their satisfaction levels in promoting agro-tourism in Sri Lanka. There are four specific objectives in the study; to examine the current situation of the ago-tourism industry in Sri Lanka, to study the agro-tourism destination characteristics and socio-demographic characteristics of tourists, to analyze the relationship between the level of satisfaction, agro-tourism destination characteristics and socio-demographic characteristics of agro-tourist, and to discuss possible policy measures and management strategies to enhance tourist satisfaction and positive experience for agro-tourists in Sri Lanka. Research Methodology: This research utilized both qualitative and quantitative data collection methods. The gathered data were analyzed using five instruments; reliability test, inferential analysis, Pearson correlation analysis, regression analysis, and Kruskal Wallis test. Results: Ten possible policy measures and management strategies to enhance tourist satisfaction and positive experience for agro-tourists in Sri Lanka. Limitation: This research is limited to investigating the factors that affect the tourist satisfaction of agro-tourists. The scope focused on three areas, destination, tourist, and travel characteristics. The study focused on foreign tourists who have already visited Sri Lanka and been to agro-tourism sites. Contribution: This study is based on one such tourism concept which promotes in agricultural societies. The agro-tourism in Sri Lanka is identified as an important aspect of gaining the benefits of tourism. The satisfaction of the tourist must be ensured in the tourism industry for the long-term benefit of the business. The study contributes by suggesting actions and projects for agro-tourism satisfaction. Keywords: 1. Agro-tourism 2. Tourist Satisfaction 3. Demographic Characteristics 4. Destination characteristics

Travel Motives and Characteristics of Domestic Tourists over the Age of 50

Bu çalışmanın amacı 50 yaş ve üzeri yerli turistlerin seyahat motivasyonu ve karakteristiğinin ortaya çıkarılmasıdır. Pandemi sonrası turizmin ivme kazanması için pazar bölümlerine özel planlar oluşturulması yerinde olacaktır. Bu çalışmada, turizm pazarında önemli bir yere sahip olan ileri yaş grubunun motivasyon unsurları ve seyahat karakteristiğinin belirlenmesi amaçlanmıştır. Araştırmada nicel veri toplama ve analiz tekniklerinden faydalanılmıştır. Veri toplamada anket tekniğinden yararlanılmış olup, anketler pandemi dolayısıyla hem yüz yüze hem de çevrimiçi olarak 01.03.2021-31.03.2021 tarihleri arasında kolayda örneklem yoluyla toplanmıştır. Toplanan 522 anketin 130’u geçersiz kabul edilerek 392 anket değerlendirilmeye alınmıştır. Elde edilen verilere tanımlayıcı istatistikler, t testi ve ANOVA uygulanmıştır. Araştırma sonucunda 50 yaş ve üstünün seyahat motivasyonu boyutları nostalji ve değer paylaşımı, öğrenme, özbenlik arayışı, rahatlama, fiziksel aktivite, bağlılık arayışı, bağlanma arayışı ve maneviyat arayışı olarak sıralanmıştır. 50 yaş ve üstünün seyahat yeri seçiminde en önemli bilgi kaynağının sosyal medya olduğu, yalnız seyahat etmeyi tercih ettikleri, otel yerine aile ve arkadaş yanında konakladıkları ve seyahatlerinde fiziksel aktivite başta olmak üzere pek çok etkinliğe katıldıkları belirlenmiştir.