PROFILE OF FOREIGN TOURISTS VISITING SARAJEVO DURING WINTER

Abstract

Sarajevo is a very popular tourist destination during the winter months. A large number of foreign tourists visit Sarajevo during the winter, mostly because of the New Year and Christmas holidays, but also because of the proximity to famous Olympic mountains such as Jahorina, Bjelašnica, Igman, and Trebević. The purpose of this paper is to provide an answer about the demographic characteristics and other characteristics of foreign tourists who visit Sarajevo in winter. Descriptive statistics were used in the interpretation and analysis of the obtained data. The results of the research show that the largest number of respondents are employed, that they most often come with friends, individually and without children. The main reason for visiting the destination is rest and relaxation. Most of the respondents intend to stay in Sarajevo for two to three nights. There is a slightly higher number of respondents for whom this is the first visit to Sarajevo, but over 47.2% of respondents have already stayed in Sarajevo before and they have most often visited Sarajevo, namely 1 to 5 times. 89 respondents already knew of Sarajevo as a tourist destination.