We have established numerical models for simulating laser-generated Rayleigh waves in coating/substrate systems by a finite element method and investigated the propagation characteristics of Rayleigh waves in systems concerning the viscoelasticity and transparency of adhesive coatings. In this way, we have studied the influence of the mechanical properties of the coating, such as the elastic moduli, viscoelastic moduli, coating thickness, transparency, and coating material, on the propagation characteristics of the Rayleigh waves. The results show that the propagation characteristics of the Rayleigh waves can be divided into low- and high-frequency parts. The high-frequency propagation characteristics of the Rayleigh wave are closely related to the properties of the adhesive coating.