Dissemination Channels Research Articles

The Influence of Social Media Users' Pre-Understanding on Polarization Behavior in the Process of International Information "Backflow" Assisted by Artificial Intelligence: A Study Based on Structural Equation Model

With the acceleration of globalization, social media has become a core channel for transnational information dissemination, playing an increasingly crucial role in the process of international information "backflow." This study analyzes the impact of social media users' pre-understanding on information polarization behavior through artificial intelligence (AI) recommendation systems and verifies the influence pathways of various factors on polarization behavior using structural equation modeling (SEM). The findings reveal that users' ideological orientations, cultural affiliations, and individual psychological attributes significantly affect their willingness to engage in polarized information behavior. Moreover, narrative comparison serves as a mediating variable between ideological orientation, cultural affiliation, individual psychological attributes, and the willingness to engage in polarization. AI recommendation systems continuously adjust information flows based on users' historical preferences, further exacerbating information polarization. This study provides new perspectives on the cognitive and emotional mechanisms involved in modern information dissemination and offers a theoretical foundation for improving cross-cultural communication and optimizing information technologies.

Exploration and Practical Research on the “Co-resonance” Mode of Ideological and Political Education in Universities Guided by Convergence Media

The convergence media provides a realistic research framework for exploring and practicing the ideological and political education of colleges and universities. The popularization of WeChat and other Internet platforms has overturned the ideological and political education mode of colleges and universities, constantly highlighting the era features in terms of dissemination channels, academic trends, and historical materials collection. The exploration and practice of the ideological and political education mode for college students in the new era relies on the advantages of the Internet, and combines classroom practice with theoretical teaching to extend the “fragmented” Internet information into actual needs of classroom teaching, thereby enabling it to be transformed into theoretical research. Therefore, it is a crucial ideological and political education reform topic for ideological and political educators in colleges to explore and practice the “co-resonance” mode and expand the path choices for cultivating the quality of college students in the new era.

Analyzing the channels of information dissemination: Investigating abrupt transitions in resource investment.

Investment in resources is essential for facilitating information dissemination in real-world contexts, and comprehending the influence of resource allocation on information dissemination is, thus, crucial for the efficacy of collaborative networks. Nonetheless, current studies on information dissemination frequently fail to clarify the complex interplay between information distribution and resources in network contexts. In this work, we establish a resource-based information dissemination model to identify the complex interplay by examining the propagation threshold and equilibriums. We assess the model's efficacy by juxtaposing the mean-field method with Monte Carlo simulations across three author collaboration networks. In addition, we define the function of resources in information dissemination and evaluate the model's applicability using propagating threshold, time evolution, and parametric analyses. Our findings indicate that an increase in available resources accelerates and expands the distribution of information. Notably, we identify abrupt transition phenomena concerning available resources and demonstrate that the information self-learning rate and the information review rate hasten this transition, while information decline and re-diffusion rates decelerate it.

Disinformation in the media: problems, challenges and solutions

This author studied the issues of disinformation in the mass media. The reasons for the spread of disinformation, its impact on society and possible measures to reduce its impact are analyzed. Special attention is paid to the role of new technologies and social networks in spreading false information. In the era of globalization and the rapid development of information technology, information has gained key importance, influencing all aspects of public life. The media has become the main channel of information dissemination, shaping public opinion and influencing political processes. However, along with this, a serious problem has arisen — disinformation, the dissemination of false or distorted information for the purpose of manipulation. Disinformation in the media undermines public confidence in information sources, contributes to the polarization of opinions and leads to incorrect political decisions. With the rapid development of the Internet and social networks, fake news and manipulation are becoming more sophisticated and widespread, which raises serious concerns about the stability and security of society. The scientific novelty of the work lies in an interdisciplinary approach linking the theories of media interaction, cognitive psychology and political science. Unlike previous studies that focus on individual aspects (for example, fact-checking), this article considers disinformation as a systemic phenomenon that requires a multi-level response. The research hypothesis is that effective counteraction to disinformation is possible only with the synthesis of "hard" measures (platform regulation, AI moderation) and "soft" tools (media literacy, strengthening trust in expertise). This study sets the framework for a detailed analysis, emphasizing that disinformation is not just a technical problem, but a symptom of the deep social and political contradictions of the digital age. The article also focuses on the role of new technologies and social networks in spreading false information.

Research on the Influence Construction and Communication Mechanism of Fashion Brands Conducted by Social Media Platforms

With the rapid development of Internet technology, social media has become an important channel for information dissemination, brand building and consumer interaction. The fashion industry, as a field highly dependent on visual display and trendand emotionally connected with consumers, is deeply influenced by the transformation of social media. This study aims to explore the social media platform (such as Instagram, MicroBlog, RED, etc.) how to influence fashion brand influence building and communication mechanism, analysis in the brand story, consumer participation, and the role of market segmentation strategy, effective use of social media resources for fashion brands to provide theoretical support and strategy advice.

Variability of climate parameters and food crop yields in Nigeria: A statistical analysis (2010–2023)

This study investigated the variability of climate parameters and food crop yields in Nigeria. Data were sourced from secondary sources and analyzed using correlation and multivariate regression. Findings revealed that pineapple was more sensitive to climate variability (76.17%), while maize and groundnut yields were more stable with low sensitivity (0.98 and 1.17%). Yields for crops like pineapple (0.31 kg/ha) were more sensitive to temperature, while maize, beans, groundnut, and vegetable yields were less sensitive to temperature with yields ranging from 0.15 kg/ha, 0.21 kg/ha, 0.18 kg/ha, and 0.12 kg/ha respectively. On the other hand, maize, beans, groundnut, and vegetable yields were more sensitive to rainfall ranging from 0.19kg/ha, 0.15kg/ha, 0.22 kg/ha, and 0.18 kg/ha respectively compared to pineapple yields which decreased with increase rainfall (−0.25 kg/ha). The results further showed that for every degree increase in temperature, maize, pineapple, and beans yields decreased by 0.48, 0.01, and 2.00 units at a 5 % level of significance, while vegetable yield decreased by 0.25 units and an effect was observed. Also, for every unit increase in rainfall, maize, pineapple, groundnut, and vegetable yields decreased by 3815.40, 404.40, 11,398.12, and 2342.32 units respectively at a 5% level, with an observed effect for maize yield. For robustness, these results were confirmed by the generalized additive and the Bayesian linear regression models. This study has been able to quantify the impact of temperature on food crop yields in the African context and employed a novel analytical approach combining the correlation matrix and multivariate linear regression to examine climate-crop yield relationships. The study contributes to the existing body of knowledge on climate-induced risks to food security in Nigeria and provides valuable insights for policymakers, farmers, government, and stakeholders to develop effective strategies to mitigate the impacts of climate change on food crop yields through the integration of climate-smart agricultural practices like agroforestry, conservation agriculture, and drought-tolerant varieties into national agricultural policies and programs and invest in climate information dissemination channels to help consider climate variability in agricultural planning and decision-making, thereby enhancing food security in the country.

Evaluating the Impact of Environmental Policy Dissemination Channels on Public Acceptance

This research investigates the effectiveness of different digital platforms and accounts in promoting public acceptance of environmental policies. Applying the Diffusion of Innovation Theory, we conducted an extensive content analysis to evaluate public engagement with environmental policy-related content across various online channels. Our hypothesis suggests that official platforms and accounts may lead to higher public acceptance than alternative sources. The studys findings emphasize the significance of NGO-managed social media platforms in fostering public engagement and motivating environmental action, as users perceive these channels to be more trustworthy, accessible, and relatable. Interestingly, while official accounts provide authoritative information, NGO platforms excel in creating interactive and personalized content that resonates with the public. This suggests that a well-balanced communication strategy combining authoritative and relatable elements could better engage audiences and promote sustainable behaviors. The results underscore the potential for digital channels, especially those managed by NGOs, to play a critical role in advancing environmental awareness and policy acceptance.

Comparative analysis of NAFLD-related health videos on TikTok: a cross-language study in the USA and China

BackgroundThe incidence of Non-alcoholic fatty liver disease (NAFLD) in China and USA is extremely high and rising. TikTok has become a popular channel for medical information dissemination and we aimed to evaluate the quality and reliability of NAFLD related videos on TikTok, in both its USA and Chinese versions.MethodsWe analyzed the top 100 NAFLD videos on both the USA version and Chinese version of TikTok, a total of 200 videos, from which keywords were extracted and scored using the Global Quality Scale (GQS), modified DISCERN (mDISCERN), and Medical Quality Video Evaluation Tool (MQ-VET). Exploring the relationship between video quality and audience related factors, as well as ranking, through Spearman correlation analysis.ResultsThe mDISCERN scores of videos on the USA version of TikTok is higher than that on the Chinese version (P < 0.01), but there is no significant difference in the GQS and MQ-VET scores. The GQS, mDISCERN and MQ-VET scores of videos published by medical practitioners were significantly higher than those of non-medical practitioners (P < 0.001). However, there was no significant correlation between video quality and popularity indicators.ConclusionThe quality of NAFLD related short videos on TikTok is acceptable, but the reliability is mediocre, and there is still room for improvement. The videos published by USA medical practitioners are more reliable than those of Chinese medical practitioners. The most concerned topic of both countries is diet. The TikTok recommendation algorithm may limit access to high-quality health videos, and further research on other platforms and languages is necessary.

Spatial effects of ecological cognition on firewood collection by households in protected areas: An analysis based on the giant panda nature reserves

The issues of unbalanced and inadequate energy development in rural China remain prominent, particularly in areas rich in natural resources, such as nature reserves, where households still tend to rely on traditional energy utilization modes. On one hand, the traditional use of firewood for energy results in low energy efficiency and indoor air pollution; On the other hand, it exacerbates problems such as habitat degradation for wildlife and environmental collapse. Although previous studies have explored rural energy source utilization from varies of aspects, there are still limitations in examining the impact of ecological cognition on household behaviors from a spatial correlation perspective. This study conducts a field survey of rural households in the giant panda nature reserves in Sichuan and Shaanxi Provinces to explore the impact of ecological cognition on rural households' firewood collection behaviors. By incorporating a spatial weight matrix, the study further analyzes the spatial spillover effects and the spatial heterogeneity of ecological cognition on rural households' firewood collection. The results show that: (1) ecological cognition significantly reduces firewood collection behaviors; (2) household income also decreases the consumption of firewood energy; (3) ecological cognition exhibits spatial spillover effects on rural households' firewood collection, indicating that household ecological cognition can impact surrounding households' ecological cognition and indirectly affect their firewood collection behaviors; and (4) significant spatial heterogeneity exists inside and outside the protected area. Ecological cognition significantly influences the firewood utilization of rural households within protected areas through spatial spillover effects, whereas its impact outside the protected areas is minimal. Strengthening forest ecological education to further raise ecological awareness, focusing on low-income households to provide energy subsidies, and utilizing the spatial spillover effects to enhance information dissemination channels are recommended for policy implications.

Advancing implementation science in community settings: the implementation strategies applied in communities (ISAC) compilation

BackgroundImplementation strategies have predominantly been operationalized and studied in clinical settings. Implementation strategies are also needed to improve evidence-based intervention (EBI) integration in community settings, but there is a lack of systematic characterization of their use, which limits generalizability of findings. The goals of this study were to determine which implementation strategies are most used to deliver primary prevention EBIs in community settings, develop a compilation and pragmatic strategy selection process with accompanying guidance tools, and understand practitioners’ preferences for dissemination.MethodsPurposive and snowball sampling was used to recruit community setting researchers and practitioners delivering primary prevention EBIs (nutrition, physical activity, tobacco prevention) in community settings: education, social services, city planning and transportation, workplaces, recreation/sport, faith-based, and other public health organizations. Semi-structured interviews were conducted using a guide based on the reach, effectiveness, adoption, implementation, maintenance (RE-AIM) framework. Participants were asked to describe barriers experienced and strategies used to overcome them within each RE-AIM dimension. Practitioners were also asked about preferred dissemination strategies, prompted by Diffusion of Innovations theory concepts of sources (who provides information) and channels (how information is provided). A rapid deductive approach was used to analyze findings with a coding matrix aligned with the interview guide.ResultsResearchers (n = 10) and practitioners (n = 8) across all targeted settings and intervention outcomes completed interviews. Interviewees shared unique implementation strategies (N = 40) which were used to overcome barriers related to multiple RE-AIM dimensions, most commonly implementation (n = 29) and adoption (n = 27). Most frequently mentioned implementation strategies were conduct pragmatic evaluation (n = 31), provide training (n = 26), change adaptable program components (n = 26), and leverage funding sources (n = 21). Webinars (n = 6) and listservs/newsletters (n = 5) were the most mentioned dissemination channels; national public health organizations (n = 13) were the most mentioned sources.ConclusionsResults reflect commonly used implementation strategies in community settings (e.g., training, technical assistance) and add novel strategies not reflected in current taxonomies. Dissemination preferences suggest the need to involve broad-reaching public health organizations. The resultant compilation (Implementation Strategies Applied in Communities) and strategy selection process provide resources to assist researchers and practitioners in applying strategies and improving EBI delivery in community settings.

Faith-based Messaging and Materials for Colorectal Cancer Screening in the United States: Application of Boot Camp Translation within the African Methodist Episcopal Church.

The Black Church has long been an institution of refuge, mobilization, and healing in Black or African American communities. While health promotion interventions have been implemented in the Black Church, little is known about ways to incorporate faith into colorectal cancer (CRC) screening messages. Using modified boot camp translation, a community-based approach, we met with 27 members of the African Methodist Episcopal Church in Atlanta, Georgia, for in-person and virtual sessions to co-create faith-based CRC screening messages and identify channels for sharing information within the church community. Examples of messages developed included "Faith over fear" and "Honor God by taking care of your body." Identified dissemination channels included Sunday service, community events, and social media. Churches serve as key partners in delivering health information, as they are among the most trusted institutions within the Black or African American community.

An Evaluation of Factors Influencing Nurses’ Preparedness and Response to COVID-19 with Focus on Saudi Arabia: Literature Review

This study offers a comprehensive analysis of the preparedness and response of nurses towards the COVID-19 pandemic across selected Arabic countries, namely the United Arab Emirates, Egypt, Palestine, Yemen, and Saudi Arabia. The research elucidates the understanding, preparedness, and strategies adopted by healthcare workers in these countries, identifying significant gaps in resources, training, and psychological support. Data were derived from various cross-sectional studies and validated online questionnaires, allowing for a broad comparison of factors affecting preparedness and response across different healthcare systems. The findings demonstrate varying levels of understanding and preparedness among healthcare workers, with gaps in resources and mental health support being prevalent issues. The study also highlights the role of knowledge delivery and sufficient personal protective equipment in bolstering effective response efforts. Based on the findings, the study recommends continuous education and training initiatives for nurses, improving information dissemination channels, ensuring equitable resource allocation, enhancing psychological support, implementing comprehensive emergency preparedness plans, increasing investment in healthcare infrastructure, and promoting further research. This research underscores the necessity for swift, collaborative global action, enhanced strategies, and interventions to ensure the well-being of nurses and healthcare professionals during such crises. It provides insight into current response efforts, facilitates understanding of their effectiveness, and fosters informed decision-making for future health emergencies. The recommendations offered are integral to enhancing the resilience and readiness of healthcare systems for future health crises.

Examining Community Preferences for Adaption and Dissemination of an Efficacious Brief Intervention on Alcohol Use and Sexual Behavior

Compared to other age groups, 18- to 25-year olds (young adults) are more likely to engage in heavy alcohol use and inconsistent contraceptive use, increasing their susceptibility to sexually transmitted infections (STIs) and unintended pregnancy. The Studying Alcohol and Related Risks (STARR) intervention was efficacious in reducing young adult alcohol-related risky sexual behavior, including reducing the number of casual sexual partners and alcohol use prior to sex. We conducted a qualitative study to guide the adaptation of the STARR intervention to include additional content on contraceptive use and prepare for dissemination of the intervention to a community audience. We conducted 10 focus groups with young adults (n = 16) and semistructured interviews with local community stakeholders (n = 12) to examine: (a) intervention characteristics, such as compatibility, adaptability, and design and packaging and (b) dissemination and communication channels. Focus groups and interviews were audio-recorded, transcribed, and thematically analyzed. Participants found the proposed intervention acceptable and highlighted the need to promote STI prevention among young adults. Participants viewed text-based interventions as accessible and effective. Key considerations included developing personalized messages from credible sources, using gender-inclusive language, and sending messages at strategic timepoints. Social media (Instagram, Twitter, Snapchat, TikTok), events, and campus resources were described as avenues to create awareness and disseminate information about the proposed intervention. Findings demonstrate the need for innovative and tailored young adult health programs that incorporate multilevel dissemination strategies. This study highlights the need for implementation activities that will improve the adoption and dissemination of evidence-based programs, particularly among young adults.

The Influence of Media on Adolescent Mental Health: A Case Study of Fandom Couple Pairing Culture

Abstract: Adolescence is a critical period for the development of an individual's mental health and an important stage for personal growth and knowledge accumulation. During this period, adolescents often show a keen interest in various things, information, or knowledge. In an era of information explosion, the media, as one of the main channels for information dissemination, has an important impact on the mental health of adolescents. As one of the current niche cultures with a relatively wide range of communication, CP culture helps social and emotional communication, but also raises concerns about mistrust in real-life intimate relationships. Therefore, it is crucial to raise awareness of CP culture and promote healthy communication strategies among adolescents. This paper explores the psychological impact of the widespread popularity of CP culture among adolescents. Through a literature review and case study, this paper examines the positive and negative effects of CP culture on adolescents' social and emotional development. This paper uses the widespread CP (Coupling/Character Pairing) culture as an example to discuss its impact on adolescents' mental health. This paper examines the research findings through case studies and comparative analysis, revealing that while the television media and other media promote the social, emotional and cognitive development of adolescents, they also bring potential risks, such as the negative effects of promoting violence, pornography and abuse. Therefore, effective intervention and management strategies must be developed to strengthen cooperation between families and schools, or strengthen media regulation to mitigate potential harm.

Digital Dissemination of African Films in China: A Case Study of the Bilibili Platform

Cultural communication is of great significance to countries in shaping their national image and enhancing their national soft power. However, due to the influence of African politics and economy, African films always face the situation of insufficient production capacity in the film industry, internationalization experience, and film professionals. As a result, its culture has been discounted in the process of dissemination. In particular, African films have for many years relied only on video and other channels of dissemination, making it difficult to compete with the production and wide dissemination of films from Europe and the United States. Therefore, African films have only accounted for 4% of the African film market share in their home countries.

Digital Dissemination of African Films in China: A Case Study of the Bilibili Platform

Cultural communication is of great significance to countries in shaping their national image and enhancing their national soft power. However, due to the influence of African politics and economy, African films always face the situation of insufficient production capacity in the film industry, internationalization experience, and film professionals. As a result, its culture has been discounted in the process of dissemination. In particular, African films have for many years relied only on video and other channels of dissemination, making it difficult to compete with the production and wide dissemination of films from Europe and the United States. Therefore, African films have only accounted for 4% of the African film market share in their home countries.

Renaissance and Decadence as Formation Ages of the Modern Understanding of Creativity

Creativity is one of the fundamental values for human life. Using an integrated approach that combined functional, historical-systemic and semiotic research methods, the author of the article, systematizing the features of the mentality of the Renaissance and decadence, characterizes the role of these eras in the formation of a modern understanding of creativity. The article reveals the importance of mass media dissemination channels - from book printing to the Internet – in the formation and promotion of the phenomenon of creativity in its modern understanding.

Optimization Study of New Media Operation on Enterprise Application Strategy

With the rapid development of Internet technology and the popularization of smart devices, new media platforms have become an important channel for modern information dissemination. This study will focus on the optimization measures of new media operations on the application strategies of enterprises and will focus on how most enterprises can increase market penetration and user interaction through new media platforms and study the impact of this change on the marketing efficiency and cost of enterprises. This research adopts a combination of quantitative and qualitative analysis to examine the actual effects and ROI of new media marketing campaigns by analyzing big data. Meanwhile, the successful marketing strategies of platforms such as TikTok are analyzed in-depth through case study methodology, exploring the data-driven mechanism and user behavior analysis behind them. According to research, new media marketing has high cost-effectiveness compared to traditional marketing means. It is not difficult to conclude that new media provide powerful marketing tools for enterprises, enabling them to achieve efficient market penetration at lower costs. However, enterprises also need to face the challenges of fast content updating and the risk of online public opinion, and a high degree of freedom of expression is one of the drawbacks of new media platforms. Therefore, enterprises in the future should pay more attention to the flexibility and innovation of new media strategies, and constantly adjust and optimize their marketing strategies to adapt to the fast-changing market environment and Internet environment.

Immersive Entertainment: The Reconstruction and Value Analysis of Chinese Mythology

As an integral part of Chinese culture, Chinese mythology embodies rich historical, cultural, and philosophical connotations. With the accelerated development of the cultural and creative industry, Chinese mythology, with its rich content, imagery, and narratives, has gained favor among practitioners. It is deconstructed and reshaped in contemporary contexts, showing a trend of pan-entertainment in the field of cultural consumption. The immersive real-scene entertainment industry, a nascent sector in China with just over twenty years of development, utilizes advanced technologies to create multi-sensory immersive experiences. This medium, following films, theater, and games, serves as another high-quality, high-density information dissemination channel and has unique advantages in the re-creation of original Chinese myths. This study explores the development of Chinese myths such as "The Legend of the White Snake" and "Dunhuang Feitian," analyzing immersive entertainment cases like "Seeking the Realm of Dunhuang - Digital Dunhuang Immersive Exhibition." Through textual analysis and comparative investigation, it examines the current status and future prospects of real-scene entertainment, and the historical tracing and restoration of Chinese mythology that can be achieved via the industry.

Research on Marketing Strategy based on Social Media Big Data

With the rapid advancement of internet technologies, social media platforms have emerged as pivotal channels for information exchange and dissemination. The vast amounts of user-generated data provide businesses with unprecedented insights. The analysis of big data from social media allows for more precise and effective marketing strategies. This paper aims to explore the characteristics of big data from social media and analyze its applications in marketing strategies. By delving into data types, volumes, structures, and user behavior, it reveals the main challenges businesses face in big data applications and proposes corresponding solutions. Precision marketing, brand management, market trend forecasting, and crisis management are significant areas of application for big data in marketing. This paper, through a detailed examination of these strategies, highlights the potential and challenges of big data in contemporary marketing. Ultimately, it seeks to offer theoretical support and practical guidance for businesses on how to develop and implement effective marketing strategies in a big data-driven market environment.