Abstract

Cultural communication is of great significance to countries in shaping their national image and enhancing their national soft power. However, due to the influence of African politics and economy, African films always face the situation of insufficient production capacity in the film industry, internationalization experience, and film professionals. As a result, its culture has been discounted in the process of dissemination. In particular, African films have for many years relied only on video and other channels of dissemination, making it difficult to compete with the production and wide dissemination of films from Europe and the United States. Therefore, African films have only accounted for 4% of the African film market share in their home countries.

Talk to us

Join us for a 30 min session where you can share your feedback and ask us any queries you have

Schedule a call

Disclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.