Canton Fair Research Articles

A Framing Analysis of News Reports on the Canton Fair from SCMP and CGTN

Canton Fair, the biggest and the most long-standing trade fair of its kind in China, had attracted reports from various news oultlets. As a Chinese government-affiliated news agency, CGTN is expected to report on the fair in a positive tone that aligns with official perspectives and provide detailed exclusive information. On the other hand, the South China Morning Post, being more editorially independent, is likely to report on the fair in a more subjective manner and insights from gobal perspectives. This paper revealed that news coverage on the Canton Fair from South China Morning Post (SCMP) and CGTN from 2020 to 2023. Based on the participatory observation in a news coverage production system of China, this study revealed that a usful strategy is built on a practice system in two different medium. Such a system provides a theoretical foundation for medium to train reporters. In this process, the platform uses systematic methods to describe and solve problems with the help of big data technology.This paper mainly contributed to the developement of different news agencies, while it issues about promotion to quality of news coverage.

The Effect of Online Exhibition Service Quality on Customer Satisfaction, Preference and Revisit

As the novel coronavirus infection disease situation becomes common in the future, exhibition organizers are making their own breakthroughs and are focusing on digital transformation of exhibitions. Along with this global trend, online exhibition model, especially The China Import and Export Fair（Canton Fair）has become popular since the 127th exhibition. The online exhibition was held online from June 15 to 24, 2020.The purpose of this study is to study the relationship between customer satisfaction, preference, and re-visit based on the case of online exhibition at Guangzhou Fair. According to the research results, how to improve the quality of online exhibition service to meet the needs of customers in the future. In this study, SPSS 23.0 is used to verify the validity of the data, AMOS 24.0 is used to model the structural equations of the variables and to verify the relationship between the variables.

Investigating the impact of large-scale exhibitions on hotel room rates from a spatial-temporal perspective: a case of the Canton Fair in China

研究目的虽然展览业对酒店业的经济效益已经得到解决, 但展览对单个酒店的影响尚不清楚, 尤其是在考虑单个酒店的星级和位置时。本研究旨在从时空角度更好地了解中国广交会不同阶段不同酒店的房价变化情况。研究方法网站提取了广交会前、中、后广州市内681家星级酒店的房价。通过空间插值和自相关分析以及地理探测器（GeoDetector）技术, 研究了酒店房价的时空格局以及会议中心与不同星级和位置的酒店之间的相互依赖关系。研究发现会前、会中、会后房价变化呈倒U型, 其中五星级酒店涨幅最大。此外, 酒店房价的分布遵循距离衰减规律。到会展中心的距离越远, 酒店价格的变化就越大。不同星级酒店的空间高-高集群存在差异。研究原创性该研究通过提供关于不同星级和位置的酒店如何受到事件影响的经验证据, 为酒店文献做出了贡献。这项研究还通过引入 GeoDetector 推进了事件文献。研究结果为酒店选址、定价策略和酒店与活动的合作提供了见解。

How much do we ‘pay’ for a mega-event? A valuation of traffic-related social costs

In response to the academic need to reconcile economic impact and cost-benefit analysis and the commensurability among multi-dimensional event impacts, this research stresses the net benefit of staging mega-events. Compared with the abundant research on benefits, there has been a limited focus on pricing social costs, which poses a problem. Taking the Canton Fair as a case study, this study examines the integration of the event-induced traffic-related social cost into the economic scope and explores how residents value the cost. The result indicates that the residents bore ¥20.21 traffic-related event social cost per day per person on average during the fair, which is approximately ¥6.19 for each ¥100 of economic benefit derived from hosting the fair. It was found that time loss, financial loss, and transportation mode change were significantly correlated with the individuals’ valuation. The results offer an empirical glimpse of the trade-off between personal cost and collective benefit and provide new insights into valuing externalities with no market value. Practical implications arising from this project are considered for future researchers, organizers of mega-events, and destination management departments. • This study builds on the call for cost-benefit and holistic event evaluations. • We examined the traffic-related social cost by using contingent valuation. • The respondents bore ¥20.21/day social cost on average during the Canton Fair. • Each ¥100 economic benefit was got at the expense of ¥6.19 traffic social cost. • Time loss, transportation expense, and mode change are influence factors.

위드 코로나(With-Corona) 시대 글로벌 온라인 무역전시회 사례연구

Virtual trade shows, a form of digital transformation, are emerging and are establishing as an essential marketing tool under the COVID-19 crisis. However, due to the sudden change caused by the COVID-19, practical preparations and responses for virtual trade shows as well as academic research have not been adequately conducted. This study intends to suggest the characteristics of a virtual trade show and its components and functions by focusing on the essence of the trade show. The CES and CANTON Fair, which are representative trade shows of the US and China and held online, were studied using a comparative study method. Findings of the results suggest that the virtual trade show needs to increase the transactions between sellers and buyers rather than implementing virtual images. In addition, results also proposed that virtual trade shows’ advantages, such as searching and statistical data collection functions, can be effectively applied to trade show marketing and improvement of participation performance. In particular, the real-time connectivity and the holding of various accompanying events can effectively overcome the limitations of non-face-to-face and attract high-quality buyers. Results of this study also suggest that it is necessary to strengthen the online operation capability of the trade show organizers and develop customized virtual trade shows that reflect the characteristics of each item for the trade shows to become a platform for trade transactions.

Embodied ‘emancipation’: architects, technocrats, and the shaping of the Canton Fair in 1970s China

The year 1971 was a turning point for modern Chinese politics. Several years after the initiation of the Cultural Revolution (1966–1976), repressed Party cadres and technocrats were gradually rehabilitated: politicians realigned with the capitalist West, public officials rationalised the government, administrators liberalised the economy, economists promoted foreign trade, technicians advanced science and technology, and architects and engineers engaged with creative practice. Perhaps nothing embodies what I describe as ‘the return of technocracy’ more strikingly than the Guangzhou Foreign Trade Project of the 1970s, an economic and architectural endeavour to expand exhibition venues, and build new hotels and department stores, in response to the growing number of international visitors attending the Canton Fair. This article examines how contention and cooperation between architects and technocrats noticeably shaped Lingnan Modernism as specifically embodied in the Foreign Trade Project. In doing so, I investigate the social, economic, and political background of the emergence and expansion of the Canton Fair, focusing on two representative buildings, the Exhibition Centre of the China Exported Commodity Fair at Liuhua Road and the West Wing of the Dongfang Hotel. Both projects demonstrate an extraordinary synthesis of Modernist vocabularies, climate-responsive design, and indigenous garden culture. I argue that the Guangzhou Foreign Trade Project embodied multiple forms of emancipation, both as a passive product of social, economic, political, and diplomatic liberation and as an active vehicle to further spatial, perceptual, and mental emancipation. This embodied emancipation reveals a productive, mutually respectful collaboration between progressive architects and enlightened technocrats, demonstrating the sharp contrast of the rule of expertise with domination by politics.

External pressures or internal motives? Investigating the determinants of exhibitors’ willingness to adopt eco-exhibiting

Corporates commonly adopt green practices when propelled by external pressures or internal considerations. However, the relative performance of external and internal motives in promoting exhibitors to conduct such behaviours remains uncharted. This paper applied the institutional theory (IT) and diffusion of innovations theory (DIT) as representatives of external and internal motives respectively and compared their power in explaining exhibitors’ willingness to adopt eco-exhibiting, that is, an innovative means to mitigate the construction waste problem at business events. Following a mixed-method design, we conducted 1129 surveys (Study 1) and 40 semi-structured interviews (Study 2) at the Canton Fair. The results of Study 1 suggest that both the IT and DIT can explain exhibitors’ willingness to adopt eco-exhibiting, but the DIT model offers a superior explanation. Interviewees’ narratives in Study 2 confirm the prominent role of internal motives and reveal a shift from externally to internally driven approaches. In addition, booth type moderates the effects of normative pressure and compatibility on willingness to adopt eco-exhibiting. This paper clarifies the mechanisms that drive the adoption of eco-exhibiting and empirically attests business events as change agents in promoting pro-environmental behaviours among exhibitors.

INDONESIAN CRAFT IN THE WORLD TRADE

Some international craft exhibitions focus on home accessories, gifts, and furniture. The exhibition aim as craft product branding at the national and international market, for example 2016 JIFFINA exhibition. Indonesian craft commodity maintains market share in several export destination countries because Indonesian products offer special characteristics and moreover, Indonesian exporters are enthusiastic in promoting the products in international exhibitions. In Asia level, Canton Fair held in Guangzhou International Convention & Exhibition Center China is one of the biggest programs where a big number of buyers look for products they want to purchase. In Asia, exhibition series peak in Guangzhou in March and in Shanghai in October. These exhibitions are visited by importers from Europe, America, Africa, The Middle East, Australia, etc. They come to buy Asian furniture. Some exhibitions in several countries are intentionally organized within a short time in sequence to grab buyers coming to South East Asian area. It is when the commission products from Indonesian producers, in form of retails or projects. Indonesian stakeholders respond this opportunity by organizing two big exhibitions, namely Indonesia International Furniture Expo (IFEX) in Jakarta and Jogja International Furniture and Craft Fair (JIFFINA) in Yogyakarta

An Empirical Study of the Economic Impact of the MICE Industry in China Using Interregional Input-output Models

In the field of event activities, the study on the economic impact of MICE is relatively weak compared to sports activities. How to integrate all the industries and regions related to the MICE to avoid distortion and leakage is one of the difficulties in the study of the economy impact of the MICE. This study is the first time to use the interregional input-output model (IRI0) to calculate the intraregional and interregional influence power of the MICE industry in 30 provinces by merging the 12 industrial sectors that related to MICE. Taking the Canton Fair as a case, we have an empirical analysis of the indirect economic impact of the MICE. The research results show that China's MICE industry has a strong pulling effect on the national economy, and almost all regions will have a mutual diffusion effect. As for total output, the influence power of the MICE industry shows obvious differences in the East Coast and Midwest. There is still room for development in China's MICE industry. Case studies show that the indirect economic impact of the 104th Canton Fair is about 16.243 billion yuan (the highest proportion in Guangdong, 35.09%), the ratio of direct and indirect impact is 1:2.94, five industrial sectors such as wholesale and retail trade affected by the Canton Fair, the total proportion is 77%.

Geographies of temporary markets: an anatomy of the Canton Fair

ABSTRACTWhile recent research on temporary clusters and temporary markets has emphasized the knowledge generation processes associated with trade fairs, little is known about the knowledge exchanges that are embedded in market relations at these events. This paper uses the case of the Canton Fair in Guangzhou, the largest trade fair in China, to illustrate that such events do not operate as a single market, but that they generate multiple dynamic market configurations, which entail different flows of knowledge, goods and people. In a typical case study, four types of market configurations are identified that simultaneously develop at this event. The findings contribute to a more comprehensive understanding of the dynamics of market relations, knowledge and transactions in temporary spatial settings.

From temporary market to temporary cluster: evolution of the Canton Fair

ABSTRACTThis paper shows how the nature of a trade fair can change over time from a temporary marketplace and field-configuring event towards a temporary cluster and complex learning space. Drawing from market-oriented and knowledge-based conceptualizations of trade fairs that analyze the different dimensions, interaction processes between participants and impacts of these events, this paper suggests that trade fairs are highly flexible organizational forms that need to be analyzed through integrated trade and knowledge perspectives. This argument is illustrated in a qualitative case study of the Canton Fair in southern China.

The Impacts of Large-Scale Exhibitions on Hotel Room Rates: A Case Study of Canton Fair

Using univariate test and OLS regression analysis, this study explores the intrinsic mechanism of how the China Import and Export Fair (or Canton Fair), held biannually in Guangzhou, influences hotel room rates. Hotel room rates in the city before, during and after the event are represented by the average hotel room rates on Ctrip.com for three consecutive fairs and nine periods of non-fair time. The results indicate a declining impact on the hotel room rates in general. Specifically, the rates in up-scale (5-star) and low-scale (2-star) hotels increased less than middle-scale (3-star or 4-star) hotels, while business hotels benefited more than the outlying resort hotels.

Empirical Validation and Applicability of the BG/NBD Model in the Exhibition Industry: Example of Clock and Watch Exhibitors at the Canton Fair

Because exhibition organizers face a stochastic environment, they find it difficult to predict exhibitors' future purchases of exhibition booths. With competition increasingly cutthroat and customer churn problems on the rise, many exhibition organizers now recognize the importance of customer relationship management and regard the efficacy of transaction forecasting as the basis for such management. This article examines the beta-geometric/negative binomial distribution (BG/NBD) model, which is a transaction forecasting model, and specifically discusses its empirical validation and applicability for predicting exhibitors' repeat purchases in the exhibition industry.

A Study of Inbound Business Tourists' Shopping Behavior and Influencing Factors—A Case Study of the Canton Fair in Guangzhou

Shopping facilities play an important role in the marketing and development of tourism destinations, and business tourists are an important and distinctive group of shoppers. Analysis of the shopping behavior of business tourists can contribute to enhancing the image of a destination, the promotion of retail sales, and the overall development of tourism. Canton Fair, which is the largest trade fair in China, contributes significantly to the development and promotion of shopping facilities in the city of Guangzhou. This study examines the shopping behavior of business tourists at the Canton Fair, and the factors influencing their behavior, based on a questionnaire survey and in-depth interviews. During the 105th Canton Fair in April 2009, 402 questionnaires were administered and 24 in-depth interviews were conducted. The results of the case study show that (a) business tourists behave differently from sightseeing tourists; (b) business travelers' shopping behavior is influenced by their sociodemographic characteristics, such as gender, age, cultural background, country of origin, and income level; and (c) the major factors that affect shopping behavior are the overall image and retail environment of the destination, the business tourists' association with and experience of the destination, and their personal tastes. The implications for merchants are also discussed.

The China Import and Export (Canton) Fair: Past, Present, and Future

ABSTRACT This case study assesses the past, present, and future prospects of the China Import and Export Fair, commonly known as ‘Canton Fair.’ It provides a chronological analysis of the fair's characteristics and management, exhibitor and buyer profiles and interactions, appraises aspects of the venue and community impacts, and examines future prospects. Secondary research, observations, and in-depth interviews with relevant industry executives form the basis of this case study analysis.

Industry Watch

AustCancer and Sloan-Kettering in Cancer Drug Clinical Trials Collaboration. GTG Grants Licenses Non-Coding Technologies to Ovita. Regenera Subsidiary Obtain Patent in Diabetic Eye Steroid. Roche New R&D Center Established in Shanghai. Pharmaceutical Product Transaction in the 94th Canton Fair. New GMP Purification Facility in Hong Kong. Japan Generic Drug Market Surge due to Government Incentives. Fujirebio Launches New Liver Cancer Marker Test Kit. New Joint Venture in Japan — Zepharma Inc. Welch Allyn's New Asian Headquarters.

Industry

Dr. John Peter Burden, assistant managing director of Cray Valley Products Ltd., visited China recently at the invitation of the China International Trust & Investment Corporation (CITIC). Dr. Burden visited the Canton Fair, and various Ministries in the capital Beijing (formerly Peking). The main purpose of the visit was discussions with representatives of the surface coatings industry of Liaoning Province in the city of Shenyang (formerly Mukden) in north east China. This was the first visit by any representative from C.V.P. to the People's Republic of China. The discussions covered a wide range of subjects within the surface coatings field, and as was expected, the discussions were very searching and detailed. Dr. Burden reports that the contacts at all levels were on a most friendly basis and conducted with charm and expertise. It was evident that a considerable amount of homework had been done by the Chinese, and that they have very clear objectives for trading with Western partners which will require considerable flexibility on the part of those wishing to do business with the People's Republic of China.

Marketing and Negotiating in the People's Republic of China: Perceptions of American Businessmen Who Attended the 1975 Canton Fair

The objective of this study is to evaluate the various aspects of the business opportunities and peculiarities of negotiating in the People's Republic of China as viewed by businessmen who attended the recent Canton Trade Fairs. Many of the peculiarities still remain, as attested to by the respondents of the self-administered questionnaires that were mailed to 218 businessmen. However, these businessmen indicate that the Chinese are becoming more flexible in their negotiations and are sincerely interested in expanding their trade with the United States.

Report from China: The Canton Fair: An Academic Perspective

About 50 per cent of China's foreign trade is negotiated at the Chinese Export Commodities Fair (the Canton or Kwangchow Fair), making it a major instrument in Chinese foreign trade activities. However, it also provides a rich experience for China specialists who wish to observe and participate in the workings of an important Chinese institution over a considerable period of time. The experience is particularly valuable for anyone with an academic interest in Chinese foreign policy, for the Fair can provide an opportunity to gain not only insights into the day-to-day workings of the Chinese foreign trade process, but also into various trends in Chinese foreign policy generally.

Report from China: The Canton Fair: An Academic Perspective

About 50 per cent of China's foreign trade is negotiated at the Chinese Export Commodities Fair (the Canton or Kwangchow Fair), making it a major instrument in Chinese foreign trade activities. However, it also provides a rich experience for China specialists who wish to observe and participate in the workings of an important Chinese institution over a considerable period of time. The experience is particularly valuable for anyone with an academic interest in Chinese foreign policy, for the Fair can provide an opportunity to gain not only insights into the day-to-day workings of the Chinese foreign trade process, but also into various trends in Chinese foreign policy generally.