Abstract
In the field of event activities, the study on the economic impact of MICE is relatively weak compared to sports activities. How to integrate all the industries and regions related to the MICE to avoid distortion and leakage is one of the difficulties in the study of the economy impact of the MICE. This study is the first time to use the interregional input-output model (IRI0) to calculate the intraregional and interregional influence power of the MICE industry in 30 provinces by merging the 12 industrial sectors that related to MICE. Taking the Canton Fair as a case, we have an empirical analysis of the indirect economic impact of the MICE. The research results show that China's MICE industry has a strong pulling effect on the national economy, and almost all regions will have a mutual diffusion effect. As for total output, the influence power of the MICE industry shows obvious differences in the East Coast and Midwest. There is still room for development in China's MICE industry. Case studies show that the indirect economic impact of the 104th Canton Fair is about 16.243 billion yuan (the highest proportion in Guangdong, 35.09%), the ratio of direct and indirect impact is 1:2.94, five industrial sectors such as wholesale and retail trade affected by the Canton Fair, the total proportion is 77%.
Highlights
The meetings, incentive travel, conventions, and exhibitions (MICE) industry is considered to be one of the industries with strong economic pulling power, which has been developed rapidly in China in recent years
This study uses the input-output analysis to complete the empirical analysis by selecting appropriate input-output models, determining the measurement methods of the economic impact of the MICE industry, and matching the correspondence between the direct consumption of the MICE industry and the industrial sectors in the input-output model
China IRIO-2002 is an interregional input-output model constructed under the framework of the interregional input-output model of Chenery-Moses, comprising 30 provinces and 60 industrial sectors
Summary
The meetings, incentive travel, conventions, and exhibitions (MICE) industry is considered to be one of the industries with strong economic pulling power, which has been developed rapidly in China in recent years. The landmark events such as the 2008 Beijing Olympic Games, the 2010 Shanghai World Expo, the 2010 Guangzhou Asian Games and the 2011 Shenzhen World Universiade, have played a great role in promoting MICE industry in China. In the past 20 years, the economic impact assessment of large-scale activities has been the core and hotspot in the field of event activity research [3]. The research on the economic impact of the MICE industry can be cut from the perspective of economic impact research of large-scale activities, by learning its research ideas and methods
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