A study revealed that privately donated incentives seemed to have encouraged pregnant WIC participants to breastfeed their infants. Further, these incentives increased the duration of breastfeeding among the same WIC (Special Supplemental Program for Women, Infants, and Children) participants. Breastfeeding rates increased to 39%, while the duration rate increased 15% at the time of hospital discharge; however, the duration rate increased 11% at six weeks and 9% at three months. All the results were statistically significant. Over the past six years, participation in breastfeeding support group classes declined significantly. The points earned for engaging in health related activities (breastfeeding, attending parenting and nutrition classes, support groups, keeping doctor's appointments and infant immunization) were not exchanged for incentives (car seats, strollers, playpens, high chairs, breastpumps, weekend get-aways). Even though the incentives were what the participants needed, recent data showed that more effort beyond incentives is needed to maintain participant's involvement in a Breastfeeding Support Program. In July 1998, an array of tools were used to keep breastfeeding a new and challenging experience. Monthly breastfeeding encouragement letters were developed and mailed to each breastfeeding mother to offer them helpful tips and inform them of upcoming support classes. Telephone calls were instituted in order to follow-up on the mother before and after the birth of the baby. As a result of the incentive literature, re-evaluation survey results and increased communication techniques received by pregnant and breastfeeding women, the breastfeeding initiation rates increased to 55.1%, breastfeeding duration rate more than double (2.8 months to 6.0 months), and class participation increased by 67%. It can be concluded that providing incentives alone will not increase breastfeeding rates. Continued follow-up studies about breastfeeding should help increase incidence and duration in breastfeeding rates.