Bottled Drinking Water Research Articles

Poly(glutamic acid) Modified Pencil Graphite Electrode for Voltammetric Determination of Bisphenol A

Bisphenol A (BPA), which is an endocrine-disrupting substance, is often utilized as beverage and food packing material, and it may accumulate in nutrition and water sources, which is why it is important to monitor. In this study, for the determination of bisphenol A, electro-polymerization of glutamic acid (GA) was performed on a pencil graphite electrode (PGE). The performance of the sensor (PGA/PGE) for determining bisphenol A was examined utilizing the cyclic voltammetric (CV) and differential pulse voltammetric (DPV) methods. Electrochemical characterization process of the PGA/PGE was carried out by the electrochemical impedance spectroscopy (EIS) and CV methods. The morphological property of the PGA/PGE was investigated by scanning electron microscopy (SEM). The presence of functional groups in the PGA/PGE composition was characterized by Fourier transform infrared spectroscopy (FTIR). The electrochemical behavior of BPA was observed with the bare PGE and the PGA/PGE. Based on the findings, the response of BPA was considerably raised with PGA/PGE. With the optimized parameters and based on the findings from DPV, the BPA oxidation current was linear in a concentration interval of 1.0 to 100 μM (R=0.9992), and the detection limit was found to be 0.37 μM. Detection of BPA in the plastic bottled drinking water sample using PGA/PGE was performed successfully, and the recoveries were in the range of 89.3 to 104.7%. This strategy can provide several prospects in electrochemically determining BPA in practical applications.

Perancangan Sistem Monitoring Konduktivitas dan Padatan Terlarut PDAM Banyumas Berbasis IoT

PDAM merupakan perusahaan yang bergerak dalam distribusi air bersih bagi masyarakat. Sebagian masyarakat Indonesia telah menjadi pelanggan air PDAM guna memenuhi kebutuhan air untuk aktivitas sehari-hari. Kualitas air menjadi persoalan penting karena berhubungan erat dengan kesehatan. Pada makalah ini dilakukan perancangan sistem monitoring kualitas air PDAM Banyumas berbasis IoT dengan meninjau parameter konduktivitas (EC) dan padatan terlarut (TDS). Hasil data pengukuran dapat diakses melalui aplikasi Andorid pada smartphone. Aplikasi dirancang menggunakan protokol HTTP dan MQTT. Protokol HTTP digunakan pada user interface untuk mengambil data terakhir pengukuran, sedangkan protokol MQTT digunakan untuk update data pengukuran sehingga proses transmisi data lebih cepat. Sistem akan mengirim pemberitahuan melalui Telegram apabila kualitas air berada di bawah baku mutu. Pengujian akurasi pengukuran dilakukan dengan membandingkan perangkat monitoring yang dibuat dengan alat ukur bersertifikat pada sampel air minum kemasan dan air PDAM. Hasil penelitian menunjukkan kinerja perangkat monitoring kualitas air PDAM yang dirancang sebesar 97,31% serta kualitas air PDAM Banyumas yang didistribusikan sangat stabil dan aman dikonsumsi.

Antimicrobial susceptibility of multidrug-resistant Pseudomonas aeruginosa isolated from drinking water and hospitalized patients in Jordan

Pseudomonas aeruginosa (P. aeruginosa) is an important environmental, opportunistic and nosocomial pathogen with a significant threat to public health. The objectives of this study were to determine the in vitro antimicrobial susceptibility patterns of, and antibiotic drug combinations with synergistic effects against P. aeruginosa isolated from drinking water and hospitalized patients in Jordan. A total of 16 P. aeruginosa isolates were obtained from hospitalized patients and 15 were isolated from bottled drinking water were used in the study. Bacterial isolation and identification was performed using routine microbiological methods and confirmed using PCR technique targeting the 16S rDNA gene. The antimicrobial susceptibility patterns were determined by measuring the minimum inhibitory concentration (MIC) using the 2-fold microdilution method. Synergy interaction between various antimicrobials was determined using the checkerboard method and fractional inhibitory concentration index (FICI). The majority of water isolates were sensitive to gentamicin (93.3%), ticarcillin (86.7%) and ciprofloxacin, levofloxacin, amikacin, colistin, piperacillin, azlocillin, aztreonam, ceftazidime and imipenem (100% each). All water isolates (100%) were resistant to amoxicillin, oxytetracycline and doxycycline (93.3% and 86.7, respectively). For the clinical isolates, all (100%) were sensitive to ceftazidime, 81.3% were sensitive to aztreonam, while 62.5% were sensitive to ciprofloxacin, levofloxacin, gentamicin, amikacin, colistin, piperacillin, ticracillin, azlocillin, and imipenem. All clinical isolates (100%) were resistant to oxytetracycline, doxycycline and amoxicillin. Analysis of the checkerboard synergy assay of multi-drug resistant isolates (n=26) showed significant synergism (P ≤ 0.05) when ciprofloxacin or gentamicin were included in the combination. There were no significant differences in synergistic activity between ciprofloxacin and levofloxacin when combined with other antimicrobial agents of the beta-lactams or aminoglycosides classes. There were no significant differences in the synergistic activities between beta lactams – aminoglycoside and beta lactams – fluoroquinolone combinations. Results of this study indicate an alarming widespread presence of multidrug-resistant P. aeruginosa associated with chronic suppurative infections in hospitalized patients and apparently clean drinking water in Jordan. Treatment of clinical suppurative lesions must be based on culture and in vitro susceptibility testing using potent antimicrobial combinations to avoid emergence of resistant strains and to improve the clinical outcome of treated patients.

Tendencies towards bottled drinking water consumption: Challenges ahead of polyethylene terephthalate (PET) waste management.

Background: The main objective of this study was to investigate the logics behind tendencies towards bottled drinking water usage in spite of availability of treated tap water. The amount of waste bottle is also estimated in Iran and managing principles for resolving the issue presented. Methods: A questionnaire was used to survey the logics behind tendencies toward bottled drinking water consumption among 120 participants. In order to estimate the quantities of the PET wastes produced in the country, data about bottled water production rate as well as volume of the imported and exported drinking bottled water were collected from 1962 to 2015 and applied in the calculations. Results: Findings suggested that about 0.026 to 3.86 billion liters (about 1.04 billion literson average) of bottled water was consumed annually between 2000 and 2015. Furthermore, bottled water consumption increased from 0.41 to 48.9 L/capita-year within the same time period. In the meantime, the plastic bottle waste generation rate rose from 12.84 to 1519.38 g/capita-year. There is no efficient and suitable system for managing and recycling waste bottles in the country. The perceived unreliability of tap water quality was the main reason of bottled water consumption among 74% of the respondents. Conclusion: To reduce bottled water consumption and the associated harmful environmental and health consequences, measures such as informing people, validating public water supply quality, preventive rules enactment, and establishing extended producer responsibility (EPR) are highly recommended.

Implementation of Traveling salesman problem Algorithm for Scheduling and Shortest Distance Optimization

PD Mitra Makmur Perkasa is a company that distributes bottled drinking water. The decline in service levels in the timeliness of delivery is one of the problems experienced by the company. Based on the analysis conducted, the cause is due to irregular and unsystematic scheduling. To overcome this problem, we need a system that can manage systematic scheduling and provide optimal mileage recommendations to streamline delivery times and maximize the number of deliveries. These papers aim to build a web-based information system for scheduling the delivery of bottled drinking water using the waterfall system development method and the heuristic TSP (travelling salesman problem) method. TSP used to determine travel routes and produce recommendations for the shortest distance to be traversed and to maximize the amount of drinking water that can be delivered optimally. The results TSP method can be applied to a web-based scheduling information system for the delivery of bottled drinking water. It will have an impact on increasing service and maintaining, as well as increasing the number of customers. The resulting testing with the structural and functional BlackBox test results declared appropriate and functional.

Analysing the barriers of reverse logistics implementation: A case study

An increase in both consumers’ environmental awareness and government regulation related to the environment encourages industries to be more responsible for their products after consumption. As a result, a relatively new concept in logistics called reverse logistics (RL) is introduced. While the forward (or traditional) logistics refers to the process of distributing products from companies (or producers) to consumers, RL refers to the process of moving products from consumers to producers. This practice has attracted not only scholars but also practitioners in the field of supply chain and sustainability. A company could gain benefits from the implementation of RL since it can lead to higher profit. However, some barriers regard its implementation despite the benefits that make the company reluctant to implement it. Therefore, this study aims to investigate the barriers to implementing RL in a bottled drinking water company. Moreover, this study also analyses the interaction among the barriers to looking for the possible “root barrier”. The interpretative structural modelling and MICMAC analysis were used to accomplish the objective of the study. It is expected that the study could help the management to better formulate policies about the implementation of RL.

Simultaneous Species Analysis of Arsenic, Selenium, Bromine, and Iodine in Bottled Drinking Water and Fruit Juice by High-Performance Liquid Chromatography-Inductively Coupled Plasma Mass Spectrometry.

A method for the simultaneous determination of arsenobetaine, arsenite, arsenate, dimethylarsinic acid, monomethylarsonic acid, selenite, selenate, bromate, bromide, iodate, and iodide in bottled drinking water and fruit juice samples was established by using high-performance liquid chromatography-inductively coupled plasma mass spectrometry. The separation of eleven compounds was performed on an ion exchange chromatography column (Dionex IonPac AS14) with 20 mmol L-1 (NH4)2CO3 (pH 10) and 50 mmol L-1 (NH4)2CO3 (pH 10) as a mobile phase. The limits of quantification of the method were 0.17 - 1.2 μg L-1 for the test compounds in bottled drinking water and 0.34 - 2.4 μg L-1 in fruit juice. The average recoveries ranged from 85.8 to 102.2%, and the relative standard deviations (RSDs) obtained in fortification recovery studies were generally <4.2% for bottled drinking water samples. The average recoveries ranged from 88.1 to 118.0% (except for iodate) for fruit juice sample.

Effect of instagram and celebrity endorser on purchasing motive of le minerale packaging water with image brand as intervention variables

This study aimed to analyze the effect of online marketing methods through Instagram and celebrity endorsers mediated by the brand image on purchase interest consumers of bottled drinking water under the Le Minerale brand produced by PT. Tirta Fresindo Jaya (Mayora Group). The data used are obtained from questionnaires given to respondents who have never been consuming a brand product. The collected data then analyzed using multiple linear regression with SPSS version 26 software. The results revealed that Instagram has a positive influence on Le Minerale's brand image. However, celebrity endorser does not show a positive influence on mineral water. Through the brand image, Instagram can have a positive influence on consumer buying interest, while the positive influence of celebrity endorser has made consumer purchase is more fantastic directly than currently mediated by brand image.

ESTIMATION OF PHTHALATES IN BOTTLED DRINKING WATER, MANUFACTURED IN INDIA, USING LIQUID CHROMATOGRAPHY MASS SPECTROMETRY (LC-MS/MS)

Phthalate easters are known endocrine disrupter and possible carcinogen. Studies have carried out in different countries to investigate possible migration of phthalate easters into packaged drinking water and beverages and resultant toxic effect on human health. This study aimed to determine the level of phthalate migration into bottled drinking water, manufactured commercially in India and to identify a possible relationship between the amount and type of phthalate migration. Eight phthalate easters were investigated. The analysis included 375 samples (75 sets of 5 bottles each from 5 manufacturers, having same batch numbers and manufacturing dates) of drinking water packed in 1-Litre bottles made from polyethylene terephthalate (PET). The samples were incubated and analyzed at the Centre of Mass Spectrometry (Analytics Department) of the CSIR-Indian Institute of Chemical Technology, Hyderabad on Agilent 6420 QQQ MS/MS system coupled to Agilent 1290 UPLC pump and 0 Thermo TSQ Altis coupled to Thermo RSLC 3000 system at room temperature (27 C) and two temperatures of extreme conditions representing 0 0 refrigeration temperature (4 C) and summer outdoor temperature (45 C) at the interval of 0, 30, 60, 120 and 180 days, 180 days (6 months) being the projected self-life for bottled drinking water in India. Of eight investigated phthalate esters, Di-butyl Phthalate (DBP) was detected in 94% and Di-isobutyl phthalate (DiBP) in 80% of samples analyzed. The highest migration of 0.0027 mg/l was recorded from PET bottles to drinking water for DBP, followed by 0.0024 mg/l for DiBP. DEHP (Bis(2-ethylhexyl) phthalate) was detected in 40% of sample sets with maximum concentration of 0.0006 mg/l. DPP (Di-pentyl phthalate) was detected in the least number of samples (21.3%) and its maximum concentration observed was 0.0004 mg/l. Migration of all eight investigated esters were detected in drinking water samples stored for 180 days at the three temperature conditions. In other temperature and storage conditions, frequency of detection varied between 0-66%. This study did not account for the factors like source of raw water, manufacturing process, PET types (virgin or recycled), and composition, etcetera. This is probably reected in widely varied standard deviation. The phthalate levels measured in these samples pose no risk for human health considering reference dose determined by USEPA, EU and FSSAI, for daily oral exposure to the human population. Nevertheless, the accumulation of small individual quantity taken with time may increase the lifelong phthalate exposure and eventually threaten the exposed person's life. Further studies with larger sample size and variants may be desirable. Also, drinking water quality standards needs to be revisited to include all signicant phthalate esters.

Стратегирование российской индустрии бутилированной воды: тренды, приоритеты и принципы

Water is the basic value of human life. However, the shortage of drinking water in the world is increasing and this global negative trend creates a strategic humanity threat. Because of this, the importance, economics, and water supply strategy are becoming more relevant and have become national security important factor. The authors analyze the main strategic tools for the drinking water shortage compensating in a number of regions and countries of the world and show that one of them is the drinking water bottling. Unlike the majority of foreign and domestic studies devoted to commercial aspects of the production and sale of bottled drinking water, the authors of this study consider these aspects mainly from the point of view of public and state (budget) efficiency. The article formulates the strategic possibility, feasibility and forms of fresh water in Russia commercialization – a country with one of the highest levels of availability of this resource. The authors consider the main priorities and formulate the main principles of strategizing the development of the Russian bottled drinking water industry. The authors also show that one of the most effective tools for successful implementation of the industry development strategy is strategic marketing and branding.

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The article is devoted to the research of variants of drinking water supply of National Guard of Ukraine units which perform their tasks according to their assignment outside the permanent deployment points. The article also deals with theoretical provisions, which can be taken as a basis for the methodology of substantiation of the optimal plan of such supply. It is noted that drinking water is an important resource in the system of food supply of military units, the lack or shortage of which for a relatively short period of time significantly affects the combat capabilities of the units. Based on this, the possibility of diversifying the sources of drinking water supply for the needs of the troops is studied. Both traditional options of drinking water supply for NGU needs and new ones, which are expected to be implemented in practice in the near future, are considered. Expanding the list of possible sources of potable water supply will contribute to increasing the reliability of water supply and reducing the cost of related logistics operations. Taking into account the presented options for providing drinking water, possible points of delivery of bottled drinking water to units that perform their tasks autonomously in difficult conditions were identified. The presence of several points of drinking water supply to units necessitates the development of a water supply plan. One of the key requirements for such a plan is minimization of total costs. It is shown that the transport problem of linear programming can be used as the basis for developing an optimal plan for supplying drinking bottled water to military units. In this case, the target function is reduced to a minimum of total costs of water delivery. The constraints affecting the processes and determining the search area of the optimal solution are formulated, the general approach to solving the formulated optimization problem is characterized.

WATER POLICY STRATEGY OF UKRAINE: PROSPECTS FOR IMPLEMENTATION

The article is devoted to the development of theoretical approaches to the formation and implementation of the strategy of water policy of Ukraine in the context of climate change. As a result of the conducted research, it is proved that because of influence of various external factors there are changes of basic imperatives of functioning of modern systems of management of water resources. The need to consider these changes by improving the strategic documents that define the priorities and principles of national water management policy is substantiated. It is established that one of the main reasons for the lack of water of good quality is its low value compared to other natural resources. This leads to a lack of legal, organizational, and financial and economic grounds for ensuring the payback of water and water-dependent ecosystem services, which is the reason for lack of funds and relevant work to improve and restore environmental and hydro morphological characteristics of reservoirs and repair and modernization of existing hydraulic structures. In this regard, emphasis is placed on the need to improve methods of economic regulation and the development of mechanisms and tools for financial support of sustainable water management. In the context of the above, it is proposed to include in the list of main tasks of the draft Water Strategy of Ukraine two groups of economic levers to increase the financial base of investment support for sustainable water management. The first group is aimed at improving the rent regulation of special use of water resources and provides for raising standards for unauthorized groundwater production, for companies that produce beverages and sell bottled drinking water, as well as limiting various benefits and preferences when paying special water use fees. The second - to change the system of water resources management, the development of institutional and legal support for their use in a globalized market environment, the implementation of modern instruments of financial and economic support for the formation of territorial water resources on a corporate basis.

Water from air – A sustainable source of water

Many countries in the middle-east have an arid climatic region with high ambient temperatures and humidity. A pilot project was conducted in the year 2017 in Abu Dhabi UAE for industrial use of atmospheric water in far deserts. The outcome of the project was very satisfactory and the process generated sufficient potable water for people working in these remote areas. The project reduced the cost of providing water to such remote areas using water tankers or water pipelines and also the loss of water during transportation to such remote areas. Further, the excess water generated was marketed as bottled drinking water. Taking reference from this, the same technology can be implemented in many remote areas in India and across the globe to solve the emerging water crisis. The case study of this pilot project has been presented in this paper. The present paper attempts to present the atmospheric water generating technology in real time perspective taking example from a recently completed project.

Đánh giá điều kiện an toàn thực phẩm của cơ sở sản xuất nước uống đóng chai tại thành phố Cần Thơ năm 2020

Objectives: The main objectives were the evaluation of food safety conditions, the determination of the rate of microbiological contamination in bottled drinking water at Can Tho city in 2020. Methods: Samples were collected from 116 factories with 58 samples of bottled water during a period of time (from February 2020 to May 2020). Results: The ratio that met the criteria for food safety conditions was 44,0% (51/116). The ratio for microbiological contamination was 39,7% (23/58). Conclusions and recommendations: The ratio that met the criteria for food safety conditions is low and the ratio for microbiological contamination is quite high. From the these results, it can be recommended thatirregular inspection of production facilities which have problems of microorganisms should be applied; and the frequency of periodic inspection should increase (e.g. 2 times/year) for factories where do not maintain food safety conditions according to regulations. Keywords: Bottled drinking water, microbiological contamination, food safety.

Analysis of Turbidity Test Bottled Drinking Water In Banyuwangi District

Bottled drinking water (AMDK) is raw water that is processed, packaged and safe to drink (meets physical, chemical and bacteriological requirements) including mineral water and demineralized water. The physical requirements for drinking water quality include color, taste, turbidity and odor. The purpose of this study is to determine the turbidity of bottled drinking water circulating in Banyuwangi with the measurement method using a Turbidimeter. This is observtional research was conducted in April 2019 with 13 samples. The sampling technique used is purposive sampling. The average result of measurement of water turbidity level is 0.31 NTU, meaning that it meets the SNI 01-3553-2006 standard on Bottled Drinking Water so that it is safe to consume if viewed from turbidity parameters. Bottled Drinking Water is said to be feasible and safe to consume if it meets the requirements specified in SNI 01-3553-2006 concerning Bottled Drinking Water, which does not exceed the maximum threshold value that has been determined. Turbidity or turbidity of bottled drinking water (AMDK) originating from mountain springs raw water sources has a lower value compared to turbidity AMDK with groundwater raw water sources.

The Intervention of Participatory Ergonomics in Repetitive Truck Loading Improvement Activities for Mineral Water Product

This research was conducted at a bottled drinking water company located in Sumatera Utara, Indonesia. Workers loading gallon water bottles into trucks experiencing musculoskeletal complaints (MSDs). Rapid Upper Limb Assessment (RULA) and Job Strain Index (JSI) assessment of the work also shows high-risk work. Participatory ergonomics interventions were conducted to overcome these complaints through two stages of Focussed Group Discussion (FGD). The first stage of the FGD with the workers produced several inputs which became material in the second phase of the FGD with the management. In the second phase of the FGD, approval was obtained for the implementation of the repair solution for 20 working days (4 weeks), namely the provision of Occupational Safety and Health material, the application of gallon water bottle transfer operating procedures to the truck, and the application of Job Control by the supervisor. Every week, ergonomic interventions are evaluated and at the end of the fourth week, there are no complaints of extreme pain in all segments of the worker’s body.

PENGARUH KUALITAS PRODUK, HARGA DAN CITRA MEREK TERHADAP KEPUTUSAN PEMBELIAN AIR MINUM DALAM KEMASAN MEREK AQUA DI KELURAHAN PABUARAN BOGOR

Penelitian ini bertujuan untuk mengetahui pengaruh variabel Kualitas Produk, Harga dan Citra Merek secara parsial dan simultan terhadap variabel Keputusan Pembelian air minum dalam kemasan merek Aqua di kelurahan Pabuaran Bogor, serta mengetahui besarnya pengaruh variabel bebas terhadap variabel terikat. Sampel dalam penelitian ini sebanyak 97 orang. Teknik analisis data menggunakan regresi linier berganda. Hasil uji t memperlihatkan variabel Kualitas Produk (X1) dan Citra Merek (X3) secara parsial berpengaruh signifikan terhadap Keputusan Pembelian air minum dalam kemasan (AMDK) merek Aqua di kelurahan Pabuaran Bogor. Hal ini berdasarkan nilai t hitung dua variabel tersebut lebih besar dari t table dan nilai signifikasi (p value) kurang dari 0,1. Variabel Harga (X2) secara parsial tidak berpengaruh signifikan terhadap variabel Keputusan Pembelian air minum dalam kemasan (AMDK) merek Aqua di kelurahan Pabuaran Bogor. Hasil uji F menunjukkan variabel kualitas produk, harga, dan citra merek secara simultan berpengaruh terhadap variabel Keputusan Pembelian air minum dalam kemasan (AMDK) merek Aqua di kelurahan Pabuaran Bogor. Hal ini dapar dilihat nilai F hitung 6,80 lebih besar dari F tabel 2,70 dan nilai signifikansi (0,0) lebih kecil dari 0,1. Hasil uji koefisien determinasi sebesar 15,3 % menunjukkan besarnya pengaruh variabel bebas yaitu Kualitas Produk, Harga, Citra Merek terhadap variable Keputusan Pembelian. Sisanya 84,7% dipengaruhi oleh variabel lain yang tidak dimasukkan dalam penelitian ini.

Titania-nanorods modified carbon paste electrode for the sensitive voltammetric determination of BPA in exposed bottled water

A highly sensitive electrochemical sensor based TiO2-nanorods modified carbon paste electrode (CPE/TiO2 NRs) for the determination of bisphenol A (BPA) in bottled water was successfully studied. The synthesized TiO2 NRs and the modified sensor were fabricated by simple methods and characterized by Transmission Electron Microscopy (TEM), Scanning Electron Microscope-Energy Dispersive X-ray analysis (SEM-EDX), X-ray Diffraction (XRD), and Fourier Transform Infra-Red (FTIR). The electrocatalytic activity of the modified sensor was studied by Cyclic Voltammetry (CV) and Electrochemical Impedance Spectroscopy (EIS) in a 0.01 M [Fe(CN)6]3−/4- in 0.1 M NaCl. The composition of TiO2 NRs, pH of BPA solution, and scan rate have been investigated. The linear range of detection for BPA using the CPE/TiO2 NRs was found to be between 6 × 10−4 M and 10−2 M with a limit of detection of 0.08 μM. The modified sensor was successfully applied for the determination of BPA in a real sample bottled drinking water with excellent stability, repeatability, and good agreement results compared to other methods.

QUALITY ASSURANCE OF BOTTLED DRINKING WATER USING THE HAZARD ANALYSIS CRITICAL CONTROL POINT SYSTEM APPROACH

This paper discusses on implementing the design of a quality assurance system using the Hazard Analysis Critical Control Point HACCP approach. The HACCP is often considered by people who are not familiar as a problematic, complicated system that has to be left to experts. This system focuses on preventive measures by controlling the hazards of the drinking water treatment process to prevent the occurrence of diseases due to poisoned water and maintain product quality. This research was conducted at a bottled drinking water company. This company needs to commit to producing products that are hygienic and safe for consumption. In this study, laboratory testing of the finished goods was intended to determine the conformance quality of the product. The sample test result found the coliform bacteria in the bottled drinking water product. At last, this study developed critical control points in the daily operations by applying the whole HACCP principles based on the latest applicable standards.

THE IMPACT OF MARKETING MIX ON CUNSOMER SATISFACTION AND CUSTOMER LOYALTY ON AQUA PRODUCTS

Almost every company in Indonesia carries out a variety of strategies to be competitive. In the Bottled Drinking Water Industry, the result of a research carried out by Mandiri Industry Update (2015) indicated the existence of intense competition, with more than 500 bottled water companies, of which 60% were mostly local players. This should be a concern for Danone Group with the AQUA brand that currently still dominates the market. AQUA must continue to maintain its market share by finding ways to provide satisfying products to costumers in order to encourage loyalty so that AQUA can survive in the competition. This study was chosen based on the researcher's interest in the effect of satisfaction felt by costumers on costumer loyalty to AQUA products. In this case, the Marketing Mix (product, price, place, promotion) forms the factors that lead to costumer satisfaction and loyalty (Wahab et al, 2016). This study was conducted in the campus environment of Airlangga University with as many as 80 students. The results of this study using empirical data indicated that the marketing mix variables consisting of product, price, promotion, place had a positive and significant effect on customer satisfaction, and customer satisfaction has a positive and significant effect on costumer loyalty.