Nanosized spherical particles of pure ZnO and their doped ZnO photocatalysts with mono- or bi- Ag and Ce-metal oxides at different weight portions (i.e., 2 and 4 wt%) through the sol-gel route followed by a calcination at 500 °C for 2 h were employed for exploring the photodegradation of methylene blue (MB) dye under direct sunlight. The produced photocatalysts were characterized by X-ray diffraction (XRD), Brunauer, Emmett and Teller (BET) surface area, scanning electron microscope (SEM), energy-dispersive X-ray spectroscopy (EDX), transmission electron microscope (TEM), fourier transform infrared (FTIR), and UV-Vis diffuse reflectance spectroscopy (DRS). XRD patterns confirmed the formation of hexagonal wurtzite polycrystalline structure of ZnO with good crystallinity. Bi-doped ZnO photocatalysts with smaller particle sizes showed efficient improving in the photocatalytic activity of ZnO under direct sunlight irradiation. The enhanced photodegradation performance of doped samples could be attributed to the reduction in the crystallite size and band gap, as well as the presence of excess oxygen vacancies and Zn interstitial sites in the nanoparticles obtained. The calculated band gap of pure ZnO decreased from 3.07 to 2.79 eV for 2 %Ag-4 %Ce/ZnO. This doped sample degraded the MB dye completely at 60 min, whereas pure ZnO exhibited 100 % degradation of MB at 180 min. Moreover, 2 % Ag-4 %Ce/ZnO photocatalyst has the highest kinetic rate of photodegradation as compared to other samples over two initial concentrations of MB dye (0.09667 min−1 at Co= 10 mg/L and 0.04433 min−1 at Co= 20 mg/L). Hence, the obtained 2 % Ag-4 % Ce doped ZnO showcased the superb breakdown of MB dye under sunlight irradiation for positioning it as a promising material for water remediation.