Character Of Behavior Research Articles

Intervenções com homens para a equidade de gênero: uma narrativa crítica das abordagens individualizantes

The article makes a brief mapping of how interventions with men have been configured since the 1970s, analyzing the individualizing and behavioral character that has been built for this type of work, based on feminist criticisms that differentiate patriarchy from sexist behavior. We start from the assumption that men are important allies in facing the harmful effects of gender. However, in addition to thinking about their male chauvinistic behaviors, among themselves, seeking individual compensation arising from the changes of male chauvinism, their engagement in the fight against a system that articulates different power relations, normalizing subjects from colonial, capitalist, intersected cisheterosexuals and sexists.

Physiological constraints dictate toxin spatial heterogeneity in snake venom glands

BackgroundVenoms are ecological innovations that have evolved numerous times, on each occasion accompanied by the co-evolution of specialised morphological and behavioural characters for venom production and delivery. The close evolutionary interdependence between these characters is exemplified by animals that control the composition of their secreted venom. This ability depends in part on the production of different toxins in different locations of the venom gland, which was recently documented in venomous snakes. Here, we test the hypothesis that the distinct spatial distributions of toxins in snake venom glands are an adaptation that enables the secretion of venoms with distinct ecological functions.ResultsWe show that the main defensive and predatory peptide toxins are produced in distinct regions of the venom glands of the black-necked spitting cobra (Naja nigricollis), but these distributions likely reflect developmental effects. Indeed, we detected no significant differences in venom collected via defensive ‘spitting’ or predatory ‘biting’ events from the same specimens representing multiple lineages of spitting cobra. We also found the same spatial distribution of toxins in a non-spitting cobra and show that heterogeneous toxin distribution is a feature shared with a viper with primarily predatory venom.ConclusionsOur findings suggest that heterogeneous distributions of toxins are not an adaptation to controlling venom composition in snakes. Instead, it likely reflects physiological constraints on toxin production by the venom glands, opening avenues for future research on the mechanisms of functional differentiation of populations of protein-secreting cells within adaptive contexts.

Knock-On Effects of Environmental Influences during Embryonic Development of Ectothermic Vertebrates

Environmental factors influencing parents or offspring during embryogenesis can have knock-on effects at later life stages of the offspring. These effects may prepare the progeny for conditions that they may encounter as larvae, juveniles, and/or adults. Here, we give examples on how knock-on effects of temperature and predator cues can affect phenotypes of fish, amphibians, and reptiles. Such effects are best described in reptiles, but are generally widespread among ectotherms. Most of the species are oviparous with egg incubation outside the mother’s body. The eggs can be exposed to highly different and variable environmental conditions, and developmental plasticity may help offspring cope with influences they may encounter at a later stage, e.g., whether the habitat will be warmer or colder and/or safer or riskier than what they a priori are adapted for. Knock-on effects can be considered a subset of phenotypically plastic responses. They can be instantaneous or delayed, have a physiological foundation, and can be manifested as temperature-dependent sex determination and changes in morphological, physiological, life-history, and behavioral characters. They are often, but not exclusively, assumed evolutionarily favorable, particularly beneficial for invasive species and during periods of rapidly changing environments. However, although several studies suggest that plasticity in some cases increases survival and reproductive success, the fitness gain is still virtually untested. It is assumed that epigenetic mechanisms, such as DNA methylation and histone modifications, could ultimately be important components of molecular mechanisms that allow early perceived cues to be expressed at a later stage in life. Although some empirical cases support this, evidence is still mostly circumstantial. Future research should investigate mechanisms and fitness effects of early environmental stimuli. These effects are important for the ecology of species and should be taken into account in experiments on ecological effects of environmental variables. This is of particular interest today because of climate change and increasing anthropogenic habitat alterations.

The representational glue for incidental category learning is alignment with task-relevant behavior.

Category learning is fundamental to cognition, but little is known about how it proceeds in real-world environments when learners do not have instructions to search for category-relevant information, do not make overt category decisions, and do not experience direct feedback. Prior research demonstrates that listeners can acquire task-irrelevant auditory categories incidentally as they engage in primarily visuomotor tasks. The current study examines the factors that support this incidental category learning. Three experiments systematically manipulated the relationship of four novel auditory categories with a consistent visual feature (color or location) that informed a simple behavioral keypress response regarding the visual feature. In both an in-person experiment and two online replications with extensions, incidental auditory category learning occurred reliably when category exemplars consistently aligned with visuomotor demands of the primary task, but not when they were misaligned. The presence of an additional irrelevant visual feature that was uncorrelated with the primary task demands neither enhanced nor harmed incidental learning. By contrast, incidental learning did not occur when auditory categories were aligned consistently with one visual feature, but the motor response in the primary task was aligned with another, category-unaligned visual feature. Moreover, category learning did not reliably occur across passive observation or when participants made a category-nonspecific, generic motor response. These findings show that incidental learning of categories is strongly mediated by the character of coincident behavior. (PsycInfo Database Record (c) 2022 APA, all rights reserved).

Sweet lime (Citrus limetta) peel waste drying approaches and effect on quality attributes, phytochemical and functional properties

Sweet lime (Citrus limetta) peels are a rich and valuable bioactive residue obtained from the citrus processing industry. The high moisture content of the peels can be reduced by drying and dried peels could be used as an ingredient to enhance the nutritional value of foods. In this study, different drying operations viz; infrared drying (IRD), vacuum drying (VD), tray drying (TD), hot-air multimode drying (HAD), and evacuated tube solar drying system without heat pipe (SD1) and with heat pipe (SD2) were explored for their effect on drying behavior and quality characters of sweet lime peels. Proximate, total phenol, total flavonoid, DPPH radical scavenging activity, color profile, and Fourier Transform Infrared (FTIR) spectroscopy of fresh and dried sweet lime peel were analyzed. The results showed that the time taken for IRD was the lowest followed by VD and HAD. The IRD was a suitable technique for retention of crude fibre, ash, and crude protein content. However, VD exhibited a higher L* value and a lower b* value which indicated good retention of color. The fresh peels exhibited total phenol, total flavonoid, and DPPH radical scavenging activity of 25.60 mg GAE/g, 18.85 mg QE/g, and 32.79%, respectively. Besides, peels dried by IRD, TD, & HAD exhibited a significant increase in antioxidants activity compared to fresh peels and those subjected to other drying methods. FTIR spectroscopy confirmed the presence of phenols in the dried peels. IRD of sweet lime peels could be an effective way to preserve the nutrients, phenols, flavonoids, and antioxidants.

Extreme mitochondrial DNA divergence underlies genetic conflict over sex determination

Cytoplasmic male sterility (CMS) is a form of genetic conflict over sex determination that results from differences in modes of inheritance between genomic compartments.1-3 Indeed, maternally transmitted (usually mitochondrial) genes sometimes enhance their transmission by suppressing the male function in a hermaphroditic organism to the detriment of biparentally inherited nuclear genes. Therefore, these hermaphrodites become functionally female and may coexist with regular hermaphrodites in so-called gynodioecious populations.3 CMS has been known in plants since Darwin's times4 but is previously unknown in the animal kingdom.5-8 We relate the first observation of CMS in animals. It occurs in a freshwater snail population, where some individuals appear unable to sire offspring in controlled crosses and show anatomical, physiological, and behavioral characters consistent with a suppression of the male function. Male sterility is associated with a mitochondrial lineage that underwent a spectacular acceleration of DNA substitution rates, affecting the entire mitochondrial genome-this acceleration concerns both synonymous and non-synonymous substitutions and therefore results from increased mitogenome mutation rates. Consequently, mitochondrial haplotype divergence within the population is exceptionally high, matching that observed between snail taxa that diverged 475 million years ago. This result is reminiscent of similar accelerations in mitogenome evolution observed in plant clades where gynodioecy is frequent,9,10 both being consistent with arms-race evolution of genome regions implicated in CMS.11,12 Our study shows that genomic conflicts can trigger independent evolution of similar sex-determination systems in plants and animals and dramatically accelerate molecular evolution.

Character Education Through The Center Method at Al Biruni School

The central method is the concept of learning through play which can be used as a means of instilling the values of character education from an early age. This method touches all aspects of life, including attitudes and behavior (character). The center itself is an abstract container where the teacher provides many series of activities for children to play. There are seven centers that are used as a means of character development, namely: Beam Center, Large Role Play Center, Small Role Play Center, Imtaq Center, Art Center, Preparation Center, and Natural Materials Center. Through activities in each center, the character of students is built. The characters that are built include; quality, respect, honesty, discipline, responsibility, diligent, humble, positive thinking, clean, friendly, affectionate, patient, sincere, solemn, grateful, istiqomah, taqwa, qanaah. Through these 18 attitudes, children's curiosity is also built, and stimulated so that children are smart and love learning. The type of research used in this research is qualitative with analytical descriptive methods or research that is supported by data obtained from field research. The subject of this research is the process of learning the central method in an effort to build the character of students. The data collection techniques used the methods of observation, interviews, documentation, and literature studies.

To be a marketer or to do what marketers do? Using a mixed methods approach to explore the aspiring marketer mind-set

Both anecdotal and evidential testimonies posit marketing as a “wicked” endeavor, in thrall to sales and profit and at odds with society's needs. Using social identity theory as our primary frame of reference we look to obtain some foreground understanding of those flowing through the educational/occupational transition system and towards this occupation. We explore how aspiring marketers perceive both marketing and marketing practitioners and evaluate how those perceptions contribute to a sense of social-self at an early-stage of career formulation. Our aim is to evaluate the potential for a link between reported marketer behavior, occupational perceptions and group character. A qualitative/quantitative mixed-model research approach is adopted combining both projective techniques and personality testing. Results, derived from UK university cohorts spanning three levels of study, suggest respondents focus primarily on externally oriented aspects of marketing work, with occupational aesthetics and conspicuous representation seen as both object and subject of a marketer role. Respondents self-report as strong on traits associated with promotion and persuasiveness but less on those related to an espoused creativity. We conclude there is evidence suggesting the study group perceives being a marketer at least as important as doing what marketers do and discuss the implications this might have for how and why marketing is practiced as it is.

Recrystallization behavior and grain boundary character evolution in Co-Cr alloy from selective laser melting to heat treatment

Co-Cr alloy fabricated by selective laser melting was used to investigate the recrystallization behavior and grain boundary character evolution from As-SLM to isothermal annealed at 1200 °C for 5 min to 60 min. The As-SLM Co-Cr alloy has a prominent residual strain, high densities of dislocations and stacking faults, and solute segregation along the subgrain boundaries. The driving force for recrystallization of As-SLM Co-Cr alloy is mainly provided by phase transformation rather than crystal defects, which also offer plenty of routeways for both low- and high-angle grain boundary diffusion. In addition, the stacking faults in As-SLM Co-Cr alloy can generate morphologically complex twins by extending and gliding. The obtained optimal Co-Cr alloy has a large fraction (more than 80%) of special boundaries (Σ3, Σ9, and Σ27) after complete recrystallization, which enables high designing freedom and near-net-shape production towards additive manufacturing (AM) compatible grain boundary engineering (GBE) processing strategy.

Phylogeny of Courtship and Male-male Combat Behavior in Snakes: An Updated Analysis

To elucidate phylogenetic patterns in courtship and male-male combat (MMC) behaviors in snakes, I plotted behavioral characters (BCs) onto phylogenetic trees of snakes. For courtship, I plotted 33 BCs onto a phylogenetic tree of 155 snake species in 12 families. For MMC, I plotted 21 BCs onto a phylogenetic tree of 128 snake species in 11 families. For courtship, results suggest the following. Spur Contact and Spur Movement are ancestral for the clade Pythonidae+Boidae and were present as early as the Paleocene Epoch. The Jerk, Chin-Rub, and Dorsal Advance are ancestral for the clade Endoglyptodonta and were present by the late Oligocene. A coital Bite was added in the colubrid clade Zamenis+Lampropeltini by the early Miocene. For MMC, results suggest the following. The Coil, Hook, Type 2 Head Raise, and Downward Push are ancestral for the clade Afrophidia and were present by the early Paleocene. The Type 1 Head Raise replaced the Type 2 Head Raise in Micrurus by the mid-Miocene and in the Lampropeltini by the early Miocene. In the Lampropeltini, Body Bowing was added and Pinning the Head replaced the Type 2 Head Raise by the early Miocene. In addition to written literature, this study utilized a large amount of documentation in the form of video footage on YouTube. For many species, the footage documents behaviors that were unrecorded in the written literature. The results demonstrate that social media can be a highly useful data source in the scientific study of animal behavior.

The ring-legged earwig Euborellia annulipes as a new model for oogenesis and development studies in insects.

Insects are the dominant group of animals on Earth. Despite this abundance, most of our knowledge about many aspects of their biology and development come from a unique model, the vinegar fly, Drosophila melanogaster. Nevertheless, in the last years, the advances in molecular tools and imaging techniques have allowed the emergence of new insect models, adding valuable information to decipher the morphogenetic bases behind the formation and evolution of the vast diversity of shapes, sizes, and patterns that characterize them. Earwigs belong to Dermaptera which is a small order clustered in the Polyneopteran group. They are hemimetabolous insects with a flattened body, characteristic abdominal pincers, and maternal care behavior. This last feature and their role in agroecosystems have been studied in cosmopolitan species such as Forficula auricularia and Euborellia annulipes; however, their reproduction and embryonic development have been poorly addressed in laboratory conditions. In response, here we describe the ring-legged earwig Euborellia annulipes embryogenesis and life cycle from nymphal to adult stages, its reproduction, and essential morphological and behavioral characters. Additionally, using confocal and transmission electron microscopy we analyzed in detail the morphogenesis of its peculiar meroistic polytrophic ovary. Our aim is to provide an emerging model system to perform comparative studies on insect oogenesis, development, and morphological evolution.

Abstract P4-09-03: Factors affecting the parentingstressand depressioninyoung women with breast cancer

Abstract Background: According to the statistics from 2013 to 2017 at the national cancer institute, more than 30% of breast cancer patients are under the age of 54, and their children are mostly minors. Diagnosis and treatment of breast cancer have a substantial impact on the patients themselves and as caregivers, resulting in both depression and parenting stress. Although there are previous studies investigating the parenting stress in patients with cancer, the factors affecting the parenting stress and depression in young women with breast cancer still remain inconclusive. Herein, we aimed to determine the parenting stress and depression of women diagnosed with breast cancer, and to identify the risk factors. Methods: A cross-sectional survey was conducted among ​​700 patients with breast cancer who visited the breast surgery outpatient clinic in a tertiary hospital from June 2020 to April2021. The study subjects were between 20 and 45 years old at the time of cancer diagnosis. Two-hundred patients without children were included for comparison regarding depression. The center for epidemiologic studies depression scale (CES-D) was used for evaluating depression in all subjects. Five-hundred patients with children also fill out the questionnaires including parenting stress index/short Form (PSI-SF), Child behavior checklist (CBCL), Junior temperament and character inventory (JTCI), and Children’s sleep habits questionnaire(CSHQ).Results: The risk of depression was significantly higher in patients having children (odds ratio [OR], 2.261; 95% confidential interval [CI],1.009-5.063; p=0.047) and who received gonadotropin-releasing hormone agonist (GnRH)treatment (OR 1.667; 95% CI, 1.142-2.433 p=0.008). Meanwhile, longer disease duration was associated with lower risk of depression (OR 0.852; 95% CI, 0.756-0.959 p=0.008). In regards to parenting stress, clinical factors related to breast cancer such as stage and type of treatment did not show significant association. However, children factors including the age (≥ 6 years old), specific behavioral patterns, temperature, and sleep habits reported significant impact on parenting stress. The significant correlation was noted between depression score and parenting stress score (β coefficient =0.557; p<0.0001).Conclusion: In patients with breast cancer, having children, shorter duration from the diagnosis, and treatment with GnRH was associated with higher risk of depression. Among the patients having children, the factors related to children had a significant impact on parenting stress, whereas no association was noted among clinical factors related to breast cancer. Citation Format: Yungil Shin, Harin Kim, Seonok Kim, Sae Byul Lee, Jisun Kim, Il Yong Chung, Beom Seok Ko, Jong Won Lee, Byung Ho Son, Sei Hyun Ahn, Hyo-won Kim, Hee Jeong Kim. Factors affecting the parentingstressand depressioninyoung women with breast cancer [abstract]. In: Proceedings of the 2021 San Antonio Breast Cancer Symposium; 2021 Dec 7-10; San Antonio, TX. Philadelphia (PA): AACR; Cancer Res 2022;82(4 Suppl):Abstract nr P4-09-03.

Enhanced inorganic salts stability using bentonite clay for high-performance and low-cost thermochemical energy storage

The energy storage density, cycling stability, thermal conductivity, cost, and corrosive behavior character of chloride-based hydrated salts are the worth challenges facing the application of these materials for thermal energy storage (TES). However, the impregnation of these salts into porous sorbent materials represents a key tool to deal with these issues. This paper aims to develop low-cost thermochemical composites (CTCMs) based on natural bentonite and hydrated salts for TES application. Natural bentonite blended with graphite (BNTC) was used as a support to stabilize three hydrated salts SrCl2·6H2O, CaCl2·6H2O, and LiCl.H2O. Synthesis and microstructural characterization of BNTC@CaCl2, BNTC@LiCl, and BNTC@SrCl2 were reported. Suitable operating conditions optimization during the hydration reaction of the CTCMs was studied using thermogravimetric analysis. A great storage density of 854.5, 704.2, and 778.6 kJ.kg−1 were measured for BNTC@CaCl2, BNTC@LiCl, and BNTC@SrCl2, respectively. Consecutive desorption/sorption cycles experiments were conducted and good cycling stability of the CTCMs was recorded which reflects the ability of the natural bentonite to solve the worrying issue of salts solution leakage. The compatibility of CTCMs in contact with copper heat exchanger metal was assessed and a new composite coating film based on polyvinylidene Fluoride reinforced with zinc oxide nanoparticles (PVDF@ZnO) was proposed. According to the gravimetric measurements of coated copper metal, an excellent enhancement of copper corrosion resistance up to 94% was achieved under the charging phase conditions of the CTCMs.

ASOCIAL DISPLAY OF CHILDREN'S AND YOUTH'S BEHAVIOUR (A PROBLEM OF THE PRESENT-DAY ELEMENTARY AND SECONDARY SCHOOLS)

Professionals, together with the public, pay attention to the growing negative display of the children's and youth's behavior that can be nowadays encountered at the elementary and secondary schools. The character of undesirable behavior display ranges from difficulties manageable by standard pedagogical measures up to such behavioral disturbances which, due to its dangerousness for the disturbance bearer and his surroundings as well, eliminate the individual from the normal social relations. In the following text, attention is paid to the behavioral problems at schools nowadays that are not a phenomenon only in the Czech school system but also in the international context.

Effect of oil/water ratio on rheological behavior, droplet size, zeta potential, long-term stability, and acid-induced demulsification of crude oil/water nanoemulsions

Nanoemulsions are interesting nano-fluids with a number of potential industrial applications. However, the effective utilization of these colloidal systems will not be achieved without studying their characteristics (e.g., droplet size, interfacial tension, zeta potential), flow behavior (e.g., rheology), and long-term stability. In this work, crude oil-in-water (O/W) nanoemulsions have been formulated and stabilized by sodium dodecylbenzenesulfonate (SDBS). The volume of the dispersed crude oil phase has been varied in order to probe the oil content effect on the nanoemulsion properties and stability. The obtained results revealed that the interfacial tension of the nanoemulsions decreases significantly as the dispersed phase volume fraction decreases. Similarly, average droplet size and zeta potential also decrease with decreasing the crude oil content, reaching 37 nm and −42 mV, respectively, at 5 vol% crude oil. Unprecedented and interesting flow behavior consisting of 3 regions (shear-thinning/Newtonian/shear-thickening) has been observed for the nanoemulsions with a crude oil content ≤20 vol%. All the formulated nanoemulsions displayed a long-term stability with 0% demulsification. Despite the extreme stability and the pH-irresponsive nature of SDBS, a complete oil separation might be achieved via the addition of a small quantity of dilute HCl. The demulsification extent, however, decreases with decreasing the crude oil content. • Extremely stable O/W nanoemulsions containing different oil contents are formulated. • The nanoemulsions displayed unusual rheological behavior and pH-responsive character. • The formulated nanoemulsions possess practical attractive characteristics. • Emulsions displayed shearing-thinning, Newtonian, and shearing-thickening behaviors. • Crude oil can be completely recovered from the nanoemulsions within 1 h.

Structure and rheological studies of phosphorylated cellulose nanofibrils suspensions

Cellulose nanofibrils (CNFs) are normally handled in the form of aqueous suspensions. Therefore, their rheology and intrinsic flow features in an aqueous state also fascinated the researchers. However, understanding the structure-rheology relationship remains a profound challenge to design CNFs with desirable properties. For that purpose, jute fibers were used as source material (Corchorus olitorius) to produce CNFs, and pretreatment using phosphorylation was applied to facilitate the fibrillation during ultra-sonication. This study aims to investigate the relationship between the microstructure and their rheology for CNF aqueous suspensions as influenced by the temperature and concentration of CNF. The surface chemistry, fiber diameter distribution, crystalline structure, thermal stability, and rheological properties of the obtained CNFs were characterized and compared. The grafting of phosphorous moieties on the surface of the fibers was confirmed by the FTIR, XPS analyses, elemental analyses, and zeta potential. Despite influencing crystallinity, phosphorylation enhanced the diameter of nanofibers. The results demonstrated that phosphorylation did not alter the main chemical structure of cellulose. The crystallographic form of the obtained CNFs remained cellulose I. The resulting fibers have nanometric dimensions (<100 nm) with high absolute zeta potential values (>30 mV). A substantial improvement in flame retardancy has also been noted for CNF due to the presence of phosphate groups. Both steady-state and dynamic rheological measurements were improved significantly upon increasing concentration from 0.5 to 2.5 wt%. All the CNF suspensions demonstrated typical shear-thinning behavior and gel-like viscoelastic character even at low concertation (0.5 wt%) due to the construction of a wire-like matrix structure. The frequency and temperature alteration, however, do not affect the viscoelastic gel-like properties of the CNF suspensions.

PENTINGNYA PENGGUNAAN METODE MENGAJAR UNTUK ANAK SEKOLAH MINGGU

ABSTRACT&#x0D; Christian Religious Education is needed in the role of changing the character of growth behavior of Sunday school children. Jesus considered that children are important as individuals. The importance of teaching children so that they can become individuals who act responsibly so that they find their joy and existence (Woltrestroff, 2007). The hope of a teacher can open up to Sunday school children with full trust and Christian affection (Ismail, 2002). So, a method is needed to apply the Christian Religious Education learning pattern so that the teaching process is more varied and makes the children enjoy the learning materials of God's Word. Because the Word of God is full of riches of truth that requires variety in implementing the truth of God's Word. The role of changing children's behavior is the background of the problem being studied. The method used in this research is qualitative. This research is needed to be more detailed, critical, and explore cases (Lumintang, 2016). The framework of this discussion is the role of changing character. The results and discussion of this journal are about the influence on children, the formation of children's character, well as methods and tools for children's education.&#x0D; Keywords: Christian Religious Education; role; children; method

A rheological study of cationic micro- and nanofibrillated cellulose: quaternization reaction optimization and fibril characteristic effects

Driven by the demand for various cationic biopolymers in recent years, the quaternization of cellulose nanofibers was carefully investigated to have tight control over their final characteristics. The addition of sodium hydroxide (NaOH) to the reaction mixture is crucial as it catalyzes the conversion of alcohol groups of cellulose into more reactive alcoholate groups. On the other hand, excessive concentration proves to inhibit the reactivity of hydroxyl groups. The addition of glycidyltrimethylammonium chloride (GTMAC) increases the yield of the trimethylammonium chloride content (TMAC) reaction, while in excess it affects the rheological properties of the quaternizated cellulose nanofibers. The effects of NaOH and GTMAC on the TMAC content and rheological properties have been investigated in detail and mathematically evaluated. Furthermore, a comparison of the viscoelastic behavior and shear thinning character of commercial cationic micro- and nanofibrillated cellulose is presented. The research allows to extend the possibility of using cellulose in many applications of cationic biopolymers.

ЦИФРОВИЙ МАРКЕТИНГ ЯК ОСНОВА СУЧАСНОГО БІЗНЕСУ

The article discusses the advantages of marketing research using the Internet. It is noted that the main methods of obtaining primary data are surveys, experiments and analysis of user behavior. Attention is focused on the fact that with the advent of social networks, such new methods of collecting marketing information have appeared, such as: organization of surveys in social networks; personification, visualization, obtaining demographic, social and personal characteristics of respondents; analysis of the marketing environment; establishing contact with respondents in the form of SMS messages with a request to participate in the survey; simultaneous survey of users of various social networks. It was concluded that the quality of received data can be improved by «intelligent» ways of collecting it, which allow interaction with customers in the process of data collection, thereby increasing the targeting of the offer for them. Achieving this goal becomes possible thanks to the use of artificial intelligence. It is noted that for the purpose of creating a brand or customer loyalty programs, the application of blockchain technology has great prospects, which can serve as an extremely effective method of countering fraud attempts when making payments with customers and ensuring the security of their transactions. At the same time, one of the popular trends that determine the character of the buyer's behavior is the use of elements of virtual reality and augmented reality in the interface. The thesis is substantiated that now a communication campaign cannot be considered successful if it does not use a series of new technologies: RTB (real-time bidding); SMM (social media marketing); SMO (social network optimization); SEO (search engine optimization); SEM (search engine marketing). Modern trends in the development of marketing technologies in the conditions of digitalization of the economy are summarized. The purpose and structure of Internet marketing is clarified. Digital marketing tools implemented on the Internet are considered in detail. It has been proven that the advantages of digital marketing are: interactivity; active involvement of the consumer in interaction with the brand; absence of territorial restrictions during the implementation of marketing ideas; ease of access to the resource (web and wap resources); significant spread of the Internet and mobile communication ensures active involvement of the target audience; the ability to quickly evaluate campaign activities and manage events in real time.

ХАРАКТЕРИСТИКА СТРУКТУРЫ СОЦИАЛЬНОЙ УСПЕШНОСТИ ПОДРОСТКОВ С ОГРАНИЧЕННЫМИ ВОЗМОЖНОСТЯМИ ЗДОРОВЬЯ

We consider the author's definition of the social success among adolescents with disabilities as an integrative personality quality. This integrative personality quality is considered taking into account the psychological and developmental challenges of this category of adolescents, reflecting the purposeful achievement of their goals and the ability to use the achieved result for further development, contributing to successful socialization in society based on productive interaction with others. The presented structure of social success is a unity of interrelated components: value-motivational, cognitive-active, personal-creative. The value-motivational component includes achievement motivation that promotes activity, overcoming risk factors and full-fledged socialization; value orientations that determine the moral character, character and direction of behavior of adolescents with disabilities; cognitive interest that helps to reveal abilities, develop imagination, imagination and creative activity. The cognitive-activity component includes theoretical knowledge in the field of personal success, knowledge of social norms and behavioral rules that help adolescents with disabilities to establish social contact and socially successful adaptation; mastering practical skills of conscious, independent activity; interpersonal relationships and social experience that expand social horizons for adaptation in society. The personal-creative component provides for communicative skills that ensure a successful existence in society and help to build full-fledged constructive relationships; creative self-presentation skills that are indicators of personal changes and achievements; project skills and creative self-development that contribute to a positive change in personal qualities and self-expression. The presented structure of social success of adolescents with disabilities is based on the leading ideas of personal-activity, environmental, inclusive and integrative approaches.