Basic Products Research Articles

Social influence and the choice of product upgrades: evidence from virtual product adoption in online games

PurposePrevious studies on social influence and virtual product adoption have mainly taken users’ purchase behavior as a dichotomous variable (i.e. purchasing or not). Given the prevalence of competing versions (basic vs upgraded) of a virtual product in online communities, this paper investigated the differences in the effect of social influence on users’ adoption of basic and upgraded choices of a virtual product. It also examined how the effect varies with users’ social status and user-level network density.Design/methodology/approachA natural experiment was conducted in an online game community. Two competing versions (basic vs upgraded) of a virtual product were provided for in-game purchase while a random set of users selected from 897,765 players received the notification of their friends’ adoption information. A competing-risk model was used to test the hypotheses.FindingsSocial influence exerts a stronger positive effect on users’ adoption of the upgraded virtual product than of the basic virtual product. Middle-status users have the greatest (least) susceptibility to social influence in adopting the upgraded (basic) virtual product than low- and high-status users. User’s network density enhances the effect of social influence on adoption of both virtual products, even more for the upgraded one.Originality/valueThis research contributes to the social influence and product adoption literature by disentangling the different effects of social influence on basic and upgraded versions of a virtual product. It also identifies the boundary conditions that social influence works for each version of the virtual product.

Influence of Packed Food Labeling on Shopping Practices: A Cross-Sectional Study.

The basic product information, health, safety, and nutritional details, as well as food marketing, advertising, and promotion, are all provided on a packed food label. This study was carried out to assess the knowledge, attitude, and practices of the shoppers regarding food labels as there are few studies done in India and none in Pune. A cross-sectional study was carried out among 226 participants using a validated semi-structured questionnaire, which consisted of sociodemographic details and questions on their knowledge, attitude, and practice regarding food labels while purchasing a packed food item. Quantitative data are presented in the form of mean, standard deviation, 95% confidence interval (CI) of mean, median, and interquartile range (IQR). Qualitative data are in terms of number (N), percentages (%), and 95% CI of percentage. Of the 226 participants, 163 (72.12) were aware of the label on packaged foods. One hundred seventy-seven (78.32%) participants in all read the label on the packaged food. The maximum retail price (MRP) and expiration date were the most frequent labels sought. Although 17.7% of consumers did not consider nutrient composition when making a purchase, energy and protein were the most often considered nutrients. The majority (70.35%) falsely believed that juice was healthy. The packed food label's tiny font made it difficult to read for 30.38% of the customers. Despite the increased awareness about packed food labeling, a fraction of shoppers were not concerned about nutritional information. In contrast to the prevailing knowledge, the majority believes packed food has a positive effect on health.

MAPPING OF SENTIMENT ANALYSIS ON FOOD SECURITY AMONG MALAYSIANS USING SOCIAL MEDIA ANALYTICS

The study investigates the spatial distribution of sentiment in food securityrelated tweets among Malaysians, aiming to identify hotspots of positive, negative, and neutral sentiments. Note that data collection involved gathering 2,218 tweets on basic necessity products from January 2019 to August 2022, capturing the impact of the COVID-19 pandemic. Pre-processing and content analysis techniques identified the main themes in the tweets, while sentiment analysis categorised them using Valance Aware Dictionary and Sentiment Reasoner (VADER). ArcGIS and hotspot analysis visualised and analysed tweet density. Regional trends were observed, with the East Coast states and certain West Coast states having the highest number of tweets. Urban areas expressed concerns about food security and living costs due to urbanisation and limited agricultural land. Here, sentiment visualisation revealed negative sentiments prevalent in developed cities (46.8%) and positive (33.9%) or neutral (19.4%) sentiments in suburban areas. This study emphasises the growing use of social media platforms and the integration of social media data in spatial analysis, highlighting the importance of uncovering hidden patterns for increased social awareness and meaningful dialogue. Understanding the sentiments expressed by Malaysians on social media regarding rising food prices can provide valuable insights for policymakers and stakeholders to address these challenges effectively.

Высокотехнологичное автосборочное производство

In modern automotive production, high-tech robotic complexes and assembly lines are widely used for all four main production stages: pressing, welding, coating and assembly. The paper views industrial robot-assisted high-tech incomplete vehicle production using robotic manipulators. Studies have been conducted on the efficiency and productivity of automotive production through the use of a robotic assembly. Studies have been conducted on the efficiency and productivity of automotive production using a robotic assembly. A brief overview of scientific works on automation of production using robotic systems is presented. The discussed robotic complexes include various robots: assemblers, manipulators, auxiliary robots. The payback period of the robotic complex ranges from three to five years. Robotic complexes are successfully used in various factories, e.g. 115 robots are used at Volkswagen, 112 robots are used at Renault, 106 robots are used at Nissan. The average time period for assembling one basic vehicle product at the factory is 25 hours. The main characteristics of a robotic automobile assembly such as cycle of the assembly line; work pace; assembly line load factor are viewed. The influence of the main characteristics of the assembly line on productivity in robotic automotive production is estimated. The results show an increase in product output of up to 10% with an increase in the load factor by one tenth. The robotic assembly line efficiency calculation for automotive production shows that within five years the increase in net profit when using just one robotic assembly line will amount to about five million rubles. In addition, the output of products will significantly increase with RPA in automotive production. The effectiveness of using a robotized assembly line in automotive production is also shown.

Enhances the recognition accuracy of the complex text for online production labels by improving convolutional recurrent neural network

In the process of production, the label on the product provides the basic product information. Due to the complex text contained on the product labels, the high accuracy recognition for online production labels has always been a challenging problem. To address this issue, a more effective method for complex text detection by improving the convolutional recurrent neural network has been proposed to enhance the recognition accuracy of complex text. Firstly, the SE-DenseNet feature extraction network has been introduced for feature extraction, aiming to improve the model’s depth and feature extraction capacity. Then, the Bi-GRU network is utilized to learn and model the hidden states and spatial features extracted by SE-DenseNet, anticipate preliminary sequence results, reduce model parameters, and improve the model’s calculation performance. Finally, the CTC network is employed for transcription to convert each feature sequence prediction output by Bi-GRU into a label sequence, achieving complex text recognition. Experimental results on the SVT, IIIT-5K, ICDAR2013 public dataset, and a self-built dataset demonstrate that the proposed model achieves superior outcomes on both public and self-built datasets. Remarkably, the model exhibits the highest recognition accuracy of 93.2% on the ICDAR2013 public dataset, demonstrating its potential to support complex text recognition for online production labels.

Hydrothermal zeolitization: Towards a paradigm shift for producing stronger and more sustainable construction materials

The construction sector provides 14.8 million jobs in the European Union. However, it also accounts for 36% of greenhouse gas emissions and 35% of total waste. High-temperature ceramic manufacturing consumes substantial energy, yielding basic structural products. The alternatives presented, such as geopolymers, still do not replace traditional materials and are not as sustainable as believed. This innovative study combines hydrothermal zeolitization with kaolin-based ceramics fired at both conventional (900°C) and much lower temperatures (600°C), exploring varied conditions, including the use of microplastic wastes as pore-forming agents. Significant zeolite crystallization (15–74%) and mechanical strength increase (2–37-fold compared to untreated materials) is demonstrated in granular specimens, especially when adding microplastics. Geopolymerization appears as a secondary process during treatment. This innovative method offers energy-efficient lower temperatures, transforming fired specimens into zeolite-enriched, robust materials, adaptable to current technology. This study paves the way for further research, opening up a new field of study on hydrothermally manufactured Zeolitic Construction Materials.

Food supply in the context of destabilization of the global economy

The goal is to analyze the state of food supply for the country's population in the context of destabilization of the world economy, inflation of prices for goods, primarily food, which in recent years have had a steady growth pattern. Methods – comparative analysis, economicstatistical, cause-and-effect. Results - the main signs of instability in economic situation in the world, their characteristics, main causes and consequences are revealed. The average annual growth rate of agricultural production for 2000-2020, 2020-2022 is shown and their impact on per capita supply of basic products and consumption rates. Comparison of these indicators allows to identify actual level of food support in Kazakhstan for specific years. The authors note that in the last two decades, physiological dietary and calorie standards for certain food products have not yet been achieved. Food security is also determined by the share of imports in consumer demand. Conclusions - it is recommended in the near and medium term to take effective measures to increase main types of products to volumes that will allow to move to import substitution and per capita consumption to the standards of physiological needs. Measures of state support to create favorable economic and organizational conditions for doing business in agricultural sector of the republic are proposed. Resolving food issue is recognized as the highest priority of government policy. The results of the study have practical significance for the organization and management of food supply system. It is important to promote the use of innovative technologies for production, processing, storage and rational use of food; formation of effective system for distribution of raw materials and agricultural products from producers to the final consumer; development of transport and warehouse infrastructure for wholesale trade.

Public Procurement Policies to Foster Innovation Development

Government and public sector demand from the perspective of demand-push policies as a tool of technology and innovation policy have been discussed in detail in the literature. Policymakers have always considered advantages such as promoting local production goals, reducing imports and dependence upon foreign countries, and meeting domestic needs with technology development and innovation. In Iran such policies have been designed and implemented and can be classified into two categories: horizontal and vertical policies. Horizontal policies refer to policy programs that regulate the general government market and the public sector. In vertical policies, however, government demand in a particular product area is regulated. In order to analyze the different types of application of these policies in Iran, several cases of horizontal and vertical policies have been studied and compared in this article. From the horizontal policies, the law of maximum use of domestic power and Foreign Finance Credit have been selected. Among the vertical policies, the policy of 10 basic oil products and the experience of the Iran-Lab-Expo have been examined. Attempts have been made to analyze and compare the above policies based on the general pattern of government programs to stimulate government demand for technology and innovation. Finally, the lessons learned from Iran’s policy experiences in the field of public sector demand orientation as a tool of technology and innovation policy are described.

Study of Product and Price Management in Marketing Moringa Tea

U.D. Wuna Barakati is the only Moringa tea producer in Muna Regency. To respond to the increasing competition in the Moringa leaf processed beverage business, this company should completely implement a complete marketing mix strategy and appropriate marketing of its Moringa tea product. However, in the meantime, it seems to have relatively neglected the product mix and price mix strategies. This research examines product and price management in marketing Moringa tea at U.D. Wuna Barakati. Product management refers to implementing a product mix strategy, while price management refers to implementing a price mix strategy. The product mix is assessed from its level but is limited to three levels: Core Benefit Products, Basic Products, and Augmented Products. In contrast, the price mix is evaluated on the basis of the approach used to determine it. Primary data was collected using observation, questionnaires, and in-depth interviews, while secondary data was collected through documentary studies. The data was analyzed descriptively and qualitatively through three main steps: data reduction, data presentation, verification, and conclusion. The research results show that, in general, product mix and price mix strategies are applied to marketing Moringa tea at UD. Wuna Barakti is relatively good. However, several things do not support the competitiveness of the business and need to be improved simultaneously, namely: (a) single product variant, (b) low monthly sales value, (c) prices at the consumer level are relatively high, and (d) the issue of one price policy.

Quality Control of Liquid Aluminium Alloy Using Thermal Imaging Camera

This paper presents the results of a study on the use of infrared thermography to assess the quality of liquid metal, a basic semi-finished product used in foundry production. EN AC-46000 alloy with the designation AlSi9Cu3(Fe) was used for the study. The crystallization process of the alloy was investigated using the TDA method with a Crystaldigraph device and Optris PI thermal imaging camera. The research describes how to use a thermal imaging camera to assess the quality of aluminium alloys. These alloys, due to their propensity in the liquid state to oxidise and absorb hydrogen, a refining procedure in the melting process. The effects of alloy refining are evaluated during technological tests of hydrogen solubility, density and casting shrinkage. The results presented in this paper showed that there is a statistical correlation between the density of the metal and the temperature values from the thermogram of the sample, obtained during its solidification. The existing correlation makes it possible to develop a thermographic inspection algorithm that allows a fast and non-contact assessment of aluminium alloy quality.

ПРОДОВОЛЬСТВЕННАЯ БЕЗОПАСНОСТЬ РОССИИ: АНАЛИЗ СОВРЕМЕННОГО СОСТОЯНИЯ

The article analyzes the current state of Russian food security. During the study, methods of comparison, statistical analysis and grouping, and the method of differential calculus were used. The article analyzes the indicators of food independence for basic food products to determine their compliance with the Food Security Doctrine. Evaluation of the current situation in the field of food consumption in Russia is given. Indicators of economic accessibility are calculated, and the dynamics of consumption levels for the main types of products are presented. An assessment was made of the compliance of actual food consumption with established rational consumption standards, what made it possible to identify high differentiation in consumption by decile groups of the population and a worse situation among its low-income part.

Strategic Technology Innovation of a Basic Product in an E-Commerce Platform Supply Chain with a Potential Entrant in a Complementary Goods Market

This paper examines the impact of a potential entrant’s entry into the complementary goods market on the technology innovation of the basic product. We focus on an e-commerce platform supply chain comprising a manufacturer, an e-commerce platform, and a potential entrant. The manufacturer distributes a basic product and a complementary product through the e-commerce platform. The manufacturer has the option to improve the quality of the basic product through technology innovation. The determination of whether the potential entrant enters the market for complementary goods is contingent upon its observation of the manufacturer’s technology innovation strategy. Upon the potential entrant’s entry into this market, competition ensues between the potential entrant and the manufacturer in the realm of the complementary goods market. Our findings reveal a trade-off: on the one hand, the manufacturer’s decision to forgo technology innovation results in reduced profit, while, on the other hand, technology innovation attracts the potential competitor to enter the complementary goods market, which also leads to decreased profit. Under certain circumstances, the loss incurred by the former is less than that incurred by the latter. Consequently, the manufacturer may choose to forego technology innovation to prevent the entry of the potential entrant in the complementary goods market. Furthermore, our study demonstrates that the entry of the potential entrant can yield a mutually beneficial outcome for the manufacturer, the platform, and the potential entrant, creating a win–win–win scenario. In addition, our results suggest that as the production cost of innovative products rises, the manufacturer may have a stronger incentive to intensify its innovation efforts in response to the potential entrant’s exit from the market. Finally, we establish that our main results remain robust even when some of our initial assumptions are relaxed.

Development of Basic Geology Mobile Learning Based on Android Indonesia Geodiversity Area

Basic Geology is a prior knowledge that needs to be supported by a flexible learning environment through the use of mobile technology. Through the supports of mobile technology, students will gain freedom of access because they can be used anytime and anywhere. The progress and speed of technological development, the ease and practicality of using smartphone devices are the potential, opportunities and challenges for presenting mobile technology in learning. The presence of generation Z who are already familiar with technology has reinforced the need to utilize technology to accommodate them in learning better. The aim of this development research is to produce a learning product in the form of a Basic Geology mobile learning application to support learning anywhere and anytime and to determine the feasibility of the product in terms of media and materials, as well as responses from users. This research uses the Lee & Owens model in developing mobile learning applications. Data was collected using a questionnaire filled out by media experts, material experts and service users in the Indonesian Geodiversity Area. The results of this research are (1) user needs for mobile learning to support Basic Geology learning by providing learning resources and building learning communities, (2) producing Basic Geology mobile learning products, (3) results of feasibility tests by media experts, material experts and Individual, small group and field trials show that mobile learning is suitable for use in learning.Keywords: geodiversity; basic geology; mobile learning

Assessment of the state of actual nutrition in the population of the Russian Federation

Introduction. There was conducted the study of the actual nutrition in the population of the Russian Federation in 2017–2021, including a study of its trend and compliance with recommended rational standards.
 Materials and methods. The study used information from the Federal State Statistics Service (Rosstat) on consumption in population of the Russian Federation of the main food groups in households in 2017–2021. The annual representative sample was forty seven thousand eight hundred households. A method used to analyze time series of consumption of basic food products and a comparison of actual nutrition with recommended rational standards was carried out for the whole country, Federal districts, and constituent entities of the Federation.
 Results. In the Russian Federation in 2021, compared to 2017, consumption of most major food groups decreased. Consumption of meat and meat products increased by 6.8%, eggs by 1.3%. Consumption of fish and fish products remained at the same level. The analysis shows a decline in the consumption of bread and bakery products in all federal districts, with the exception of the Far East (an increase of 1.6%); potatoes, vegetable oil, with the exception of the Far East (an increase of 0.8%). At the same time, there is an increase in the consumption of meat and meat products in all federal districts, with the exception of the Far Eastern (decrease by 13.6%). For other product groups, consumption variations were noted.
 Below the recommended rational norms, the Russian population consumes fish and fish products, potatoes, bread, and bakery products, milk and dairy products, vegetables, fruits and berries, eggs, and vegetable oil. At the same time, excessive consumption of sugar (3.8 times higher than the norm), meat and meat products (27% higher than the norm) were noted.
 In the Federal Districts, consumption of most major food groups is below the recommended rational standards. In all federal districts, consumption of meat and meat products, sugar and confectionery products has increased.
 Significant differences have been established in the compliance of consumption levels with recommended rational standards by the population of the constituent entities of the Russian Federation in 2021. In most regions of the Russian Federation, high consumption of meat and meat products by the population is noted. 
 All regions of the Federation have high consumption of sugar and confectionery products.
 Limitations. This study is limited by the size of the representative sample, which was 47.8 thousand households.
 Conclusion. The consequence of an irrational nutrition structure is a violation of the nutritional status, which is expressed in an increase in the prevalence among the population in recent years of such alimentary-dependent pathologies as obesity, hypertension, diabetes mellitus, and a number of others.

Nuclear power technologies development: Historical track and future evolution

Understanding the evolution mechanism of nuclear power technology development is crucial for predicting its future path and devising a sound strategic plan. While classical economic theory provides the relationships between of technological progress and economic growth on specific assumptions, it is necessary to explore the evolutionary mechanism of technology development without prior assumptions. Furthermore, given the various forms of technological development, including basic research, patent technology, and product trade, the intricate relationship between them and economic growth necessitates further elucidation. This study aims to shed light on the evolutionary process of nuclear power technology development by constructing complex systems of “Science-Technology-Product-Economic growth,” applying Bayesian dynamic system modeling methods to establish the evolutionary equation of the complex systems and revealing the historical track and future evolution of nuclear power technology development. This study offers a fresh perspective to unravel the evolution of nuclear power technology development, facilitates a nuanced characterization of energy technology progress, and assists in developing an optimized learning curve for energy technology.

Impacto da inflação no poder de compra e a desvalorização da moeda

Inflation is characterized as a continuous increase in prices, caused by the loss of purchasing power and currency devaluation. Starting with an economic sphere as the financial situation of a country, the liquidity of a currency is linked to the monetary policy adopted by the current government. In accordance with these arguments, this work aimed to study the variation and exchanges of currency over the years and the relevance of the IPCA index in household budgets. The research was based on a bibliographic survey with the support of articles, books and periodicals that have already delimited themselves to the study of this issue. Data from the IPCA was used, which is considered the official inflation index in Brazil, measured, and released by the IBGE. The research contains images, represented through tables showing the trajectory and evolution of the currency in Brazil. Inflation is defined as the rise in the price of basic consumer items, since it is one that measures prices in general, the isolated rise of a particular product, good or service cannot be considered inflation. Brazilian currency over the years went through several changes that affected the liquidity of the economy and the purchasing power of consumers. This research presents the problem of how the Brazilian currency has undergone changes over the course of the high inflation rates. This study is justified by the relevance of the topic for society in general, and not just for professionals in administration, accounting, and economics. Through the analysis and measurement of the data, it was obtained as a result that the population's purchasing power is largely concentrated in the acquisition of basic products and services that make up the IPCA's basic basket. On the other hand, as for the economic plans adopted in Brazil, they all had the common objective of stabilizing the economy, containing the unbridled rise in prices.

Changes in eating behaviours and physical activity among primary schoolchildren aged 7-12 during the pandemic in the light of qualitative and quantitative research - Junior-Edu-Żywienie (JEŻ) Project.

The COVID-19 pandemic had many direct and indirect effects, including lifestyle changes in all subpopulations, including children and adolescents. The aim of the study was to identify: 1) attitudes of students aged 7-12 years and their parents towards food, nutrition, and physical activity; 2) changes in the consumption of basic food products during the COVID-19 pandemic. A qualitative survey was conducted among students and their parents using the Focus Group Interview method, as well as quantitative research among parents and schoolchildren aged 10-12 years. During the pandemic, changes were demonstrated in the eating habits of primary schoolchildren which were both positive and negative. Positive changes include a greater number of meals and their regularity, especially in relation to meals prepared at home, and a greater consumption of mainly fruit, and to a lesser extent vegetables and whole grain products. Among the negative changes observed were an increased consumption of salty snacks and sweets, including those prepared at home. Moreover, limiting physical activity during isolation may have resulted, as a long-term effect, in excessive body weight and obesity-related non-communicable diseases in children and adolescence, and later in adulthood. There is a need to develop post-pandemic support strategies addressed to both schoolchildren and their parents regarding adequate eating behaviours and physical activity.

РЕТРОСПЕКТИВНИЙ АНАЛІЗ СПОЖИВЧОГО КОШИКА НАСЕЛЕННЯ ТА ЗМІНИ В СПОЖИВАННІ ПРОДУКТІВ ХАРЧУВАННЯ НАСЕЛЕННЯМ УКРАЇНИ

The article is devoted to consideration of the issue of current relevance - the consumer basket of the population of Ukraine, as well as consumption of basic food products. The article conducts a retrospective analysis of the consumer basket of the population of Ukraine and studies the dynamics of consumption of basic foodstuffs on the basis of statistical data from official sources. The purpose of the article is to conduct a detailed retrospective analysis of the consumer basket in Ukraine, as well as to identify changes in the consumption of basic food products in recent years. The article is based on current research by Ukrainian scholars, as well as official statistics from the State Statistics Service. First, the author examines the theoretical foundations of the consumer basket - the definition, composition, importance of the consumer basket for Ukraine and its features. Then, by analysing open sources, the author identifies the main changes that have taken place in the context of the consumer basket in Ukraine in recent years, which shows that the consumer basket in Ukraine has hardly changed in recent years, and therefore does not meet the current needs of society. In addition, the article analyses the main changes in food consumption by the population of Ukraine for the period 2000-2020. The dynamics of consumption of all types of basic food products is considered, while determining the periods of maximum and minimum consumption. It has been established that in recent years the situation with food consumption has been unstable: Ukrainians consume an insufficient amount of food, which almost does not meet the current standards. The main factors influencing changes in food consumption are identified. The results obtained indicate the need for changes in the consumer basket of Ukrainians and bringing not only the food part, but also non-food goods and services in line with the needs of citizens. The results of the study can be used to improve the current content of the consumer basket of Ukrainians, as well as to provide Ukrainians with all the necessary food and non-food products for an adequate standard of living in a full-scale war.

The role of commercialization of high technologies in scientific and production cooperation

The article reveals the role and importance of types of high-tech products, taking into account international practice, domestic official statistics and classification of goods of foreign economic activity. It is established that in some cases innovative and high-tech products are identified. It is revealed that currently the most high-tech is the production of basic pharmaceutical products and pharmaceuticals, biotechnology, the production of computers, electronic and optical products; production of various air and space aircraft. The key regional leaders in the production of high-tech products in the world by region are considered. Based on the results of the consideration of the content of the concepts “innovation” and “technology”, “commercialization of innovations” and “commercialization of high-tech products”, the author’s vision of interpretations is proposed, with the justification that innovativeness actually acts as an additional feature of high-tech products. A study of the types of commercialization of high-tech products was conducted, according to the results of which the author’s classification was proposed according to the content, level of efficiency, number of subjects of commercialization, geographical coverage of subjects of commercialization and methods of financing.

Dynamics of changes in cadmium levels in environmental objects and its impact on the bio-elemental composition of living organisms.

As a result of intensive anthropogenic impact in the biosphere there is a rapid process of accumulation of heavy metal salts. They have led to the aggravation of problems associated with the pollution of ecosystems and basic food products of plant and animal origin. Environmental pollution by these compounds is caused by their persistence in environmental objects, migration ability, accumulation by plants. This contributes to their accumulation in the human environment. A number of studies have shown that heavy metals have mutagenic, toxic effects and affect the intensity of biochemical processes. Therefore, the presence of heavy metals in the environment is extremely undesirable. Moreover, the ecological state of the environment is directly related to changes in the human internal environment. Deficiency or excess of certain bioelements in soils and drinking water or non-compliance with its stable chemical composition causes the development of dysmicroelementosis. The ecological situation of the Carpathian region is closely related to the state of soils and water resources. In this regard, it is advisable to study and control the level of cadmium compounds in the environment of the region. The study of the effect of cadmium intoxication on the macro- and microelement composition of the brain and myocardium of experimental animals is also worthwhile. Materials and methods. Soils and drinking water of the plain, foothill and mountainous zones of the region, as well as organs and tissues of experimental animals served as the object of research. Cadmium levels in drinking water and myocardial tissues and brain of experimental animals have been measured by atomic absorption spectroscopy. Results and discussion. The study of soils in the Prykarpattia region has revealed an increase in the toxic element cadmium. Its content is 1.1-1.5 times higher than background levels. The analysis of drinking water allowed to establish that a significant number of people living in the plain and foothill zone of the region consume water with a high content of cadmium. The main stages of cadmium intake and accumulation in plants have been analyzed. Significant disorders in the body of experimental animals under conditions of excessive intake of cadmium compounds have been revealed. It was accompanied by the accumulation of cadmium in the myocardium and brain, on the background of redistribution of vital macronutrients calcium and magnesium along with micronutrients copper and zinc. Thus, excessive intake of cadmium salts causes the development of dysmicroelementosis, which is accompanied by a violation of the homeostasis of a living organism. It is suggested to conduct continuous monitoring of the level of toxicants in the ecosystem as an integral component of environmental monitoring.