Basic Business Research Articles

Awareness and readiness to participate in faculty learning communities and e-resources utilisation among academics of Adeleke University, Ede, Nigeria

The study investigated awareness and readiness to participate in faculty learning communities (FLCs) and e-resources utilisation among academics of Adeleke University, Ede, Nigeria. Survey design was adopted with population of 173 academics in six faculties (arts, basic medical sciences, business and social sciences, sciences, engineering and law) in 2021/2022 academic session of the University. Out of whom 108 selected based on Research Advisors Sample Size Table (2006). A self-developed instrument tagged: ‘Academic Staff Awareness and Readiness of FLCs Questionnaire (ASARF)’ was condensed to Google form for easy participation via the WhatsApp. The findings indicated a high level of awareness and readiness to participate in FLCs with wider access to online resources and social media needed for effective FLCs activities. The potential challenges noted included the need for institutional support and membership commitment to participate in FLCs. While the need to creating institutional policy on FLCs adoption was suggested.

Establishment of business risk information value assessment model based on RAROC

Aiming at the problem of low precision of current enterprise risk assessment methods, a RAROC based enterprise risk information value assessment model is proposed. The crawler search method with topic search is adopted to collect the business information data, and the extended tree structure is introduced to clean up the collected data, transformation of basic information data and business value. RAROC is used to process the information with commercial value and realise the value evaluation of commercial risk information. According to the model and KMV model, the risk adjustment coefficient was calculated. The results of the RAROC value evaluation are reflected through statements. The experimental results show that the goodness of fit index, standard fit index and comparison fit index of the model are all close to 1, and the approximate root-mean-square error is less than 0.02, which proves the effectiveness and accuracy of the method.

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Current tasks of harmonization of economic interests with preservation of the natural balance of the ecological system and rational use of nature cause to analyze the advantages of circular business models. It is substantiated that the circular economy is a combined mobile economic system formed on the basis of social, ecological and economic regeneration. The article presents a comparative analysis of linear and circular models of economy. On the basis of general scientific methods of conceptual modeling the features of business model in circular economy are outlined; the classification of circular business models on the basis of ReSOLVE-criteria is offered. It is outlined that the mechanism for building a circular economy is formed by: minimization of materials and resources for production; prolongation of the products life cycle); commercialization of innovation results; replacement of exhaustible resources with renewable sources; use of technological innovations in the process of product reuse; creation of innovative platforms for technology exchange and sharing. The basic circular business models are characterized. “Circular Suppliers” provides the optimization of the use of material, fuel, energy and bioresources, which are the basis of the circular system of production and consumption. “Resources Recovery” helps to minimize the loss of resources and increase the profitability of production. “Product Life Extension” determines the maximum presence of products in economic activity without the involvement of additional primary resources. “Sharing Platforms” is formed on the basis of exchange or sharing the goods or assets. “Product as a Service” helps to increase the intensity of product use. It is substantiated that the main directions of the circular economy are: increasing interest in investment development of environmental risks; growth of “green” companies capitalization; development of consumption ecological culture; rapid growth of the “sharing” sector; implementation of environmental trends in various business spheres. It is determined that circular business models regenerate the relationship between producers and consumers in order to achieve environmentally friendly social and economic growth.

Uticaj različitih dimenzija brenda na kreiranje vrednosti za potrošače

Achieving the competitive advantage on the market is one of the basic business challenges for the market oriented companies. In order to attract the greatest possible number of customers there is a need to create value which shall be recognized by the customers as a superior or a greater one in the process of estimating alternatives compared to the competitive options. Brand is one of the most important determinants in creating value for the customers. Brand is a complex category and during the analysis of its influence onto the value creation it is needed to take into account its different dimensions. In accordance with the concepts of numerous studies in the area of marketing and customer management the influence of brand on value creation for customers is regarded via four main dimensions-brand awareness, developed brand loyalty, brand trust and the possibility to recognize the expected quality and meaning of a certain brand product. The paper uses a research model which encompasses all four brand dimensions and analyzes their influence onto the customer value creation. The empirical research has been carried out on a sample of 174 respondents in Serbia. Based on the gathered empirical data a significant brand dimension for the customers in Serbia has been identified. Based on the gained research results a difference has been tested in the importance of different brand dimensions for men and women. The paper offers significant theoretical and practical implications which indicate what brand dimensions need to be emphasized in the process of product and service branding and to which extent every one of them contributes to the customer growth value. Also, a brand dimension has been identified with a different influence on creating value with men and women, which is an important implication for the marketing strategy.

Corporate Information ERP and MES Systems in the Strategic Development and Improvement of the Operational Efficiency of Enterprises

The relevance of the study of prospects for increasing operational efficiency and transformation of business processes of domestic industrial enterprises due to the implementation of corporate information ERP- and MES-systems is substantiated. It was determined that the key to a successful enterprise development strategy is to increase their operational efficiency through the digital transformation of production and other basic business processes. Digital transformation involves at least the implementation of ERP- and MES-systems for forecasting stocks of raw materials and materials, ensuring a smooth production process, timely fulfillment of orders, carrying out inventory of stocks; projecting the level of use of machines and equipment, planning repairs and terms of technical maintenance of equipment, optimization of supplier selection, drawing up budgets and controlling the expenditure of material and other resources, administration, control and monitoring of all enterprise processes. The implementation of such corporate information systems depends on the specifics of enterprises implementing ERP- and MES-systems. The need for constant monitoring of changes and offers of the corporate information systems industry to modern enterprises to track and implement the technological achievements of the leading players in the field of enterprise resource planning (MES and ERP) into the practice of functioning to ensure strategic development and increase operational efficiency is substantiated. A promising direction is the study of the dynamics of transformational processes of the own business processes of industrial enterprises thanks to programs and projects of increasing operational efficiency on the basis of ERP- and MES-systems.

A New Way to Cultivate the Employment and Entrepreneurship Ability of Graduates of "Hotel Management and Digital Operation" Major in Higher Vocational Colleges

With the rapid development of science, technology and economy, the hotel industry is also impacted by information technology. It is necessary to reform the business, optimize the existing business process, organizational structure and personnel allocation, and realize business model innovation. The hotel industry needs digital business talents with basic business knowledge and data thinking. At present, there are still many problems in the training of hotel management and digital operation professionals in colleges and universities. Therefore, this paper expounds the importance of the digital transformation of the hotel industry and the transformation to personnel training, analyzes the current situation of personnel training, and puts forward suggestions for personnel training.

Manufacturing Advantage: War, the State, and the Origins of American Industry, 1776–1848

Manufacturing Advantage: War, the State, and the Origins of American Industry, 1776–1848

Review of Online Food Delivery Industry of India

Earlier people used to go to the hotel, but the scenario has changed drastically in last few years. Due to changes in lifestyle and recent pandemic situations the lifestyle of Indians has changed considerably. This has given tremendous boost to the online food delivery business. In recent time, India has witnessed rapid increase in number of food delivery startups, supporting the aspirations of millions of urban citizens of India. Currently Indian food delivery market is occupied by global, national as well as local business establishments in this food delivery industry. Zomato, Foodpanda, Swiggy, Uber Eats, Domino’s, Pizza Hut and Mc Donald’s are a few major names which are predominant. The users get wider choice of all the online available hotels through menu of the restaurants at a very reasonable cost and that too at their home. It saves time, travelling cost of the users. All this process of food delivery system comprises few fundamental components. Among that the first is the cooking of the food product as per the requirements of the online customers and delivering these food products through online platform is the basic business model which is used. As the customer’s choices are varying with time this system will be evolving with innovative ideas to meet the changing requirements and expectations of the customers. This business models uses basically requirement of the customers; motivating them for bringing the dynamism within the market as well as within the food industry and delivering the food through the delivery personal. For ensuring the success of this online delivery model the entrepreneurs has to ensure few things which includes certain features which will be; taking care of various aspects of market as well as technological aspects. Also the opportunities and challenges that will be faced by this online food delivery system will be more clear as the time will pass. The sustainability about this food delivery business models will be depending on the benefits which will be provided to the customers and user and how much it continues to attract the venture capitalist and various investors in this online food delivery business.

ECONOMICS AS CULTURE: SYNERGY OF ADVANCED DEVELOPMENT

Economic systems are viewed as sociocultural phenomena of an ontological order. The hypothesis of a trialectic-dual and attractional-level nature of the implementation of cultural-paternalistic projects in the institutional sphere of economic relations is put forward. Attractive high-order noumena shape/define lower-order phenomena in paternal practices of economics. Attractive space is a bipolar space of regression. The algorithm of the actualization of the noumenon into a phenomenon is a triadic structure: axiological narrative -> paradigmatic project -> praxiological pattern. Each paternal project is realized by means of a trialectical mechanism: organizational pattern -> amplifier/intensifier pattern -> homeostatic pattern. The configurations of the paternal triads of the economic system manifest themselves in a quadra of hierarchical levels: micro-, meso-, macro- and mega-levels. The micro-level represents the basic paternal business triads; the meso-level represents the trialectic configurations of state structure; the macro-level represents the paternal trialectic of sociocultural fluctuations of economic systems; the mega-level represents the trialectic of the projects of the cultural dominant paradigm. The seven-phase cycle of sociocultural dynamics in the paradigmatic-father plane of static and economic efficiency at the macro- and mega-levels of civilization "West" is considered. A notion of the formation of a nooeconomy of ideative type culture was created, in which human cognitive abilities will act as the main economic evolutionary resource, and knowledge workers as carriers of the ideative cultural mentality will be the meritocratic social class. The concept of the sixth technological structure of NBIS-convergence is seen as the first phase of the culture of the ideological type of cognitive economic systems. The noosphere is interpreted as an attraction-fluctuation manifestation of the phase of transition to the ideative cycle of cultural development by the paternal matrix of the cognitive resources of the dominant culture's core. The added value of cognitive resources within the marginal cost of intellectual capital will lie in the expanding potential of the filter of individual consciousness to unpack the compressed meanings of the semantic vacuum and create texts - innovative and paradigmatic projects of expanded opportunities for life enrichment based on the ontological novelty noumenon-concept of the highest measure of reference and mediator-marker in institutional advanced evolutionary space as cognitive strategic resources of the “advantage of immaturity”.

How Is Gross Profit Margin Overestimated in China?

At present, the index of gross profit margin is overestimated in China. However, this problem has not attracted enough attention. This paper explores the theoretical limitations of the current revenue that lead to the overestimation of the gross profit margin. Then, we present the concept of revenue to correct the limitations of the current revenue. Moreover, we test the impact on the information content of gross profit margin under revenue caliber. The findings are as follows: (1) The current revenue includes some unrealized items such as in-price tax, so it is not completely consistent with the definition of revenue from the perspective of accounting, which will lead to the overestimation of gross profit margin. Therefore, the current revenue should exclude the in-price tax, bad debt loss, and cash discount in order to obtain the revenue. The gross profit margin based on the revenue can reflect the profitability of the company’s basic business more objectively. (2) The empirical test shows that the gross profit margin based on the revenue has higher information content compared with the gross profit margin based on the current revenue. (3) The current gross profit margin is overestimated by 1.36 percentage points because of the limitations of the current revenue.

Корпорация-гражданин в политическом дискурсе в условиях пандемии

The wisdom of reviewing corporations, which execute strategic programs of corporate sustainability, as an important actor of political communications in postindustrial society is justified in the article. The basic features of corporate sustainability, corporate social responsibility, and corporate citizenship concepts, the role of strategic communications under international ESG-discourse are outlined. The comparative analyses of Russian companies, participating Global Compact Network, social investments during COVID-19 pandemic is based on case studies, transparent nonfinancial reporting, and expert interviews. Social projects and programs of X5 Retail Group, Severstal’, Norilsk Nikel, United Metallurgic Company were studied. These companies’ basic business activities were established in industrial society. As the result of the research, based on process sociology (N. Elias), mediatization (A. Hepp), and communicative rationality (Ju. Habermas) approaches, the role of corporate citizens in communicative figurations of the network society formation and their subjectivity in political communications acquiring. The focus is made on COVID-19 pandemic influence on communication infrastructures with the studied companies’ stakeholders transformation.

Business Model Innovation: Strategic Expansion of German Small and Medium Wineries into Hospitality and Tourism

This article provides insights into the modalities of business-model change and innovation. On the basis of an analysis of empirical data of small and medium enterprises, a transition from wine production centrism to its expanded use in hospitality and tourism is explored. Previous research on wine tourism and hospitality predominantly focuses on a destination perspective, neglecting the organizational winery perspective. The article deploys a mixed methods approach, combining netnography and a content analysis for data collection with grounded research and clustering for theory building. The sample size included 885 German wineries. Data stemmed from two distinct sources (websites and a secondary publication in form of a wine guide) and has been analyzed through a two-step clustering algorithm as well as a Principal Component Analysis (PCA). The two-step clustering algorithm resulted in nine different business models while the PCA analysis grouped the variables into the following two categories: basic winery business model (BM) and BM extension into hospitality and tourism, thereby validating the difference between the two constructs. The results point to the diverse nature of business model extensions of wineries in tourism and hospitality, depending on their organizational type and size. This study offers a classification of small and medium sized enterprise’s strategic business model expansion, and explores the expansion of the wine industry through wine hospitality and tourism services, starting with the winery organizational perspective, which has not been done before.

Can knowledge be created exclusively from online sources? A business intelligence approach in ecommerce

Abstract As more and more business data is generated and made available in the online environment, it makes sense for all the business components to start and take advantage of this trend. One of the components that we targeted in this paper is business knowledge, more precisely gathering enough data and information in order to generate knowledge about a business, also known as business intelligence. But this could not be done without taking into account the global pandemic that started in 2020 and continued to this day, accelerating the business digitization trend exponentially. Numerous papers related to the forced digitization of businesses due to Covid-19 have been published in 2020, most of them being focused on job loss, business model shifts, the economic impact and governmental stimulus effect in various industries. The current paper is focused on the business knowledge creation, more exactly on how and where to find data and information in an exclusively online manner about Romanian ecommerce companies, that can then be processed in order to obtain business knowledge. We researched three Romanian ecommerce websites in order to see if meaningful knowledge about their business approach can be extracted, all being done entirely from online sources, with no physical connection or relation to the targeted companies. In order to achieve this, we used public traffic data from websites like www.trafic.ro, financial data from www.listafirme.ro and also tested a few other key metrics of the websites. We managed to identify a very interesting situation concerning the three ecommerce websites while also outlining a simple workflow that can be duplicated by anyone in order to obtain basic business intelligence about Romanian internet-focused companies.

SYSTEMIC APPROACH TO ECOLOGICAL-INNOVATIVE MANAGEMENT OF THE MTE

The article forms the problem of low efficiency of the current system of environmental safety in road transport and identifies the need for the formation of a system of adaptive management of environmental and innovative activities of road transport enterprises. A model of the system of ecological and innovative management of MTE is proposed, which is based on the system approach and methodical apparatus of cybernetic modeling of viable systems. The transition from the functional approach to management used in the concept of viable systems to a more progressive process approach is justified, which will increase the versatility of the developed model. The enterprise management system is presented in the form of a metasystem (management entity) and an operational element (management object). The object of management is presented in the form of a system of management of MTE ecological innovations portfolios (subsystem of operational management). These projects are implemented in five basic business processes of the motor-transport enterprise: the main production processes; related processes; auxiliary processes; security processes; business processes management and development. The model of a viable system of ecological and innovative management of MTE provides development of a complex of models which ensure efficiency of introduction of ecological innovations in business processes of the enterprise. The use of the proposed model allows to increase the consistency, efficiency, accuracy, adequacy of management decisions; stability of functioning and adaptation to changing conditions of external and internal environment; increase the predictability and transparency of environmental innovation activities of the MTE, which improves the efficiency and effectiveness of the enterprise. The result of applying a viable management model is to improve the manageability of the system and increase the level of environmental monitoring of the process of providing road transport services. The results of the study contribute to the formation of a systematic view of the adaptive management of environmental and innovative activities of the MTE in the scientific concept of modeling viable systems.

Management practices and their relation to success of Polish SMEs: The empirical verification.

The aim of the paper is to identify management practices that are characteristic for SMEs that achieve market success measured by their business performance in last their years of their operation analyze the relationships between management practices applied in small and medium-sized enterprises and their success measured by their business performance drawing on the data from 2710 SMEs operating on the Polish market. A cluster analysis was used to distinguish homogenous SME groups in view of their management practices. We examined differences between groups in terms of their business performance. The HINoV algorithm allowed six variables to be selected out of 32 management practices chosen initially for testing, with these variables providing the basis for grouping. Modal values and medians were calculated for 17 business performance measures in the three clusters produced. The subsequent analysis of those findings was focused on capturing significant differences. In the group of 2710 Polish SMEs, it was possible to verify that there existed an association between management practices in the field of modern HRM, computer systems supporting management and the company's economic performance, as measured by an increase in net revenue and number of customers over the last three years. In clusters where the above mentioned practices were appreciated, modal and median values of the increase reported in net revenue and number of customers were significantly higher. The research has shown that at a time marked by a shortage of highly skilled personnel one should pay particular attention to building an integrated and committed team of workers and to employee empowerment. The research has also shown that SME managers monitor only a fraction of basic business performance measures, which may prove to be a major risk to SMEs. Previous studies have been largely conducted in a fragmentary manner, i.e. they were concerned with the relationships between the application of some practices (strategic management, BPR, entrepreneurial orientation, monitoring, etc.) and selected business effectiveness measures. In this paper, the research covered SME management practices from a variety of areas which were then compared with the entrepreneurs' assessment as to whether the company's economic condition changed over the last three years. It is also the first attempt in post-socialist economies to identify those SME management practices that are related to better economic results.

Methodical Approach to Evaluation of Efficiency of Transformation of Business Processes on Engineering Enterprises in the Context of Ensuring Security

The main purpose of the study is the formation the methodological approach to assessing the options for transforming of the main business process in the context of ensuring security. The study is based on the assessment results of several of leading engineering enterprises. The methodology of estimation of efficiency of carrying out transformation of the basic business processes of the enterprises, based on the theory of fuzzy sets, is a convenient means of carrying out multicriteria evaluation, comparative analysis from the point of view of integrated criterion and obtaining orderly priority of business processes on their efficiency. The study of the process of transformation of a business process for the production and sale of product enterprises was conducted and a methodology for assessing its effectiveness based on the use of the mathematical apparatus of the theory of fuzzy sets was formed and allows us to formalize and evaluate the effectiveness of the implementation of each of the options for the business process. Methodology for assessing the effectiveness of the transformation of the main business processes at the enterprises can be used in enterprises of various profiles after the necessary analysis and optimization. The study conducted a comprehensive assessment of the effectiveness of the transformation of the main business processes at the enterprises using as example engineering enterprises in the context of ensuring security.

Design and Application of English Grammar Intelligent Question Bank System

The English grammar question bank can reserve a large number of special knowledge points and special categories of questions, which is helpful for English learners. Therefore, we design and verify the application effect of an intelligent question bank system. We construct an English grammar knowledge map, which is used to design the system architecture, including basic layer, data layer, service layer, business layer, and user layer. On the basis of the system structure, the index system of the item bank is established, and the functional modules of the system are designed comprehensively. Finally, we design a system database based on MySQL and give the table of knowledge points of English grammar. In order to verify the performance of the designed English grammar intelligent test bank system, a verification experiment is carried out. The experiment selects the accuracy rate of English grammatical feature extraction, recall rate, convergence, and system configuration accuracy. The experimental results show that the proposed system can extract English grammatical features with higher accuracy, and the recall rate is more satisfactory. Compared with the reference systems, the designed system configuration accuracy is higher.

COMMUNITY EMPOWERMENT WITH ENTREPRENEURSHIP ACTIVITIES THROUGH THE ESTABLISHMENT OF SEMBAKO BUSINESS

Today's development refers to community-based development. That is, the community as the subject of development or community empowerment, namely community development that focuses on community participation. Community contribution in development can be done through entrepreneurship. Family Welfare Empowerment (PKK) is a community organization that empowers women to participate in development in their environment. Through this organization, it is hoped that their participation in the development of Depok City. The PKK group Rt.004/02, Depok Jaya Village, Pancoran Mas Subdistrict, Depok City - West Java as activity partners are still active in carrying out PKK activities in their environment. Identification of partner problems, namely the lack of business knowledge and the type of business that is in accordance with the situation and environment so that the existing funds are beneficial for all members. Thus, it is necessary to carry out outreach activities with the aim of increasing knowledge and understanding of community empowerment and entrepreneurship as well as being able to carry out entrepreneurial activities. With counseling and participatory methods as well as discussions, it is hoped that we can find a common solution. The results of the activity showed good criteria, namely the presence of some of the members even though they were still in a COVID-19 pandemic situation. The results of the counseling, members can increase their knowledge and understanding by an average of 31.25 percent. The discussion also went smoothly and well because the socialization participants were actively asking questions. Discussion agreement, utilizing funds by running basic food business activities to meet the needs of all members. The payment is made every month when the community gathering is done. The next meeting discussed a business implementation plan that resulted in an agreement on management, workflow, business mechanism (capital, profit margin, ordering, payment), and what types of basic necessities could be provided.

154 Getting Down to Business: The Creation and Implementation of a Novel Business Curriculum for Emergency Medicine Residents

The healthcare system is a complex industry in which physicians uniquely act simultaneously as practitioners, participants, and managers, and many assert that basic business principles related to the practice of medicine should be taught during residency. The results of a 2019 national needs assessment of emergency medicine (EM) physicians on 20 topics in business and administration demonstrated that many graduating EM residents lack exposure to critical areas such as negotiations, billing, malpractice, and change leadership. This abstract describes the creation, implementation and interim assessment of a business curriculum for EM resident physicians. Utilizing needs assessments and curriculum proposals described in the literature, our team developed an educational curriculum and assessment strategy to implement and evaluate a novel business curriculum for EM residents. The curriculum, The Business of Emergency Medicine, includes a series of 8 educational sessions that are being implemented from July 2020–March 2022 and covers the following topics: personal finance, models of practice, negotiations, billing, malpractice, operations, interpersonal communication, and change leadership. We utilized Kern’s 6-step Method to develop the curriculum, objectives and assessments. The sessions occur during our residency program’s weekly didactic education conference and vary in length from 90 minutes for lecture or panel-based discussions to 240 minutes for an immersive mock trial experience. To date, we have hosted 3 of the 8 sessions. To assess impact, our team is conducting a series of IRB-approved surveys and interviews. Prior to curriculum implementation, we administered a survey to assess residents’ baseline comfort levels with each of the curriculum topics. Residents are also encouraged to complete a pre- and post-survey for each educational session, which combines Likert-based comfort level questions with knowledge assessment questions. We plan to assess sustained knowledge acquisition through both interviews and repeat knowledge testing at 8-10 months post-session. Data collected to date supports that The Business of Emergency Medicine curriculum adds critical value to EM education. Prior to the implementation of the curriculum, 74.1% of residents at our program expressed that the business aspects of their lives and careers cause them stress. Composite, paired pre-post session data demonstrates that before each of the first 3 sessions, an average of 19.8% of residents reported that they “Agreed” or “Strongly Agreed” that they could navigate each session’s topic; afterward, this increased to 83.3%. Our paired pre-post session data also demonstrates an improvement in knowledge assessment scores, which averaged 47.0% answers correct pre-session and improved to 75.4% answers correct post-session (Figure 1). Early data suggests that The Business of Emergency Medicine curriculum is effective at increasing EM resident knowledge about critical business principles related to the practice of emergency medicine. Future work will explore learners’ real time application of this knowledge after graduation.

CONCEPTUAL FRAMEWORK FOR MANAGING THE FORMATION OF AN EFFECTIVE BUSINESS MODEL OF AN AIRLINE COMPANY

The aim of the article is to develop and test the theoretical and methodological approach concerning the management of the formation of an effective airline business model based on its integral competitiveness indicator, which is a determining factor of survival in difficult and dynamic conditions, as well as the guiding vector of the enterprise development in the future. The method for assessing the competitiveness of the airline business model is based on a dualistic system of integrated indicators. The first integrated indicator provides a static assessment of the competitiveness of the airline business model compared to selected competitors, a reference company or average data for a particular market (local, regional, national). In order to assess the static component of the competitiveness of the business model of the airline company, as a method of constructing an integral indicator, the method of taxonomy was chosen, which best meets the condition of maximum objectivity in the calculations. The second integral indicator is responsible for the dynamic component of the assessment and shows the degree of synchronization of the company with the relevant market. Accordingly, will assess a set of financial, managerial and marketing indicators that characterize the results of both basic and management business processes of companies, taking into account the overall quality of business management processes. The information base of the study consists of data from financial statements of aviation enterprises of Ukraine. The sample size is 15 units. Methodology. The first stage of the analysis included the calculation of the share indicators of the competitiveness of the business model of the airlines according to the following criteria: "efficiency of production activities", "financial condition", "efficiency of marketing activities", and "quality of business processes". Further, the study calculated conditional (relative) indicators of competitiveness of the studied airlines by comparing the absolute measure of the enterprise with the best value of these indicators of all competitors in the market. On the basis of which the "matrix of competitive development" was built. Results of the study. According to the results of the construction of the "matrix of competitive development" the following four types of management business model development of the airline enterprises were formed: adaptive management, strategic management, anticipative management (there are no enterprises in this zone), anti-crisis management. Practical conclusions. The conducted research allowed to establish that the overall level of competitiveness of the business models of the studied airline companies is quite low, since there is not a single company in the most attractive zone of high competitiveness. Also, 6 of the 15 examined airlines are at a crisis stage of development, which actualizes the need to develop a set of anti-crisis measures to further stabilize the competitive position.