Abstract
Abstract As more and more business data is generated and made available in the online environment, it makes sense for all the business components to start and take advantage of this trend. One of the components that we targeted in this paper is business knowledge, more precisely gathering enough data and information in order to generate knowledge about a business, also known as business intelligence. But this could not be done without taking into account the global pandemic that started in 2020 and continued to this day, accelerating the business digitization trend exponentially. Numerous papers related to the forced digitization of businesses due to Covid-19 have been published in 2020, most of them being focused on job loss, business model shifts, the economic impact and governmental stimulus effect in various industries. The current paper is focused on the business knowledge creation, more exactly on how and where to find data and information in an exclusively online manner about Romanian ecommerce companies, that can then be processed in order to obtain business knowledge. We researched three Romanian ecommerce websites in order to see if meaningful knowledge about their business approach can be extracted, all being done entirely from online sources, with no physical connection or relation to the targeted companies. In order to achieve this, we used public traffic data from websites like www.trafic.ro, financial data from www.listafirme.ro and also tested a few other key metrics of the websites. We managed to identify a very interesting situation concerning the three ecommerce websites while also outlining a simple workflow that can be duplicated by anyone in order to obtain basic business intelligence about Romanian internet-focused companies.
Highlights
As we all know, 2020 was a year of massive shifts in the business environment, mostly due to the global pandemic that still continues to this day
All three websites are ecommerce businesses that activate in the car tire domain/niche, having a similar online presence and business approach
As shown in the research above, nowadays a lot of data and information can be found in online sources, lowering the entry barrier for basic business intelligence type of analyzes
Summary
2020 was a year of massive shifts in the business environment, mostly due to the global pandemic that still continues to this day. The free movement restrictions and the physical distancing rules translated into a massive digitalization trend all over the world, with almost all businesses moving at least some part of their activity online and some going even full digital (Paunescu & Matyus, 2020). We took things even one step further by trying to find all the data and information for this research in an exclusively online manner, creating a simple workflow that can be replicated by anyone for free with just an internet connection. The workflow that we are going to present further should allow for anyone to extract meaningful knowledge about Romanian ecommerce websites, from anywhere, anytime
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