Audience Emotions Research Articles

Study of Audience Emotions in Epic Cinema

The purpose of epic films is not only to tell a good story, but also to let the audience have more and deeper feelings while being entertained. The audience's emotions go deeper and deeper in the process of watching the film, from pleasing the eyes to understanding the characters to triggering empathy, which also fits the three parts of Freud's theory of the structure of consciousness, and in fact is the process of the audience's consciousness going deeper and deeper into the film step by step.

Evaluating the effects of solutions and constructive journalism: A systematic review of audience-focused research

The study of constructive and solutions journalism has grown in recent years, led by claims of positive audience effects. Our systematic review of 22 effects experiments across 19 studies found that solutions and constructive news stories unequivocally affect audience emotions. Clarity is needed for other dependent variables. Consistency is needed in theoretical constructs and the independent variables used. Focus needs to continue to extend beyond the United States and Western Europe.

Elemen dan Ekspresi Musikal dalam Memperkuat Makna Lantunan Helaehili pada Ritual Pernikahan Masyarakat Adat Sentani

Music is said to affect one's musical emotions when listening to music through electronic devices or watching live music performances. This study aims to find out how the musical elements and expressions in helaehili chant affect the audience's musical emotions in the traditional wedding rituals of the Sentani people. The research method used to conduct this research is ethnography. This research lasted for one month in Puay village, East Sentani District and Abar village in Central Sentani District, located in Jayapura Regency, Papua Province. The informants in this study were 5 people who had broad insights regarding the customs of the Sentani people. Apart from that, the main, second and third sources were also chanters, each of whom had been singing various types of chants for the Sentani people for more than 20 years. Meanwhile, the fourth and fifth sources are traditional leaders who have an important role in the community in Puay and Abar villages. The researcher collected data by conducting a literature review, uninvolved and involved observations, semi-structured interviews, translating the audio and video data of the researcher's chanting helaehili into writing. The researcher used an H6 zoom audio recording device and a Sony camcorder to document the entire interview process. The results of this study are the musical elements and expressions expressed by helaehili singers in wedding rituals can affect the audience's musical emotions. So that listeners can enjoy and at the same time feel the impression of sadness and happiness. Thus it can be concluded that musical elements and expressions are the language of musical communication which allows for emotional musical responses between the singer and the listener.

Piloting audience emotion for the television anti-heroine: Gender and immorality

The principal aim of this article is to explore how screenwriters can guide audience emotions with respect to the television anti-heroine and encourage their engagement. The model ‘piloting audience emotion for the television anti-heroine’ will be presented as a screenwriting tool to encourage audience engagement by sequencing specific emotional responses at key points in a pilot episode. This framework is the result of the author’s research that explored how audience engagement with a television anti-heroine can be encouraged and comprised of the development of a television show titled Angela. Discoveries made during practice were used to synthesize Aristotle’s understanding of pity, fear and catharsis with Murray Smith’s structure of sympathy. The model that arose is not an absolute approach, but regardless of its veracity, the conclusions drawn will at the very least promote scholarship concerning the creative development of an anti-heroine screenplay. Before the framework and the specific components comprising it are critically unpacked, the term emotion is first defined within the context of this article.

Feeling the Temperature of the Room

Thermal signals have been explored in HCI for emotion-elicitation and enhancing two-person communication, showing that temperature invokes social and emotional signals in individuals. Yet, extending these findings to group communication is missing. We investigated how thermal signals can be used to communicate group affective states in a hybrid meeting scenario to help people feel connected over a distance. We conducted a lab study (N=20 participants) and explored wrist-worn thermal feedback to communicate audience emotions. Our results show that thermal feedback is an effective method of conveying audience engagement without increasing workload and can help a presenter feel more in tune with the audience. We outline design implications for real-world wearable social thermal feedback systems for both virtual and in-person communication that support group affect communication and social connectedness. Thermal feedback has the potential to connect people across distances and facilitate more effective and dynamic communication in multiple contexts.

Analyzing The Phenomenon of Self-presentation Content on Social Media Platforms

In the new media era, the rapid and easy dissemination of information on the Internet has made the use of social media software an indispensable activity in interpersonal communication. The excessive use of social media software can make the audience's emotions influenced by its content. The purpose of this study was to investigate the effect of excessive attention to self-presentation on social media platforms on the audience's self-confidence. Based on TPB theory, the study explored whether the audience's confidence is affected by their personal outlook, perceptions, or education when they pay too much attention to self-presentation on social media platforms. A questionnaire was used to analyze the data with descriptive statistics. This study concluded that the content of self-presentation on social media platforms can cause self-presentation. The personal intention of the audience, the posting of self-presentation by their friends, and the pushing of the media have made more and more people willing to show themselves on social media platforms, and the good comments and likes they receive make them more confident.

Creating the theatrical learning environment in the educational setting

AbstractTheater uses drama and conflict to stimulate audience's emotions taking advantage of the fact that emotions can trigger people to achieve a desired learning result. Creating a theatrical learning environment enables learners to actively participate in knowledge creation in an entertaining environment. In this paper, I will use a conference session as a case to discuss how to create an interactive theatrical environment to promote active learning and participation among learners and the audience. Finally, I will reflect on the challenges of creating such a theatric learning environment and provide recommendations for practice.

Rhetorical Analysis of King Abdullah's English Speeches during the Covid-19 Pandemic

This paper analyses King Abdullah's II English speeches during the Covid-19 crisis in a corpus-based study. It investigates the rhetorical techniques employed by the King to convince the audience. The data include 14 English speeches (8,694 words) delivered by King Abdullah II of Jordan during the Covid-19 crisis, from January 2020 to August 2021. The rhetorical analysis is based on the classical Aristotelian classification of rhetoric. It examines one canon of rhetoric, invention. In the analyzing invention, the speaker's ethical appeals (ethos), emotional appeals (pathos), and logical appeals (logos) will be examined in detail in a corpus-based study. The analysis reveals that King Abdullah II employs ethical appeals to identify himself with the audience and create a rapport with them by using first-person pronouns and lexical items like "my friends". The quantitative analysis shows that the inclusive pronoun we and the pronoun I am used for rhetorical reasons to convince the audience. Direct and indirect emotional appeals are also used to stir the audience's emotions to call them to action. King Abdullah II uses logical arguments such as an argument from statistics, quoting from the Holy Quran, and an argument from a dilemma, inter alia, to convince the audience of his viewpoints and persuade them to do specific actions.

Biosensors for landing creative intent

The motivation for use of biosensors in audiovisual media is made by highlighting problem of signal loss due to wide variability in playback devices. A metadata system that allows creatives to steer signal modifications as a function of audience emotion and cognition as determined by biosensor analysis.

Experiencing cinematic architecture: the impact of architecture on the audience emotional engagement

PurposeThe goal of the study is to underline “Cinematic Architecture” as another source of architectural thinking and research. This study is also a response to the shortage in empirical research on architecture in the cinema. Moreover, the study introduces the architectural components that qualify the cinematic spaces to be influential cinematic experience. This is in addition to investigating the impact of these components on the viewers' cognitive and emotional experience of films.Design/methodology/approachIn the reported study, an empirical experiment examined scenes from three different movies as experienced by a selected group of audience of movies fans (architects and laypersons). The audience was asked to report feelings the audience had about each scene using a questionnaire that was designed for this purpose, and the audience was asked to write down the aspects that affected the audience's emotions. The experiment evaluated selected emotional states and could specify the architectural features and/or objects that significantly contributed in inducing these emotions.FindingsThis study's findings concluded that emotions, which exist in the positive margin of the emotions “circumplex model,” were influenced by architectural components that were different from those that influenced emotions which lie in the negative margin of the model.Research limitations/implicationsAs for filmmakers, the study contributes in developing filmmakers' knowledge about the role of architecture in scenic creation and thus how that knowledge enhances filmmakers' film narrative and the narrative's spatial imagery. As for academia, this study contributes in developing the knowledge about film cognition as related to architectural semiotics. In the context of behavioral approach to architectural design, a behavior setting which is the basic element in environmental design can be dramatized by applying a cinematic narrative to a human activity system within a milieu of architectural design elements.Practical implicationsThis study is important for architects, as the study provides architects with an alternative tool for fictional experience and for testing architectural ideas through cinematic architecture. This study also helps in developing new venues for the practice of architecture into the world of fiction. This study also contributes in developing the trend that architectural design thinking can learn from cinematic thinking and practice.Originality/valueThis study introduces an empirical approach to evaluate architectural entities as part of cinematic experience. This study also comes as a response to the shortage in empirical research on architecture in the cinema.

The Writing on the Wall: Affective Politicization of the Sewŏl Disaster on Facebook

Abstract: In 2014, the South Korean ferry, Sewŏl, sank. In sinking, it took with it 304 lives, as well as initiated broad public dissent that lasted several years. In this study, we investigate how online social media users employed and manipulated the emotions toward this disaster for political purposes. By the utilization of digital humanities methodologies (i.e., topic modeling and frequencies) on the data collected from selected Facebook accounts, we compared different strategies of online engagement with the intersection between mass death commemoration and political activism. In particular, we explored the delegitimization of President Pak Kŭn-hye, her impeachment, and the resultant elections in 2017. Quantitative and qualitative analysis revealed that different social actors manipulated their audience's emotions through posts on their Facebook walls in a manner that politicized the more personal mournful discourse. These social actors associated the disaster with the president's ineptness, especially after her corruption was revealed in the November 2016 scandal. From that point onward, the online memorialization of the Sewŏl's victims became a weapon in the broader efforts to oust the president and to change the political system.

“The Medium is the Massage”: Exploring the Influential Role of Slow Variety Shows

“The Medium is the Massage”, first proposed by Marshall McLuhan, as another theory in communication science with an extraordinary vision, provides a new perspective for understanding the impact of slow variety shows on the emotional role of audiences in research. In recent years, slow variety shows such as “Welcome Back To Sound” and “Life to Live” have spurted on and won wide attention from audiences. In this paper, we will take the second season of “Welcome Back To Sound” as an example and analyse the influence of slow variety shows on audiences’ emotions from the perspective of “The Medium is the Massage”. Specifically, it takes sound as the entrance, “massaging” the audience’s sensory system from visual presentation, discourse and aesthetic performance, thus causing emotional resonance and reawakening the audience’s aspiration and pursuit of a better life. It is worth noting that while enjoying the “media massage” of slow variety shows, we also need to be wary of the excessive consumption of audience emotions by commercial capital and new media.

Persuasive Language Strategy in Nelson Mandela’s Speeches by Using Aristotle’s Theory of Pathos

This research has been taken on Nelson Mandela's political speeches by using Aristotle's theory of pathos (draw the audience's intention by offering and controlling the audience's emotion). The objective of the study is to know how people especially politicians attract people through persuasive strategies. The background of the study is based on political discourse analysis and it is a qualitative research. Nelson Mandela's ten speeches have been taken from different websites and analyzed by the Nvivo-12 software trial version which gave results in the form of percentage of words. It is analyzed by joining the most used words that are given in tables of each speech. All speeches are also analyzed by taking one sentence from each speech which is showing the persuasive strategy of pathos, which is given in italics. Nelson Mandela's most used pathos persuasive strategy in all 10 speeches is mentioned in the overall speeches' analysis. He used the pathos strategy to provoke the audience's feelings with sentences and phrases to persuade people toward his point of view.

Motivational system approach to understand ad processing following various game outcomes

ABSTRACT In this study we test how audience emotions induced by televised sports interact with the emotional tone of advertisements to influence ad processing. Past research exploring this carry-over effect has either neglected the arousal induced by the sporting event or failed to present positive and negative ads to participants. In this study we use a 2 (sports-induced valence: positive/negative) x 2 (sports-induced arousal: calm/arousing), x 2 (ad valence: positive/negative) mixed-design experiment. Participants had psychophysiological measures of cognitive resource allocation and emotional response measured throughout. We found that positive advertisements performed best in cognitive resource allocation in a congruent arousing/positive programming context, whereas negative advertisements worked better following an incongruent calm/positive programming context. Theoretical and practical contributions are discussed.

IMPACT OF HUMOROUS NARRATIVE ONLINE ADVERTISING ON ATTITUDE TOWARD ADVERTISING: THE MODERATING ROLE OF ADs INVOLVEMENT

Advertising is one way for a business to reach more buyers. Utilizing stories in advertisements as an effective marketing communication tool for engaging audience emotions and building a strong relationship between brands and consumers. Through narrative online advertising, it can reach wider consumers, lower advertising costs, and target specific consumers. The purpose of this study is to empirically examine the effect of humorous narrative online advertising on attitudes to advertising and the moderating role of advertising involvement in the relationship between the two. Using quantitative method, data collected through a survey of 170 students were analyzed by MRA (moderation regression analysis) with SPSS. This study found that advertising vividness, advertising entertainment, advertising self-referencing, and advertising interactivity affected attitudes to advertising. And advertising involvement weakens the relationship between advertising vividness, self-referencing ad, interactive ad to attitude to advertising, except for entertaining ad. The limitations and implications based on the findings to demonstrate the importance of humorous narrative online advertising in encouraging advertising involvement and attitude to advertising are also discussed in this study.

Research on the Influence of Soundtrack on the Emotional Communication of TikTok Short Video News from the Perspective of Peripheral Route

Under the theoretical framework of peripheral route and emotional communication. This study, which is an exploratory questionnaire on short video news, takes the audio-visual process of short video news as the research object to investigate the influence of soundtrack rhythm on the emotional transmission of short video news. The study finds that soundtrack is a psychological switch to turn on the processing mode of peripheral route. The score can convey the news emotion. Particularly the fast-paced score can strengthen the flow of the news emotion, leading to affect the cognition and judgment of the audience to the news emotion, stimulate their sharing willingness to like. Meanwhile, the soundtrack of different rhythms have no significant impact on the audience's personal emotion, the willingness to forward and make comments, and the thinking emotions. This study conducts complementary and empirical research on the peripheral route, and finds that the audience who adopts the peripheral route to perceive news has the possibility to switch to the central route.

On emotional expression of installation works in public art

Installation work is to use the space, materials and other elements, through the art design, to explain the audience emotion or concept of the art form. Language is a very important form in the way of social communication, it can shorten the distance between people and enhance people's feelings. The emotional orientation of a work is guided by the creator in many ways. This paper focuses on the relationship between installation works and emotional expression, explores how to better express emotions in the works, brings the audience into the scene atmosphere, and analyzes some master works, to explore the effective method of combination of installation design and emotion.

Multimodal Opera Performance Form Based on Human-Computer Interaction Technology

“Audience Engagement (AE)” describes how a stage performance affects the audience’s thoughts, provokes a bodily response, and spurs cognitive growth. With little audience involvement, theatre performing arts like opera typically have difficulty keeping audiences’ attention. The brain-computer interaction (BCI) technology could be used in opera performances to alter the audience’s emotional experience. Nevertheless, for such BCI systems to function, they must accurately identify their participants’ present emotional states. Although difficult to evaluate, audience participation is a vital sign of how well an opera performs. Practical methodological approaches for real-time perception and comprehension of audience emotions include psychological and physiological assessments. Hence, a multimodal emotional state detection technique (MESDT) for enhancing the AE in opera performance using BCI has been proposed. Three essential steps make up a conceptual MESDT architecture. An electroencephalogram (EEG) and other biological signs from the audience are first captured. Second, the acquired signals are processed, and the BCI tries to determine the user’s present psychological response. Third, an adaptive performance stimulus (APS) is triggered to enhance AE in opera performance, as determined by a rule base. To give the opera audience a high-quality viewing experience, the immersive theatre performance has been simulated. Fifty individuals have been used in the experimental assessment and performance studies. The findings demonstrated that the proposed technology had been able to accurately identify the decline in AE and that performing stimuli had a good impact on enhancing AE during an opera performance. It has been further shown that the suggested design improves the overall performance of AE by 5.8% when compared to a typical BCI design (one that uses EEG characteristics solely) for the proposed MESDT framework with BCI.

An affect-based approach to detect collective sentiments of film audience: Analyzing emotions and attentions

Affective computing plays an important role in simulating human affects through multimedia stimuli. To provide appropriate responses and quantify emotions, it is essential to identify and interpret emotions accurately. Often the audience is influenced by media content and it has an impact on the audience's emotions. The authors aim to develop a machine vision based smart affective system that investigates the correlation between the basic facial expressions and corresponding ratings given by the audience. For the same, a notion of emotion vector is introduced to measure the elicited emotion. The idea of measuring attention is also suggested to find if the con- tent could keep the audience engaged. Our results reveal that such systems are useful in capturing and analyzing individual and collective sentiment.

The dissemination effect of human-computer interactive advertising news-Using the theory of media audience and emotion management.

The development and application of network media has seriously impacted the social information dissemination environment dominated by traditional media. To break the dissemination barriers encountered by traditional media, this work probes into the dissemination effect of human-computer interactive advertising news. An in-depth analysis of the current dissemination situation of interactive online advertising (IOA) is firstly conducted, and then the methods to effectively guide and manage audience emotions are studied. Finally, an improved LeNet-5 model is established to identify audience emotions. The improvement of the LeNet-5 model in this work is composed of the following four points. (1) The convolution module sets Inception_conv3 and Inception_conv5 are adopted to replace the third convolutional layer Conv3 and the fifth layer Conv5 of the LeNet-5, respectively. (2) The size of the convolution kernel is changed. The original convolution kernel is replaced by two 3 × 3 convolution kernels in the Inception_conv3 and Inception_conv5 module sets. (3) The number of convolution kernels is reasonably changed. (4) The Batch Normalization (BN) layer is used. The experimental results show that interactive advertisements have the better dissemination effects among the audiences with older age, higher education, and in more developed cities. The improved LeNet-5 network can effectively solve the over-fitting and gradient disappearance, with a good robustness. The recognition rate reaches more than 81%, which is higher than the traditional LeNet-5 network by 3%. It can be known that the accuracy of the improved LeNet-5 network image recognition is significantly promoted. This research provides a certain reference for the optimization of news dissemination.