Abstract
Under the theoretical framework of peripheral route and emotional communication. This study, which is an exploratory questionnaire on short video news, takes the audio-visual process of short video news as the research object to investigate the influence of soundtrack rhythm on the emotional transmission of short video news. The study finds that soundtrack is a psychological switch to turn on the processing mode of peripheral route. The score can convey the news emotion. Particularly the fast-paced score can strengthen the flow of the news emotion, leading to affect the cognition and judgment of the audience to the news emotion, stimulate their sharing willingness to like. Meanwhile, the soundtrack of different rhythms have no significant impact on the audience's personal emotion, the willingness to forward and make comments, and the thinking emotions. This study conducts complementary and empirical research on the peripheral route, and finds that the audience who adopts the peripheral route to perceive news has the possibility to switch to the central route.
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