Analyzing The Phenomenon of Self-presentation Content on Social Media Platforms

Abstract

In the new media era, the rapid and easy dissemination of information on the Internet has made the use of social media software an indispensable activity in interpersonal communication. The excessive use of social media software can make the audience's emotions influenced by its content. The purpose of this study was to investigate the effect of excessive attention to self-presentation on social media platforms on the audience's self-confidence. Based on TPB theory, the study explored whether the audience's confidence is affected by their personal outlook, perceptions, or education when they pay too much attention to self-presentation on social media platforms. A questionnaire was used to analyze the data with descriptive statistics. This study concluded that the content of self-presentation on social media platforms can cause self-presentation. The personal intention of the audience, the posting of self-presentation by their friends, and the pushing of the media have made more and more people willing to show themselves on social media platforms, and the good comments and likes they receive make them more confident.