Works Of Art Research Articles

واکاوی انواع هنجارگریزی معنایی در کلیله و دمنة نصرالله منشی

The essential and irrefutable position of the Persian language and literature as one of the most significant and influential literatures among the world literature is a clear and obvious thing, and in the meantime, the amazing influence that the language has as the main means of communication and creation of works of art on The literature is brilliant. Poets and writers can use different tools to take advantage of the power of language in literature so that to enrich their literary works. One of the tools is the semantic avoidance. Semantic norm avoidance is one of the tools of literary creation in poetry, and its investigation in prose will lead to its manifestation and poeticization. The authors of the research, using the descriptive-analytical method and library studies, while relying on the model presented by Farzan Sajudi (1378), to categorize the types of semantic norm avoidance based on the framework proposed by Leach (1969), to define semantic norm avoidance. In terms of prostration and explanation of its types, they have presented the frequency of each of them in the book of Kalileh and Demneh. The results of this research show that in the book Kalileh and Demnah Nasrullah Munshi, semantic deviance by the method of objectification is used more and its frequency compared to other types of semantic deviance is more, and this topic can be used in stylistics studies. This great work and its difference with other works of the same period should be taken into consideration.

Roerich Heritage in Caucasian Culture

The article reveals the main periods and places of actualizing the Roerich heritage in the Caucasian culture. The study of Caucasian culture by the Roerich scholars in a historical perspective is presented in this context. The author attributes the Roerichs' acquaintance with Caucasian culture to the end of the 19th century and describes both the references to the Caucasus in the Roerichs' works and epistolary materials, revealing the most significant cultural treasures of the Caucasus, and Nicholas Roerich' artistic works on the Caucasian theme. The article presents an in-depth study of the Caucasus by two generations of the Roerich family, who promoted the idea of the special significance of the Caucasus for Russia. The author focuses on the places where Nicholas Roerich's paintings and art objects from the collection of the Roerich family are kept in private and museum collections in the Caucasus, Crimea and southern Russia. The Roerich family made a significant contribution to the study of Caucasian culture by making several trips to the Caucasus during the so-called "Russian" period of its existence. The article summarizes the interim results of the cultural, educational and exhibition project "The Roerichs and the Caucasus" organized by the St. Petersburg State Museum-Institute of the Roerich Family with the support of a number of cultural institutions and public associations of the Caucasus and St. Petersburg.

TRANSFORMATION OF LITERATURE GENRES ON THE INTERNET(on the example of Kazakh authors)

This article discusses the genre typology of online literature based on works of art by Kazakh authors published and promoted on Internet platforms and social networks. The purpose of the article is to identify modifications of traditional genres in the online environment. Therefore, the main direction is to describe the subgenres that have arisen between traditional book-format literature and digital literature. Studying the transformation of literary genres on the Internet is relevant for understanding the evolution of literature under the influence of technologies and expands theoretical knowledge about Internet literature. In the course of the study, such scientific methods were used as an analysis based on comparative historical, typological, hermeneutic, cultural and historical methods of works of Kazakh literature published in electronic resources and an analysis of the factors that subject to the transformation of the genre and types of canonical genres was also carried out. As a result of the study, an assessment was made of the state of formation and development of developing electronic literature in Kazakhstan, and specific aspects of online literature were identified. Internet platforms where domestic authors are published were analyzed. It was concluded that the state of development of the modern literary process led to the assumption that, over time, several new types and genres of literary works are being formed on the Internet. It has been established that although samples of traditional literature in the Kazakh language are actively published on the Internet in the form of electronic versions, new technologies and the Internet have remained relatively the exact structure of works.The topic of Internet literature is very well developed and researched in Western and European countries. The value of this study is determined by the fact that a broad analysis of literary genres on the Internet was carried out using the example of domestic authors. The study's practical significance lies in using its results for the development of educational programs and the popularization of Kazakh literature on the Internet. The results of this study make it possible to use the obtained theoretical results and the collected material in the courses of modern literature and the media sphere.

THE IMPACT OF ARTIFICIAL INTELLIGENCE ON DESIGN: THE EXAMPLE OF DALL-E

Applications of artificial intelligence, initially utilized during the Digital Revolution and continuously developing with advancing technology, are starting to appear more frequently in the field of design. Today, we encounter artificial intelligence in a wide range of fields, and, wittingly or unwittingly, one can benefit from it. The study is concerned primarily with the uses of artificial intelligence in graphic design, which is a visual art form communicating ideas and demanding creativity, and the potential future outcomes of machine learning-based design. In this context, the artificial network developed by OpenAI called Dall-E, which converts texts in written language into images, was examined as an example. The qualitative research method was used in the study. Printed publications and visuals related to artificial intelligence, technology, and design were scanned, and data collected by observation and document scanning was compiled. Samples were produced using artificial intelligence applications, after which they were interpreted and analyzed using descriptive analysis method. In conclusion, we consider that machine learning programs cannot go beyond the data they process and that they cannot have human emotions, intelligence, and creativity even if they can generate infinite variations by being ‘inspired’ by a work of art. By this assumption, in terms of discussing the effects of artificial intelligence on the field of design, it is significant to understand that, while the value of what is produced by artificial intelligence will decrease, the value of the original work will continue to increase in that the original will always be more valuable.

On Culture and Cultural Values

Culture is not merely a simple concept; it is a complex entity encompassing the creative products and activities of humanity. It is the result of continuous labor and innovation, passed down from generation to generation, reflecting the core values of truth, goodness, and beauty. Culture embodies both the spiritual and material expressions that humans have created and continue to create, ranging from works of art, architecture, language, and customs to systems of values, ideologies, and beliefs. In today’s context, as the world undergoes profound transformations in economics, politics, and technology, the role of culture has become more crucial than ever. Culture serves as a bridge that fosters understanding and respect among nations and civilizations, while also acting as a powerful tool to address global challenges and conflicts. The sustainable development of a nation cannot solely rely on economic or military strength but must also include cultural development. A prosperous society is one that values and nurtures its cultural heritage. This article will delve into the analysis of cultural values and its indispensable role in modern social life. We will explore how culture impacts various aspects of life, from social relations and education to individual and community development. Additionally, the article will discuss the challenges that culture faces in the digital and globalized era and how we can preserve and promote cultural values amidst the ever-changing landscape of the world.

Antifungal Hybrid Graphene-Transition-Metal Dichalcogenides Aerogels with an Ionic Liquid Additive as Innovative Absorbers for Preventive Conservation of Cultural Heritage.

The use and integration of novel materials are increasingly becoming vital tools in the field of preventive conservation of cultural heritage. Chemical factors, such as volatile organic compounds (VOCs), but also environmental factors such as high relative humidity, can lead to degradation, oxidation, yellowing, and fading of the works of art. To prevent these phenomena, highly porous materials have been developed for the absorption of VOCs and for controlling the relative humidity. In this work, graphene and transition-metal dichalcogenides (TMDs) were combined to create three-dimensional aerogels that absorb certain harmful substances. More specifically, the addition of the TMDs molybdenum disulfide and tungsten disulfide in such macrostructures led to the selective absorption of ammonia. Moreover, the addition of the ionic liquid 1-hexadecyl-3-methylimidazolium chloride promoted higher rates of VOCs absorption and anti-fungal activity against the fungus Aspergillus niger. These two-dimensional materials outperform benchmark porous absorbers in the absorption of all the examined VOCs, such as ammonia, formic acid, acetic acid, formaldehyde, and acetaldehyde. Consequently, they can be used by museums, galleries, or even storage places for the perpetual protection of works of art.

MYTH IN "NOMADIC NOVELS" BY S.SANBAEV (ARTISTIC SPACE AND TIME)

Myth is not only a source of “eternal” plots and archetypes, but also has a structuring effect on the organization of space and time of a work of art. A particularly close connection with folklore and mythology is observed in national literature.The purpose of the article was to analyze the features of the organization of space and time in S. Sanbaev's “Nomadic novels” as a reflection of the mythological and national picture of the world, which is a new approach in the study of S. Sanbaev's work.During the study, literary and mythopoetic analysis of the text was used, which allows us to better understand the author’s intention, identify hidden meanings and codes, as well as systematic research for a holistic analysis of the work. As a result of the study, a number of provisions were established that reveal the scientific significance of the work. The cyclicity of time is reflected in the roll call of epochs, the succession of the hero's name, the repetition of storylines, as well as in the construction of the cycle of stories itself. The circular construction of the stories is enhanced by the motifs of the road and returns, which are cross-cutting in the cycle. The mythological space is characterized by a tripartite structure of the universe: the division into the upper -middle -lower worlds. The horizontal cosmogonic model with orientation to the cardinal points is clearly traced in the principle of the structure of the Shakpak temple. The practical significance of the work is that the article can be used as an additional educational material in preparation for lectures and seminars on the discipline “Mythopoeticanalysis of literary text”, “Methods of literary criticism” in higher educational institutions, as well as in university special coursesin the creative laboratory of writers.

FROM DAVID HARVEY’S PERSPECTIVE: EXAMINATION OF ART, CITY AND CAPITALISM

Examining the transformations experienced in urban spaces in contemporary works of art leads to the conclusion that architectural productions are the subject of sharp criticism of art, beyond the moderate criticism of daily life and artists. Lately, artists have been critically bringing up the effects of projects that have been implemented in different understandings and scales on the inhabitants of the city, and the physical and socio-economic changes of cities. In this study, the structuring processes of cities and the changes until today have been examined through the works on the subject of the city, which have been exhibited in the Istanbul biennials since 2000. These examined works were analyzed through David Harvey’s definitions of the concept of capitalism. It aimed to directly readability of the relations between the concepts of the analyzed works about the city in a pragmatic manner. In this context, it can be said that together with the inclusion of cities in the production area of contemporary art, interferes with the cultural and physical body of the city. When the capitatalism crises are viewed critically from the social scale pointed out by contemporary art, it has been revealed that the crises can be read through art.

ON THE QUESTION OF FORMATION OF UTILITARIARY VALUES OF A LINGUISTIC PERSONALITY

The article examines the value picture of the world of a person as a linguistic social personality, since values serve as an indispensable component of a person’s characteristics. Utilitarian values are defined as the dominant consideration in the article. To reveal them, utilitarianism is considered as the core of the principle of utility, when the main guideline for a person’s actions and thoughts is the good, both public and personal. The fundamental principles in considering utilitarianism were the studies of J. Mill, J. Bentham, F. Hutcheson, C. Bekaaria, C. Helvetius. The formation and development of utilitarian values are analyzed based on the material of artistic works of Russian- and German-speaking authors. Speech acts are analyzed, in which the statements and actions of people make it possible to judge the moral values of a person, evaluate his human dignity, as well as his dominant character trait. The results of the study show that the characteristics of values, their implementation and functioning in society are determined, first of all, by intersubjective relations. It is consciousness, as well as the spiritual and emotional state of people and social communities, that influence all spheres of human life. Numerous examples prove that utilitarian values are manifested in life through a person’s relationship to himself, to other people, to society and to nature. Key words: values, value picture of the world, utilitarianism, benefit, man as a social object.

REPRESENTATION OF THE GOSPEL CODE IN THE NOVEL “GETTING INTO CHARACTERˮ BY H.L. OLDIE THROUGH THE PRISM OF SHAKESPEARE’S THEATRICAL METAPHOR

In the presented study the novel “Getting into Characterˮ (1991) by Henry Lyon Oldie (the pen name of Dmytro Hromov and Oleh Ladyzhens’ky) is considered as a part of Hamlet`s text of modern Russian-language literature. The peculiarities of the representation of the Gospel code of the novel are analysed. They are conditioned by the author’s concept of the artistic world, which assumes the recreation of reality according to the stage laws. It is established that the transformation of the Gospel code in the novel occurs at the level of the image system (Actor-Hamlet-Christ, mentor/Master-Messiah, pupil/apprentice-follower, stage word as Logos, theatre as religion, abyss as unrealised creative work), motif structure (motifs of mentoring, faith, salvation and resurrection of the soul). The ideological and thematic content of the artistic work is changed (the theme of art and its Creator, the problem of faith and faithlessness, the idea of redemption of human sins – the humanistic mission of the protagonist). It is determined by the theatricality as the most important category of the novel`s poetics, underlying the construction of the artistic reality of “Getting into Characterˮ. Special attention is paid to the representation of Shakespearean theatrical metaphor, as well as to the intertextual connection of H.L. Oldie’s novel with Shakespeare’s “Hamletˮ tragedy.

TRANSITIONAL AREAS OF DIGITAL GAME ART

Digital games, which constitute a part of new media studies, offer different reality experiences and new expressive environments to a player with multimodal interactions and hybrid reality practices offered by game engines. The alternative environments offered by digital game art create a kind of ‘transitional space’ in the participant’s experience process with ambiguous structures such as reality-fiction. The phenomenon of the transitional area, discussed by Donald W. Winnicott, is the cultural manoeuvring space in which the subject experiences both internal and external reality while constructing the initial fiction of the self, and is closely related to Jean Baudrillard’s concept of simulation in which fiction and reality are mixed. In contemporary art, where the artistic image becomes a virtual reality, phantasmagoria, in which meaning and reality are reconstructed and staged in new media works referencing digital game practices, takes place in the transitional areas that Winnicott sees as a dynamic and experiential playground. This research focuses on digital game art works of different artists such as Olafur Eliasson, Hesam Jalili, Theo Triantafyllidis, Ian Cheng, and Joon Yong Moon, who create a transitional space in their work with practices such as ‘gamification of space’ and ‘counter gaming’.

Socio-communicative aspects of the representation of disease symptoms in Renaissance art

Modern historical research devoted to the development of medical science and the art of healing increasingly involves the analysis of sociocultural and sociocommunicative aspects, which become part of historical analysis. The article examines the relationship between fine art and human anatomy as an element of sociocultural translation (communication) of knowledge in the history of medicine, in particular anatomy. The art of the Renaissance, primarily portraiture from life, copying the image of a specific person, can reflect signs of his health, symptoms of illness, and medical knowledge in historical retrospect is actually part of the culture of society. The artists often turned out to be medically observant, accurate in small details. In this study, the authors show several examples of the reflection of specific medical pathologies in paintings and come to the conclusion that works of art can transmit information about the state of health of the depicted person, the presence of clinical manifestations of diseases captured by the brush of an artist but probably not yet known and understood by the doctors of that epoque.

CONTEXTUAL APPROACH TO TEACHING THE ELECTIVE DISCIPLINE “THEORY OF MASS COM- MUNICATION” TO BACHELORS OF PEDAGOGICAL UNIVERSITIES (SPECIALITIES “GEOGRAPHY” AND “MUSICAL ART”)

The article covers the main principles of the contextual approach in studying the elective course “Theory of Mass Communication” in pedagogical universities. The aim of the article is to substantiate the effectiveness of applying the contextual approach to teaching the elective course “Theory of Mass Communication” to undergraduate students in pedagogical universities (specialties “Geography” and “Music Art”); to develop situational tasks aimed at fostering media literacy, the ability to codify, and the creation of informational sectoral blocks for dissemination in educational and media spaces. In the research, methods of content analysis, specification, problem-posing, as well as task-based and contextual approaches were used. It has been found that the study of university-wide elective courses appeals to interdisciplinarity in thematic correlation. On the one hand, it involves developing a system of situational tasks that contribute to improving the professional training of students in the specialties “Geography” and “Music Art”. It has been substantiated that the contextual approach is oriented towards teaching material based on methodological foundations, theoretical sectoral knowledge, and forms of activity. The context in the study of academic disciplines involves transforming didactic material, where the objective meanings and significance of sectoral knowledge are transformed into the personal experience of the future teacher. The integral platform allows for the design of situational tasks, the resolution of which combines educational and educational-professional experience. Situational tasks, based on the contextual approach to teaching the course “Theory of Mass Communication”, are built considering the professional training of students in higher pedagogical institutions in the specified specialties (“Geography” and “Music Art”). The didactically processed field of mass communication as a university-wide discipline encompasses thematic blocks such as “Basics of Mass Communication”, “Artistic and Aesthetic Parameters of Mass Com- munication”, “Sociological and Psychological Dimensions of Mass Communication”, and “Mass Communi- cation in the Conditions of Digital Society”. A diachronic consideration of the development of mass communications allows for identifying the cul- tural and historical factors that shape the transmission paths of channels aimed at the recipients of certain knowledge. Addressing the diachronic consideration of mass media information significantly expands the un- derstanding of its essence and the processes of information transmission within mass communication models. It has been outlined that the social and psychological aspects of mass communication determine the language behaviour of professional communicators. This specific feature was taken as the basis in develop- ing situational tasks for communicators – future geographers and musicians. The prepared tasks were cor- related with the normative disciplines studied at the stage of professional training. It has been concluded that studying the elective course “Theory of Mass Communication” based on the contextual approach contributes to the development of professional competencies of teachers who transmit sec- toral information in the conditions of the informational educational environment. It has been proved that the study of semiotics of mass communication should be considered at the level of modelling cultural codes (since geographical names, musical and artistic works contain cultural and historical information, which is actualized in educational discourse at the stage of transmitting sectoral knowledge). Situational tasks, aimed at transmitting sectoral information at the level of a professional communicator (manifestation of language culture), should ap- peal to conducting press conferences as a type of communication, building one’s professional image. The expe- rience of students working with advertising material considering the professional training direction is positive.

“The work is only in a moment”: Max Dvořák and the Meaning of the Work of Art

This study examines Max Dvořák‘s previously unknown papers prepared for his one-semester lecture series at the university of Vienna in 1913. Dvořák titled these lectures “explanations of Selected Works of Art“ (Erklärung ausgewählter Kunstwerke) and in doing so developed a distinctive method within the art historical research of the so-called vienna School of Art History. The paper interprets the lectures through a close reading of the method as a parallel to the change in the concept of the work of art as it occurred in the philosophy and practice of art at the beginning of the twentieth century, demonstrated in the study by examples from the thinking of the German philosopher Oskar Becker and a transformation of the meaning of painting by the French artist Marcel Duchamp. As the study shows, such analogies allow us to understand the meaning of the work of art in Max Dvořák‘s art history in a new way.

Clarisses and the reformation of their Regula. History of an accidentally found painting in Bratislava

After the abolition in 1782 several works of art owned by the Clarisses were lost. Some of them were identified in recent years; I would like to write about an other one that was found in the cloister of the Order of the Sisters of Saint Elisabeth in Bratislava. It is fairly unique because of its theme: it commemorates the escaping of the Clarisses from Stephen Bocskai’s attack on Graz and Vienna in 1605, also the taking over of the reformed and stricted Regula. It was painted together with another, recently hidden picture that has since been lost almost twenty years later in 1623, most likely in the Austrian capital, when Clarisses escaped secondly to Vienna.

SEFERİHİSAR AS A CITTASLOW

Inspired by the Slow Food Movement, the main purpose of the Cittaslow approach is to inspire a healthier lifestyle by disseminating the Slow Food philosophy to local communities and city governments and implementing eco-gastronomy concepts in daily life practice. Accordingly, food consumption should be seasonal, and respect for health should be the first practice. The second obvious practice is to ensure that places such as works of art, squares, theatres, shops, cafes and restaurants are protected and used in the spirit of ancient culture and traditions. Thus, it is desired to resist the homogenization and globalization of the city by protecting the environment and preserving the cultural diversity and originality of the city. A third sign is that slowing the pace of life and traffic flow in settlements increases everyone's quality of life. Seferihisar, Turkey's first calm city, offers very special historical heritage items from the past, natural beauties and handmade products of today. Their promotion and protection are extremely important. Again, this example is intended to be a criterion for candidate settlements that will enter this group in the future. KEYWORDS: Eco-friendly settlements, social justice, safety, sustainable environment, good living.

Uncovering Art's Vanishing Hues with Surface-Enhanced Raman Scattering: Drawing Inspiration from the Past for the Future.

The aesthetic and historical significance of art is well recognized; art can stoke emotions, invite close inquiry, and connect us to the past. However, works of art are also complex material objects that present unique challenges and opportunities for the scientific community. Identifying "fugitive" organic pigments in traditional oil paintings, for example, presents a particularly complex analytical challenge that is critical to address for their conservation and long-term preservation. In this Perspective, we discuss the benefits and technical challenges of applying surface-enhanced Raman scattering (SERS) spectroscopy to the ultrasensitive identification of fugitive pigments in paintings as well as future developments in SERS we envision that are inspired by the past.

OPERA "CREONT" BY DMYTR BORTNIANSKY: FROM PORTUGAL TO UKRAINE

The article examines the creative activity of the outstanding Ukrainian artist Dmytro Bortnyanskyi as an opera composer. The focus is on the operas of his Italian creative period (1768 - 1779) - Creont (1776, Venice), Alcides (1778, Venice) and Quintus Fabius (1779, Modena). The happy modern stage fate of the opera "Alkid" is indicated, its score was published in Kyiv in 1985. The found manuscript of the score by Dmytro Bortnyansky's first opera "Creont" provides new opportunities for studying the artist's work, this score was considered to be lost for a long time; after establishing the location of the score in one of the archives of the Portuguese city of Lisbon, its copy was brought to Ukraine. The history of transfers of the surviving manuscripts of Dmytro Bortnyanskyi's opera works was studied, in addition, the author analyzes the plot, structure and musical dramaturgy of the opera "Creont". The author uses a combination of scientific methods to achieve the goal of investigation, in particular: the source method — for searching and analyzing contemporary handwritten and printed sources; the historical method — to establish historical and cultural parallels in the study of Dmytro Bortnyanskyi's opera heritage and to outline prospects for further study of the specified issues; theoretical method — for the systematization of musical and stylistic factors of the study of the musical text of the opera "Creont" and the creation of certain generalizations. The study determines the numerical structure of the two-act opera "Creont", the plot of which is based on the tragedy "Antigone" by the ancient Greek playwright Sophocles. It is noted that the main conflict of Dmitry Bortnyanskyi's opera takes place between the king of Thebes, Creont, and Antigone, the daughter of the deceased king Oedipus (compared to the tragedy of Sophocles, the ending in the opera is changed from tragic to happy — all the characters remain alive, Antigone becomes the queen of Thebes and wins in the confrontation with by Creont). It is emphasized that the preserved score of the opera "Creont" provides grounds for a deeper understanding of Dmytro Bortnyanskyi's opera heritage and the composer's achievements in the genre of Italian opera, and that an important task is the production of this opera in Ukraine, in the composer's homeland

Самобытные (неутвержденные) дворянские гербы М.И. Платова на гравированных портретах

For the first time, engraved coat of arms portraits of the cavalry general, military Ataman of the Don Army, Count M.I. Platov, are studied, their origin and role in visualizing the image of the Don Ataman among the highest generals and dignitaries, the population of the Russian Empire, the royal and imperial families of Europe are considered. The article analyzes the noble coats of arms of M.I. Platov, their construction and forms, accompaniment, content, heraldic and non-heraldic symbols. It is proved that the coats of arms depicted on the engraved portraits are not approved, independent, and spiritually go back to the Don coat of arms tradition of the second half of the 18th century. There is a close relationship with the processes of formation of the South Russian nobility, on the one hand, and the imperfection of the regulatory framework and its enforcement to Don elders and officials, on the other. The ideological dependence of the coat of arms symbols on the military service activities of the Don Cossacks and M.I. Platov is traced. The reasons, conditions, and time of writing engraved portraits are clarified, judgments are made about the initiators of their writing. Based on the historical and subject method of attribution of a military portrait, the content and accompaniment of the engraved portraits of M.I. Platov are considered, the connection of images with real events and facts of the biography of the Don chieftain is shown. A description of the personalities of the coat of arms portraits is proposed, the main identification markers are noted - in the uniform, faleristics, military fittings, artistic accompaniment, their role in revealing the image of M.I. Platov is emphasized. The influence of the content of the armorial portraits and original coats of arms on the Highly approved coat of arms of M.I. Platov on the dignity of the count of the Russian Empire is noted. At the same time, it is emphasized that not a single original coat of arms became the prototype of the count's coat of arms of the Don Ataman. They are independent armorial and artistic works.

THE ROLE OF COMMUNICATION BETWEEN ACTORS AND LISTENERS/SPECTATORS IN THE PROCESS OF THEATRICAL PRODUCTION ACTIVITY

In the article, the author examines the role of actors' communication with listeners/spectators in the process of theatrical production activities. The study is based on the analysis of various methodological approaches to the investigation of the determined process. It has been found that theater acts as a powerful tool for catharsis, allowing listeners/spectators to "release" from "negative" emotions and feel a kind of purification. The essence of the concept of "theatrical performance" is justified as a fully completed artistic work, which is created by the joint efforts of the director, actors, listeners/spectators, artist and other creative workers. It has been established that the main direct participants in the process of theater and stage activity are: actors — creators of stage images, who use various means to express the author's idea and influence the emotional state of listeners/spectators; listeners/spectators who not only perceive the information "presented" by the actors, but also interpret it in their own minds. It has been proven that the communication of actors with listeners/spectators in the process of theatrical and stage activity plays a decisive role in the realization of the artistic intention of the author's work, because it is not one-sided and has a dynamic dialogic interaction, the direction of which affects the thoughts, emotions and behavior of both actors and consumers of their creativity. The communication of actors with listeners/spectators in the process of theatrical and stage activities is described from the standpoint of using verbal and non-verbal means of conveying "true" information to them. The means of communication between actors and listeners/spectators in the process of the specified activity are divided into two types: verbal (language, intonation, tone of voice, pauses, logical accents, etc.) and non-verbal (mimicry, gestures, plastic, costumes, scenery, light, etc.). It has been established that non-verbal means of communication between actors and listeners/spectators, as a rule, complement and strengthen the "truthfulness" of information conveyed to them by verbal means. The dependence of the effectiveness of the actors' communication with listeners/spectators in the process of theatrical and stage activities on such main factors as: the author's desire to maximally adhere to his own "vision" of the creative idea of the artistic work during its implementation; the director's interpretation of the work of art, taking into account the individual staging style; acting skills, which is determined by their ability to create convincing stage images and easily convey the necessary information to listeners/spectators; artistic and aesthetic tastes and level of general and artistic culture of listeners/spectators, etc. It has been proven that increasing the effectiveness of actors' communication with listeners/spectators is a common task of all participants in the process of theatrical and stage activities.