THE IMPACT OF ARTIFICIAL INTELLIGENCE ON DESIGN: THE EXAMPLE OF DALL-E

Abstract

Applications of artificial intelligence, initially utilized during the Digital Revolution and continuously developing with advancing technology, are starting to appear more frequently in the field of design. Today, we encounter artificial intelligence in a wide range of fields, and, wittingly or unwittingly, one can benefit from it. The study is concerned primarily with the uses of artificial intelligence in graphic design, which is a visual art form communicating ideas and demanding creativity, and the potential future outcomes of machine learning-based design. In this context, the artificial network developed by OpenAI called Dall-E, which converts texts in written language into images, was examined as an example. The qualitative research method was used in the study. Printed publications and visuals related to artificial intelligence, technology, and design were scanned, and data collected by observation and document scanning was compiled. Samples were produced using artificial intelligence applications, after which they were interpreted and analyzed using descriptive analysis method. In conclusion, we consider that machine learning programs cannot go beyond the data they process and that they cannot have human emotions, intelligence, and creativity even if they can generate infinite variations by being ‘inspired’ by a work of art. By this assumption, in terms of discussing the effects of artificial intelligence on the field of design, it is significant to understand that, while the value of what is produced by artificial intelligence will decrease, the value of the original work will continue to increase in that the original will always be more valuable.