Art Of Communication Research Articles

The Meaning Of Signs In Expedition Advertisement

Language is one way to keep relationships in harmony. People use language to communicate, convey messages verbally and directly, and express feelings. Advertisements result from a combination of communication arts with aesthetics, are persuasive, and are aimed at some parts of society. This article analyzes the meaning of verbal and visual signs on the J&T Express Advertisement. It aims to identify the verbal and visual signs and explain the meaning of the verbal and visual signs in Expedition advertisements. This analysis used J&T Express advertisement as a primary data and documentation method to collect data. This article used a qualitative method, and the data was analyzed descriptively. The results show that five data points were discussed. The verbal and visual signs analyzed used semantic theory by de Saussure to find the signifier and signified; all data have the signifier and signified. This article used Barthes' theory to analyze the meaning and find the denotative and connotative meanings. In general, verbal signs have both denotative and connotative meanings. The two verbal signs discovered in the data, all the verbal signs have denotative and connotative meaning. Two visual signs in the advertisements also convey their meanings to enhance the delivery of the value of the products.

Rehabilitating the Art of Communication: A Novel Curriculum for Physical Medicine and Rehabilitation Residents

Rehabilitating the Art of Communication: A Novel Curriculum for Physical Medicine and Rehabilitation Residents

Factors Influencing Sustainability Communication of Communication Arts Students in Thailand

This study aimed to construct a causal relationship model of factors influencing communication arts students’ qualification for sustainability communication (SC), examine the goodness-of-fit model with empirical data, and analyze the effect size of the causal relationship model in terms of influencing factors. Data were collected from 400 communication arts students using a set of questionnaires rated on a five-point scale. The results were analyzed using IBM SPSS Statistics 23.0 and LISREL version 8.80 to determine the causal relationship model. The findings revealed that the construct of the causal relationship model of factors influencing SC of these students comprised four latent variables measured from 12 observed variables. Moreover, the influencing factors were consistent with the empirical data at a good level considering the accordance index, which consisted of x2 = 13.153, df = 25, p-Value = 0.974, RMSEA = 0.000, Standardized RMR = 0.006, GFI = 0.996, and AGFI = 0.979. The causal relationship model of the factors affecting SC revealed that education sustainable development could have direct, indirect, and total effects; the knowledge-based journalist concept could have direct, indirect, and total effects; and communication art principles could have direct and total effects, respectively.

The Art of Communication through Offerings. Gifts from Poland to Erasmus of Rotterdam

The Art of Communication through Offerings. Gifts from Poland to Erasmus of Rotterdam

Trends in the development of institutions and forms of artistic communication in modern St. Petersburg

The subject of the study is the works of contemporary St. Petersburg artists of different generations and creative trends, as well as the forms and features of their communication with each other and with the general as well as professional public. The trends of artistic communication in the city are determined by the activities of such institutions as art and non-art museums, art galleries and exhibition centers, which are a classic form of presentation of contemporary art; alternative venues such as creative spaces and art clusters. The field of attention also includes the attraction of St. Petersburg authors to the organization of small artistic associations, mainly art groups, for example, "Unconquered", "North-7", "Parasites", etc. In addition to works of art, theoretical works and reflections by researchers of contemporary art in St. Petersburg and the spaces of its public presentation are involved. The methodological basis is the analysis of the works of St. Petersburg masters of the beginning of the XXI century in the context of the development of urban institutions of artistic communication. The research is based on theoretical works devoted to the problem of artistic communication and trends in the current art process. Comparative-interpretative and typological methods are used to compare the works of artists and forms of artistic communication. The problem of artistic communication in the field of fine art in St. Petersburg is becoming the subject of a separate study. This area of city life is currently developing quite dynamically, as new art associations, curatorial practices and alternative classical platforms for the presentation of the work of authors belonging to different generations and art movements are emerging. Traditional museums and galleries, as well as creative spaces, art clusters and other often non-core institutions, such as libraries and cafes, are involved in this process. Against this background, the features of St. Petersburg artistic communication crystallize, which is characterized by a desire to organize communities, to fuse realistic traditions and current trends, to escapism and symbolism, as well as an interest in oriental themes and stylistics.

NETWORKING AS ONE OF THE WAYS TO DEVELOP SOFT SKILLS OF STUDENTS

This article examines the problem of developing soft skills of students, which are important competencies that help a person to communicate better and more effectively and, in the future, to work successfully. It has been established that soft skills, for example in the field of communication, can be learned at university, but this requires modern technologies such as networking and digital networking, the effectiveness of which has been proven in developed countries of the world. The problems and basic networking skills needed by students to carry out soft communication activities are identified. The effectiveness of networking as a way to develop soft skills of students is implemented within the framework of the “Networking” development program to develop the art of communication and soft communication skills in three modules: “Forum Theater”, “Art of Self-Presentation” and “Business Games”. The carried out activities are aimed at increasing students’ levels of communication skills, communicative competence, and sociability. Its effectiveness is confirmed by the results of experimental work using three methods, as the soft communication skills of many students in the experimental group who attended a special networking course received significant development, both in relation to communication skills, as well as communicative competencies and sociability.

Пралогическая коммуникация

The paper deals with a pre-logical communication contrasted to verbal interaction founded on logical grounds. The material for the study includes archaic incantations, modern superstitions and poetic texts. The methods of interpretative and intentional analysis have been applied. A pre-logical communication is based on the establishment of relations between objects or events devoid of cause-and-effect relationship in reality. Such conceptualization has been described, explained and terminologically fixed as participation by L. Lévy-Bruhl. It is characteristic of a magic worldview which historically precedes logical reality, but remains up to now in certain types of discourse. Psychologically, such explanation is a biased generalization of accidental connection between things. However, such illogical reality representation has a right to exist as it helps people explain the unexplainable. Semiotically it corresponds to transaction of iconic signs to signals or indices. Three types of pre-logical explanation of events in everyday life have been described in this paper, i.e. diagnostic, prognostic and magical. A pre-logical communication in literary discourse may be understood as a demonstration of universal interconnection of things and events making a whole worldview. This interconnection is based on multiple associations and intertextual allusions. Three types of pre-logical worldview may be singled out as creative, metaphoric and intertextual multiplication of reality. A deliberate usage of pre-logical communication in scientific, pedagogical, legal and political types of discourse may be qualified as a manipulative influence, whereas when used in everyday, advertising, recreational and artistic communication it is determined by the intention to broaden the limits of a routine existence.

Visual resource extraction and artistic communication model design based on improved CycleGAN algorithm.

Through the application of computer vision and deep learning methodologies, real-time style transfer of images becomes achievable. This process involves the fusion of diverse artistic elements into a single image, resulting in the creation of innovative pieces of art. This article centers its focus on image style transfer within the realm of art education and introduces an ATT-CycleGAN model enriched with an attention mechanism to enhance the quality and precision of style conversion. The framework enhances the generators within CycleGAN. At first, images undergo encoder downsampling before entering the intermediate transformation model. In this intermediate transformation model, feature maps are acquired through four encoding residual blocks, which are subsequently input into an attention module. Channel attention is incorporated through multi-weight optimization achieved via global max-pooling and global average-pooling techniques. During the model's training process, transfer learning techniques are employed to improve model parameter initialization, enhancing training efficiency. Experimental results demonstrate the superior performance of the proposed model in image style transfer across various categories. In comparison to the traditional CycleGAN model, it exhibits a notable increase in structural similarity index measure (SSIM) and peak signal-to-noise ratio (PSNR) metrics. Specifically, on the Places365 and selfi2anime datasets, compared with the traditional CycleGAN model, SSIM is increased by 3.19% and 1.31% respectively, and PSNR is increased by 10.16% and 5.02% respectively. These findings provide valuable algorithmic support and crucial references for future research in the fields of art education, image segmentation, and style transfer.

The Application of Subtitle Translation Characteristic Culture in Journey to the West from the Skopos Theory

In the current era, cross-cultural communication has become an important issue in today's society. Film art communication is one of the effective ways of cross-cultural communication, such as the Hollywood movies, India's Bollywood films and so on. It not only attracted the attention of the world for the film itself; but more importantly it attracts the attention of the national culture around the world. In the communication of film art, subtitle translation builds a bridge between different languages and countries so subtitle translation plays a very important role in the communication of film art. This paper uses the movie Journey to the West as an example and analyzes the full application of Skopos theory and translation strategies in the subtitle translation of this film. Film of Chinese culture subtitles translation is mainly reflected in the local dialect, literary classics and some contemporary cultural vocabulary. The analysis of this paper shows that subtitle translation plays an important role in film culture.

Analysis of Texture Construction Method of Picture Language in Oil Painting Teaching

In essence, painting language refers to the various artistic methods and forms used in the process of internal emotional communication and artistic expression of art. It requires students to carefully observe and think about their own personality, form a pictorial language in the process of imitation and creation, and learn how to use it. Taking the importance of constructing the texture of the picture language in the teaching of oil painting as the starting point, this paper analyzes some basic construction methods of the texture of the picture language, hoping to provide some references for the development of oil painting teaching.

Research on the innovative path of precise communication of Chinese Martial Arts under the background of the "One Belt and One Road"

Research on the innovative path of precise communication of Chinese Martial Arts under the background of the "One Belt and One Road"

National first-class course: International Business Negotiation (including International Business Negotiation Simulation)

In line with the educational positioning of Fujian Normal University to “cultivate high-level applied talents needed by society”, and the goal of the International Economics and Trade major to “cultivate applied talents with innovative consciousness, suited to global economic and trade demands”, this compulsory course for the major focuses on addressing students' lack of innovative consciousness and practical abilities. In implementing the course, emphasis is placed on integrating industry and education to jointly cultivate students, fostering innovative thinking and practical skills. The course aims to familiarize students with the basic theories, procedures, strategies, and legal knowledge of international business negotiations, and to master basic negotiation methods, skills, and the art of communication. Students are expected to develop abilities and qualities such as agile and clear thinking, the capability to express and convey information, keen insight, high-level forecasting and adaptability. The course actively implements the principles of “moral education and nurturing talents”, integrates ideological and political elements into the curriculum, and guides students to establish a correct view of negotiations. It aims to shape talents in international business negotiations who are conscious of the rule of law, possess social responsibility, team spirit, patriotism, and are suited to the demands of an open economic development. This paper discusses seven aspects: basic course information, teaching professors (teaching team), course objectives, course construction and application, course features and innovations, course construction plan, and a list of supplementary materials. It elaborately presents the core content of the application in strict accordance with the requirements of the second batch of national first-class undergraduate course application (offline course), offering a reference for the application of the third batch of national first-class undergraduate courses.

Research on the New Curriculum Module and Exhibition Evaluation Mechanism of Art Education

In response to the deepening reform in the field of education in China, major art education colleges have conducted in-depth analyses of learning topics such as art education and art communication, based on their own educational and teaching needs, academic demands, and operational characteristics. The aim is to establish a cognitive concept that differs from the general depth and cognitive level of thinking, tending towards essential analysis, and to consider art education as the ultimate goal of its own disciplinary development. A new pattern of art education in the public art education bureau’s large classrooms has been gradually constructed. Building upon this, this article analyzes and studies new ideas for setting up art education curriculum modules, the new language of art education dissemination and exhibition, and the new development of art education dissemination and exhibition. The objective is to provide references for education departments and institutions at all stages and to offer theoretical assistance for improving the effectiveness of art education.

Cultural and Value Differences in the Conditions of Technological Globalisation


 
 
 The text is the editor’s introduction to the articles of this scientific journal Philosophy. Sociology, thematically divided into four sections: Philosophy of Technology and Ethics of Technology, Social Philosophy and Philosophy of Communication, Philosophy of Art and Art Communication, Phenomenology and Existential Philosophy. This article also aims to problematise the concepts of culture and technology and present one of the conceptual approaches when considering cultural and value differences in the conditions of technological globalisation. From the author’s perspective, although technology provides tools for effective human activity and technological progress influences different societies and their interactions, technological solutions alone cannot eliminate or neutralise the cultural, mentality, moral, or simply value differences of different societies.
 
 

Learning Appreciation By Innovation (L.A.B.I.) Model: BANKING ON THE ATMs OF SPEECH WRITING

This research highlights the importance of effective speech writing across diverse fields, recognizing challenges posed by our ever-changing technological landscape. Research introduce the Learning Appreciation by Innovation (L.A.B.I.) Model is a groundbreaking framework that aims to transform speech writing. This research model blends traditional principles with cutting-edge technology, empowering speechwriters at all levels and fostering both technical expertise and a profound appreciation for the art of speechwriting. Within the literature review chapter, there is a detailed exploration of existing theories, models, and research related to speech composition, communication art, educational innovation, and technology. Research emphasizes the intersection of artistry and craftsmanship in speech writing, the evolving landscape of speech composition in the digital era, and the potential of innovation in education. The review leads to the introduction of the L.A.B.I. Model as a visionary framework that bridges traditional teaching methods with the demands of modern communication. The research methodology chapter outlines our research approach, focusing on secondary research through academic journals, books, and online databases. Research details the search strategy, data sources, extraction process, and ethical considerations, establishing a strong foundation for the subsequent literature review. In the research analysis chapter, we delve into themes and key findings derived from literature analysis. Further, this research discusses components of the L.A.B.I. Model, its innovative nature, its impact on speech writing skills, and the role of technology. Synthesis and discussion highlight the model’s potential to revolutionize speech writing education by addressing both technical and creative dimensions.The conclusion chapter of the research briefly summarizes key findings and insights from the literature and data analysis. Research further underscores the holistic strategy of the L.A.B.I. Model, its adaptation to modern communication trends, its reliance on technology, and its focus on cultivating learning appreciation. The research discusses the implications for speech writing education and broader fields, proposing future directions for empirical research and comparative studies. The research chapter aids in concluding by confirming L.A.B.I. Model’s effectiveness in preparing speechwriters for success in the dynamic communication landscape.

LETTERS ON THE PAGE AND ON THE SCREEN: CONCRETE POETRY AND “MOVIES OF WORDS” BASED ON THE EXAMPLE OF THE POEM BY BPNICHOL

The article discusses two texts by the Canadian poet Barry Phillip Nichol (known under the pseudonym bpNichol): the poem Evening’s Ritual from 1967, printed in the collection of visual poems Konfessions of an Elizabethan Fan Dancer (1967), and the poem Letter from 1984, included in the digital work First Screening (1984). The 1967 text belongs to the tradition of concrete poetry, while the 1984 text is closer to the art of cinema and electronic literature of the 20th and 21st centuries. Importantly, the 1984 text attempts to translate the 1967 text into the digital realm, as the content of the texts is identical. The researcher highlights the difference in the performative realizations of the same statement. The author notes that in the case of the poems Evening’s Ritual and Letter from the collection First Screening, the intended meaning can be identified not so much with the proposition as with the performative effect produced on the recipient. In other words, the meaning is realized primarily in the realm of the pragmatics of artistic communication rather than semantics. By exploring the performative effect, the author suggests finding it in the structure of “scriptural imagination” (J. McGann), the preconception of the experience of writing, and notes the difference in configurations of imagination in both texts. While the printed text of Evening’s Ritual allows the reader to be a co-author of the statement, the digital text of Letter excludes the reader from the process of meaning-making.

The Artistic Reception of Decorative Graphics in Wus’ Memorial Temple in Hong’an

Abstract The decorative graphics of Wus’ Memorial Temple in Hong’an have evolved continuously over time, forming a unique symbolic system. This article analyzes the various forms of artistic reception of the decorative graphics in Wus’ Memorial Temple from the perspective of art communication, including the cultural traditions of the decorative graphics, the symbolic language, and the choice of its audience. It explores the symbolic meanings behind the decorative graphics, that is, the symbols of the Wus’ Memorial Temple in contemporary design, promoting inheritance, innovation, and development.

The change of Chinese elements in Hollywood films from a cross-cultural perspective

As a kind of visual communication art, a movie is a product of the fusion of modern science and technology and art, as well as a medium for reflecting social phenomena and spreading multiculturalism. The mainstream Hollywood films naturally represent the ideological characteristics and value orientation of the field or country it belongs to. As a heterogeneous culture, Chinese elements in Hollywood movies have experienced a long and tortuous change, which is not only related to the enhancement of China's comprehensive national power and the change of international relations, but also inextricably linked to the Western core cultural values behind Hollywood. The overall change of the image of Chinese elements in Hollywood movies can be summarized as a shift from negative stereotypes to the inclusion of Chinese characteristic elements and the gradual export of Chinese stories and culture, showing a positive and diversified development trend, and behind this trend change is the refraction and effect of cross-cultural communication between Chinese and Western.

Etika Komunikasi Driver Gojek Online Dalam Pelayanan Publik di Lingkungan Kampus A Universitas Islam Negeri Raden Fatah Palembang

This research aims to find out the communication ethics of online Gojek drivers in public services within campus A of Raden Fatah State Islamic University, Palembang. Using interpersonal communication theory and qualitative research methods. Ethics is understood as a set of values, morals, principles or standards of behavior shared by a person, group or society and even a nation. So Ethics is a science that discusses what is good and what is bad and about moral rights and obligations (morals). When communicating with customers or consumers, there are several ways that need to be considered, communicating is not just conveying information. However, also sensitivity to consumer feelings through the art of correct communication, namely by giving a good impression to customers because the first impression is the first thing the customer notices. Meanwhile, public services are one part of achieving the government's targets which aim to create an independent and prosperous society. The results of this research show that the communication ethics of online Gojek drivers within campus A of Raden Fatah State Islamic University, Palembang, requires several things to be done by an online Gojek driver, namely using a real identity, providing the best service, increasing the trust of all parties by establishing good direct communication. or indirectly, Do not select incoming orders, Express polite objections to customers if the customer wants to stop or stop by other than their destination. Meanwhile, the communication ethics of online Gojek drivers, especially those on campus A, Raden Fatah State Islamic University, Palembang, is to provide good and polite etiquette and provide satisfaction to customers in accordance with the customer's wishes or desires. Success in excellent service cannot be separated from the ability to choose the concept of personal approach or interpersonal communication.

Power line carrier communications and its interest in the current power grid scenario

During the last years PLC technologies have been widely developed mainly due to new modulation techniques used for wireless telecommunication systems that can also be applied to PLC systems. The current state of the art of PLC communications is presents many possibilities and opportunities for the utilities. Besides the Distributed Energy Resources integration to the distribution grid is The aim of this paper is to make a review of the existing PLC technologies as well as the analysis of an interesting range of electric applications of PLC.