Arabic Media Research Articles

IQOS news media coverage in Israel: a comparison across three subpopulations.

Philip Morris International's (PMI) IQOS, a leading heated tobacco product globally, entered the Israeli market in 2016. IQOS and/or electronic cigarette use is higher in Israel's Arab population (2.8% vs 1.2% of Jews). However, previous research indicated possible targeting of the Ultra-orthodox Jewish population with more IQOS paid ads. This paper examined how IQOS is framed in news media articles directed at three subpopulations in Israel: Arab, Ultra-orthodox Jews and general public. Media articles (January-October 2020) were obtained from Ifat media and were coded using abductive coding. Characteristics of articles (photo and article content) targeting each subpopulation were compared using χ2, Fisher's exact test, one-way analysis of variance and median test, as appropriate. Of the 63 unique articles identified, 16 targeted Arab, 24 Ultra-orthodox Jews and 23 general public. Arab and Ultra-orthodox Jewish media significantly differed from the general public's media in their positive framing of PMI (100% Arab and 75% Ultra-orthodox Jews vs 52% general public, p=0.004), and IQOS (100% Arab and 88% Ultra-orthodox Jews vs 61% general public, p=0.006). Arab media differed from others by highlighting IQOS' retail locations (81% vs 17% Ultra-orthodox Jews and 13% general public), social benefits (88% vs 8% Ultra-orthodox Jews and 17% general public) and reflecting content from PMI's press release (100% vs 46% Ultra-orthodox Jews and 35% general public; ps <0.001). IQOS was framed more positively in media targeting minority populations (Arab and Ultra-orthodox Jews), compared with general public. Arabic media in particular emphasised IQOS' retail accessibility and social benefits. These findings highlight the need for media surveillance and regulation, especially of minority-oriented media.

Arabic Neologisms in Indonesian and Malaysian Arabic Media

This research examines new, unique Arabic terms and vocabulary used in the newspapers Indonesia Alyoum and Aswaq, two online media based in Indonesia and Malaysia, respectively, to elaborate on the development of the Arabic language in non-Arab countries. The invention of new Arabic words in these media primarily used the methods of al-taulīd bi al-iqtirāḍ, particularly al-dakhīl, and al-taulīd al-dalālī using al-tarjamah al-ḥarfiyah. Meanwhile, the method al-taulīd bi al-majāz, a metaphorical method, is to invent new, unique, local terms. However, the authors argue that both newspapers have differences in transliteration and inconsistent use of terms. In response to this language development, Malay Muslims show their potential to develop Malay-Arabic transliteration guidelines, compile a new Arabic dictionary, and even establish Southeast Asian Majma‘ al-Lugah al-‘Arabiyah. [Penelitian ini mengkaji istilah-istilah dan kosakata baru dan unik dalam bahasa Arab yang digunakan di surat kabar Indonesia Alyoum dan Aswaq, dua media online yang masing-masing berbasis di Indonesia dan Malaysia, untuk melihat perkembangan bahasa Arab di negara non-Arab. Pembentukan kosa kata baru pada media ini terutama menggunakan metode al-taulīd bi al-iqtirāḍ, khususnya al-dakhīl, dan al-taulīd al-dalālī yang berbasis al-tarjamah al-ḥarfiyah. Sedangkan metode al-taulīd bi al-majāz, metode metafora, dipakai untuk mengalihkan istilah-istilah lokal. Namun, kedua surat kabar tersebut memiliki perbedaan dalam transliterasi dan tidak konsisten dalam penggunaan kosa kata serapan tersebut. Sementara itu, dalam menyikapi perkembangan bahasa Arab ini, umat Islam Melayu berpotensi mengembangkan pedoman transliterasi Melayu-Arab, menyusun kamus bahasa Arab baru, bahkan mendirikan Majma‘ al-Lugah al-‘Arabiyah Asia Tenggara.]

METHODS OF MASS MEDIA TERMINOLOGY CREATION FROM ENGLISH TO ARABIC

This study discusses creation methods used by terminologists to translate mass media terminology from English to Arabic. In this era of globalisation, various forms of mass media such as the print media, radio, television, film, broadcasting and the internet have already become integrated with society all over the world, including in the Arab world. Thus, the appropriate translation of media terminologies which originate from foreign languages, especially English, is important to ensure that Arabic media remains relevant in the mainstream, in addition to guaranteeing the sustainability and dynamism of the Arabic language itself as the main language of communication in the modern world. However, the linguistic discrepancies between English and Arabic pose a unique challenge to terminologists to produce accurate translations of the terminologies. A total of 40 media terms were selected from entry B of the Mustalahat Ilamiyyah dictionaryas data for this study. Then, the Malay equivalent of each terminology is identified by referring to the official website of Pusat Rujukan Persuratan Melayu developed by Dewan Bahasa dan Pustaka. Next, the list of Arabic terminologies is classified according to the method of Arabic terminology formation and analysed descriptively based on the views of al-Qasimi (2019). This study found that ishtiqaq (derivation) is the most frequently used terminology creation method, followed by tarkib (phrase), prefix and suffix, and tarib (arabization). This study will benefit students and researchers in the field of Arabic linguistics as well as Arab media companies by providing clarification on the methods commonly used by Arab terminologists in constructing technical terms in Arabic, especially in the field of mass media.

Political (In)correctness and the Cancel-Culture Attitude: The Case of Religious Sectarian Language After the Arab Spring

This study investigated political correctness/incorrectness and the cancel culture attitudes in relation to sectarian language that has been prevalent on Arabic media since the onset of the Arab Spring in 2011, based on an examination of expressions describing religious sects such as Sunni, Shiites, Salafists, Muslim Brothers, Jihadists, Alawites, Houthis, Hamas, Hezbollah and Wahabis; the new lexical coinages introduced by Arab media that reflect hate speech and hostile sentiments against the religious sects that users oppose; Arab college students and instructors’ attitudes towards the different religious sects. The data analysis was based on a sample of sectarian expressions collected and surveys with a sample of students and faculty to find out their religious sectarian sentiments and whether they are tolerant or hostile. The data were analyzed according to the definition of “political correctness/incorrectness” and the “cancel culture” concept. Results showed political incorrectness in the language used by some mainstream media, and social media users, which offends particular religious sects in the Arab society, or treats them differently. The political incorrectness that has prevailed since the Arab Spring reflects discord, tensions, and internal divisions in some Arab societies. It is threatening equality, citizenship, and domestic peace. It is creating conflicts and friction among people supporting and those opposing them. The descriptions yielded by the sample of college students and faculty are characterized by prejudice, hatred, hostility, intolerance, and contempt of the religious sect(s) they oppose. The data collected from the media also shows cancel-culture attitudes as some members of certain religious sects, such as the Muslim Brothers, have been subject to detention, estrangement, animosity, banning from political activities, or forced displacement. Some have immigrated to other countries such as Turkey, Qatar, and Europe. Recommendations for abolishing political incorrectness and the cancel culture attitudes, creating conformity and carefully avoiding forms of expression or actions that exclude, marginalize, or insult people belonging to certain religious sects are given.

A study of intermedia and interorganizational agenda-setting in the news coverage of the Ebola virus on Twitter

The Ebola virus is a rare but often severe and fatal illness in humans. It spreads from animals to humans and then transgresses through human-to-human transmission. The 2014 Ebola virus disease outbreak captured substantial media attention around the world, which is the cornerstone of our study since it can inform us about the current news coverage on the COVID-19 pandemic. This article investigates the media coverage of Ebola in five pairs of English and Arabic international television media outlets (BBC, CNN, SkyNews, RT and France24) by examining the headlines of 298,559 news stories that the respective organizations posted on their official Twitter accounts. Methodologically, we extracted headlines from news outlets that addressed the news on the Ebola virus in two languages: English and Arabic. The media outlets include the following: CNN (English and Arabic), BBC (English and Arabic), SkyNews (English and Arabic), RT (formerly known as Russia Today) (English and Arabic) and France24 (English and Arabic) from late 2013 to early 2015 during which time the Ebola epidemic intensified. We then used descriptive statistics to understand the volume of news coverage and calculate the frequencies, percentages, mean, median and standard deviations for these channels. Further, we continued to model time series regression between the five pairs of news outlets using Granger causality tests. The findings show that over the course of approximately one year’s worth of coverage on these networks, Ebola was mentioned in the headlines of 4138 stories, which constitutes 1.38 per cent of the total news coverage of all media outlets. Building on the theory of intermedia agenda-setting that outlines the ways in which major news organizations influence the agendas of other news outlets, the findings reported here indicate strong, time-ordered patterns where English-language coverage consistently precedes and helps to significantly explain the distribution of Arabic media coverage. In addition to providing evidence of intermedia agenda-setting from a comparative perspective in this context, this article expands on this theory and suggests that it can be applied to multilingual outlets from the same news organizations.

PENGGUNAAN MEDIA QUIET BOOK ARABIC UNTUK MENINGKATKAN KEMAHIRAN MENULIS SISWA MADRASAH

&lt;p&gt;This research is based on the existence of problems in learning Arabic writing skills in class VI MIN 7 Aceh Timur. The problem is the lack of courage for class VI students to express ideas, ideas and thoughts into Arabic writing correctly. This is due to the lack of media use in learning Arabic. This research is a classroom action research that aims to describe the improvement of student learning outcomes through Arabic quiet book media in learning Arabic in class VI MIN 7 Aceh Timur. This research was conducted in two cycles with two meetings. The data collection method used is through learning outcomes tests. Furthermore, data analysis through individual test results and learning completeness results. The subjects in this study were class VI MIN 7 Aceh Timur students in the even semester of 2022-2023, totaling 24 people (12 boys and 12 girls). The results showed that in the first cycle it was 53.33% and in the second cycle it increased to 84.37%. From the comparison of the cycle, there was an increase of 31.04%. So, it can be concluded that the use of quiet book Arabic media in learning Arabic can improve student learning outcomes.&lt;/p&gt;

Redundancy and Ellipsis in the Translation into English of Selected Arabic Media Texts

Redundancy and ellipsis are linguistic features used to ease language shift from the Source Text to the Target Text in translation. The problematic nature of redundancy stems from socio-cultural differences, religious, and linguistic issues. Languages differ on the degree of tolerance to redundancy; Arabic for example favors redundancy while English considers it a defect in writing. This study investigates how translation students in the Minor Translation Program at the University of Bahrain transfer these two elements in their translation of media texts into English. A news item loaded with redundancy in Arabic and 7 ellipted headlines were distributed to the sample. The study revealed that a great degree of redundancy in both texts was transferred at the clausal and phrasal levels and a total absence of ellipsis in the news items. The ellipted texts in the headlines were also loaded with redundancy (62% of the texts) and fewer ellipted texts were translated correctly (38% were ellipted) in the headline texts. The results reflect great interference from L1 to L2 translated texts. This is attributed to the impact played by L1 in translation.

Pragmatic Structure of Implicature and Violation of Grice Maxims in Some English and Arabic Newspapers

This paper is an attempt to study gossip in two Newspapers. It pragmatically tackles gossip in these mass media. Consequently, it attempts to achieve the following aims:1) examining to what extent Grecian pragmatic theory of cooperative principle is of any help for revealing the intended meaning of media gossips in the selected newspapers.2) identifying the pragmatic structure of implicature in which gossip is composed. To Fulfill the aims of this study, it is hypothesized that: 1) Pragmatic principles occur randomly in English and Arabic media gossips.2) The gossip columns (the data of the current work) in the six newspapers under investigation are analyzed according to the models (Violation of Grice Maxims and implicature) . 3)Carrying out a contrastive analysis of the ways of expressing gossip in both languages.4) Drawing conclusions from the results of the study and making some recommendations and suggestions for further study.

Racism From Pragma-Discoursal Perspective

The current study tries to approach and analyse racism from a pragma-discoursal perspective. Accordingly the present work seeks to actualize certain aims, the most important of which are: 1- Identifying the pragma-discoursal devices study of racism. 2- Determining the major pragma-discoursal devices that are utilized for launching, maintaining and terminating racist discourse. 3- Scrutinizing the pragma-discoursal strategies that are employed by racists to actualize their aims. 4- Investigating the commonest pragma-discourses devices and strategies that are utilized in ten English and Arabic selected Media texts under analysis. 5- Comparing the differences between ten selected English and Arabic media texts under analysis in terms of the different pragma-discoursal strategies exploited in these texts. 6- Developing the eclectic model for the analysis of the racist discourses of the English and Arabic selected texts. The following procedures are adopted to achieve the aims of this work and test its hypotheses : 1- Surveying briefly the relevant literature on the two fields of this study, pragmatics and discourse analysis in terms of the racist discourse in some selected English and Arabic media texts. 2- Conducting a comparison between the English and Arabic media texts under study. 3- Employing an eclectic model that is developed in the present study to analyze and scrutinize the selected texts. 4- Calculating the data of the study by means of certain statistical analytic means. To realize the aforementioned aims, the hypotheses are tested : 1The findings of this study aid the hypotheses that are suggested for the pragma-discoursal structure of racism, and mostly utilized in the launching ,maintaining and terminating stages of the racist discourse.

From Eco-Jihad to Politicization: A Corpus-based Eco-linguistic Discourse Analysis of the Arab Media Coverage of the Safer Floating Oil Tanker

This study attempts a corpus-based discourse analysis of the coverage of the FSO Safer in Arabic media to determine the main recurrent categories and themes in the coverage produced by outlets associated with conflicting/warring parties, as well as reports from more neutral media. This study, therefore, provides analysis of media coverage on the FSO Safer starting with the first report from Aljazeera on the issue in 2019, until June 2022. This study utilized Sketch Engine to compile a digital corpus of Arabic news articles. The corpus consists of 420,00 tokens. Additionally, this study explores how the word al-bīʾah (environment) is represented in the corpus by conducting a transitivity analysis of each concordance line or clause that included the word or one of its variants. This study also examines the various manipulative strategies that media outlets associated with conflicting parties used to determine how each presented the 'other', holding them accountable should the catastrophe strike. The findings of this study indicated that the themes recurrent in the corpus include the scale of catastrophe, environmental damage in the event of a spill, economic consequences, the UN emergency plan, echo-jihad, and 'we' vs 'them', among others. The presence of the word al-bīʾah in the corpus clearly shows that human beings are represented as the most active of beings; those who think, do and act in the world and those who behave and speak. Inanimate objects, on the other hand, are represented as passive participants; things are done to them.

Sectarian language and perception of the “Other” after the Arab Spring

This study explores how sectarian language prevalent on Arabic media shapes common Arab people's perceptions of sects such as Sunni, Shiites, and others. A sample of Arabic sectarian expressions was collected from social media, print media and TV channels. A sample of students and faculty was surveyed. Sectarian language was analysed according to the components of perception (perceiver, target, and situation), the factors that affect each, and the social amplification and attenuation risk framework. Sectarian language used by students, faculty and Arab media is characterized by contempt, hostility, hatred, and intolerance of the sect(s) they disapprove of as they constitute political and ideological threats. Many Sunnis are afraid of the Shiite tide and Shiite Crescent. Hezbollah, Houthis, and Muslim Brothers are considered “terrorists” and “militias”.

CRITICAL DISCOURSE ANALYSIS OF COVID-19 VACCINE NEWS IN THE ENGLISH AND ARABIC MEDIA

The virus takes a toll on people worldwide regarding the economy and social life, control the spread of this virus and taking the vaccine are most problems faced by the governments. This article examines the news coverage of the Coronavirus vaccine, focusing on the Covid-19 vaccine and how it has been exploited politically and ideologically in the English and Arabic media (BBC and Al-Jazeera). Since there are limited researches of CDA on the vaccine discourse in the media (how the vaccine is portrayed), this study aims to contribute to the researches in CDA about covid-19 vaccine discourse. Fairclough's (1995) three-dimensional critical discourse analysis was utilised as a foundational framework to investigate the amount to which power is linguistically expressed persuasively in every discourse of different media genres using particular lexical, rhetorical, and pragmatic methods. A qualitative approach was used to analyse the selected data (two discourses from each media type). The findings revealed that the governments, through media, had used linguistic features to persuade people's minds, convincing them to take the vaccine as the only solution. The ethical appeal, cultural, societal and religious is very well generated in the discourse of both media genres.

A Pragmatic Study of Gossip Column in Some English and Arabic Newspapers A Contrastive Study

This paper is an attempt to study gossip in two English and Arabic Newspapers. It pragmatically tackles gossip in these mass media. Consequently, it attempts to achieve the following aims: (1) identifying how the speech act is performed in relation to media gossip. (2) Examining to what extent presupposition is revealing the intended meaning of media gossips. To fulfill the aims of this study, it is hypothesized that: (1) Pragmatic principles occur randomly in English and Arabic media gossip.(2) Speech act, presupposition are the major pragmatic components of gossip. (3) existential presupposition and the speech act of assertions are the most common pragmatic components in media gossip. To achieve the aims of this work and test its hypotheses, the following procedures are followed: (1) the relevant literature about gossip is reviewed. (2) The gossip columns (the data of the current work) in the two newspapers under investigation are analyzed by means of the model developed by this study. (3) Carrying out a contrastive analysis of the ways of expressing gossip in both languages.

The Use of Arabic Quiet Book Media to Improve Students’ Writing Skills

This research is based on the existence of problems in learning Arabic writing skills in class VIII MTsS Al-Khairon. The problem is the lack of courage for class VIII students to express ideas, ideas and thoughts into Arabic writing correctly. This is due to the lack of media use in learning Arabic. This research is a classroom action research that aims to describe the improvement of student learning outcomes through Arabic quiet book media in learning Arabic in class VIII MTsS Al-Khairon. This research was conducted in two cycles with two meetings. The data collection method used is through learning outcomes tests. Furthermore, data analysis through individual test results and learning completeness results. The subjects in this study were class VIII MTsS Al-Khairon students in the even semester of 2021-2022, totaling 24 people (12 boys and 12 girls). The results showed that in the first cycle it was 53.33% and in the second cycle it increased to 84.37%. From the comparison of the cycle, there was an increase of 31.04%. So, it can be concluded that the use of quiet book Arabic media in learning Arabic can improve student learning outcomes.

Ideological Analysis of Controversy over Coronavirus in English and Arabic Media: A Contrastive Study

The purpose of this contrastive study is to investigate how the international press, the New York Times, and Al Jazeera TV news, portray the impact of Covid 19 on the places that have been impacted. Multimodal Critical Discourse Analysis is used in this comparison to discover media ideology. Meaning - making resources realised via visuals are also considered, in addition to linguistic characteristics. Headlines and articles containing Van Dijk's ideological square discourse are analysed using Halliday (2005) transitivity and imagery in the chosen articles and programmes utilising representational function of image. The findings demonstrate that both media depicted the world as a Self-group, but Covid was seen as a group that was distinct from the Self-representation. Self-representation was depicted in opposition to Other-representation as a victim and a warrior aiming to avoid a pandemic.

إشكالية اثر تقنيات التكنلوجيا المعاصرة على ترجمة المصطلح الإعلامي من اللغة الإنكليزية إلى العربية

كان الهدف من البحث محاولة معرفة إشكالية تأثيرات التقنيات المعاصرة على ترجمة المصطلح الإعلامي من اللغة الإنكليزية إلى العربية، ومحاولة معرفة الاختلاف والتباين في التسمية الاصطلاحية للمترجمين، مع محاولة الاحاطة في فهم تأثير تعددية المصطلح الإعلامي الإنكليزية على التوجه (الايدلوجي، الثقافي او الاجتماعي العربي). أنتهج الباحث في طريقة صياغة بحثه بشكل عام على المنهج الوصفي الذي يتلاءم مع متطلبات البحث، باستخدام الدراسة التطبيقية العملية عن طريق استمارة الاستبيان، بطريقة العينة العرضية التي تكونت من 111 شخصاً من افراد المجتمع المدروس من أساتذة الجامعات. وكانت الخلاصة العامة لأبرز نتائج البحث كالاتي: ان تداولية المصطلحات الإنكليزية يعمل على خفض عملية الإنتاج اللغوي لدى الباحثين والمختصين العرب ويعمل على عملية تشابك في أذهان كثير من الباحثين والمختصّين. وان تعدد ترجمة المصطلحات الإنكليزية إلى العربية يوثر في الآراء الافكار المعرفية للباحث العربي وتؤثر على اللغة الاصيلة للمواطن العربي. وان افتقار المُترجِم للوسط الاجتماعي والثقافي لكلتي اللغتين يخلق حالة من الضعف في سدّ الفجوات الموجودة في المصطلح الإعلامي العربي وعدم معرفة المترجم بقواعد علم المصطلح وطرائقه أثر في المصطلح الإعلامي العربي. وان أفضل طريقة لتوحيد المصطلحات العربية هو إنشاء مؤسسات تضطلع بوضع المصطلحات كالمعاجم العلمية واللغوية، ولجان التعريب والترجمة والتنسيق العربي الفعال في مجال نقل المصطلحات.

(Israeli) propaganda methods on Facebook Analytical study on two pages (Israel Speaks Arabic) and (Avichay Adraee)

Israeli propaganda is one of the most dangerous types of propaganda that targets Islamic and Arab societies. This is due to the live experiences and scientific actions that it uses in its propaganda methods. This study aims at exposing propaganda techniques used by Israeli social media Facebook pages: The page of the Ministry of Foreign Affairs (Israel speaks Arabic), the page of the official spokesman of the “Israeli Defense Army” for Arabic media (Avichay Adraee), for the time period 6/12/2017 until 6/3/2018. The time frame chosen is the time frame that witnessed the declaration of Jerusalem as Israel’s capital by the United States president, Donald Trump. This study is a descriptive one, surveys and content analysis were used as a primary tool in analyzing the published content, the two questions asked were “what was said?” and “how was it said?.” In addition to the scientific observation tool, the research was conducted by gathering the information from the above mentioned pages and time frame.

Tobacco advertisement, promotion and sponsorship in Arabic media between 2017 and 2019.

Nineteen out of 22 countries in the Eastern Mediterranean region, including the Gulf Cooperation Council countries, have ratified the World Health Organization Framework Convention on Tobacco Control (FCTC) treaty. One of FCTC's provisions prohibits tobacco advertisement, promotion and sponsorship (TAPS). The TAPS provision requires nations to ban direct and indirect tobacco ads in media, as exposure to tobacco use in the media encourages smoking initiation. A limited number of studies have examined TAPS in Arabic media. This study examined the occurrence of tobacco use across Arabic television (TV) series released between January 2017 and December 2019 to assess compliance with the FCTC provision banning TAPS. The content analysis examined incidents of tobacco use in Arabic TV series, types of tobacco products used and the portrayal of second-hand smoking exposure. Out of 92 Arabic TV series (2952 episodes), there were 32 044 incidents of tobacco use. Incidents of tobacco use per episode fluctuated over time. During Ramadan, the median number of tobacco incidents declined from 6 in 2017 to 3 in 2019; however, it increased to 8 in 2018. Regular cigarettes and water pipes were the most common tobacco products used in TV series. While 27% of tobacco use showed characters who smoked tobacco products alone, 13% of the incidents portrayed characters who were smoking in the presence of children. This study concludes that tobacco imagery is not completely banned in Arabic media and its continued representation weakens tobacco control measures.

The Topoi of Mandela's Death in the Arabic Speaking Media: A Corpus-Based Political Discourse Analysis

The present study attempts a political discourse analysis of a spoken Arabic corpus on the death of Nelson Mandela. The corpus mainly consists of the coverage of some Arabic-speaking TV channels that was broadcasted in the aftermath of the announcement of Nelson Mandela's death in 2013. The discourse-historical approach was employed with a view to finding out the various topoi and ideologies deployed in the corpus. For this purpose, the spoken corpus used in this study was first transcribed using EUDICO Linguistic Annotator (ELAN), a transcription tool for multimodal texts. Afterward, the corpus was compiled using Sketch Engine to enable researchers to process the data automatically and hence to use different computational tools that can assist in finding the various topoi. A computational analysis using collocations, wordlists, N-grams, and concordance features can provide a more precise analysis of the various topoi in context and hence to uncover the ideologies of participants/politicians. The findings of the study showed that the corpus abounds in topoi that are not necessarily related to Mandela or his death, but they are rather related to heated political issues in various countries of the Middle East. Politicians have shifted their focus from the main topic which is the death of Nelson Mandela to conflicts and political plights in countries such as Egypt, Syria, Iran, Iraq, Yemen, and Palestine. Politicians have used the media coverage as a platform to express their feelings and to compare Mandela with the Arab leaders in their respective countries. The coverage has sometimes transcended speaking about Mandela to the deployment and projection of certain ideologies of the interviewees. Those ideologies are not only confined to one participant's country, but they are representative of the Arab identity and concerns at large.

Developing Arabic Media Based on Brain-Based Learning: Improving Mufrodat in School

Education in the era of transformation affects the development of science and technology since teachers are directed to be innovative in language teaching. This study aimed to develop Arabic language media based on brain-based learning for SMK (Vocational High School) Muhammadiyah 3 Yogyakarta during the Covid-19 period. This study employed Research and Development (R and D)method with the development model proposed by Borg and Gall. The research subjects consisted of ten students and three teachers. Research data were collected through interviews, observation, and documentation techniques. The researchers implemented the data analysis technique by Miles and Huberman. Furthermore, the researchers ensure the data validity by triangulation. The analysis indicated that the Arabic language media was feasible to be used. The validity had been tested by two material experts and two media experts. Material expert 1 gave an average score of 4.27, and material expert 2 gave an average score of 4.81, both within the high category. On the other hand, media expert 1 gave an average score of 4.42, and media expert 2 gave an average score of 3.71, both within the high category. Also, the product had been tested on ten students during the small-scale trial and the large-scale trial. According to material experts' validation, the weakness of the product was related to the title of the material and the duration. Therefore, the developed media could increase mufrodat mastery in the industrial 4.0 era.