Appearance Management Behavior Research Articles

여고생의 자기주도적 학습능력이 외모관리행동에 미치는 영향

The purpose of this study is to analyze the relationship between self-directed learning ability and appearance management behavior of female high school students. Data collection was conducted in July 2023 for 231 female high school students living in the Gyeongnam region, and a questionnaire was used. For data analysis, frequency analysis, factor analysis, reliability analysis, F test, Duncan test, and regression analysis were used with the SPSS program. The results of this study are as follows. The factors of high school girls' self-directed learning ability consisted of six dimensions: learning goal setting, self-reflection, learning will, learning avoidance, learning interest, and learning effort. The factors of female high school students' appearance management behavior consisted of six dimensions: plastic surgery, body shape, fashion, hair, health, and skin. Female high school students' self-directed learning ability and appearance management behavior were partially different according to monthly average pocket money, family economic level, and grades. The double grades showed a significant difference in the self-directed learning ability of female high school students. Self-directed learning ability of female high school students was found to be a variable that partially affects appearance management behavior. In particular, learning avoidance, self-reflection, learning interest, and learning effort of self-directed learning ability were found to be factors influencing appearance management behavior. It is expected that the results of this study can be used as useful information and basic data for educational guidance and program planning for adolescents.

Effects of beauty college student’s appearance management behavior on self-esteem after COVID-19

Effects of beauty college student’s appearance management behavior on self-esteem after COVID-19

The Effect of SNS Marketing Characteristics on Appearance Management Behavior and Purchase Satisfaction of MZ Generation

This study analyzes the impact of the SNS marketing characteristics of the MZ generation on perceived usefulness, appearance management behavior, and purchase satisfaction, and further analyzes the mediating effect of perceived usefulness. The conclusions drawn through a series of research procedures are as follows. First, SNS marketing characteristics were found to have a statistically significant positive (+) effect on the perceived usefulness, appearance management behavior, and purchase satisfaction of the MZ generation. The MZ generation's perceived usefulness of SNS was found to have a statistically significant positive (+) effect on purchase satisfaction. Third, Third, in the effect of SNS marketing characteristics on purchase satisfaction of the MZ generation, perceived usefulness was found to have a statistically significant partial mediating effect.

외모관리 행동이 미용성형 후 메이크업관리 행동에 미치는 영향

Appearance management behavior needed for women to express their personality and beauty has recently changed people’s image in a very open and active fashion through plastic surgery and makeup. In fact, satisfaction with plastic surgery can also affect makeup care behavior. This study attempted to investigate women’s psychological satisfaction after aesthetic surgery and examine the influence of appearance management behavior on makeup care behavior after setting the hypothesis that satisfaction with plastic surgery would affect makeup care behavior. It tried to suggest a way to enhance satisfaction with such appearance management behavior and provide data which can be used for makeup care behavior after the surgical procedure. For this, a questionnaire survey was performed against adult women in their 20s or older, who had plastic surgery before. A total of 280 copies were collected and analyzed, using SPSS 25.0. To analyze subjects’ general characteristics, frequency analysis was conducted. To examine how the variables are related to each other, correlation analysis was performed. In addition, to verify the influence of appearance management behavior on satisfaction with aesthetic surgery and makeup care behavior, multiple regression analysis was carried out. Furthermore, simple regression analysis was conducted to examine the effects of satisfaction with aesthetic surgery on makeup care behavior, and the results found the followings: Correlation among appearance management behavior, satisfaction with aesthetic surgery and makeup care behavior was confirmed, and satisfaction with plastic surgery had a positive effect on makeup care behavior. It is anticipated that the study results would be available as basic data in suggesting a way to enhance satisfaction and appearance management behavior in an efficient manner.

The Impact of Adult Men's Sense of Beauty on Their Appearance Management Behavior: The Mediating Effect of Self-esteem

This study found that appearance management based on personal aesthetics is becoming important to modern people, but many studies were conducted mainly on women. We aimed to study whether men's sense of beauty influences appearance management behavior and the mediating effect of self-esteem, and the subjects were men in their 20s to 60s living across the country.The analysis method was multiple regression analysis and Sobel test. The results of the study showed that the aesthetic values of men's aesthetic consciousness (=-.133, p<.05) and social values (=.132, p<.05) showed that the lower the aesthetic values and higher the social values of men's aesthetic consciousness, the higher their self-esteem. It was high. The influence of aesthetic consciousness on appearance management behavior is expressed in terms of aesthetic values (=.141, p<.05) and social values (=.130, p<.05). The higher the aesthetic values and social values of male aesthetic consciousness, the higher the appearance. Management behavior was high. The mediating effect of selfesteem in the relationship between aesthetic values and appearance management behavior is (Z=2.030, p<.05), and the mediating effect of self-esteem in the relationship between social values and appearance management behavior is (Z=2.030, p<.05). The mediating effect of self-esteem in relationships was (Z=-2.051, p<.05). These results have academic significance as a study on men's aesthetic consciousness and can be used as basic data to establish the development and differentiation of the beauty industry targeting men.

20~30대 직장 남성의 체면민감성이 화장품 구매성향에 미치는 영향

Background/Objectives: Cosmetics have been recognized as the means to make the appearance more beautiful and enhance self-satisfaction since the 20th century, and not only women but men are also investing a lot of time and money in managing their appearance using cosmetics as interest in them rises. In particular, an interest in the beauty increases among male MZ generation in their 20s and 30s, which they are gradually receiving attention as a major consumer group in the male beauty market. In this regard, setting male workers in 20s and 30s with purchasing power as the target, through social face, which is a socio-psychological phenomenon and Korean consumers react sensitively in the overall life, this study's purpose is to find out the influence of social face sensitivity affects upon cosmetics purchasing propensity based on lifestyle and appearance management behavior.
 Methods: The subjects of the study were 703 male workers in their 20s and 30s across the country, and an online questionnaire was used as the research method.
 Results: Such results of this study confirm that the social face sensitivity of working males in their 20s and 30s influences the propensity to purchase cosmetics, and there is a significant effect according to lifestyle. It was confirmed that working males in their 20s and 30s, the higher the social face sensitivity that feeling consciousness to others, the more they pursued appearance management behaviors, and shows higher tendency in pursuit of ostentation when purchasing cosmetics.
 Conclusion/Implications: As this study provides basic data on the factors and influences that affect the cosmetic purchasing propensity of working males in their 20s and 30s, who are consumers of interest in domestic male beauty market, it expects this will help developing the male beauty industry in the future.

여성의 온라인 관여도가 객체화된 신체의식과 외모관리행동에 미치는 영향

여성의 온라인 관여도가 객체화된 신체의식과 외모관리행동에 미치는 영향

The Effect of Body Satisfaction and Appearance Management Behavior on Job-Seeking Anxiety of Female University Students Majoring in Occupational Therapy

The Effect of Body Satisfaction and Appearance Management Behavior on Job-Seeking Anxiety of Female University Students Majoring in Occupational Therapy

A Qualitative Study on the Body-Esteem and Appearance Management Behavior of Generation MZ Female Consumers of Body-Exposing Sportswear

This study explored the relationship between Generation MZ female consumers’ participation in sports activity, consumption of body-exposing sportswear, body-esteem, and appearance management behavior. In-depth interviews were conducted with twenty Generation MZ female consumers who regularly participate in sports activity and consume body-exposing sportswear. Based on transcriptions of in-depth interviews conducted with research subjects, the researcher and two assistant researchers collectively categorized and compared common characteristics found in their responses, categorized according to themes using units of words/terms and paragraphs. The main finding were as follows. Firstly, Generation MZ female consumers participated in various sports activities for an average of approximately one hour, three times per week. The effects of such participation were improvements in physical and psychological health. Secondly, Generation MZ female consumers considered aesthetical, functional, and economical factors when they consumed body-exposing sportswear, regardless of the activity in which they participated. This sportswear served to increase the efficiency of exercise and also played a motivational role. Thirdly, the overall body-esteem of Generation MZ female consumers who participated in sports activity regularly and consumed body-exposing sportswear was high. Fourthly, Generation MZ female consumers who regularly participated in sports activity and consumed body-exposing sportswear were practicing active appearance management behavior in order to show how their body had been shaped by sports activity. In addition, they were pursuing four self-images: “polished image pursue”, “self-care image pursue”, “natural image pursue”, and “trustworthy image pursue”.

댄스스포츠 참가 중년여성의 신체매력지각, 외모관리행동 및 비만스트레스의 관계

댄스스포츠 참가 중년여성의 신체매력지각, 외모관리행동 및 비만스트레스의 관계

The Effect of Female College Students' Personal Color Perception on Colorful Cosmetics Purchase Behavior and Appearance Management Behavior

This study was conducted to analyze the effect of female college students' personal color perception on color cosmetics purchasing behavior and appearance management behavior. Results of the study The results of analyzing the correlation between personal color recognition, color cosmetics purchasing behavior, and appearance management behavior showed that direct recognition, preference recognition, and external advice by sub-factors of color cosmetics purchasing behavior showed preference, fashion, There was a statistically significant positive (+) correlation with skin and recommendation (p<.001), and statistically significant correlations were also found with pursuit of satisfaction, pursuit of fashion, pursuit of function, and pursuit of social achievement by sub-factors of appearance management behavior. There was a positive (+) correlation (p<.001). In addition, preference, fashion, skin, and recommendation by sub-factors of color cosmetics purchasing behavior were found to have a statistically significant positive (+) correlation with the pursuit of satisfaction, pursuit of fashion, pursuit of function, and pursuit of social achievement by sub-factors of appearance management behavior. appeared (p<.001). As a result of analyzing the effect of female college students' personal color perception on color cosmetics purchasing behavior, skin had the greatest influence on color cosmetics purchasing behavior, followed by preference and recommendation. As a result of analyzing the effect of female college students' personal color recognition on appearance management behavior, satisfaction pursuit had the greatest influence on appearance management behavior, followed by function pursuit, social achievement pursuit, and fashion pursuit. If you apply personal color correctly, it is judged that you can expect to create a look that suits the individual and increase the image.

The Effect of Appearance Satisfaction on Appearance Management Interest and Appearance Management Behavior: Focused on Men in their 20s and 30s

This study investigated the effect of appearance satisfaction on appearance management interest and appearance management behavior in men in their 20s and 30s. Based on these results, it was found that appearance satisfaction affects appearance management interest and appearance management behavior. The survey method was self-managed for men in their 20s and 30s. We collected 300 copies of survey analysis data, excluding 11 copies that were not suitable for analysis. The collected data were analyzed using the SPSS 29.0 program, the usual rights were analyzed prominently, and the validity and reliability of AI-based certification were analyzed for characteristics and reliability. For certain analyses, the Varimax analysis method was used for the main component analysis. The analysis results are as follows. The increase in appearance satisfaction was found to have a positive effect on appearance management interest and appearance management behavior, and social appearance interest was found to be negative for appearance management behavior hair care and physical management. Among the interests of appearance management, personal interest in appearance had a positive effect on appearance management behavior.

The Influence of Young People’s Concern for Appearance and Appearance Management on Their Makeup Awareness and Grooming Behaviors: Focusing on South Korean and Chinese People in their 20s and 30s

This study aimed to help broaden awareness horizons among people in their 20s and 30s in South Korea and China in terms of both the necessity of appearance management and the importance of makeup. Therefore, after a survey carried out among young people in South Korea and China, we conducted a comparative analysis of how their concern for appearance and appearance management has an influence on their makeup awareness and grooming behaviors, with the intention of exploring practical implications to help develop cosmetics for men and give the their cosmetics market a jump-start. The findings are as follows. First, it turned out that nowadays, Chinese young people see the graduate school entrance rates rising significantly, with the increasing number of Chinese students studying in graduate schools in South Korea. It means that the education is considered as the ladder of socioeconomic success in China. Second, concern for appearance and its management, makeup awareness, and grooming behaviors, saw difference by education among Chinese men while seeing difference by age among South Korean men. It illustrates there is increasingly noticeable perception in Chinese men that a good appearance is the ladder of socioeconomic success. Moreover, the higher degree the Chinese men had of education, the more clear their perception was. It implies that Chinese men with a high degree of education have a lot of potential to emerge as the largest buying class in the cosmetics consumption. Finally, men in China as well as in South Korea proved to have a strong interest in their concern for appearance, appearance management, makeup awareness, and grooming behaviors. It also showed, the higher concern for appearance, and appearance management they had, the more active they were in makeup awareness and grooming behaviors. Irrespective of gender and nationality, the concern for appearance as human common needs should be a guarantee of a sustained growth and a development potential in the industry of makeup with a direct effect on an appearance enhancement. To sum up, the implication of this findings is that there is a need for developing cosmetics fitting the taste of not only women but also men in China to help give the men's cosmetics market a jump-start.

The Effect of Interest in Appearance According to Self-consciousness on Makeup Behavior: Focusing on men in their 20s to 40s

A study was conducted on how men's self-consciousness leads to interest in appearance management and makeup behavior. Personal value for appearance management leads to various behaviors, and consequently, consumption behaviors occur. A study was conducted on the effect of self-consciousness and interest in appearance leading to makeup behavior in MZ males (20s to 40s). Research method: Survey conducted on 334 males, factor analysis using SPSS 18.0, reliability analysis, multiple regression analysis.Self-consciousness was classified into introverted and extroverted self-consciousness, and as a result of examining the effect on self-important appearance interest by factor, all had a positive (+) effect. Positive (+) results were shown in makeup behavior for both the self-esteem and the othercentered appearance interest.Since the higher the self- consciousness, the higher the interest in appearance and the purchasing behavior of cosmetics due to makeup, it can be used as basic data for marketing for advertising and product development for men's cosmetics.

장애인에 대한 미용서비스 품질과 고객 만족에 관한 연구

People with disabilities are limited in fulfilling their social roles, which in turn decreases the quality of life. This study attempted to provide basic data to help them improve the quality of life by analyzing how much they are satisfied with the quality of beauty services. For this, beauty service use patterns were examined against those with disabilities in Seoul, who attended the Hope Seoul NURI Festival held on November 9, 2022. Among a total of 266 questionnaires distributed, 214 copies were used for analysis. According to analysis of differences between beauty service quality and customersatisfaction/ dissatisfaction, men were slightly higher than women in terms of customer dissatisfaction. In quality of beauty services, a statistically significant difference was observed in empathy/trust/assurance, tangibility and customer satisfaction (p<.05). In terms of tangibility by age, ‘50s’ revealed slight dissatisfaction (M= 4.49) with a statistically significant difference (p<.05). In terms of the influence of beauty service quality on customer satisfaction, ‘empathy/trust/assurance (β=.842)’ was the highest, followed by ‘responsiveness (β=.716)’ and ‘tangibility (β=.616)’, confirming positive influence on customer satisfaction. Considering improvements in daily life, it is required to expand beauty services for those with disabilities by recognizing them as potential consumers in beauty industry. Consequently, it is necessary to derive services which meet the needs of people with disabilities based on deep understanding and respect for their lives. In addition, both individuals and society should make further efforts to facilitate their appearance management behavior.

Differences in Awareness of Skin Changes, Appearance Management Behavior, and Brand Preference According to Marital Status of Senior Women

Today's society is in a trend toward external beauty rather than internal beauty due to rapid changes. As of the 21st century, with the development of high-tech technology, humans are familiar with the Internet and SNS, and the world is sharing with each other and making various exchanges. Among them, with this development, modern people are increasingly interested in the fashion and beauty industries, increasing individual values and accelerating the trend cycle, creating new trends according to social and cultural trends. In particular, it is an era in which consumers are centered from Generation Y to Generation Z, which were born and grown together in the digital era, and are highly influential and led. Entering Generation Z, he is leading the era by directly expressing his inner desire and beauty differentiated from free and future-oriented others that deviate from the existing framework of dissolutionism. With this development of the times, new elements are added to the existing disintegrationism, which can be new to the new disintegrationism created by reflecting the needs of consumers. Maison Margiela, a fashion brand that represented the disintegrationism of the past, embraces various cultures and presents creative and interesting designs to the public. Nail art design has an identity as a diversified visual element, and modern people need a new design that fits the trend in a new aspect. Therefore, this study aims to produce autonomous, individualized, and diversified gel nail art designs as works to satisfy consumers' needs by examining the trend and aesthetic value of the times as a new deconstructionist characteristic of fashion brand Maison Margiela. As a method of this study, the characteristics of neodisintegrationism in Maison Margiela fashion were analyzed through previous studies, books, and the Internet, and based on studies by Kim (2021), Lee (2018), Wu (2021), and Park & Kim (2020) were combined with the characteristics of recreational gel nail art. The materials for producing the work were gel polish, gel brush, glitter, wire, and full tip No. 3. The conclusion of this paper is based on the design of Maison Martin Margiela, a representative fashion brand of neo-disintegrationism for diverse and creative designs, and the gel nail art design is presented by classifying the characteristics of neo-disintegrationism into playfulness, diversity, and reinvention recombination. The research results produced by the work are as follows. First, with Yoo Hee-sung's design, Work 1 first produced a sense of freedom as a design element from a design suppressed by a design that deviates from the existing framework of nail art. Work 2 is a design using space, designed for pure purpose, not intentional expression, and produced works in a fun and playful atmosphere. Second, with the diversity design, Work 3 expressed color expression and see-through flowers, and produced works by expressing gender boundaries from a neutral perspective. Work 4 was produced with a design that expresses an open and intriguing inner desire by expressing a part of it in three dimensions. Third, with the reinvention and recombination design, Work 5 was transformed and applied using space in three dimensions to produce works by expressing them in a auditory design. Work 6 was recombined by applying the existing gradation technique and produced a work with a design that gives a familiar image rather than unfamiliarity by using curves to create an integrated harmony of play and diversity. Therefore, this study was produced as a gel nail art work by applying the new deconstructionist Maison Margiela's fashion elements and sublimated into art works, and individual personality and original design showed trends and usability in nail industrial sites, and it is hoped that gel nail design research will be continuously conducted.

Effects of Active Senior's Appearance Management Behavior on Quality of Life by Mediating Self-esteem

This study mainly aims to analyze how the appearance management behaviors from active seniors affect quality of life by mediating selfesteem. A survey for the research was conducted on 396 men and women in their 50s and 60s living in Seoul metropolitan area, and the results of data analysis using SPSS WIN 23.0 program are as follows. The factors of appearance management behavior were extracted into three factors: fashion, beauty, and body type management. For the quality of life, it was extracted into physical health, mental health, and social health. As a result of conducting multiple regression analysis to clarify the effect of appearance management behavior and self-esteem on the quality of life, body type management and self-esteem had a statistically significant effect on the quality of life: physical, mental, and social health (p<.001). In brief, self-esteem played a complete mediating role in the relationship among fashion, beauty management, and quality of life with physical, mental, and social health. At the same time, it became a complete medium between body type management and quality of life with social health. In addition, self-esteem plays a partial mediating role in the relationship between body type management and quality of life with physical and mental health. Through the results of this study, it was confirmed that appearance management behavior is a significant factor in increasing self-esteem of active seniors. In particular, appearance management behavior is an important factor for them to prepare their own healthy old ages physically, mentally, and socially. Thus, active seniors’ appearance management behavior should be considered in terms of marketing and service or developing customized products for them in the beauty and cosmetic industry.

Career Women’s Perception of Social Attractiveness and Appearance Management Behavior

This study focused on working women’s perceptions of social attractiveness and their appearance management behavior. Social attractiveness is defined as individuals’ achieved attractiveness which can be expressed through social expressive power or social skills rather than innate physical appearance. This study was empirically conducted through questionnaires distributed to 200 working women in South Korea. According to the results, the participants recognized four factors constituting social attractiveness: physical appearance management, business manners, social skills, and sexual attractiveness. When they were asked to assess themselves on the same measures, these characteristics were further classified into six factors: business manners, feminine attractiveness, fashion sense, sociability, communication skills, and active appearance management. Their self-perceived social attractiveness was found to be influenced by all these factors in the order of feminine attractiveness, business manners, sociability, communication skills. Based on the self-presentation tendencies, the participants were classified into various groups, including the passive management group, daily life-oriented management group, work-oriented management group, neutral group, and active management group. The relative importance of the social attractiveness components was found to differ by group, although working women in all groups rated weight management higher than appearance management behavior. This study has implications in that it facilitates an understanding of the concept of social attractiveness and also provides a foundation base in terms of beauty consulting and marketing for working women to improve their social attractiveness.

Analysis of Research Trends in Skin Care using Keyword Network Analysis

This study tried to examine the research trends related to skin care by using keyword network analysis on data extracted from the KCI journal D/B provided by the National Research Foundation of Korea. Text refinement was performed by extracting key words from a total of 504 papers published from 2011 to August 2022. The tools used for analysis are Textom and UCINET6. As a result, first, the keyword frequency was ‘cosmetics’ the most, followed by‘appearance management behavior’, ‘skin care shop’, ‘satisfaction’, ‘female’, ‘medical’, ‘service’, and ‘acne’. Second, as a result of examining the frequency of skin care related keywords according to the study period, the 1st period (2011-2016) and the 2nd period (2017-2022) both included ‘cosmetics’ as the keyword the most. In the second period, keywords such as ‘skin care shop’, ‘medical’, ‘aging’, and ‘acne’ appeared in high rankings. Third, keywords such as ‘cosmetics’, ‘satisfaction’, ‘skin care room’, ‘appearance management behavior’ and ‘service’ are keywords with high connection centrality, proximity centrality, and dominance centrality. It was confirmed that it was actively progressing.

한·중 대학생의 사회문화적압력, 신체의식, 외모관리행동 분석

This study found that there is a difference in sociocultural pressure, body consciousness and appearance management behavior by country/gender. In other words, body values differ by country, and classification by demographic characteristics is critical. In fact, appearance awareness and involvement can vary depending on society and culture, and aesthetic differences are found by country, society and culture. This study is meaningful in that it examined differences in sociocultural pressure, body consciousness and appearance management behavior by country against Korean and Chinese college students and confirmed that such differences were observed under different sociocultural environments. In other words, sociocultural pressure, body consciousness and appearance management behavior can be perceived differently by country, and their importance can also differ. However, the study has a limitation in generalizing the results because it examined Korean and Chinese students from colleges in Gwangju Metropolitan City only. Therefore, it is required to perform further studies with a broad age and gender spectrum and extend a scope of study by covering more countries to specify aesthetic values, body consciousness and appearance management behavior according to sociocultural characteristics.