Differences in Awareness of Skin Changes, Appearance Management Behavior, and Brand Preference According to Marital Status of Senior Women

Abstract

Today's society is in a trend toward external beauty rather than internal beauty due to rapid changes. As of the 21st century, with the development of high-tech technology, humans are familiar with the Internet and SNS, and the world is sharing with each other and making various exchanges. Among them, with this development, modern people are increasingly interested in the fashion and beauty industries, increasing individual values and accelerating the trend cycle, creating new trends according to social and cultural trends. In particular, it is an era in which consumers are centered from Generation Y to Generation Z, which were born and grown together in the digital era, and are highly influential and led. Entering Generation Z, he is leading the era by directly expressing his inner desire and beauty differentiated from free and future-oriented others that deviate from the existing framework of dissolutionism. With this development of the times, new elements are added to the existing disintegrationism, which can be new to the new disintegrationism created by reflecting the needs of consumers. Maison Margiela, a fashion brand that represented the disintegrationism of the past, embraces various cultures and presents creative and interesting designs to the public. Nail art design has an identity as a diversified visual element, and modern people need a new design that fits the trend in a new aspect. Therefore, this study aims to produce autonomous, individualized, and diversified gel nail art designs as works to satisfy consumers' needs by examining the trend and aesthetic value of the times as a new deconstructionist characteristic of fashion brand Maison Margiela. As a method of this study, the characteristics of neodisintegrationism in Maison Margiela fashion were analyzed through previous studies, books, and the Internet, and based on studies by Kim (2021), Lee (2018), Wu (2021), and Park & Kim (2020) were combined with the characteristics of recreational gel nail art. The materials for producing the work were gel polish, gel brush, glitter, wire, and full tip No. 3. The conclusion of this paper is based on the design of Maison Martin Margiela, a representative fashion brand of neo-disintegrationism for diverse and creative designs, and the gel nail art design is presented by classifying the characteristics of neo-disintegrationism into playfulness, diversity, and reinvention recombination. The research results produced by the work are as follows. First, with Yoo Hee-sung's design, Work 1 first produced a sense of freedom as a design element from a design suppressed by a design that deviates from the existing framework of nail art. Work 2 is a design using space, designed for pure purpose, not intentional expression, and produced works in a fun and playful atmosphere. Second, with the diversity design, Work 3 expressed color expression and see-through flowers, and produced works by expressing gender boundaries from a neutral perspective. Work 4 was produced with a design that expresses an open and intriguing inner desire by expressing a part of it in three dimensions. Third, with the reinvention and recombination design, Work 5 was transformed and applied using space in three dimensions to produce works by expressing them in a auditory design. Work 6 was recombined by applying the existing gradation technique and produced a work with a design that gives a familiar image rather than unfamiliarity by using curves to create an integrated harmony of play and diversity. Therefore, this study was produced as a gel nail art work by applying the new deconstructionist Maison Margiela's fashion elements and sublimated into art works, and individual personality and original design showed trends and usability in nail industrial sites, and it is hoped that gel nail design research will be continuously conducted.