외모관리 행동이 미용성형 후 메이크업관리 행동에 미치는 영향

Abstract

Appearance management behavior needed for women to express their personality and beauty has recently changed people’s image in a very open and active fashion through plastic surgery and makeup. In fact, satisfaction with plastic surgery can also affect makeup care behavior. This study attempted to investigate women’s psychological satisfaction after aesthetic surgery and examine the influence of appearance management behavior on makeup care behavior after setting the hypothesis that satisfaction with plastic surgery would affect makeup care behavior. It tried to suggest a way to enhance satisfaction with such appearance management behavior and provide data which can be used for makeup care behavior after the surgical procedure. For this, a questionnaire survey was performed against adult women in their 20s or older, who had plastic surgery before. A total of 280 copies were collected and analyzed, using SPSS 25.0. To analyze subjects’ general characteristics, frequency analysis was conducted. To examine how the variables are related to each other, correlation analysis was performed. In addition, to verify the influence of appearance management behavior on satisfaction with aesthetic surgery and makeup care behavior, multiple regression analysis was carried out. Furthermore, simple regression analysis was conducted to examine the effects of satisfaction with aesthetic surgery on makeup care behavior, and the results found the followings: Correlation among appearance management behavior, satisfaction with aesthetic surgery and makeup care behavior was confirmed, and satisfaction with plastic surgery had a positive effect on makeup care behavior. It is anticipated that the study results would be available as basic data in suggesting a way to enhance satisfaction and appearance management behavior in an efficient manner.