We applied missing-orbital analysis to linear- and hyperpolarizabilities, α and β, respectively, obtained by simplified sum-over-states calculations and discussed the effects of π conjugation extension on α zz and α xx , as well as on diagonal β zzz and off-diagonal β zxx , respectively. The molecules studied are C 2 v molecules with donor–acceptor pair(s) linked to the π conjugation system. We found that α components are mostly constituted by the accumulation of small contributions from many configurations. Further, the dominantly contributing configuration(s) to β zzz and β zxx also play a significant role, if symmetry allowed, in α zz and α xx , respectively. Upon z-length extension in amino-nitro-polyacetylenes by increasing the number of acetylene units, the changes in α zz and α xx are almost arithmetic, thus consistent to the additivity rule of the bond polarizabilities. The incremental change in α zz is an order of magnitude larger than that in α xx , implying large anisotropy of α. Such large anisotropy is also the case for β, i.e. β zzz rapidly increases but β zxx remains mostly unchanged. When the π conjugation is extended mainly in the x-direction by replacing benzene with fused-ring(s) in 1,3-diamino-4,6-dinitrobenzene, we found a rapid increase in α xx while mostly no change in α zz , and these changes are not fully explained by the additivity rule. Anisotropic change in β is also the case and is discussed in relation to the complicated variations in two-dimensional charge-transfer structures.