T he business school credential has begun to lose its luster. While enrollments remain healthy, American business and management schools appear frozen in time with anachronistic theory and programs. Questions of value and relevance are being raised with renewed generousness. Many business leaders c la im-some new techniques as ide-that today's business students receive much the same education they themselves received, despite vast changes in all aspects of the business environment. A number of educators reluctantly agree with such assessments, some adding their own stinging indictments. Noel Tichy of the University of Michigan pulls no punches in contending that business education is a disaster and needs radical transformation. He further notes that his colleagues' research is becoming so specialized and reductionistic that most finance professors can't hold an intelligent conversation with a vice president of finance. Ross Webber of the Wharton School warns that as the international climate increases in complexity, graduate schools of management have to rethink strategies to address America's weaknesses in product design, manufacturing, human resources management , and strategic vision. The recent major study of business education, commissioned by the American Assembly of Collegiate Schools of Business (AACSB), also produced disquieting conclusions. A key finding was that rapid growth and market success caused complacency among business educators about the traditional business school model; it was clear that this model is ill-suited to the needs of the next century. The authors state that if any single element of organizational culture ideally should characterize the U.S. business school in the next decade, it should be an ingrained, embedded, and pervasive spirit of innovation (Porter and McKibben 1988). In the 1990s we are, after all, in discontinuous transition and living through a massive restructuring of power relationships. Alvin Toffler (1990) notes that we are at the dawn of the Powershift Era: Power is shifting at so astonishing a rate that world ' leaders are being swept along by events, rather than American business schools must change the way they teach to regain their reputation and help U.S. business.
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