Perflourosulfonic acid (PFSA) ionomers are used in many applications including polymer-electrolyte membrane fuel cells and electrolysers owing to their many attractive properties such as excellent ion-conductivity, chemical resistance, mechanical properties, and thermal stability. In polymer-electrolyte membrane fuel cells and electrolysers, they are used as the membrane and as a component in the catalyst layers, to provide proton conductivity and serve as a binder for the catalyst particles, which are two key components of these devices. Understanding the structure and rheological properties of the ionomer dispersions is important for solution-processed fabrication of the membranes and the catalyst layers, and will enable better control their final structure/morphology, and improve the device performance. A water-alcohol solvent mixture is a common dispersion media for ionomer dispersions as well as the catalyst inks. While significant efforts exist on the structure of ionomer dispersions in water-alcohol solvent mixtures, their rheological properties, particularly the effect of solvent composition at non-dilute concentrations remain less explored. In this talk, the effect of water-alcohol (isopropanol) composition of the dispersion media on the rheological properties of ionomer dispersions will be presented. The results of small-angle x-ray scattering characterization of the ionomer dispersions will be also discussed. As a model ionomer, a short sidechain perfluorinated ionomer (PFSA), produced by 3M, was used. In dispersions with low ionomer concentrations, the zero-shear viscosity scaling with concentration was found to be similar for all alcohol fractions in the solvent mixture, following Fuoss’s law for polyelectrolytes. Whereas at higher concentrations, beyond the semi-dilute unentangled regime, their scaling was strongly dependent on alcohol fraction, where the scaling exponent increasing with increasing the alcohol fraction. Furthermore, the dispersions showed dramatic shear-thickening and strain-stiffening behaviors at higher alcohol fractions. The rheological observations suggest water-alcohol composition significantly alters the interactions between ionomer, and consequently their structure, and has strong implications in processing as well as on the morphology/structure of the membranes and the catalyst layers.