Air Ticket Research Articles

Modeling Multi-Channel Advertising Attribution Across Competitors

The bursts and multiplicity of Internet advertising have made multi-channel attribution an immediate challenge for marketing practitioners. Existing attribution models predominantly focus on analyzing consumers’ converting path with respect to one focal firm while largely overlooking the impact of their interactions with competing firms, leading to biased advertising effectiveness estimates. We address this problem by developing an integrated individual-level choice model that considers consumers’ online visit and purchase decisions across all competitors within one industry. We specifically analyze the effects of multi-channel advertising on: (1) consumer choice of entry site, (2) consumer search decisions concerning the competing websites, and (3) subsequent purchase at one of the searched websites. We quantify the impact of different digital advertising channels on consumers’ decisions at different purchase funnel stages based on individual-level click stream data for the online air ticket booking industry. We find that information stock of all online channels considered - search, display, referral, email, direct - contributes significantly to consumers’ visit and purchase decisions, among which search is the most effective channel in driving all three decisions. We map the estimates to the conversion attribution of different channels, which reveals that the relative contribution of display/referral channel was grossly underestimated by the popular single-firm attribution models by a factor of two on average. In terms of predictive performance, our model consistently outperforms the single-firm model in predicting the occurrences of future purchases.

A study to assess impact of carbon credit trading into costs and prices of different goods and services - a study from the airline industry

Global climate change has compelled companies to revamp their existing business practices. Increases in CO2 can only be offset by reforestation or increases in water bodies. The present study of Indian airlines is an attempt to prove how CO2 emissions can be offset with only a marginal impact on the price of a product or service. When booking air tickets online, passengers can choose to offset CO2 emissions. The objective of this paper is to study the willingness of air travellers to pay for carbon offsetting and the impact of such payments on ticket price. A questionnaire to measure willingness (using a five-point Likert scale) was sent to 150 air passengers booking tickets through makemytrip.com using judgemental and convenience sampling. Of these, 100 responses were received. Statistical analysis was conducted using a Z-test. While the impact on ticket price ranged from just 1.00% to 1.07%, CO2 emissions were offset from 44% to 200%. From the survey, 44% of respondents agreed and 25% strongly agreed that they did not mind paying for carbon sequestration while booking tickets and the amount they were willing to pay ranged from Rs. 44 to Rs. 121.

EFEKTIVITAS PROMOSI TIKET.COM TERHADAP KEPUTUSAN WISATAWAN DOMESTIK DALAM PEMBELIAN TIKET PESAWAT MENUJU BALI


 
 
 The purpose of this study is to determine the effectiveness of promotion Tiket.com through several stages, such as: identification dimensions empathy, persuasion, impact, and communication. Further reviewed how the effectiveness of promotion Tiket.com it can affect the decision to buy air tickets to Bali. Data collection techniques used obeservation, interviews, questionnaires, literature studies and documentation. Data collection techniques use non-probability sampling with accidental sampling procedure. The analysis technique used quantitative descriptive analysis and multiple linear regression analysis. The result of this study shows that the dimension of empathy (x1) has a positive and significant effect of 0.001 on buying decisions (y), persuasion dimension (x2) has a positive and significant effect of 0.001 on buying decisions (y), impact dimension (x3) significant 0,041 to the buying decision (y) and the last dimension of communication (x4) have a positive and significant effect of 0.000 on buying decision (y). From the EPIC model is the face of communication is the biggest factor influencing the decision of tourists to buy ticket through the website Tiket.com. This is because the communication contained in promotion Tiket.com easy to understand and attached to the memory of tourists to use the website Tiket.com when buying air tickets if want to travelling.
 
 

Designing air ticket taxes for climate change mitigation: insights from a Swedish valuation study

ABSTRACTResearch on air travellers’ willingness to pay (WTP) for climate change mitigation has focussed on voluntary emissions offsetting so far. This approach overlooks policy relevant knowledge as it does not consider that people may value public goods higher if they are certain that others also contribute. To account for potential differences, this study investigates Swedish adults’ WTP for a mandatory air ticket surcharge both for short- and long-distance flights. Additionally, policy relevant factors influencing WTP for air travel emissions reductions were investigated. The results suggest that mean WTP is higher in the low-cost setting associated with short-distance flights (495 SEK/ tCO2; 50 EUR/ tCO2) than for long-distance flights (295 SEK/ tCO2; 30 EUR/t CO2). The respondents were more likely to be willing to pay the air ticket tax if they were not frequent flyers, if they were women, had a left political view, if they had a sense of responsibility for their emissions and if they preferred earmarking revenues from the tax for climate change mitigation and sustainable transport projects.Key policy insightsA mandatory air ticket tax is a viable policy option that might receive majority support among the population.While a carbon-based air ticket tax promises to be an effective tool to generate revenues, its potential steering effect appears to be lower for low cost contexts (short-distance flights) than for high cost contexts (long-distance flights).Policy consistency regarding the tax base and its revenue use may increase public acceptability of (higher) air ticket taxes. Earmarking revenues is clearly preferred to tax recycling or general budget use.Insights about the personal drivers behind WTP for emissions reductions from air travel can help to inform targeting and segmentation of policy interventions.

Yield optimization for airlines from ticket resell

During the reservation period of some flights, the demand significantly fluctuates due to changes in the business environment. Some demand variations can hardly be anticipated by airline revenue management systems. Therefore, it often happens that the sales policy applied at a given time in a flight turns out to be suboptimal a posteriori. A mechanism of ticket buy-back can then be an interesting tool for the airlines aiming at boosting revenue from these flights. This paper addresses the main stages of a buy-back process triggered by an airline. The process includes the revenue management-based solutions to support the selection of the tickets and the computation of the proposed prices to get them back. The main contribution of this paper is a new mathematical model which optimizes airline-expected revenue from buy-back according to the probability of passenger acceptance. This model can be applied for many different compensation schemes that could be put in place by an airline to spur some of their passengers to sell back air tickets to the airline. Three of them are further analyzed. We simulate buy-back campaigns for four flights with data drawn from real operations and compare additional revenue due to buy-back, according to the selected compensation scheme. Results emphasize our intuition that business benefits can be expected from a well-automated mechanism of ticket buy-back and resell in the airline industry. Depending on the flight and demand characteristics, up to over $$10\%$$ additional revenue can be expected to be added on top of the revenue obtained from a standard revenue management system on a single flight.

«IT WAS RECENTLY, IT WAS A LONG TIME AGO ...»: DETAILS OF THE DAILY LIFE OF THE RESIDENT OF THE RUSSIAN PROVINCE OF THE LATEST QUARTER OF THE XX CENTURY IN THE DIARIES OF L.N. BOLSHAKOV

The article analyzes the diary entries of the honorary citizen of the city of Orenburg, the scientist and public figure, the writer L.N. Bolshakov. From 1984 until his death, the thinker kept a diary, which is now in the family archive of his daughter, Tatyana Leonidovna Bolshakova. In the world historical science, from the middle of the twentieth century, a turn has been made from the history of states and large social groups to the history of the individual Man, to the history of everyday life. However, in the same period in Russian society, the tradition of keeping a diary is lost. In this regard, L.N. Bolshakovs diaries have an importance value as a historical source.
 The article gives an analysis of L.N. Bolshakovs diaries in that part of it that relates to the specifics of everyday life of the provincial Russian intellectual of the 1980-ies and 1990-ies: long-distance telephone communication, hotel accommodation, postal services, the purchase of air and railway tickets, and pens. The political context of everyday life is deliberately left out. The value of the diary and the epistolary heritage of L.N. Bolshakov as a historical source, on the basis of which it is possible to analyze not only the aspects of the authors biography, but also the peculiarities of the daily life of people of his circle of communication, the intelligentsia of the late Soviet era.
 The conclusion is drawn that the diaries of L.N. Bolshakov is a historical source that can make an important contribution to the reconstruction of life of an ordinary Russian in the 1980-ies and 1990-ies, with all its nuances, temporary and even material costs.

CONSUMERS’ ATTITUDE TO THE AIR PASSENGER DUTY IN THE UK – AN EXPLORATORY STUDY

This paper explores British consumers’ knowledge, awareness, attitude and reaction to changes in the air passenger duty imposed on outbound air travel from the UK. Survey data were collected using an online survey. The key findings of this paper are that firstly, consumers are not aware of the amount of taxes they pay on air tickets and therefore, this may be limiting the ability for the taxes to influence behaviour. Secondly, increases in this tax will not discourage consumers to travel abroad but rather affect consumers’ intention to finance such an increase by either reducing their consumption on tourism related products at the destination or by reducing their consumption of other products in the UK. Thirdly, there is an asymmetry in the response of consumers’ reaction to increases in taxes as compared to reduction in taxes. These findings can form the basis for an in-depth study on consumer behaviour in the UK travel industry.

항공권 온라인 예약 시 브랜드이미지, 가격, 신뢰, 지각된 가치가 구매의도에 미치는 영향

항공권 온라인 예약 시 브랜드이미지, 가격, 신뢰, 지각된 가치가 구매의도에 미치는 영향

The role of internet in formation of passengers of airplanes passengers

The paper uses the diagnostic survey method to analyze consumer preferences in the field of air ticketing, with particular emphasis on the role of modern information technology. On the basis of the research, it has been unequivocally stated that passengers are heavily involved in the use of information technology in the area of ticket purchase and booking, which highlights the great importance of technological innovation in the operation, promotion and further development of services in the air transport market.

Penerapan Metode Analitycal Hierarchy Process (AHP) dalam Menentukan Mitra Usaha Berprestasi

PT Bandar Madani 165 which has a trademark of Ticket Terminal, is a company engaged in aircraft ticket sales service and currently has more than 200 business partners. The lack of information of business partners who are active in running and promoting the business of air ticket sales makes PT Bandar Madani 165 difficulty in giving appreciation apresisi to business partners who excel and the absence of methods used in giving appreciation. Therefore, an Analytical Hierarchy Process (AHP) method is needed to help make decisions. In this study, to facilitate the testing used five alternative business partners are: TT travel, Putri Persada, Lucia, Celebes, Filkana. and the criteria used include: sales, networks, public spaces, work contracts, and experience. Validity is tested using manual calculations using matrix calculations using Microsoft Excel. The results showed that the first rank obtained by TT travel (32%), second Celebes (22%), third Putri Persada (17%), Lucia four (15%), and fifth Filkana (11%).

A Study on the Unconstitutionality and Illigality of Air Ticket Commission System

A Study on the Unconstitutionality and Illigality of Air Ticket Commission System

Understanding the Effect of Consumer Perceptions on Buying Intention for Air Tickets Online in Malaysia

Airline companies face high operational costs and fierce competition. For them, electronic ticketing has become an effective way to save costs. Although market studies indicate an upward trend among travellers to buy air tickets online, it is mostly from advanced nations like the United States and United Kingdom. In Malaysia, buying online is somewhat lower. To increase internet booking in Malaysia, it is important to understand the factors that influence buying intention of consumers. However, there is limited academic research in Malaysia. Based on the Technology Acceptance Model, this study investigates the effect of perceived ease of use and perceived usefulness on online buying intention for air tickets. The data was collected online and analysed statistically. Results from the study indicate that perceived usefulness has a significant positive relationship with buying intention, and that perceived usefulness fully mediates the relationship between perceived ease of use and buying intention. In contrast, no significant relationship was found between perceived ease of use and buying intention online. Hence, perceived usefulness has a greater effect on buying intention than perceived ease of use. It is recommended that future research also examine the effect of demographic factors on buying intention for air tickets online.

Competitive impact of the air ticket levy on the European airline market

In tribute to Jules Dupuit, this study analyzes how the innovative financing tax for development has influenced the competition among airline companies and to what extent it affected their sales. To do so, we specify an econometric model where the representative consumer chooses the utility maximizing alternative among the differentiated products offered by the airlines which compete in terms of prices. It is a fairly reasonable and well accepted representation of the competition in the airline industry, assuming that the structure of their networks is given in the short run. The present solidarity tax has increased the average price for the European airlines by only 0.08% and could increase average prices by 1% if it were applied to all European airlines. Implemented by all countries it would lead to a 0.17% increase in Air France prices while the price increase would be 1.05% for the other airlines in our sample. These numbers compared to the growth rate of the air traffic show that the impact of the solidarity tax would be very small. Overall the air ticket levy applied by all European airlines would not affect significantly the degree of competition among airlines.

Nexus between Medical Healthcare Professionals and Pharmaceutical Companies : Boon or bane for Patients

What started as imparting education to medical healthcare professionals, regarding pharmaceutical products by various pharmaceutical companies, has now become a grave, giant problem in the category of bribery and to be more precise, corruption in this 21st century. Now detailing of pharmaceutical company product has included giving free physician’s sample packs, prescription pads, pen and includes an entire range of latest electronic gazettes of mobile phones, laptops, tablets, AC, Refrigerator, LED TV, sponsoring a conference, refreshment to all expenses like return air ticket with free boarding and lodging in national or international tourist spot or hilly area. The real problem is that nothing comes free; all these expenses will add to cost of medicines and medical fraternity will heed least to quality of medicine. Now the market is flooded with abundant, spurious, sub-standard medicines; as pharmaceutical companies have the confidence of selling these products by shelling huge, attractive offers/gifts to some of greedy doctors, who fall prey to their lucrative offers. In this article, the aim is to probe this association or rather; we can call nexus between the medical healthcare professionals and various pharmaceutical companies. Various aspects are covered in this article, like….How this association works? What is the modus operandi and rationale of this association? Various angles of this association; from medical healthcare professionals, medical councils, pharmaceutical companies and society point of views are covered.

Reachability for airline networks: fast algorithm for shortest path problem with time windows

Airline network, including airports as network nodes and flight routes as directed network edges, has a lot of special features such as departure and arrival times, air ticket budget, flight capacity, transportation cost, etc. Thus, analyzing network behavior and service performance for such a network is much more difficult than that for many other networks. In this paper, taking China domestic airline network as a representative, we try to discuss the reachability issue for each airport respectively, which could reflect its regional connectivity level and service quality of civil aviation. More specifically, we evaluate reachability through many features including node degree, betweenness, closeness, etc. To get the values of some features, we design a fast Dijkstra-based all-pair shortest path algorithm with both time and budget requirements, then use Fenwick Tree to further improve the time efficiency. Actually, it is a shortest path problem with time windows and other constraints. Furthermore, we propose a faster solution by reducing the edges in the duplicated graph as a simplification and then provide the time complexity proof. Finally, we implement Analytic Hierarchy Process (AHP) to convert the reachability feature into numerical values for all airports to measure their service qualities precisely. Our results for China domestic airline network with 210 airports and 69,160 flight routes will definitely become a guide to airline companies and civil aviation administration for their further development and management.

Improving the Security and Efficiency of Self Bag Drop Systems: Proposals Based on the Current State of the Technology and Aviation Accident Cases

The self-bag drop (SBD) system enables passengers to complete all boarding procedures, from issuing air tickets to consigning baggage, by themselves. The SBD system has various advantages, such improving the speed of passenger circulation, decreasing waiting time during check-in, and reducing airlines’ operational costs. However, this system faces the potential threat of use as a tool for air terrorism, given that it is a new technology. This study intended to determine methods to improve the security and efficiency of the SBD system by investigating the existing literature on SBDs, self-check-in, airport security, air terrorism, aviation accidents, risk management, and information security. To gather real-time information about SBD operations, this study examined 12 airports in North America, Europe, and Asia based on previous studies of international SBD trends. The results reveal that the root causes of accidents and other problems are the absence of regulations and policies, human errors, and irregular information sharing among organizations. Thus, a process for justifying the necessity of new security measures through valid risk assessment is required.

Determinants of consumer adoption of online air ticketing in Ghana

Determinants of consumer adoption of online air ticketing in Ghana

A STUDY OF CHINA’S MAJOR DOMESTIC AIRLINES’ SERVICE QUALITY AT SHANGHAI’S HONGQIAO AND PUDONG INTERNATIONAL AIRPORTS

In a highly competitive market, service quality can be the core competitive advantage for airline’s profitability and sustained development. This paper has investigated the differences in the passengers’ expectations and perceptions of the service quality of China’s four major domestic airlines: Air China, China Southern Airlines, China Eastern Airlines, and Hainan Airlines in China’s domestic market. The results will assist airline management to improve service quality by reducing the difference. Surveys were conducted with domestic passengers at Shanghai Hongqiao Airport and Shanghai Pudong Airport in China. The results show that there are significant differences of service quality between passengers’ expectations and perceptions among major Chinese airlines. Passengers consistently rate ‘good safety records’ as the first priority of seven SERVQUAL dimensions, but low price remains the most important factor that passengers consider when choosing a Chinese airline. The conclusions reached in this work suggest that Chinese airlines should consider improving service quality rather than providing cheaper air tickets in order to gain competitive advantage.

IMPORTANT DETERMINANTS FOR ONLINE BOOKING TRIALS IN HO CHI MINH CITY, VIETNAM

Web based booking has turned out to be increasingly well known strategy to offer travel items and is broadly acknowledged in created nations. Despite the fact that this idea has been presented in Vietnam for as far back as couple of years, there are half of air tickets is sold online right now. There are different inquires about led concentrating on the elements impacting individuals goal to receive internet booking. Be that as it may, there are very few looks into concentrate on the expectation to attempt web based booking. This aim to attempt is essential since individuals prefer to attempt in the first place, at that point they will assess their trial encounter, thus, embrace or reject web based booking innovation. In this way, this exploration stresses on discovering factors that impact individuals aim to attempt web based booking. Then again, there is a critical number of web clients have changed to cell phones and tablets as their real web association gadgets. Therefore, this exploration is likewise concentrate on discovering the contrasts between each kind of web association gadgets on web based booking trial choice. The overview has been created in view of concentrated survey of written works identified with internet booking; web based shopping, reception speculations, customer practices. The polls have been appropriated and the information has been prepared utilizing SEM-PLS to decide the connection between factors that impact Vietnamese aim to attempt web based booking. Therefore, this examination is required to have critical commitment in both hypothesis and reasonableness. As far as hypothesis, this exploration effectively provided the model that exhibit the expectation to attempt internet booking which is seldom talked about in past inquires about. In term of reasonableness, this exploration gives a general bits of knowledge of Vietnamese online booker trademark for online travel organization working in Vietnam keeping in mind the end goal to enhance their business execution. Article visualizations:

Passenger booking timing for low-cost airlines: A continuous logit approach

Low-cost airlines irregularly launch ticket promotions, where fares may differ by day of the week and departure dates. The timing for purchasing air tickets is thus closely associated with fares. Airlines should analyze booking timing for tickets and increase the accuracy of demand forecasts to achieve efficient use of airplane seating and plan for promotional activities. Therefore, this study develops a continuous choice model for timing decision making regarding bookings. A trigonometric function is used and interacts with trip and socioeconomic characteristics to capture the heterogeneous preferences of air passengers. Data were collected from low-cost airline passengers traveling from Taiwan to Singapore. The results of the continuous multinomial logit model indicate that lower fares increase the number of bookings and heterogeneous preferences in booking timing are present. Some travelers tend to book flights earlier than the other groups: these are the price-sensitive customers.