The value chain of logistics management is the key to meeting the needs of circulation entities, improving logistics efficiency, optimizing logistics division of labor, and promoting the upgrading of logistics enterprises. It plays a positive role in promoting the development of agricultural product logistics. However, it is understood that there are still many problems in China's agricultural product logistics system, such as opaque information, multiple circulation links, high costs, high losses, and low profits. These will reduce the optimization of logistics management value chain, leading to low efficiency in agricultural product circulation and entering a low consumption cycle mode. Therefore, based on the concept of optimizing the value of logistics management, this article analyzes the development difficulties of the current agricultural product reverse logistics model, explores the design and operation mode of the agricultural product reverse logistics system, proposes corresponding countermeasures to maximize the value chain of agricultural product logistics management, in order to promote the stable and sustainable development of agricultural product logistics and improve the circulation efficiency of agricultural products.
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