Decision Analysis of Cold Chain Supply Chain Based on a Stochastic Evolution Model

Abstract

Accelerating the development of cold chain logistics for agricultural products is not only an objective requirement for the development of agricultural product circulation but also a necessary demand to promote rural revitalization and upgrade agricultural consumption. Addressing the evolutionary problems of cold chain transportation in uncertain environments, this study considers the actual stochastic disturbances in the cold chain supply chain system, introducing Gaussian white noise to reflect the random perturbations experienced during the evolution of the cold chain. A three-party stochastic evolutionary game model is established involving farmers, logistics enterprises, and government regulatory authorities. Based on this model, numerical simulation analysis is conducted to explore the effects of different factors such as the intensity of random disturbances and the loss transfer coefficient on the fluctuation of strategic choices of the entities and the convergence speed to a stable state during evolution. Finally, combining the results of numerical simulation, relevant policies and recommendations are proposed to provide insights and guidance for the development of cold chain logistics in agricultural products.