Agricultural Market Research Articles

Comparison of U.S.-China Futures and Spot Market Price Conduction: Based on the Study of Wheat Market

In-depth exploration of the difference of price transmission capacity between Chinese and world agricultural futures market is beneficial to understand the efficiency of Chinese futures market. Studying its transmission mechanism can deepen the understanding of the characteristics of wheat market price fluctuations, which is important to further guide the development of China's futures market and ensure China's wheat industry to develop healthily. This paper uses the VAR model and ARMA-GARCHX model to analyze and compare the prices of futures and spot market in China and the United States from the perspective of yield and volatility transmission. The results show that futures and spot market prices of China and the United States have a mutual guiding relationship, and the price guidance role of the United States in both markets is stronger than China. Then, compared with the spot price, the transmission of futures prices is more comprehensive and significant. Considering the results, China needs to deepen the reform of the futures market and implement precise policies to enhance the ability of market price discovery.

Family Net Income, Input Factor Prices and Agriculture Services Selection Behavior of Maize Farmers

Scaling service operations is an effective way to promote modernization among small farmers. Exploring the factors influencing grain farmers’ choices in selecting services is essential to promote the strong development of the agricultural production service market and improve the efficiency of agricultural operations in China. Based on the 2019 data on corn farmers in the China Rural Revitalization Survey (CRRS) database, and using the Double-Hurdle Model, the factors influencing the service selection behavior of corn farmers are explored, and the research conclusions are as follows: (1) agricultural service prices have a negative impact on the demand for agricultural services, which varies from service to service; (2) labor prices do not influence the demand for any kind of service; (3) land circulation rents have a negative impact on the demand for agricultural services, which varies from service to service; (4) a high family net income can significantly prompt the adoption of agricultural services, which varies from service to service; (5) small-scale farmers are more sensitive to changes in service prices than large-scale farmers; (6) the four economic factors have no effect on the sowing service market. Based on the above conclusions, this paper puts forward suggestions such as improving the market price mechanism for agricultural production services, and increasing subsidies related to agricultural production services.

Polish system of business insurance in agriculture and related areas during the accession processes and EU membership. Selected aspects. Part II: The period of Poland’s EU membership

The preparation period for Poland’s membership in the European Union, which lasted nearly 15 years and involved both the transposition of EU legislation, including insurance legislation, and the structuring of the national insurance system for the broadly defined agriculture and rural areas, failed (despite the adoption of the European model) to effect changes that would sufficiently help the agricultural insurance system recover from the long-lasting crisis it had faced since 1990. The opportunities offered by the Community policy, related i.a. to the expansion of the insurance portfolio to include modern types of insurance covering various types of risks, as well as the traditional form of risk transfer well-known from earlier periods in the history of Polish insurance, such as insurance mutuality, were not fully utilised either. In the post-accession period, it has been accompanied by a significant expansion of the group of structural tools for agricultural risk management, which extend beyond the area of insurance. The reasons for the structural crisis of business insurance in agriculture and related areas (in the years 1990–2004) lay both in statutory reasons (abolishment of the statutory agricultural insurance system) and mistakes in the implementation of the market insurance model in Poland. The latter were particularly manifested in the dogmatic and selective approach to the underlying principle of systemic freedom of contract in agricultural insurance, with a simultaneous approval of the legal and economic obligation to conclude such contracts in other types of insurance cover. The subject of the issues included in the present study (Parts I and II)2 is the analysis of the establishment and implementation of the insurance model of the indicated sectors against the background of legislation and practice in the unified agricultural insurance market during the implementation of processes preparing Poland’s accession to the European Union (EU) – Part I of the study, and then the implementation of the new insurance system in the market model – Part II of the study. The authors’ analysis of the legal and organisational regulations of the agricultural insurance system in force in the years 2004–2022, taking into account the regulations and other instruments of influence offered/implemented by the EU authorities and institutions, proves and confirms the claim that the negative effects of political and market transformations of the early period of market economy have been evident throughout the entire period of Poland’s membership in the EU to date. These were further aggravated by external natural and social phenomena and a range of internal causes3. The latter, related to the conclusion and execution of insurance contracts, are marked by a profound commercialisation of the contractual relationship and imbalance between the parties to the contracts under civil law (in favour of the supply side), which is characteristic of the liberal economy system. By analysing selected legal acts, available reports and scholarly literature on the subject, as well as drawing on their own experience as participants in the business insurance market in Poland, the authors of the study point first and foremost to systemic and, consequently, organisational solutions as one of the basic sources of the crisis of the business insurance system in Polish agriculture and related areas. In view of the above, the aim of Part II of the study is, therefore, first of all to identify the symptoms of irregularities causing increasing exposure to risk, and located in insurance legal relationships established in the agricultural insurance sector after Poland’s accession to the EU. They invariably demonstrate the need for a continuous modernisation of the system, taking into account both the benefits and the problems associated with common agricultural policy and agricultural risk management in the single European market. Key words: insurance crises, Polish agricultural insurance system, agricultural insurance system in the EU, agricultural insurance, risk management in agriculture.

Trends in the development of the organic agriculture market: Foreign and Russian experience

Subject. We investigate trends in the development of the organic agriculture market in the world and in Russia. Objectives. The purpose is to explore the condition of the organic products market worldwide and in Russia. Methods. The study rests on statistical data published by the National Organic Union of Russia and the Research Institute of Organic Agriculture (FiBL). We applied statistical methods of data processing and the ‘Deductor’ program to perform the development analysis. Results. We conducted the statistical analysis of the market growth prospects based on the growth period from 2012 to 2022, using the correlation analysis and considering the smoothing of peaks with the help of Deductor software. We found that, all other things being equal, no external changes (an increase in investment volume, the number of manufacturers, etc.), there was a downward trend in the market due to a fairly small number of certified manufacturers. As a result, the market cannot show sustainable growth and entry into the international economic arena. To develop organic agriculture production in Russia, both private investments and government support measures are needed. Conclusions. Over the past 20 years, the global market of organic agriculture products has demonstrated a steady growth. If a resource base and systems of legal and State regulation are available, Russia has a huge potential and prospects to become one of prominent players in this market. Despite the difficulties, since 2012, the Russian organic market has been showing sustained growth.

MARKETING TOOLS OF ENTERPRISES OF THE AGRICULTURAL SECTOR OF UKRAINE

The article is devoted to the justification and rationalization of the instrumental content of the marketing activity of domestic enterprises in the agrarian sector. Provisions characterizing the role and importance of agricultural marketing are defined, among which are highlighted: optimization of resource use and management of results; increase in farm income; expansion of markets; growth of the agricultural industry; introduction and distribution of new technologies; job creation; allowance to national income; value creation. It was determined that many factors should be considered in agribusiness when determining the marketing strategy, and the marketing complex as a strategy will positively affect the work of the enterprise. Twelve controllable marketing elements are outlined, which include the following components: product planning, pricing, branding, distribution channels, personal selling, advertising, promotions and promotions, packaging, display, service, delivery, research, and analysis. The difference between consumer and agricultural goods is substantiated, and the specifics of agricultural goods are determined, including the dependence of production on natural and biological factors, seasonality of production, predominance of wholesale sales; the need for processing, short consumption period, lack of ideal substitutes; lack of effective quality control mechanisms; the limited influence of the brand, advertising, after-sales service, fashion and style, emotional factors; low elasticity of demand. Certain aspects of state policy are revealed as an addition to the traditional Ps of the marketing mix for the sale of agricultural products; in particular, it is stated that the agricultural policy should be structured in such a way as to provide support to small farmers through projects of improvement, diversification, and sale of agricultural products.

Status of Pesticide Use among Thyme (Thymus vulgaris) Crop Farmers in North West Bank, Palestine

The data were collected to diagnose the current status of pesticide use on thyme crops (Thymus vulgaris). In total, 111 questionnaires were used to calculate the means, standard deviation, and percentages of farmers’ responses. Chi-square (χ2) and T-tests were employed to test the associations between pesticide application practices and demographic variables, recipients of extension, sources of farmer information, production, and marketing. The results showed that 69.7% of farmers used 23 insecticides, and 11.8% of the pesticides were not suitable for pest control. Additionally, 73.5% were not compatible with the safety period. There was a 29.2% increase in pesticide concentration from the recommended amount and a 32.4% increase in the number of spraying times during the season. Farmer commitment to pesticide use instructions was moderate, with a mean of 2.8 ± 0.68. In total, 51.4% of farmers received extension services, and 47.2% relied on their local experience for pesticide practices. Extension services influenced the overused dose. Most farmers did not participate in specialized courses or field days, and no regulatory extension was carried out by institutions for them. They did not adhere to a production guide or obtain a quality certificate. The application of different pesticides did not increase the productivity of thyme. The study findings revealed alarming trends in current farmer practices, with significant implications for crop, farmers, and consumer safety. They underscore the pressing need for targeted interventions, including improved extension services and increased farmer awareness to promote responsible pesticide use.

The role of agricultural marketing in the formation of export potential in the post-conflict region of the Republic of Azerbaijan

International relations play a significant role in shaping the economic, social, and political landscape of our world. One of the primary importance of international relations is its ability to facilitate international trade and investment, promoting economic growth and development. Countries often engage in trade and investment with one another to gain access to new markets, resources, and technologies. These economic exchanges can lead to economic growth, creating jobs, and elevating the living standards of people worldwide. International relations also provide an opportunity for countries to address global problems such as climate change, terrorism, and public health crises. Through international cooperation and coordination, countries can pool their resources, experiences, and knowledge to effectively address these complex problems. International relations are crucial for promoting economic growth, addressing global challenges, and fostering cultural exchange and understanding (Hasanov, 2009).

Quantifying demand and willingness to pay for local food production

Abstract The location of production and processing has had an increasingly prominent role in discussions regarding food systems today. Acknowledging the increasing importance, we study consumer preferences for and perception of local products with a particular focus on how willingness to pay (WTP) for local origin indication differs across products, types of designations, and rurality of the individual's geographic location. Using data collected through an online survey, we focused on Indiana residents’ preferences for sweet corn and Barbecue (BBQ) sauce with the sample representing both rural and urban consumers across all twelve economic growth regions in the state. Results reveal significant premiums for local products, with variations in WTP for certain local indications across rural and urban respondents. We also find that the marketing channel (farmer's market, direct from producer, or retail/grocery store) significantly influences respondents’ WTP for the two products, with results varying across the two products.

Економічна ефективність переходу до органічних добрив за допомогою сучасних технологій

This topic is devoted to the study of the economic advantages that arise when switching to the use of organic fertilizers, with the help of modern technologies in their production and application in agriculture. Emphasis is placed on the analysis of the impact of the latest technologies on the economy in the context of the agricultural sector. The article examines not only the process of production of organic fertilizers, but also its impact on the financial performance of enterprises, selection results and the quality of agricultural products. Attention is also drawn to how modern technologies help reduce production costs, while increasing the efficiency of resource use. The study of this topic can contribute to the understanding and determination of the strategic importance of the implementation of technologies in the field of organic fertilizers to achieve economic sustainability, ensure food security and reduce the negative impact on the environment. Organic agricultural production in Ukraine is only at the initial stage of development and faces problems, despite the great potential of opportunities. The problem of formation arises from the fact that the organic sector can be very promising thanks to the fertile black earth grounds and sustainable traditions of agricultural production. Organic producers must compete with conventional producers to strengthen their position in the organic sector, defend their views on the future of agriculture and ensure that it is implemented at a legal level. Over time, organic companies can become preferred suppliers and establish long-term business relationships that provide security. Therefore, the world market of organic products is developing rapidly. Ukraine has only taken the first steps in the formation and formation of the market for organic products, which is already quite developed in other countries (especially in the EU). For this reason, the market for organic products has many advantages, such as environmental, economic, and social advantages inherent in this field of activity, and therefore the development of this market is of great importance today. Keywords: organic fertilizer, agricultural market, technologies, products, agricultural technologies, production, agricultural crops, economic efficiency.

Вплив диверсифікації сільськогосподарського виробництва на процеси раціонального використання ресурсного потенціалу підприємств

The agro-industrial complex is one of the most essential branches of the economy. Systemic changes in modern society have had a significant impact on agro-industrial enterprises. These changes are bilateral. On the one hand, technical re-equipment of enterprises and digitization of agriculture contribute to the development of the industry. On the other hand, they require revision, activation, and use of resource provision. Resource potential includes a complex of all material and immaterial resources, collectively ensuring high, stable economic indicators. Here, it is essential to understand that the region’s resource potential as a whole or of an individual enterprise includes both resources used at a specific time and those in a passive state. The resources consumed in agricultural production are increasingly considered not from the practical standpoint of their use but from the strategic aspects of their possible reproduction and preservation for future generations. Many factors determine the sustainable development of enterprises of the agro-industrial complex, and the resource potential is only one of them. However, the competent management of resources is the key to the successful functioning of the enterprise. The actualization of the diversification of the activities of agricultural enterprises in modern conditions is strengthened because it is an effective tool for managing economic development, considering the peculiarities of agriculture related to its seasonality; it contributes to the full use of resource potential, the strengthening of financial synergy, increasing the competitiveness of the enterprise. Diversification of the activities of agricultural enterprises in the conditions of a market economy allows them to reduce the risks of unreasonably high costs and flexibly respond to the changing structure of demand to preserve the potential of the organization and production capacity. A feature of agricultural diversification is the ability to adapt to the changing conditions of the agricultural market and even influence it. When determining the direction of diversification of agricultural production, it is necessary to consider the specifics of land resources, soil fertility, natural and climatic conditions, consumer activity, and price categories of food products. Keywords: resources, potential, diversification, production, agricultural sector.

PERCEPTION OF FARMERS ABOUT E-NAM AND DIGITAL MARKETING APPLICATIONS

In India, a slew of market-distorting laws and regulations stymie the growth of an integrated agricultural market. In 2016, the Indian government launched National Agriculture Market, or e-NAM, is a pan-India electronic trading system, that integrates the current APMC mandi to establish a unified national market for agricultural commodities, allowing farmers to sell their produce at the highest prices accessible anywhere in the country. The study was conducted in three districts of Telangana to examine the perception of farmers about e-NAM and digital marketing applications covering a random sample of 90 farmers. It is found that e-NAM creates a platform for farmers with an efficient supply chain to sell their produce anywhere to get a remunerative price and abolish fragmented markets. It also has considerable potential to increase competition, remove information asymmetry, and promote real-time price discovery. The majority of the farmers were having a medium level of perception about the use of e-NAM and digital marketing applications. It can be inferred that there is a need to create awareness, increase knowledge and educate the farmers as to how the e-NAM and digital marketing applications bring advantages to the marketing of their produce which will help them improve their livelihood and income level.

An analysis of area and production growth rate along with price forecasting of major pulses in Bangladesh

Pulses are the most significant crops in the world, as well as in Bangladesh, for their commer-cial and nutritional importance. The study was carried out to determine the rate of expansion in area and production for several types of pulses such as Mosur, Mung, Mashkalai, Gram, and Khesari in Bangladesh, as well as to anticipate wholesale prices for those pulses. Secondary data from the Bangladesh Bureau of Statistics (BBS) and the Department of Agricultural Marketing were used in this study. Following a diagnostic check, such as R2, Adjusted R2, RMSE, AIC, BIC, MAE, and MAPPE, it was discovered that the Cubic growth model was the best for specified pulses. The data over the entire time revealed that total output in the area rose in the case of all pulses. Mosur and Mung had positive average production growth rates of 2.02 and 6.919 percent, respectively. Mashkalai, Gram, and Khesari experienced negative growth rates of -0.541, -8.894, and -0.854 percent, respectively. After computing the average percentage change for Area growth rate Mosur, Mung, and Mashkalai showed positive growth rates of 1.229, 4.631, and 1.152 percent, respectively. In contrast, Gram and Khesari both had negative average values of -7.719 and -1.987 percent. This study applied the ARIMA (0,1,0) (1,0,1) model for Mosur, ARIMA (0,1,2) model for Mung, ARIMA (2,1,2) model for Mashkalai, ARIMA (2,1,4) model for Gram, and ARIMA (0,1,0) model for Khesari since those models passed the diagnostic test. Forecasting findings revealed that Mosur, Gram, and Khesari wholesale prices would be marginally modified, while Mung and Mashkalai wholesale prices would be raised in 2025. Thus, analyzing the growth rates of area and output of key pulses may help farmers allocate their land more wisely and price forecasts will help farmers in identifying the best crops for their production, which will improve the output of these crops in Bangladesh.

The Trend of Digital Marketing in Agriculture : A Bibliometric Analysis

The primary objective of this analysis was to scrutinize bibliographic material, aiming to discern trends and prioritize areas for the investigation of digital marketing in agriculture. The Scopus database was utilised for storing and analysing bibliographic data related to digital marketing in agriculture. The data underwent processing and visualising using Scopus tools, allowing for grouping based on publication frequency and creating graphical representations. VOS viewer software was employed to construct network maps illustrating keyword connectivity, author collaboration, and the temporal dimension of research in 83 scientific publications. Derived from the outcomes of the research, conclusions were made regarding the fluctuations in the quantity of digital marketing publications within the agricultural domain, nations exhibiting the highest publication rates, universities with the most extensive publication records, prominent journals, prolific authors, and frequently occurring keywords in research, as well as analyzing opportunities and exploring additional digital marketing studies. The increasing trend in digital marketing research in agriculture over the past 5 years, particularly in China, suggests a growing interest. While current publication numbers are modest, this underscores untapped research opportunities. Future studies can explore effective digital marketing strategies in China's agricultural markets, enhance publication quality, and delve into methodologies employed by leading researchers. Additionally, there is potential to develop models to improve marketing efficiency in the agricultural sector. Recognising major contributors and identifying key keywords provide a foundation for in-depth research, fostering international collaboration for innovative development.

Farming Assistant Android Application Service

This survey paper offers a comprehensive overview of various technologies and methodologies utilized in smart agriculture Web Application. We explore recent developments in Web Application For Farmers, product Delivery, Java Based Web Application, and their application in farming Assistant Web Service. Additionally, We Will Develope Farming Assitant Web Service For Farmers & agriculture market trends. Using This Application farmer can be connected directly to the customer and the selling can be done accordingly.

A Comprehensive Review on the Impacts of Intellectual Property Rights on the Global Agricultural Economy

The agricultural sector is no stranger to the importance of intellectual property, as it serves as a catalyst for innovation, facilitates the transfer of technology, and safeguards the rights of creators and inventors. By examining the effects of IPRs on various dimensions, this paper seeks to shed light on the far-reaching implications for the agricultural industry worldwide. First and foremost, the review explores the intricate relationship between IPRs and agricultural research and development. IPRs are known to provide essential incentives for scientists and researchers to engage in ground-breaking agri-scientific endeavors, leading to advancements in productivity, sustainability, and food security. By offering legal protection and rewards for their innovations, IPRs encourage investment in agricultural R&D, driving progress in crop improvement, genetics, and biotechnology. Furthermore, the review delves into the impact of IPRs on farmers' access to seeds and genetic resources. While strong intellectual property regimes ensure fair compensation for breeders and innovators, concerns arise regarding the potentially limited access to seeds, especially for small-scale farmers in developing countries. Balancing the rights of breeders and the needs of farmers becomes a crucial aspect of agricultural policy formulation, aiming for a sustainable and inclusive agricultural system. Additionally, the review scrutinizes how IPRs affect the overall competitiveness of the agricultural market. IPRs enable agricultural enterprises to gain a competitive advantage through exclusive rights over their unique plant varieties, processes, or technologies. However, the high costs associated with intellectual property protection may pose barriers for smaller farmers and agricultural communities, exacerbating inequalities within the sector. While intellectual property rights undoubtedly play a vital role in fostering agricultural innovation and protection, the review also sheds light on the challenges and controversies associated with IPRs. The potential negative impacts on small-scale farmers, the concerns surrounding access to genetic resources, and the implications for biodiversity conservation all warrant careful consideration in the formulation of IPR policies. Through a comprehensive analysis of scholarly articles, reports, and case studies, this review provides valuable insights for policymakers, stakeholders, and researchers concerned with the multifaceted impacts of intellectual property rights on the global agricultural economy. By understanding these complexities, it becomes possible to strike a balance that maximizes the benefits of IPRs while ensuring equitable and sustainable agricultural development.

Agro-Based Mobile Apps Adoption among Bangladeshi Farmers at the ‘Hamlet’ of Bangladesh – A Case Study of Chandpura Village of Barisal

Farmers in Bangladesh are gradually adopting and using ICT-based agricultural applications. This study attempted to identify the factors influencing the use of agro-based mobile applications by farmers in Chandpura village of Barisal district. The study examined farmers' access to ICT in terms of smartphone ownership, internet access, their ICT use behaviour for agriculture, and their knowledge and use of agro-based mobile applications. The research was conducted following the principles of qualitative methods in case studies. For data collection and analysis, in-depth interviews, semi-structured questionnaires, and narrative data analysis were utilised. The results showed that farmers were primarily influenced by personal factors such as need, age, education, and satisfaction. The youth were more receptive to innovations because they were more educated and adaptable. In addition, technological factors, such as access to a device and the internet, digital knowledge, ease of use, and a support network, played a significant role in this regard. While the study helped us understand the significance of ICT technology for the continued development of the agricultural sector, market and weather information were neglected in agro apps for small villages where disease, market, and weather information took precedence. Before implementing any technology, it is crucial to conduct research on the population and their specific needs. The implication is that the study helped us comprehend the significance of ICT technology for the advancement of the agriculture sector, even in small villages, and how implementing an ICT-based "agricultural advisory service" supported and benefited farmers. Keywords: Agro-based mobile apps, farmers, agriculture, information and communication technology (ICT), smartphone and internet.

How does digital financial inclusion affect farmers’ choice of agricultural mechanisation: evidence from China

ABSTRACT Employing the 2014 and 2016 Digital Finance Inclusive Index of China and the China Labour-Force Dynamics Survey, this study explores the impact of the development of digital financial inclusion on farmers’ selection regarding agricultural mechanisation. The results illuminate that the extended inclusive digital financial services can incentivize farmers to outsource agricultural machinery services. This shift is facilitated by non-agricultural employment and expansion of the agricultural machinery services market, which act as mediators between the provision of inclusive digital financial services and the utilisation of agricultural machinery services. Additionally, the study discerns variations in the influence of digital financial inclusion on farmers’ decisions related to agricultural mechanisation based on the scale of their farmland. Specifically, the fostering of inclusive digital financial services exerts a significant impact primarily on small-scale farmers. Furthermore, it is noteworthy that the depth of farmers’ adoption of digital financial inclusion plays a more substantial role in determining their inclination toward outsourcing agricultural machinery services than the breadth of its coverage.

ANALYSIS OF THE STATE AND DYNAMICS OF UKRAINE'S FOREIGN TRADE IN FRUIT AND VEGETABLE PRODUCTS UNDER THE CONDITIONS OF A FULL-SCALE INVASION WITH THE PROVISIONS OF THE FTA+ WITH THE EU

ANALYSIS OF THE STATE AND DYNAMICS OF UKRAINE'S FOREIGN TRADE IN FRUIT AND VEGETABLE PRODUCTS UNDER THE CONDITIONS OF A FULL-SCALE INVASION WITH THE PROVISIONS OF THE FTA+ WITH THE EU

Production Efficiency of Market Stakeholders of Paddy Crop: A Comparative Study of Punjab and Uttar Pradesh

The present study analyzed the efficiency of the beneficiaries of the agricultural market, viz., FCI and Mandi Samities, concerning two states (Punjab and Uttar Pradesh) by employing a stochastic frontier model on cross-sectional data. Two hundred eighty samples were collected to analyze the production efficiency of crucial inputs such as land, irrigation, fertilizer, manure, seed, pesticide, equipment and labour. The study revealed that production efficiency was relatively higher among Punjab farmers than in Uttar Pradesh. The study recognized the role of socio-economic factors, specifically land inputs, education, fertilizer, pesticide, and human labour, which accounted for high efficiency in the regulated market of the Punjab state. The study recommended adequate public policies to prevent the ongoing diminution of land holdings irrespective of state. Further, Punjab had more institutionally commercialized agriculture, and Uttar Pradesh lags in it. Uttar Pradesh needs to boost the aforementioned socio-economic factors through policy interventions to increase the efficiency of the participating farmers in the market. Keywords: Agriculture, production efficiency, stochastic production frontier. JEL Codes: C00, C14, Q10, Q13.

Labor market in agriculture: regional features of functioning

The goal is to study the mechanism of functioning of the labor market in rural areas. Methods – abstract-logical, systemic, comparative, statistical analysis, observation. Results - internal and external factors influencing the formation and development of rural labor market in the Pavlodar region were analyzed, and measures were proposed to reduce tension in the agricultural labor market. The employment market in the villages of this region and its importance for agriculture and rural areas are considered. Based on statistical data from 2014-2022. The main indicators of the labor market at the district level are presented. The structure of the population employed in production of goods and services is shown, which makes it possible to identify economically underdeveloped settlements. A reduction in the number of able-bodied citizens in rural settlements has been revealed as a consequence of the migration movement of able-bodied people, the aging of rural residents, and unemployment problems: dispersal of the labor force, low degree of territorial accessibility, limited non-agricultural types of employment. The directions for improving the social infrastructure of rural areas, increasing awareness of the support measures taken, popularizing entrepreneurship, cooperation, including private farming, commercial private plots are substantiated. Conclusions - one of the reasons for the imbalance in agricultural labor market is the low quality of jobs in rural territorial units, due to unsatisfactory conditions of professional activity, lack of opportunities for advanced training and career growth. Large-scale diversification of the rural economy, support for farmers and alternative forms of employment and self-employment make it possible to smooth out negative trends and generate additional income. Measures have been proposed to stabilize this market segment.