Abstract

Scaling service operations is an effective way to promote modernization among small farmers. Exploring the factors influencing grain farmers’ choices in selecting services is essential to promote the strong development of the agricultural production service market and improve the efficiency of agricultural operations in China. Based on the 2019 data on corn farmers in the China Rural Revitalization Survey (CRRS) database, and using the Double-Hurdle Model, the factors influencing the service selection behavior of corn farmers are explored, and the research conclusions are as follows: (1) agricultural service prices have a negative impact on the demand for agricultural services, which varies from service to service; (2) labor prices do not influence the demand for any kind of service; (3) land circulation rents have a negative impact on the demand for agricultural services, which varies from service to service; (4) a high family net income can significantly prompt the adoption of agricultural services, which varies from service to service; (5) small-scale farmers are more sensitive to changes in service prices than large-scale farmers; (6) the four economic factors have no effect on the sowing service market. Based on the above conclusions, this paper puts forward suggestions such as improving the market price mechanism for agricultural production services, and increasing subsidies related to agricultural production services.

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