Affect Consumer Attitudes Research Articles

How Do Environmental Knowledge, Eco-Label Knowledge, and Green Trust Impact Consumers’ Pro-Environmental Behaviour for Energy-Efficient Household Appliances?

Pro-environmental behaviour (PEB) helps individuals to minimize the negative effects of their actions on the environment; for example, by recycling and reducing energy consumption. This study aimed to explore consumers’ attitudes and trust in energy-efficient household appliances and their environmental and eco-label knowledge to determine how these may affect pro-environmental behaviour (PEB). In addition, the study examined the mediating effects of attitude and green trust on the proposed frameworks of environmental and eco-label knowledge in relation to consumer pro-environmental behaviour. PLS-SEM (Partial Least Squares–Structural Equation Modelling) was applied to a study from Bangladesh to examine hypotheses proposed from the data generated by 1510 valid respondents relating to their experiences of using household energy-efficient products. The results showed that environmental knowledge, eco-label knowledge, attitude, and green trust all significantly correlated with consumer pro-environmental behaviour. In addition, attitude and green trust significantly mediated the relationship between environmental knowledge, eco-label knowledge, and pro-environmental behaviour. This study also found that green trust positively affects consumer attitudes, and that those attitudes serve as a significant mediator between green trust and pro-environmental behaviour. An IPMA (importance-performance matrix analysis) map indicated that the total effects of environmental attitude and eco-label knowledge were more important to defining the pro-environmental behaviour of consumers than those of environmental knowledge and green trust. To the best of the authors’ knowledge, this research introduces for the first time an empirical survey that provides a new theoretical framework for consumer pro-environmental behaviour in regard to energy-efficient household appliances in the context of a developing country. Suggestions are provided on ways to promote energy-saving appliances from theoretical and practical perspectives.

Factors affecting consumer attitudes towards SMS advertising in the Palestinian banking sector. The moderating role of national culture

ABSTRACT The purpose of this paper is to examine the factors affecting consumer attitudes towards SMS advertising in the Palestinian banking sector: The moderating role of national culture) from a consumers’ point of view. An empirical study was conducted using a survey questionnaire to collect primary data in order to test the hypotheses. A structural equation model (SEM) technique is employed to analyze the data collected from 424 banks’ clients. The findings show that national culture acts as a moderating variable in managing the relationship between (i.e., relevancy, entertainment, informativeness, irritation, and creditability), and consumer’s attitudes towards SMS advertising indicating its importance for marketers when they communicate via SMS with their clients for advertising purposes. While this paper builds on previous work, it also offers results that can help researchers and practitioners in their hunt for SMS advertising success.

Predict Repurchase Intention Via E-satisfaction as a Mediator Against Consumer Attitudes in Use Face Recognition Payment

In the last few decades, the use of technology has advanced and developed to enter the world of payments to make payments more manageable. Face Recognition Payment (FRP) is now being used as an option for in-store cashless payment methods. Based on the information system and customer theory, this study aims to predict repurchase intention through e-satisfaction as a mediator on consumer attitudes in using FRP. This study used an online questionnaire distributed to participants, with 239 valid responses received in Indonesia from May to June 2022. The data results were analyzed using different statistical methods, including descriptive statistics, reliability and validity analysis, and SEM-PLS. In this test, it can be concluded that consumer satisfaction is the main reason consumers make repeated purchases at stores that use the Face Recognition payment method. Furthermore, consumer attitudes toward the Face Recognition payment method can be influenced by the consumer's perceived personal risk and innovation. In contrast, the perceived usefulness and ease of use do not affect consumer attitudes toward the Face Recognition payment method. This study contributes to the literature by predicting consumer repeat purchases through perceived satisfaction as a mediator and providing new insights tailored to the needs of stores in an increasingly modern and growing market regarding consumer attitudes toward Face Recognition digital payments.

Factors affecting consumer attitudes to fungi-based protein: A pilot study

Meat substitutes using alternative proteins can facilitate sustainable diets without compromising animal welfare. The fungal protein, also called mycoprotein is the biomass that results from the fermentation of a filamentous fungus. This paper reports the results of a consumer acceptance study of fungal protein-based meat substitutes using a mixed-method design with a web-based survey and a series of semi-structured interviews amongst European participants. Based on the description provided in the survey, 56% of participants were not directly familiar with fungal proteins but they understood its potential societal benefits. The overall Food Technology Neophobia Score (FTNS) of the sample was moderate (M = 40.0, range = 19–62), with more neophilic participants (52.9%) than neophobic (47.1%). FTN was a significant but weak predictor of Perceived Benefits (PB) and Purchase Intentions (PI). Younger participants perceived fungal proteins more positively, and city-dwellers had higher PI than rural dwellers. Reducetarians were more likely to purchase fungal proteins, compared to unrestricted omnivores. Participants with lower acceptance of fungal proteins’ association with mould had significantly lower PI than those who were comfortable with it. In turn, familiarity with fungal protein was positively associated with mould acceptance. The qualitative data suggested that the sensory attributes were the most important factor in the acceptance of meat substitutes. The participants also valued clean label products which were perceived as healthier. Familiarity with other products containing mould seemed to assuage concerns and drive acceptance of fungal protein. The findings suggest that the overall acceptance of fungal protein is still rather low. This may be attributed to the perceived low appeal and tastiness of available fungal protein products.

How product information and source credibility affect consumer attitudes and intentions towards innovative food products

ABSTRACT Innovative foods often offer consumers an important contribution to their quality of life. Nevertheless, consumers often encounter technology-based food innovations with a certain degree of scepticism. To counteract this scepticism, information about the innovative product is often communicated. However, two elements must be taken into account to ensure that the given information does not reinforce the scepticism: first, the right amount of information and, second, the source of information and its credibility. In order to be able to implement these elements effectively in a communication strategy, this paper uses two online experiments and analyses of variance to investigate the impact of different amounts of information and different sources of information on consumers’ product evaluations (i.e., affective attitude, cognitive attitude, and behavioural intention). Study 1 found that more information does not always lead to better product evaluations. Furthermore, the results of study 2 show that independent or scientific sources of information are perceived as more credible and tend to lead to a higher product evaluation. Moreover, higher credibility measured by attractiveness, trustworthiness and expertise leads to a significantly higher product evaluation. From these results, communication strategies can be designed that gain higher consumer acceptance for technology-based food innovations.

Unveiling ways to reach organic purchase: Green perceived value, perceived knowledge, attitude, subjective norm, and trust

This paper aims to investigate organic food consumption based on the perspectives of an extended research model by integrating the theory of consumption value (TCV) and the theory of reasoned action (TRA). First, we tried to find out how five consumption values of functional, social, emotional, conditional, and epistemic in classic TCV influence consumption choice especially in the sustainable consumption domain of organic food, interpreted as green perceived value (GPV) in the reflective-reflective second-order latent. Second, as an attempt to extend the classic TRA, this study included trust and perceived knowledge in the research model in addition to the subjective norm, attitude, and behavioral intention. A partial least square structural equation method (PLS-SEM) was adopted to examine our research model with 251 samples. Our results revealed that GPV significantly affects consumer attitudes. Consumer attitudes and subjective norms also have a significantly positive effect on purchase intention. As an extended TRA, GPV has a significantly positive effect on trust while trust significantly impacts purchase intention. Further, perceived knowledge positively influences attitude and trust. By jointly considering TCV and TRA, this study proposes several implications emphasizing how GPV and perceived knowledge affects consumers’ organic food consumption choice based on the role of increased trust.

The Influence of Brand Image and Lifestyle on Purchase Intention Mediated by Consumer Attitude on Personal Care Products with Regional Comparison as Multigroup Moderator (Study on Consumers in Banda Aceh VS Lhokseumawe)

This study aims to examine the effect of brand image and lifestyle on purchase intention which is mediated by consumer attitudes towards personal care products with regional comparisons as moderating multigroup (Study on Consumers in Banda Aceh and Lhokseumawe). The population was consumers who bought personal care products from the Nivea brand in Banda Aceh and Lhokseumawe. The sampling technique used was Quota Sampling with the number of respondents as many as 200 people consisting of 100 people in the Banda Aceh area and 100 people in the Lhoksumawe area. Data were collected by distributing questionnaires directly to all respondents and measured using a Likert scale and tested using SEM-AMOS. The results reveal that brand image and consumer attitude affect purchase intention, lifestyle does not affect purchase intention, brand image and lifestyle affect consumer attitudes, consumer attitude partially mediates the brand image role in purchase intentions, and consumer attitude fully mediates the lifestyle role in consumer purchase intention. The result of different test on two groups of consumers in Banda Aceh and Lhokseumawe proves that the lifestyles of consumers in Banda Aceh and Lhokseumawe are different. This is because the impact of consumer lifestyle on the intention to buy Nivea personal care products will increase if sold in Banda Aceh City compared to sales in Lhokseumawe City.

A model of factors affecting drugstore cosmetics repurchase intention through Facebook social media: an evidence from Vietnam

The objective of this study is to build the model to investigate the online repurchase intention of cosmetic consumers in the context of drugstore cosmetics widely sold on Facebook in Vietnam. By conducting the survey, this study collects data from the respondents in the 18-35 age group and having bought drugstore cosmetics on Facebook in Vietnam. The study uses SPSS 20 and AMOS 24 to analyse the data. The findings of the study reveal some noteworthy points: 1) online relationship quality, consumer attitudes, and repurchase intention having a strong relationship with each other; 2) perceived enjoyment and subjective norm positively affecting consumer attitude; 3) perceived website usability positively influencing online relationship quality. Through the findings, the study would give some strategic recommendations so that the cosmetic stores on Facebook can make further improvements for consumer experiences on their websites, which partly helps them increase sales volumes and achieve sustainable development.

Consumer attitudes toward facial recognition payment: an examination of antecedents and outcomes

PurposeFacial recognition payment (FRP) has been recently introduced as a new cashless payment method in retail store context. Anchored on information systems and consumer theories, this research aims to investigate the key antecedents and outcomes of consumer attitudes toward this innovative payment method.Design/methodology/approachThis research used a survey method to obtain data from 795 consumers at retail stores in China. The data were then analyzed by different statistical methods, including descriptive statistics, reliability analysis and structural equation modeling.FindingsResults show that perceived usefulness, perceived ease of use and perceived innovativeness positively affect consumer attitudes toward FRP, while perceived risk negatively impacts such attitudes. In addition, consumer attitudes enhance store satisfaction, and hedonic shopping value plays a mediating role in this relationship.Practical implicationsThis study encourages retailers to adopt FRP that can enhance consumer hedonic shopping value and satisfaction.Originality/valueThis study contributes to the literature by explaining both the antecedents and the outcomes of consumer attitudes toward FRP in retail context. The study also provides fresh insights into how such attitudes can improve consumers' shopping values and satisfaction in an emerging market.

Consumer ethnocentrism and attitudes towards local products: A case of Kenyan consumers

This paper entails a study that was conducted to investigate the existence of consumer ethnocentrismand the attitudes towards locally made products among Kenyan consumers. The study is founded onthe different perspectives of consumer attitudes towards domestic and foreign made products. Thesample for this study was drawn from adult customers who live in Nairobi. Altogether, the studysampled 385 respondents to whom questionnaires were distributed and, 315 completed and returnedfor analysis. The consumer ethnocentric tendency was measured using the consumer ethnocentrismscale developed by Shimp and Sharma in 1987 while consumer attitude was measured using a scalederived from the literature. Cronbach’s Alpha values of each construct confirmed that a good reliabilityexisted, hence appropriate to make inferences. Principle component analysis was employed todetermine the important factors affecting consumer attitudes. Four components were identified throughconfirmatory factor analyses which were labelled as: Patriotism; Economic Impact; Foreign Products;and, Made in Kenya Attitude. A structural equation model was developed showing the relationshipsbetween consumer ethnocentrism components and attitude towards made in Kenya products. Consistentwith other African studies, it was found that the Kenyan consumers were not ethnocentric. They werehowever concerned with the impact of foreign products to the economy and especially on employment.On the other hand, Kenyans were found to be xenocentric (preference for foreign made products.

PENGARUH SIKAP KONSUMEN TERHADAP IKLAN TELEVISI DAN MINAT BELI SUATU PRODUK

Advertising is a source of product information for consumers. Different responses from consumers to advertisements form various specific attitudes towards an advertisement. Marketers and companies need a positive attitude towards the advertisements produced. So that consumer buying interest is quite strong in the market. This study aims to provide an overview of consumer attitudes towards television advertising on products commonly used by consumers. This study uses primary data obtained directly from distributing questionnaires to 150 respondents, namely the people of Cibungbulang District. The analytical method used is path analysis (path analysis). The results of this research using the path analysis method indicate that companies can still get a positive impact from advertising through television media. Advertising on television is still superior because consumer evaluation of advertising is strong enough to increase purchase interest in products.The results of the study based on path analysis show that consumer attitudes towards television advertising (X) affect consumer attitudes towards brands (2) and purchase interest (Y). If regressed, consumer attitudes towards television advertising (X) have a significant positive effect on attitudes towards brands with a standardized beta value of 0.429 and a significance of 0.000. Attitude towards brands (Z) has a significant positive effect on purchase intention (Y) with a standardized beta value of 0.417 and a significance of 0.000. Meanwhile, the attitude variable towards brands has a significant effect on purchase intention. Further research can be carried out through comparing consumer attitudes towards advertisements on several media with wider reach and affordable costs, such as the internet and social media.
 Keywords: Television Advertising, Attitude Towards Advertising, Attitude Towards Brands, Buying Interest.

Can graphic warning labels reduce the consumption of meat?

The classification of red meat as “probably carcinogenic” and processed meat as “carcinogenic” was followed by pleas to place warning labels, akin to those used for tobacco products, onto meat products. These labels educate people about the health risks associated with the target behavior and are typically accompanied by graphic imagery that elicits disgust (e.g., a picture of blackened lungs). Although the emotion of disgust has been shown to be an effective tool to affect consumer attitudes toward meat, it remains unclear whether such graphic warning labels that recruit disgust would also affect people's intentions to reduce their meat consumption. Two experiments reveal that graphic warning labels, by recruiting disgust, can increase people's intention to reduce their current levels of meat consumption. However, by eliciting disgust, graphic warning labels can simultaneously trigger reactance: graphic images can make people feel they are being manipulated, thereby ironically decreasing meat-reduction intentions. In a final experiment, we aimed to circumvent reactance by providing disgusting information under the guise of trivia, thereby avoiding the perception that the disgusting information was meant to manipulate. Via this route, disgust becomes a potent tool to influence consumers' intentions to consume meat. Ethical concerns are discussed.

What Determines Consumer Attitude toward Green Credit Card Services? A Moderated Mediation Approach

The purpose of this research is to examine the factors affecting consumer attitude within the context of green credit card services. Specifically, this research examines (1) the effect of individual characteristics (i.e., green knowledge, innovativeness) on attitude toward green credit card services; and (2) the mediating role of self-accountability and the moderating role of regulatory focus in the relationships. With a sample of 1000 green credit/debit card users, structural equation modelling and moderated mediation analyses were implemented to investigate the relationships involving green knowledge, innovativeness, self-accountability, regulatory focus, and attitude. The results indicate that (1) while the effect of green knowledge on attitude is not significant, innovativeness has a positive impact on attitude; (2) self-accountability mediates the relationship between (a) green knowledge and (b) innovativeness and attitude; and (3) regulatory focus moderates the relationship between self-accountability and attitude, such that the positive relationship is stronger for consumers with a prevention (vs. promotion) focus. Furthermore, moderated mediation was observed; that is, the mediation effects of self-accountability on the relationship between (a) green knowledge and (b) innovativeness and attitude are stronger for prevention- (vs. promotion-) focused consumers. The findings provide an important insight into how credit card companies approaching ESG issues can enhance their consumers’ attitude toward green credit card services.

Impact of cause‐related marketing on consumer advocacy and cause participation: A causal model based on self‐reports and eye‐tracking measures

Cause-related marketing improves corporate image and consumer attitudes toward brands. An important research gap is how the visual attention paid to cause-related cues in social media affect consumer attitudes and behaviors. In the present study, we analyze the moderating role of the visual attention paid to Instagram-based, cause-related posts on the impact of consumer perceptions (i.e., corporate image), beliefs (trust), and attitudes (i.e., corporate social responsibility [CSR] support) on behavioral intentions (i.e., cause participation, consumer advocacy, and intention to share posts) for fast-food restaurants. Data for the study were collected in a between-subjects experiment with 123 participants. Visual attention was measured using eye-tracking technology, and consumer attitudes and behavioral intentions through an online survey. The results show that the greater the attention paid to images (amount and duration of fixations) and the more revisits made lead to more positive attitudes and behaviors toward the cause and the company. On the other hand, the more time spent looking at the company's responses to negative user-generated content weakens the relationship between trust and consumer advocacy toward the company. These results can help practitioners design appropriate cause-related marketing strategies in social media.

The Heterogeneous Effects of SSCM Information Disclosures: A Mixed Methods Approach

Realizing potential revenue and reputational benefits from an organizations’ CSR activities is contingent upon stakeholder awareness and favorable perceptions. Thus, in the era of information, organizations use social media to communicate their CSR activities to these constituents, including consumers. Yet, little is known about what is the most effective approach that will resonate most in the context of social media communications. Anchoring on theory from social psychology and adopting a multi-method approach, this research investigates how two information attributes (i.e., information direction and argument quality) of organizations’ CSR communications affect consumer attitudes in the context of social media. Specifically, we establish internal validity with a behavioral experiment at the individual level; We establish external validity using social media data from the field with sentiment analysis on 697,433 tweets. We find consistent results from our two studies: while argument quality can significantly affect consumer attitudes, this effect is conditional under different information direction scenarios. This study is among the first study that empirically demonstrates the conditional effect of argument quality under different information direction scenarios. Results of this study provide important implications for firms and policymakers in terms of sustainability-related information disclosure. When disclosing such information that is inconsistent with consumers’ general beliefs, it is possible to avoid potential negative effects or even induce positive ones by providing arguments supported with logical persuasive reasons.

Cue the complaint: the visual cues of Facebook business pages and their influence on consumer complaint behaviour

ABSTRACT The visual cues of websites have been found to affect consumer attitudes and behaviours. Facebook business pages (FBPs) also exhibit visual cues, several of which are pertinent to consumers considering whether to make a complaint on a FBP. Drawing on social cognitive theory (SCT), we explore the role of these visual cues in consumers’ social learning and reveal their influence on consumers’ likelihood to complain and attitude towards the firm. Four experiments examine the influence of three visual cues: the presence of complaints by other consumers, firm responsiveness, and evidence of redress. Results indicate that consumers are more likely to complain when complaints of others are present on a FBP, and any form of redress has a greater positive effect than firm responsiveness. Moreover, a consumer’s perceived likelihood of a successful complaint was found to explain the impact of visual cues on their likelihood to complain and attitude towards the firm.

Factors influencing Chinese consumer attitudes on the safety of aquatic products

AbstractDemand for food by Chinese consumers is shifting from necessities to safer food. We conducted an empirical study of 4,221 consumers of aquatic products in China. The purpose of this study was to identify the factors affecting consumer attitudes on the safety of aquatic products using a multinomial ordinal logistic regression model. The majority of the respondents thought the safety of aquatic products was very important, and thus paid more attention to this attribute. Chinese consumers have high preferences for aquatic products. Preference was highest in eastern China, followed by central China, and lowest in western China. Significant factors affecting the attitudes toward aquatic products include the gender, age, and education level of the consumers, consideration for the elderly and children, perceptions of the food safety of aquatic products, and monthly spending on aquatic products. Consideration for the elderly and children and the perceptions of the food safety of aquatic products were the biggest influencing factors.

Evolving factors influencing consumers' attitudes towards the use of eHealth applications: implications on the future of Neom.

BackgroundFactors affecting the adoption and use of eHealth applications have been extensively researched from different perspectives in different regions. However, with the changing circumstances (e.g. the coronavirus disease 2019 pandemic), new influencing factors might evolve and can influence the attitudes of consumers towards using eHealth applications. The purpose of this study was to identify and evaluate the evolving factors affecting consumer attitudes towards the use of eHealth applications and provide implications for the future of Neom.MethodsAn online survey questionnaire was used to collect data from 976 eHealth consumers in Saudi Arabia, which included 527 male and 449 female participants. Findings were analysed using the statistical means and standard deviations for each item in the questionnaire to analyse the role of each factor in depth. Statistical t-tests were used to identify significant differences between the groups categorised by age and gender.Results‘Necessity but not interest’ (mean 4.5 [standard deviation {SD} 1.12]) and fear (mean 4.5 [SD 1.13]) and psychological factors including depression (mean 4.4 [SD 1.54]), stress (mean 4.2 [SD 1.09]) and anxiety (mean 4.3 [SD 1.61]) were identified to be major evolving influencing factors, while other factors including performance expectancy, ease of use, enjoyment and incentives were identified to be comparatively less influential.ConclusionsIncreasing adoption of eHealth mainly due to necessity but not out of interest can have serious implications for patients and the adoption of eHealth technologies in the future.

Affordable luxury consumption: an emerging market's perspective

PurposeThis study aims to focus on proposing and empirically validating a model that captures certain critical socio-psychological factors that nurture consumers' attitude towards affordable luxury brands in an emerging market context of India.Design/methodology/approachThe data were collected via a cross-sectional questionnaire survey from 491 customers of different fashion accessory luxury products in India. The data were analyzed through structural equation modelling (SEM) using AMOS 23.0 SEM software.FindingsThe findings of this study reveal that conspicuousness, status consumption, brand name consciousness, need for uniqueness and hedonism positively affect consumer attitude towards affordable luxury, which consequently affects consumers' purchase intention. The findings further reveal that age acts as a moderator in driving consumers' neo-luxury consumption.Originality/valueBy uniting various socio-psychological factors with consumer attitude and purchase intention in a conceptual model, along with studying the moderating role of age, this study responds to the calls for further research regarding affordable luxury and offers a more granular understanding of specific consumer motivations that guide Indian consumers' affordable luxury consumption.

PENGARUH ELECTRONIC WORD OF MOUTH (EWOM) MELALUI AKUN INSTAGRAM @MARASOE.ID TERHADAP SIKAP KONSUMEN

Electronic word of mouth (EWOM) is a negative or positive statement made by actual, potential, or previous consumers who talk about this product and information is available to people via the internet media. One company that utilizes Electronic word of mouth (EWOM) is Marasoe by utilizing Instagram social media. The purpose of this study was to determine the effect of intensity, Valence of opinion and Content via Instagram @ Marasoe.id on consumer attitudes. The theory used is Theory Of Reasoned Action. The research method used is quantitative using a verification approach. The data were analyzed using the regression method to find the effect and the F test and the T test for simultaneous and partial hypothesis testing. The sampling technique used random sampling to 163 respondents. The results of this study indicate that simultaneously Electronic word of mouth (EWOM) through the Intagram account Marasoe.id affects consumer attitudes. Partially the intensity, Valence of opinion and Content through the Intagram account Marasoe.id affect consumer attitudes. The value of R is 0.794 and the coefficient of determination (R Square) is 0.631 which shows an effect of 63.1%, while the remaining 36.9% is explained by other causes. The regression coefficient for X is 0.410, indicating that every 1% increase in Electronic word of mouth (EWOM) units will increase consumer attitudes by 0.410.