Translation Aesthetics Research Articles

Translation of Cosmetics Trademarks from the Perspective of Translation Aesthetics

This thesis presents the process of cosmetics trademarks translation from the perspective of artistic conception of translation aesthetics. The source name and target name of a cosmetics trademark are born in different cultural context. The two artistic conceptions created by the two names are connected by translation subjects’ aesthetic experience and humane attainments based on the exchange of two languages. It studies successfully-translated cosmetics trademarks in Chinese market as examples to explain how artistic conceptions are created and connected.

Chinese Translation of Coca Cola: Analysis and Enlightenment

The Chinese translation of Coca Cola is thought to be a well-known good translation, and many people discussed the translation or brand translation with it as an example. A large number of books or articles generally and abstractly conclude that the Chinese translation leaves people a kind of feeling of coolness and cleanness, pleases and attracts consumers’ attention and their favor, however there is not still a book or an article studying systematically and scientifically how good the translation is, neither wholly from perspectives of linguistics, culture and aesthetic translation. Based on the literature review and comparative analysis with cultural translation study and translation aesthetics, the thesis is to discover how good the translation is, based on the analysis of Chinese translation of Coca Cola from the aspects of linguistics, culture and translation aesthetics, and to build a criticism model of translation of brand names, in addition, to analyze the enlightenment of this translation in other translation activities.

Chinese Translation of Coca Cola: Analysis and Enlightenment

The Chinese translation of Coca Cola is thought to be a well-known good translation, and many people discussed the translation or brand translation with it as an example. A large number of books or articles generally and abstractly conclude that the Chinese translation leaves people a kind of feeling of coolness and cleanness, pleases and attracts consumers’ attention and their favor, however there is not still a book or an article studying systematically and scientifically how good the translation is, neither wholly from perspectives of linguistics, culture and aesthetic translation. Based on the literature review and comparative analysis with cultural translation study and translation aesthetics, the thesis is to discover how good the translation is, based on the analysis of Chinese translation of Coca Cola from the aspects of linguistics, culture and translation aesthetics, and to build a criticism model of translation of brand names, in addition, to analyze the enlightenment of this translation in other translation activities.

Mineur de fond ou chirurgien esthétique ? Traducteur et traduction dans Vengeance du traducteur de Brice Matthieussent

Abstract In the novel Vengeance du traducteur, Brice Matthieussent focuses on the translator-author relationship and tackles the question from the point of view of the translator’s note. The author is eventually murdered by the translator out of revenge, not only in symbolical terms but also in literal terms. A given aesthetics of translation is thereby conveyed, going through stages of appropriation, digestion, transportation and transgression of text and translation rules, which nonetheless does not necessarily reflect the author’s genuine stand, a famous translator himself.

Imperial Pastoral: The Politics and Aesthetics of Translation in British Malaya

This essay considers the general force of anachronism in the British imperial project in peninsular Southeast Asia, an anachronism that was enacted in the translational efforts of educational officials as well as the curricular programs and educational policies of the colonial administration. The essay refers to this anachronism as a kind of "imperial pastoralism," which aesthetic conflated rurality and husbandry while eschewing the possibility of revolution. The effect, the essay suggests, was not only a politics of linguistic separatism but also a hierarchizing of ethnolinguistic difference and a gradual and increasingly exclusive identification of Malays with Malaysia.