Abstract
The Chinese translation of Coca Cola is thought to be a well-known good translation, and many people discussed the translation or brand translation with it as an example. A large number of books or articles generally and abstractly conclude that the Chinese translation leaves people a kind of feeling of coolness and cleanness, pleases and attracts consumers’ attention and their favor, however there is not still a book or an article studying systematically and scientifically how good the translation is, neither wholly from perspectives of linguistics, culture and aesthetic translation. Based on the literature review and comparative analysis with cultural translation study and translation aesthetics, the thesis is to discover how good the translation is, based on the analysis of Chinese translation of Coca Cola from the aspects of linguistics, culture and translation aesthetics, and to build a criticism model of translation of brand names, in addition, to analyze the enlightenment of this translation in other translation activities.
Highlights
Kekoukele, as a Chinese translation of Coca Cola, is well-known in China as a classic good translation
It is easy to found that the translation of brand is widely discussed, most of which are from a single aspect of culture, translation aesthetics or equivalence theory, the Chinese translation of Coca Cola is analyzed, but is not systematically and theoretically discussed, not from the perspectives of linguistics, Chinese socio-cultural psychology, and translation aesthetics, neither from the three aspects
As morphology is concerned with word forms, it is akin to phonology which describes how words are pronounced, it is significant to delve into the morphologic features of Coca Cola with its Chinese translation, which can make us better understand how similar the two versions are and how good the translation is
Summary
As a Chinese translation of Coca Cola, is well-known in China as a classic good translation. Hu Di thinks that the translation of Coca Cola is classic with the technique of alliteration and assonance, containing both good sound effect and meaning connotation, which sounds fluent and rhythmed, and it expresses the function and effect of the drink and Chinese psychological need. It is easy to found that the translation of brand is widely discussed, most of which are from a single aspect of culture, translation aesthetics or equivalence theory, the Chinese translation of Coca Cola is analyzed, but is not systematically and theoretically discussed, not from the perspectives of linguistics, Chinese socio-cultural psychology, and translation aesthetics, neither from the three aspects. The paper is to analyze the Chinese translation of Coca Cola from different perspectives, to evaluate systemically how good the translation is, and to further perfect the directive role of translation theories to translation activities, especially to the brands’ translation
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