Impact Of Advertising Research Articles

Impact of advertisements towards the contribution of diabetes in children

Children’s eating habits and their food consumption have direct relations with obesity, diabetes, cancers, hypertension and coronary heart disease. Advertisements directly affect a child’s eating habits and their food consumption. This literature review was conducted in order to examine advertisements and children’s food consumption while watching online entertainment such as YouTube videos and their desire to purchase foods that they see advertised to them while watching their preferred online entertainment.

DECIPHERING THE IMPRESSION OF ADVERTISING THROUGH CHILD ART

The easier and expressive forms of child art are scribbling and drawing. Drawing made by children, mirror their personality and understanding of their cultural environment. It also helps them in expressing their feelings, emotions, preferences, likes, dislikes, fears, joy, and so on. Sometimes the art and drawing unveil information which they do not express through verbal or written communication. In this digital era, children get exposed to a lot of advertisements through various media. Some of these advertisements have a long-lasting impact on them. The advertised message or some visuals of the advertisement may remain in their conscious or subconscious memory. Advertisers also make efforts to ensure that their message retains in the memory of young prospects. Because when these prospects make the buying decision, the probability of it being in the brand’s favour increases. Advertising has a huge influence on the young, tender, and impressionable minds of the children. It reflects in their action and personality. In this research study, I tried to understand the impact of advertisements on children through deciphering their drawings. The children under this research study are from the age group of 8 to 12 years. Their drawings were studied to understand the impression of advertisements on them. The result shows that the advertisements have a noticeable impact on the children which is visible in their drawings.

PENGARUH IKLAN INSTAGRAM DAN TIKTOK TERHADAP EKSISTENSI PELANGGAN KULINER DI MASA PANDEMI COVID-19 DI YOGYAKARTA

Indonesian economy deteriorates due to recent COVID-19 pandemic, this hugely affect many economic sector, for example tourism and culinary. But, culinary sector seems to escalate in new normal era. This research aim to observe the impact of advertisement's newest form, which is done through Instagram and TikTok app to Customer Existence in Yogyakarta city culinary section. Data collection for this research use questionnaire, and the analysis done using multiple regression with SPSS program. As much as 30 culinary businesses owner taken as sample. For instrumental testing purpose, researcher use validity and reliability test, also T test, F test and adjusted R Squared is observed to test the hypothesis. Result indicated by this research showed that advertisement done through Instagram (X1) and TikTok (X2) partially has a positive impact to Customer Existence on culinary business in Yogyakarta city, especially during these pandemic periods. Outcome of this research hopefully could be used as reference, mainly for people who seek on how to preserve their business in Yogyakarta. Keywords : Customer Exixtence. Instagram. TikTok

Perception regarding selection and use of skincare products and the impact of advertisement

In the present scenario in the market, an enormous growth of beauty products have become one of the leading industries in the world and the consumption and using of cosmetic products is increasing rapidly at an alarming rate. The survey mainly focused to understand the knowledge and perception of the commoners’ regarding the perception of using skincare products that also emphasize some important aspects related to the promotion of misleading health claims and magical cures and adverse reaction of skincare products among the Indian population. A cross-sectional study was conducted from April to May, 2020, and 200 participants responded in this online-based survey and data were collected using a predesigned questionnaire. The present studies showed that 61% of the common people use the skincare products daily and were average spenders on beauty products. The majority (81.5%) selected the product quality as the most important factor. Television and social media were indicated as the main influencing sources; however, only 20% responders reported adverse cosmetics events related to randomly purchased skincare products. This survey data contribute an idea regarding the perception and knowledge of the common people toward cosmetics and cosmetic advertisements so that awareness about rational cosmetics utilization practices can minimize adverse events.

Adolescent gambling advertising awareness: A national survey

AbstractWhile influence of gambling advertisements on adolescents in some jurisdictions is recognised as an important public health issue, research examining this influence is currently limited. The present study examined gambling advertising awareness among adolescents, how they perceive gambling advertisement's impact, and how gambling advertisement awareness relates to adolescent's gambling behaviour. A sample of Danish adolescents (n = 1137) aged 12–16 were surveyed using a self‐administered web questionnaire. It was found that (a) participants reported high exposure to gambling advertising with males reporting higher exposure to advertising than females, (b) the general self‐perceived impact of these advertisements was relatively low, and (c) self‐perceived impact of gambling advertising was associated with monetary spending on gambling activities and at‐risk or a problematic gambling. Restrictions on gambling advertisements and collaboration between national gambling authorities with social media platforms in order to identify and remove youth‐targeted gambling advertisements were specified as relevant policy implications.

Off/On-Screen Representation Of Women in Kurdish Television Advertisements

The present study attempts to examine the ‘on/off screen portrayal’ of women in mass media in particular in Kurdish television advertisements. As gender representation, stereotyping and objectification of women in Kurdish television advertisements have received little attention in academic filed. This research focuses on the issues of mis/representation of women in Kurdish Media advertisements. It also implements feminism and postfeminism literature on contemporary Kurdish advertisements to see if they are applicable. Therefore, this research, critically explores the role of women in advertisement in Kurdistan region media to understand the impact of advertisement on the changing role of women in the society. We employ qualitative methodology of questionnaire to collect the data from ads ‘directors’. 6 Kurdish advertisements selected in accordance of three themes, 2 videos for each theme. And for the questionnaire 8 Kurdish advertisement directors. In this regard, the research implements more than one tool to achieve triangulation to enhance validity and reliability of this study

За манипулативното въздействие на рекламата върху общественото съзнание (на базата на материал от българските медии)

Background: Advertisemments today play an exceptionally important role in the life of our society. By their concise form they draw the attention of people and stimulate them to buy goods and products and use various services. The role, functions, types and the importance of advertising messages attract the interest of specialists of various scientific fields in different countries. Almost all studies confirm the opinion that advertisements, besides being motivating and inducing, they also have manipulating function. Purpose: The aim of the present work is to study the manipulating impact of advertisements on public consciousness by various ways: verbal, visual etc., the stress being on language means (epithets, metaphores, antonyms, play upon words etc.). The object of the present study were advertisements in different Bulgarian media (by press and radio, television, internet). Results: This study proves that advertisements are given considerable place in electronic media and play an important role in the life of people mainly due to the language means used, thus becoming a powerful instrument for influencing society. A key point presented in the study is that users, young people in particular, do not trust much advertisement texts. This observation is based on the results of an inquiry among students which also show that interesting advertisements, while otherwise attractive and well-formed lexically, do not correspond to the actual quality of the products advertised. This ultimately leads to mistrust towards advertisements and advertisers iN general. Prognosis is made that in the future fewer people will trust advertisements no matter how vividly and emotionally effectively they are presented. Key words: advertisements, manipulation, language means, epithets, signal words, play upon words Bondgolova, V., 2007. The play on words in advertisement texts. TMG. XXXI, issue 2, Nish, April-June 2007, 401-419. Available at: http://teme2.junis.ni.ac.rs/public/journals/1/ previousissues/teme2-2007/teme2-2007-15.pdf. [Visited on March 5, 2021]. (In Bulgarian) Bondgolova, V., 2015. Characteristics of advertisement language and style. Lexical aspect. Veliko Tarnovo: Faber. (In Bulgarian) Bonev, B., 2017. Advertising of medicines and additives – the new opium for people. Available at: http://www.pharmacy-bg.com/novini/reklamata-nа-lekarstva-i-dobavki-noviyat-opium-za-naroda [Visited on April 10, 2021]. (In Bulgarian) Ivanov, L. Yu., Skovorodnikov, A. P. and Shiryaev, E. N., editors, 2003. Culture of Russian speech. Encyclopaedic dictionary and reference book. V. V. Vinogradov institute of Russian language at Russian academy of science, “Flinta” publishers, “Moscow” pub-lishers. (In Russian) Kaftandgiev, H., 2008. Harmony in advertising communication. Sofia: Siela soft and publishing. (In Bulgarian) Kara-Murza, S. Manipulation of consciousness. Available at: http: //www. klex.ru/65 [Visited on April 12, 2021]. (In Russian) Koltyisheva, E. Yu., 2008. Manipulating effect of contemporary advertisement texts: based on publications in lustrous women’s magazines in English. Academic philological work for acquiring M. A. degree, Yaroslavl. Available at: http://www.dissercat.com/content/ manipulyativnoe-vozdeistvie-v-sovremennom-reklamnom-tekste-na-materiale angloyazychnykh-glya. [Visited on April 12, 2021]. (In Russian) Manolov, E. L., 2017. Political advertisement. Between reality and manipulation. So-fia: published by Higher school of security and economics. (In Bulgarian) Panayotov, Kr., 2013. A study on the language of present day Bulgarian advertise-ments. In: M. Parzulova, compiler and chief editor. Bulgarian language at the beginning of the XXI century – a reflection of socal changes. Veliko Tarnovo: Published by “Znak’94”, pp.82–94. (In Bulgarian) Parzulova, M., 2016. Analysis of the results of an enquiry among students from Prof. Assen Zlatarov University in Burgas concerning “Place and role of media in students’ life”. In: M. Parzulova, editor. Media in students’ life and students about media. Scholarly re-search project. Veliko Tarnovo: Published by “Znak’94”, pp.10–36. (In Bulgarian) Vangelov, N., 2019. Ethics in advertising communication. Philosophical alternatives magazine. 4, pp.29–36. (In Bulgarian)

IS ADVERTISEMENT USED TO CREATE BRAND BUILDING OR SALES? AN EMPIRICAL STUDY CONDUCTED AMONG PROFESSIONAL STUDENTS IN COIMBATORE CITY

The study focused on understanding the impact of advertisement on adult buying behavior towards fast moving consumer goods among professional students. FMCG industry is the highly competitive industry where advertisement plays a vital role. MBA, MCA and Engineering students were selected for the study. A questionnaire was developed, which carried questions related to the demographic variables, purchase factors, advertisement factors, product and brand attributes. The collected data were coded, analyzed and tabulated with at most care. From the findings and discussions of the study and also from the literature review we came to the conclusion that advertisement influences the purchase factors which influence the buying behavior of the customers. The study started with a theoretical framework as attitude towards advertising influence both purchase factors and buying behavior, but this model was disproved and a new model has been developed using Structural Equation Model. The new model explains that advertisement and purchase factors have relationship and purchase factors influence the buying behavior

Autonomic Nervous System and Recall Modeling in Audiovisual Emotion-Mediated Advertising Using Partial Least Squares-Path Modeling.

Interest in improving advertisement impact on potential consumers has increased recently. One well-known strategy is to use emotion-based advertisement. In this approach, an emotional link with consumers is created, aiming to enhance the memorization process. In recent years, Neuromarketing techniques have allowed us to obtain more objective information on this process. However, the role of the autonomic nervous system (ANS) in the memorization process using emotional advertisement still needs further research. In this work, we propose the use of two physiological signals, namely, an electrocardiogram (heart rate variability, HRV) and electrodermal activity (EDA), to obtain indices assessing the ANS. We measured these signals in 43 subjects during the observation of six different spots, each conveying a different emotion (rational, disgust, anger, surprise, and sadness). After observing the spots, subjects were asked to answer a questionnaire to measure the spontaneous and induced recall. We propose the use of a statistical data-driven model based on Partial Least Squares-Path Modeling (PSL-PM), which allows us to incorporate contextual knowledge by defining a relational graph of unobservable variables (latent variables, LV), which are, in turn, estimated by measured variables (indices of the ANS). We defined four LVs, namely, sympathetic, vagal, ANS, and recall. Sympathetic and vagal are connected to the ANS, the latter being a measure of recall, estimated from a questionnaire. The model is then fitted to the data. Results showed that vagal activity (described by HRV indices) is the most critical factor to describe ANS activity; they are inversely related except for the spot, which is mainly rational. The model captured a moderate-to-high variability of ANS behavior, ranging from 38% up to 64% of the explained variance of the ANS. However, it can explain at most 11% of the recall score of the subjects. The proposed approach allows for the easy inclusion of more physiological measurements and provides an easy-to-interpret model of the ANS response to emotional advertisement.

A Study of the Online Impulse Buying Behaviour during COVID-19 Pandemic

Impulse buying is an important element in e-commerce. Now-a-days impulse buying has become so common that it constitutes approximately 50 percent of total spending by customers. Technology provides endless opportunities to customers for impulse buying by providing faster, smarter and convenient buying options. People are forced to stay indoors due to pandemic and as a consequence they spend more time on internet. This research paper investigates the phenomenon of impulse buying behaviour during pandemic as well as the factors behind the impulse buying behaviour. It brings insight regarding online impulse buying, impact of advertisements on impulse buying and price concerns during impulse buying. After a thorough literature review to explore key factors related to impulse buying, a survey has been conducted to record the data of various customers involved in impulse buying. After analysing the data, conclusions have been drawn with respect to various aspects of impulse buying.

Perceptions of male and female consumers in their 20s and 30s on the 3D virtual influencer

The objectives of this study are to explore the information source, assessment, and preferred styles of 3D virtual influencers(VI), to investigate the expected impact of advertisements with 3D VIs on brands, and to explore ways of expanding the use of 3D VIs. In-depth interviews with 40 males and females in their 20s and 30s were conducted and qualitative data were analyzed. The study results are summarized as follows. First, the information source of the 3D VI was SNS, acquaintances, and broadcasting. Second, 3D VIs were considered positively due to their attractive appearance, wide utilization, innovative use, freshness, separation from private identity, and time and cost savings, while considered negatively due to their unrealistic appearance and antipathy against replacing a person’s role. Third, the preferred appearance styles of the 3D VI differed according to the level of virtuality although the majority of interviewees preferred similar looks to real people with low virtuality. Fourth, diverse image qualities such as innovative, differentiated, trendy, high-value, professional, and future-oriented were considered as transferred to the brand advertised by 3D VIs. Fifth, advertisements with 3D VIs may help build positive perceptions of advertised brands that may lead to purchase behaviors for some consumers. Lastly, to expand the use of 3D VIs, the specific advantages of virtual models should be maximized with consideration of how to implement a variety of body types and images of models. Findings present an important foundation to generate strategies to better apply 3D VIs to the fashion market.

Impact of Advertising on Consumer Purchase Decision in Sudan

Advertisements are a tool of communication used in the marketing and promotion of a product or service by the brand. It promotes an integrated marketing communication which emotionally motivates the consumers to make purchases. The advertisement has a strong linkage with the proliferation of the media and the entertainment industry. This research aimed to investigate the impact of advertisements on consumer purchase decisions. The research methodology adopted a primary research design with a quantitative and qualitative approach. Five hundred questionnaires were distributed and 466 questionnaires were collected and included in the study. As per the statistical analysis, a strong positive correlation has been found between advertisement and consumers purchasing decisions. The investigation of this study indicate that consumers consider TV as the most effective tool for the promotion of certain brand products or services. Also, study find that, Purchase decisions were also affected by the seller’s way of showing the product or the method of advertisement. Therefore, there are chances for those interested in the marketing domain to benefit from the findings of this research and may use them to analyse what aspects of advertisements change the buying behaviour and purchasing decisions of consumers.

The Influence of Advertising on Brand Equity of Chabahar Free Zone Tourism Destination (Iran)

The present empirical research is principally aimed to show the impact of advertisement on the brand equity of Chabahar Free Trade-Industrial Zone (CFZ) of Iran as a tourism destination. The primary data were collected via a 24-item questionnaire possessing a five-point Likert scale. The scales used for the questionnaire were constructed by adapting the expressions used in previous studies. A pilot survey with 20 participants of tourists in CFZ was primarily carried out to examine the suitability of questionnaire structure, content validity, content comprehensiveness, terminology, comprehensibility, convenience, and speed of completing the questionnaire. The statistical population in this study includes all tourists in the CFZ. Since the statistical population is unknown, the probability random sampling technique was used in this study. In total, 384 samples were considered and 155 questionnaires were received. Of the considered questionnaires, 136 valid ones were used for data analysis. To calculate the reliability and ensure the questionnaire’s internal consistency, the Cronbach’s alpha coefficients and composite reliability were utilized. The questionnaire’s validity was verified and approved by the convergent and divergent validity method. In this study, the hypotheses and fitting of the model were examined utilizing structural equation modeling (SEM). Moreover, Smart PLS software was utilize for analyzing the gathered data. In this study, it was proved that advertising has a considerable effect on brand equity. Moreover, the findings showed the importance of advertising in creating brand equity and confirmed that the value of brand equity could be improved by focusing on advertising.

دور التشريعات والقوانين الغربية في حماية الطفل من الإشهار

ترمي هذه الدراسة إلى التعرف على أهم التشريعات والقوانين ذات الصلة بالإشهار الموجه للطفل، وذلك بالتركيز على المقاربة الغربية التي تتميز بالتنوع في طرح المشكلة وتشخيصها. وقد أبرزت الدراسة أن هناك إدراك عالمي لتأثير الرسائل الإشهارية على الطفل، إلا أن معظم التشريعات الغربية ترفض القوانين المقيدة لبث الرسائل الإشهارية الموجهة للطفل دون سن 12، باستثناء التجربة السويدية ومقاطعة كيبك الكندية اللتان فضلتا منع الرسائل الإشهارية في وسائل الإعلام. وتوصلت الدراسة إلى نتيجة مفادها أن جل التجارب الغربية المدروسة تتبنى سياسات تشريعية وقائية " Preventive Legislative Policies" والتي ترمي أساساً إلى توعية الوكالات الإشهارية والشركات التجارية بالأضرار والتأثيرات النفسية والاجتماعية والصحية لبعض الرسائل الإشهارية التي لها علاقة بصحة الطفل.

Impact of Advertisement on Consumers Buying Behavior

The purpose of the study aims to explore the role of advertisement on attitude s towards buying behaviour. Advertising is a growing business in India today. It has been gaining importance in its economy. Advertising is that activity by which visual or oral messages are addressed to the general public. It purposes is to inform or influence them in order to increase th e sales of the advertisement. It is done with a view to sell the goods or services, offered by the advertisers. It is a process of informing, persuading and motivating the targeted audience through effective communication. The significance of advertising continues to increase year by year. Advertising is a form of communication and used to help sell products and services. Advertisements play a crucial role to boost up any business.

Impact of advertisement and price on consumer purchase decision

Advertisement and price play crucial role in consumer buying behavior. The purpose of this study is to measure the impact of advertisement and price in consumer buying behavior. The data were collected by questionnaires using convenient sampling, a sample 400 questionnaire were distributed and 370 complete questionnaires were received from the respondents. Data were analyzed by using different statistical technique such as descriptive static, correlation analysis and regression analysis. The findings of the study showed that advertisement and price have significant impact on consumer purchase decision. Gender and academic qualification were also included as moderating variables and found no significant influence of such variables on consumer purchase decision.

The Impact of Advertisement on Buying Behavior of the Children

The purpose of this study is to analyze the effect of media on buying behavior of children in Pakistan. However, comparatively we have analyzed how the parents and peers play their roles in making buying decision of their children. We have used primary data to find out consumer socialization and factors that affect children influencing and final decision making in doing any purchase. Our dependent variable was child buying behavior which is dependent upon media, parents and peers. In primary data we have conducted questionnaire from different schools of top level to low level to get diversified responses. Different variables have shown different results which effect the advertisement, parents and friends who act as socialization agent and evaluation source in making brand perception and final decision in making purchase of food product. We have made bar charts to make the responses from our respondents more explanatory and easy for analysis. To prove our hypothesis, we analysis correlations, frequency tables, cross-tabs and chi-square through SPSS software.

Explaining shopping behavior in a market economy country: A short‐term mathematical model applied to the case of Spain

AbstractIn recent decades, pathological consumption has become a growing behavioral misbehavior. Impulsive consumption is governed by two internal behavioral mechanisms that respond fundamentally to the hedonism or Pascal effect and to the emulation or Veblen effect. Today's development of technology acts as a catalyst of consumption by increasing access and availability to products, as well as the advertisement impact. This paper presents a compartmental discrete matrix mathematical model that allows short‐term estimates of ordinary, impulsive, and pathological buyers in Spain in three different economic scenarios. The results show that impulsive and pathological buyers will increase in all the economic scenarios. Notable differences in the number of ordinary buyers are found for the group aged over 65 years.

Impact of advertisement on consumer buying pattern in cosmaceutical segment

Impact of advertisement on consumer buying pattern in cosmaceutical segment

Study of effect of advertisement on fmcg products in KSA

The purpose of present study has been conducted to investigate the impact of advertisement on consumer behavior of university students (N = 150). This paper aims to explore the role of advertisement on attitudes towards buying behavior. A questionnaire has prepared to evaluate the impact of advertisement. The sample data has been collected from of college students of Umm Al-Qura University, Makkah between 18–24 age group. As a whole six brands has been taken into consideration as FMCG's brand eg. Al-Safi, Al-Marai, Nadec, Jamjoum, Nada and Saudia. Interviews were made in respect of their co-relations with advertisements. As a result, formulation of chi-square, frequency and binomial test analysis were used and presented in tabular, bar graph, and pie chart format. These results exposed that advertisement attracts towards the preference and choices to influence the consumer buying behavior. The model used therein influenced the consumers more as compared to traditional mode of advertisement. Results also revealed that consumers considered advertisement as a reliable source of knowledge as compared to others, (friend, neighbors, reference group) opinions. Advertisement play a very important role to affect any high or low income group, but expensive products and the repetition of advertisement did not affect the consumer buying behavior. The most preferred brand is Al Safi Milk and second preferred brand is Al-Marai Milk. Consumers were attracted and influenced by the flash of advertisement on the silver screen.