Abstract
Children’s eating habits and their food consumption have direct relations with obesity, diabetes, cancers, hypertension and coronary heart disease. Advertisements directly affect a child’s eating habits and their food consumption. This literature review was conducted in order to examine advertisements and children’s food consumption while watching online entertainment such as YouTube videos and their desire to purchase foods that they see advertised to them while watching their preferred online entertainment.
Highlights
An advertisement is defined as a notice or announcement in a public medium promoting a product, service, or event or publicizing a job vacancy
ADVERTISEMENTS’ EFFECTIVENESS The results revealed that 40.3% of the children asked their parents to purchase the goods that they saw on the online advertisements, and that 8.9% of them argued with their parents or cried in order for their parents to buy that particular product
It can be observed that online advertisements give a platform to food advertisements mostly during the morning hours on weekends when children watch online entertainment excessively and the advertised foods are mostly the one’s which involve high levels of fat and sugar
Summary
An advertisement is defined as a notice or announcement in a public medium promoting a product, service, or event or publicizing a job vacancy. An advertisement has nothing wrong with it It is a medium used by companies and businesses to introduce or popularise their product(s) to the general public to garner more sales. The best interest of companies is sadly not the overall health of the public, but undoubtedly how much profit can they make each month. This is where we have seen an increasing trend of diabetes amongst the general population in the 21st Century. The information that was collected from the articles and were arranged in order to understand the full impact of advertisements on diabetes amongst children
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