Adoption Of New Technologies Research Articles

Investigating the Impact of the Central Agricultural Research Institute's (CARI) Agricultural Extension Services on the Productivity and Livelihoods of Farmers in Bong County, Liberia, from 2013 to 2017

In Liberia, a country where agriculture plays a pivotal role in socio-economic development and food security, the effectiveness of agricultural extension services remains crucial yet underexplored, especially in the context of transitioning from subsistence to commercial agriculture. This study focuses on assessing the Central Agricultural Research Institute's (CARI) agricultural extension services' impact on the agricultural productivity and livelihoods of farmers in Suakoko, Jorquelleh, and Yealliquelleh districts of Bong County, from 2013 to 2017. The objectives were to evaluate the accessibility and adoption of agricultural innovations disseminated by CARI and analyze the effectiveness of its extension delivery methods. Employing a mixed-methods approach, the research yielded significant findings: 54.1% of respondents were male, indicating a gender disparity in agricultural engagement. The adoption of new technologies and practices was varied, with 43.3% of farmers reporting access to new fertilizer application methods as the most prominent innovation provided by CARI. Despite the extension efforts, 68.8% of farmers did not receive visits from CARI agents, and a considerable 50% reported no access to new innovations or technologies. The study also highlighted a distinct preference for learning through demonstrations (73.7%) and meetings (25%), underscoring the demand for practical and interactive extension services.

The Effect of Blockchain Technology in Enhancing Ethical Sourcing and Supply Chain Transparency: Evidence from The Cocoa and Agricultural Sectors in Ghana

This study examines the impact of blockchain technology on ethical sourcing and supply chain transparency in Ghana's cocoa and agriculture industries. Using the Diffusion of Innovation Theory as a framework, the study investigates the adoption and influence of blockchain technology on ethical sourcing practices and supply chain transparency. Regression analysis was conducted using data from 153 firms in the agricultural and cocoa sectors to explore the relationships between blockchain technology usage, ethical sourcing, supply chain transparency, adoption of new technologies, and corporate social responsibility. The results highlight the significant influence of blockchain technology adoption on supply chain transparency and ethical sourcing practices in the cocoa and agricultural sectors. Specifically, companies that utilize blockchain technology tend to have more transparent supply chains and are more likely to engage in ethical sourcing compared to those that do not. Moreover, there is evidence suggesting that the use of technology, particularly blockchain, is a strong predictor of increased transparency, with positive correlations observed across all industries. These findings illustrate the potential of blockchain technology to enhance ethical sourcing methods and supply chain transparency in Ghana's cocoa and agriculture industries. It is recommended that both public and private corporations consider investing in technology adoption, particularly blockchain technology, as it has the potential to improve ethical sourcing practices.

Functional Gastrointestinal Disorders (FGID): Information Technology Adoption Based on Power Transmission

One of the most investigated topics in information systems (IS) has been the adoption of new technologies. While several models have been developed in the past ten years to address the acceptance or rejection of information systems, there is still a dearth of studies that provide a thorough analysis and classification of the literature in this field. Many functional gastrointestinal illnesses have been linked to potential treatments with electrical stimulation (FGID). An implanted electrical stimulation system with a transcutaneous power supply is presented in this research. The issue of providing an implanted electrical stimulator with prolonged power is resolved by this technology. Following implantation, the external controller can reprogram the stimulation parameters, which are subsequently communicated to the implanted stimulator. This would make it possible to do parametric research to find out how well different stimulation parameters work to encourage gastric contractions. Feedback on changes in the gastrointestinal tract can be received in real time via an internal stimulator pressure detector. The investigation provides academics and practitioners with insights and future directions on technology adoption by looking into related research works to gather data on IT adoption patterns. This paper outlines potential future research directions for scholars interested in pursuing studies on technology adoption. It also provides a summary of the major discoveries from earlier investigations, including statistical conclusions about variables that were added in IT adoption research.

Greece’s current water and wastewater regulations and the risks they pose to environmental hygiene and public health, as recommended by the European Union Commission

To address emerging environmental issues, the European Union (EU) regularly updates its directives and regulations in the areas of wastewater treatment, water reuse, and water quality. The plan specifies standards for safe water reuse as well as quality requirements for treated wastewater. Legislation and regulations in Greece pertaining to wastewater management and water reuse assess how well-functioning current methods are at maintaining water quality, cutting pollution, and protecting public health. Analyze any unique challenges or successes in putting current laws into effect and keeping them in place. Determine areas of agreement and disagreement between EU plan and Greek legislation. EU proposal’s possible effects on Greece’s infrastructure, adoption of new technologies, and financial implications. This study is a perspective qualitative analysis. Selection of legislation, outline the criteria used for selecting the relevant legislation from EU and Greece. Data sources from obtained the legislation texts. Official government documents, legal databases, and reputable sources. Data variables extracted from the legislation, focusing on aspects related to environmental hygiene and public health risks. Comparative framework used to compare EU commission proposal with existing legislation in Greece. Evaluate the environmental hazards and problems associated with present wastewater management practices in Greece in terms of their potential influence on water quality, ecosystems, public health, and promote environmental hygiene.

Empowering Agriculture: Leveraging Intelligent Systems for Sustainable Farming

Climate change, market volatility, water scarcity, and pest control issues are just a few of the challenges that farmers face. Limited access to resources and education, as well as the slow adoption of new technologies, aggravate these problems. Creating intelligent systems is necessary to handle these pressing issues. This method makes use of key components such as crop type, weather, and soil properties to forecast agricultural yields. This system offers significant yield prediction capabilities for 53 crops by utilizing complex algorithms including XG-Boost, random forest, and decision tree. It takes into account crucial factors to accurately assess crop production potential, such as temperature, rainfall, nutrient levels (N, P, and K), soil pH, and temperature data. Cutting-edge machine learning techniques look at past data and trends to provide farmers with crucial information they need to make wise decisions. In order to solve the problems farmers, encounter in the modern agricultural sector, this intelligent system aims to enhance resource efficiency, farming systems' resilience and production, and the use of resources.

Exploring the impact of industry 4.0 on marine mechanical engineering in the Philippines: Opportunities and challenges in the 21st century

Industry 4.0 is revolutionizing the way we do business and operate our industries today. The marine mechanical engineering industry in the Philippines is not exempt from this digital transformation. The advancement of technology has paved the way for the development of smart ships and the implementation of automated systems in the maritime industry. This review paper explores the impact of Industry 4.0 on marine mechanical engineering in the Philippines, the opportunities it presents, and the challenges it brings. The paper starts with a brief introduction to Industry 4.0 and its various components that are relevant to the marine mechanical engineering industry. It then delves into the current state of the industry in the Philippines, including its strengths and weaknesses. The review paper discusses the opportunities that Industry 4.0 presents in terms of improving efficiency, reducing costs, and increasing safety in the maritime industry. It also highlights the challenges that come with implementing new technologies, such as cybersecurity threats and the need for upskilling the workforce. The paper concludes by emphasizing the need for the marine mechanical engineering industry in the Philippines to embrace Industry 4.0 to stay competitive and relevant in the 21st century. The authors suggest that stakeholders must work together to develop a clear roadmap for the adoption of new technologies and address any barriers to implementation. The review paper provides valuable insights for policymakers, industry players, and researchers in the field of marine mechanical engineering in the Philippines. Keywords: Industry 4.0, Marine Mechanical Engineering, Philippines, Opportunities, Challenges

MAPPING THE LINKS BETWEEN RESOURCE EFFICIENCY AND THE INNOVATIVE CAPACITY OF NATIONAL ECONOMIES

The article examines studying the relationship between the level of innovation in different countries and the efficiency of their resource use, in order to better understand the potential impact of increased adoption of new technologies on the responsible use of resources in the future. Two country’s samples were created for the study: the first includes 36 world economies, with calculations of energy and labour resource use efficiency, taking into account the size of the economy and the level of innovation achieved; the second sample includes data on the material footprint of 121 countries, along with levels of innovation and economic development. The empirical confirmation of the hypothesis that there is a relationship between the level of economic innovation achieved and the efficiency of resource use is a key finding. Furthermore, the results of the correlation analysis indicate a direct and close relationship between a country’s economic innovativeness and its consumption volume of natural resources. This relationship can be described by a linear function. The analysis also confirms that as the population’s welfare and economic innovativeness grow, the state’s material footprint increases. The study is of theoretical and practical importance, encouraging the improvement of tools to ensure innovative development based on responsible production and consumption of resources. This approach aims to achieve better results at the same cost. Identifying the necessary factors related to innovative activity and efficient resource use by enterprises, as well as establishing functional dependencies between these variables, represent prospective areas for further research. In addition, a detailed examination of the experiences of Russian companies and their implications regional differentiation in terms of innovation and resource efficiency is a logical next step.

Leveraging Technology to Enhance Customer Experience in Wineries: a comparative case study in Italy

In the rapidly evolving landscape of wine tourism, Italian wineries are faced with a dual challenge: how to uphold the cherished traditions of the wine industry while adapting to the digital age to enhance the customer experience. This study aims to better understand how emerging technologies can be used to improve the customer experience during visits to Italian wineries and how these new technologies can add value to wineries. More specifically, it seeks to identify the specific challenges that small and medium-sized Italian wine enterprises face in adopting new technologies. This research positions itself in the broader context of the evolving wine tourism landscape, focusing on the Italian wineries' efforts to balance tradition and innovation while enhancing the wine tourism experience. In this qualitative research, a case study methodology was employed to delve into the customer journey strategies of three distinct Italian wineries located in the Emilia Romagna region of selected wineries: Podere Vecciano, Vigne di San Lorenzo, and Villa Venti. After interviews, as a valuable source of firsthand information regarding the wineries' customer engagement strategies, technological integrations, and daily operational challenges, a physical visits to the three wineries was conducted, providing a first-hand experience of their customer engagement practices and technological implementations. The new wine tourism customer journey was designed with the integration of emerging technologies, as well as the challenges that the three companies encounter daily in the integration of these technologies as virtual reality and augmented reality. The study reveals that while emerging technologies can play a complementary role, their adoption varies according to the size of the winery, the resources and the commitment to preserving authenticity. Additionally, the study underscores the challenges and barriers that these wineries encounter to integrate emerging technologies, ranging from limited knowledge and expertise to constrained financial investments, time constraints, and the absence of supportive networks and skilled personnel in advanced technologies. From a theoretical point of view, this study contributes to a greater understanding of how new technologies influence the experience of tourists in the wine sector, highlighting the importance of a customised approach based on the specific needs and resources of each company. The study should provide valuable guidance for wineries in relation to the tourism sector, suggesting that the adoption of new technologies should be aimed at improving the experience of the tourist in a manner consistent with its offer of services and available resources.

A new approach in rainbow trout (Oncorhynchus mykiss Walbaum, 1792) industry: "Turkish Salmon" production and marketing trends

With favorable environmental conditions and the adoption of new technologies, Türkiye has 1703 enterprises producing trout as of 2022. These enterprises collectively produce 167,286 tons of trout per year, including portioned fish (200-250 g), fillet candidates (400-600 g), and fillets (known as Turkish Salmon) (>3000 g). The production chain for Turkish Salmon involves hatcheries, dam lake net cage systems, and offshore net cage systems. There are 680 hatcheries producing trout eggs and fry, with a total annual production of 1,360,029,485 eggs. Additionally, 622 pond/dam lake net cage systems are used for producing Turkish Salmon candidates weighing 400-600 g, with a total production capacity of 163,525,079 kg per year. Offshore net cage systems in the Black Sea region, spread across six provinces, are utilized for Turkish Salmon production. Production planning is underway for two provinces, with a total planned production area of 15,650,000 m2 and a projected capacity of 221,188,000 kg per year. Türkiye is actively involved in the global aquaculture sector, paying close attention to its advancements. Türkiye has a strong egg/juvenile production capacity compared to other countries involved in trout production globally. However, the importation of biotechnology-applied and observed eggs continues, posing biological and genetic risks to Türkiye's natural aquatic areas. Over the past 20 years, Türkiye's trout production has grown significantly, reaching 167,286 tons per year, marking it as a significant food production industry. This success can be attributed to favorable environmental conditions, increasing consumer demand, the adoption of new technologies, and consistent investments. However, the rapid growth in the trout farming sector over the past five years has led to an uncontrollable decline in survival rates. This decline can be attributed to the spread of diseases, incorrect treatment methods, improper breeding management practices, flawed business management, unregulated fish transport, and compromised sanitary and environmental conditions.

Implementation of a multi-modal intervention adopting new technologies, clinical services, and feedback improves catheter-associated urinary tract infections

ABSTRACT Objectives Catheter-associated urinary tract infections (CAUTI) are a significant cause of morbidity and financial burden to healthcare systems. The aim of this study was to develop and implement a program designed to reduce Foley catheter use days and associated CAUTI rates. Methods A retrospective evaluation of a multi-modal program aimed toward reducing Foley catheter use days and associated CAUTI rates across the Indiana University Health (IUH) system was conducted. IUH is comprised of 16 hospitals and 2,703 available beds. The program included the adoption of new technologies with evidence-based clinical training materials based on change management and feedback from clinicians. National Healthcare Safety Network Standardized Infection Ratio (SIR), Standardized Utilization Ratio (SUR), and Incidence Density Ratio (IDR) rates were assessed. Results Implementation of the multi-modal program resulted in a significant reduction in SIR, SUR, and IDR in the post-implementation compared to the baseline periods. Conclusions Through CAUTI bundle workflow assessments, education, and interventions designed to standardize practice variation, the program was successfully implemented and resulted in a significant decrease in Foley Catheter use days, and associated CAUTI rates.

From theory to practice: An integrated TTF-UTAUT study on electric vehicle adoption behavior.

In Industry 4.0, the adoption of new technology has played a major role in the transportation sector, especially in the electric vehicles (EVs) domain. Nevertheless, consumer attitudes towards EVs have been difficult to gauge but researchers have tried to solve this puzzle. The prior literature indicates that individual attitudes and technology factors are vital to understanding users' adoption of EVs. Thus, the main aim is to meticulously investigate the unexplored realm of EV adoption within nations traditionally reliant on oil, exemplified by Saudia Arabia. By integrating the "task technology fit" (TTF) model and the "unified theory of acceptance and usage of technology" (UTAUT), this research develops and empirically validates the framework. A cross-section survey approach is adopted to collect 273 valid questionnaires from customers through convincing sampling. The empirical findings confirm that the integration of TTF and UTAUT positively promotes users' adoption of EVs. Surprisingly, the direct effect of TTF on behavioral intentions is insignificant, but UTAUT constructs play a significant role in establishing a significant relationship. Moreover, the UTAUT social influence factor has no impact on the EVs adoption. This groundbreaking research offers a comprehensive and holistic methodology for unravelling the complexities of EV adoption, achieved through the harmonious integration of two well-regarded theoretical frameworks. The nascent of this research lies in the skilful blending of technological and behavioral factors in the transportation sector.

An Integrated System for Smart and Efficient Irrigation of Crop Fields

The widespread adoption of new technologies has led to the development of various innovative solutions in agriculture. Crop monitoring using drones for early detection of plant diseases, autonomous machinery for soil preparation, and various robotic systems for harvesting and sorting fruits are just some examples of technology application to increase productivity in agricultural production. This paper describes an integrated system solution for irrigating agricultural production plots aimed at increasing production efficiency while efficiently utilizing necessary resources. All system components (hardware and software) are custom designed, taking into account real-world aspects and constraints in the field. The paper provides a detailed description of all functional units of the system, as well as preliminary experiences with the operation of the implemented prototype system. We also provides some initial characterization of the soil moisture probe that is designed in-house by running extensive LTSpice simulations.

Productivity Decomposition of Chinese Energy Generation Enterprises: an Index Calculation Approach Embedded in the Data Envelopment Analysis Framework

To explore the development of China's energy power generation enterprises, undertake reasonable resource allocation and optimization, and promote sustainable development. We apply an index calculation approach within the data envelopment analysis framework, collecting data from 50 enterprises in 2007-2022, resulting in a total of 800 observations (16*50) for the in-depth analysis of productivity decomposition. The results highlight that during the study years, the sample enterprises experienced the following changes on average per year: an increase of 0.244% in efficiency change (effch), a decline of 0.293% in technical progress (techch), an increase of 0.119% in pure efficiency change (pech), an increase of 0.134% in scale efficiency change (sech), and a decline of 0.057% in total factor of productivity (tfpch). These findings suggest an ongoing improvement in overall efficiency, indicating that energy generators are achieving better results in terms of operations, resource utilization, and scale effects, but need to focus on research and adoption of new technologies while seeking opportunities to further enhance productivity.

Sustentable Management of the Dinosaur Valley Park: Proposal for A Plan Aligned with The Sustainable Development Goals (ODS)

Objective: The aim of the research is to propose a Sustainable Management Plan for Vale dos Dinosaurs Park aligned with the Sustainable Development Goals (SDGs). Theoretical Framework: The theoretical findings regarding Sustainability and Sustainable Development Goals (SDGs) are described by (SILVA; LIMA, 2020), (Costa, 2023), and (CESAR et al., 2018), focusing on the approach to the definition and characterization of SWOT Analysis by Ulrich (2002) and Sapiro (2003), underpinning the investigative phenomenon. Manager (2009) bolstered the theme of sustainable development through SWOT analysis. Method: The adopted methodology included the analysis of previous studies by Costa and Martins (2023) on the SWOT tool and Sustainability Indicators in the Dinosaurs Park in Sousa, Paraiba. Based on these sources, a strategic plan aligned with the UN Sustainable Development Goals, focused on environmental conservation, regional socio-economic development, and paleontological preservation of the Dinosaurs Park, was developed. Results and Conclusion: The study emphasizes the relevance of SWOT analysis in sustainable management, identifying key points to boost competitiveness and profitability consciously. It integrates SWOT principles with sustainability indicators, aiming at environmental conservation and socio-economic development. Research Implications: The research identifies opportunities for sustainable management of Vale dos Dinosaurs Park, such as recycling programs, energy conservation, and collaborations with community organizations. It proposes the development of a Sustainable Management Plan aligned with the Sustainable Development Goals, emphasizing effective strategies, adoption of new technologies, and partnerships with other parks to promote sustainability. Originality/Value: The integrated and proactive approach to sustainable management of Vale dos Dinosaurs Park, proposing a Sustainable Management Plan aligned with the Sustainable Development Goals (SDGs), demonstrates a holistic and updated vision regarding the environmental and sustainability challenges faced by park management.

Enabling factors and constraints for the adoption of animal welfare-enhancing technologies among Finnish dairy farmers

The restructuring of dairy farm production has resulted in enlarged unit sizes and production capacities on commercial farms in Finland. Concurrently, the livestock sector is facing high expectations and pressure to enhance farm animal welfare. Many dairy farms have invested in state-of-the-art technology, e.g. the proportion of milk milked by robots had risen 41% by 2019. Using a survey framework based on the constructs of the Theory of Planned Behavior (TPB), our aim was to explore which factors may limit farmers’ willingness to adopt animal welfare-enhancing solutions. The decision to adopt a technology can be seen as a holistic issue that is affected by farmer attitudes, farm-specific constraints, and information provided by trusted sources. The financial situation of farms, appropriate technological devices, animal welfare, and human well-being should all be considered holistically. We utilize our exploratory survey sample as an indicator for discussing the current situation. The most critical constraints were related to financial issues, farmers’ personal coping challenges, and device operation problems in the barn environment. To promote the adoption of new technologies, farmers require technical and other support from trusted groups and evidence on the functionality of the technology. The insights from this exploratory study highlight the importance of available resources; the most important deficiencies related to available resources were financial and personal capacity to cope with duties.

Use of a fluoroscopy-based robotic-assisted total hip arthroplasty system produced greater improvements in patient-reported outcomes at one year compared to manual, fluoroscopic-assisted technique

IntroductionThe adoption of new technology should be supported by improvements in patient-reported outcomes (PROMs). The purpose of this study was to assess the one-year PROMs of patients who underwent total hip arthroplasty (THA) using a novel, fluoroscopy-based, robotic-assisted (RA-THA) system when compared to a manual, fluoroscopic-assisted technique (mTHA).Materials and methodsA review of 91 consecutive mTHA and 85 consecutive RA-THA via a direct anterior approach was conducted. All cases were performed by the same surgeon at the same institution, for a pre-operative diagnosis of osteoarthritis, avascular necrosis, or rheumatoid arthritis. Outcomes included one-year Veterans RAND-12 (VR-12) Physical/Mental, Hip Disability and Osteoarthritis Outcome (HOOS) Pain/Physical Function/Joint Replacement, and University of California Los Angeles (UCLA) Activity scores, as well as the difference between pre-operative and one-year post-operative PROMs.ResultsPatients in the RA-THA cohort had lower pre-operative HOOS-JR scores compared to patients in the mTHA cohort (37.0 vs. 43.1; p = 0.031). Cohorts experienced similar one-year post-operative VR-12, HOOS, and UCLA Activity scores. Patients in the RA-THA cohort experienced greater improvements across all pre- and post-operative HOOS scores compared to patients in the mTHA cohort: Pain (+ 54.7 vs. +42.1; p = 0.009), Physical Function (-41.6 vs. -28.7; p = 0.007), and Joint Replacement (+ 46.6 vs. +33.0; p = 0.002). These differences exceeded minimum clinically important difference (MCID).ConclusionsBoth manual and robotic cohorts experienced benefit from THA at one-year post-operative. Importantly, the use of a novel, fluoroscopy-based robotic assistance system for primary THA resulted in greater improvements in PROMs at one-year relative to manual technique.

Technology as a support in teaching students with ADHD: a view from educators

This study investigates the importante role of technology as a support in teaching students with Attention Deficit Hyperactivity Disorder (ADHD), with particular emphasis on the perspectives and experiences of educators in this context. The main objective was to evaluate the effectiveness of educational technology in supporting these students, exploring how educators perceive and use technological tools to facilitate the learning process. To achieve this objective, a comprehensive literature review was carried out, which included critical analysis of case studies, empirical research and relevant educational theories. Study results indicated that although technology holds significant potential for improving learning and engagement for students with ADHD, its effective implementation faces several challenges. Among them, the resistance of some educators to the adoption of new technologies and the pressing need for adequate training and professional development to maximize the benefits of technological tools stand out. The analysis also highlighted the importance of a practical approach aligned with educational theory, emphasizing the need to personalize technology to meet the individual needs of each student with ADHD. In conclusion, this study highlights the importance of an integrated and personalized strategy in the use of educational technologies, highlighting the vital role of the continuous professional development of educators and the adaptation of technological tools to meet the specific characteristics of students with ADHD. This research contributes to a deeper understanding of the interaction between technology, education and ADHD, offering valuable insights for educators, policymakers and researchers in the area of inclusive and technology education.

THE ROLE OF ARTIFICIAL INTELLIGENCE (AI) IN ODEL PROVISIONING: A SYSTEMATIC LITERATURE REVIEW

With the introduction of online courses and exams, technology is having a significant impact on both teaching and learning. Since distance educators are frequently early adopters of new technologies, institutions offering Open Distance e-Learning (ODeL) now provide online learning programs. Artificial intelligence (AI) is an example of a cutting-edge technology that is redefining standards for online learning. In order to improve their ODeL offerings, ODeL institutions must make use of AI, a cutting-edge technology with lots of potential. To study the role of AI in ODeL, a thorough literature review was conducted. 16 papers were selected for the final synthesis out of the 246 publications that were initially found from 2019 to 2023 based on specified inclusion and exclusion criteria.<p> </p><p><strong> Article visualizations:</strong></p><p><img src="/-counters-/soc/0758/a.php" alt="Hit counter" /></p>

Public perception and acceptance of CCUS: preliminary findings of a qualitative case study in Greece

The development and implementation of carbon capture, utilisation and storage (CCUS) technologies plays an increasingly important part in European Union (EU) and global decarbonisation policies and strategies that seek to address climate change to achieve the Paris Agreement goals. Several studies have shown the important role social acceptance plays in determining the outcomes of CCUS projects and how social acceptance is shaped by the national and local contexts. Yet most studies on CCUS and social acceptance have focused on countries in northern Europe and North America despite the increasing numbers of CCUS projects in other regions of the world. This study seeks to help address this gap by conducting a case study on how local dynamics shaped people's acceptance and awareness of CCUS in a Greek community. Based on semi-structured interviews with six community members near a CCUS pilot plant, this single case study explores the factors and dynamics that shaped the interviewees' perceptions of CCUS technologies. Our findings indicate that, despite the low level of awareness of CCUS technologies, participants could draw on their situated knowledge to identify potential drawbacks with their application. We identified scepticism regarding the adoption of new technologies and the organisations involved based on past experiences, and a notable lack provision of technology and location-specific information as well public engagement by the project consortium. Our recommendations for future projects and community engagement include the early involvement of the public in project development, location-based transparent information, appropriate channels to facilitate knowledge exchange, and educational initiatives to build communities' capability to influence projects.

A Multidisciplinary Evasion of the Futuristic Goals of Technology and Marketing

New technologies have revolutionized every aspect of human existence including the ways that firms make products and service to consumers. Marketing has a long tradition of studying the adoption of new technologies. New technologies give rise to innovations in marketing techniques, tools and strategies. Technology is defined as scientific knowledge and its application to useful purposes. Technology can relate both to the product or the service that follows from the scientific knowledge and to the knowledge itself. Technology in marketing helps distinguishing between the products or service and the technology it encompasses, which is at times impossible, because technology matters overtime. Thus technology is new when it is in the innovator or early adopter phase. These technological innovations and the resulting applications and solutions, with their unprecedented effects and unfamiliar outcomes, compel marketers to get ahead of the knowledge curve. Furthermore, innovations emerging in technology, data storage, analytics, and solutions highlight opportunities for marketing practitioners to create, communicate, capture, and deliver value for and with their customers. This research paper examines how technological innovations are likely to shape the practice and discipline of marketing for the next several decades,it also analysis a range of new marketing technologies, impact on marketing and technology- marketing framework that helps the marketing field.