Abstract
Objective: The aim of the research is to propose a Sustainable Management Plan for Vale dos Dinosaurs Park aligned with the Sustainable Development Goals (SDGs). Theoretical Framework: The theoretical findings regarding Sustainability and Sustainable Development Goals (SDGs) are described by (SILVA; LIMA, 2020), (Costa, 2023), and (CESAR et al., 2018), focusing on the approach to the definition and characterization of SWOT Analysis by Ulrich (2002) and Sapiro (2003), underpinning the investigative phenomenon. Manager (2009) bolstered the theme of sustainable development through SWOT analysis. Method: The adopted methodology included the analysis of previous studies by Costa and Martins (2023) on the SWOT tool and Sustainability Indicators in the Dinosaurs Park in Sousa, Paraiba. Based on these sources, a strategic plan aligned with the UN Sustainable Development Goals, focused on environmental conservation, regional socio-economic development, and paleontological preservation of the Dinosaurs Park, was developed. Results and Conclusion: The study emphasizes the relevance of SWOT analysis in sustainable management, identifying key points to boost competitiveness and profitability consciously. It integrates SWOT principles with sustainability indicators, aiming at environmental conservation and socio-economic development. Research Implications: The research identifies opportunities for sustainable management of Vale dos Dinosaurs Park, such as recycling programs, energy conservation, and collaborations with community organizations. It proposes the development of a Sustainable Management Plan aligned with the Sustainable Development Goals, emphasizing effective strategies, adoption of new technologies, and partnerships with other parks to promote sustainability. Originality/Value: The integrated and proactive approach to sustainable management of Vale dos Dinosaurs Park, proposing a Sustainable Management Plan aligned with the Sustainable Development Goals (SDGs), demonstrates a holistic and updated vision regarding the environmental and sustainability challenges faced by park management.
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