A Multidisciplinary Evasion of the Futuristic Goals of Technology and Marketing

Abstract

New technologies have revolutionized every aspect of human existence including the ways that firms make products and service to consumers. Marketing has a long tradition of studying the adoption of new technologies. New technologies give rise to innovations in marketing techniques, tools and strategies. Technology is defined as scientific knowledge and its application to useful purposes. Technology can relate both to the product or the service that follows from the scientific knowledge and to the knowledge itself. Technology in marketing helps distinguishing between the products or service and the technology it encompasses, which is at times impossible, because technology matters overtime. Thus technology is new when it is in the innovator or early adopter phase. These technological innovations and the resulting applications and solutions, with their unprecedented effects and unfamiliar outcomes, compel marketers to get ahead of the knowledge curve. Furthermore, innovations emerging in technology, data storage, analytics, and solutions highlight opportunities for marketing practitioners to create, communicate, capture, and deliver value for and with their customers. This research paper examines how technological innovations are likely to shape the practice and discipline of marketing for the next several decades,it also analysis a range of new marketing technologies, impact on marketing and technology- marketing framework that helps the marketing field.