Activities Of Trade Enterprises Research Articles

СКЛАДОВІ ПІДВИЩЕННЯ ФІНАНСОВО-ЕКОНОМІЧНОЇ СТІЙКОСТІ ПІДПРИЄМСТВ ТОРГІВЛІ

The article emphasizes the importance of financial stability for the effective functioning of enterprises in difficult economic conditions. The authors indicate the need to develop flexible financial strategies and adapt to changing market conditions, thereby ensuring long-term stability and growth of enterprises. An important aspect in this context is the financial stability of enterprises, which is defined as their ability to adapt to changes in the external and internal environment, predict risks and ensure the stability of operations. The financial stability of the enterprise requires not only the presence of effective financial plans, but also the use of rational approaches to attracting and using capital, ensuring sufficient profitability and optimizing internal processes. Strategic financial management in this context has several key directions: management of the formation of financial resources, strategic management of investments and management of financial stability. It is important that enterprises have access to reliable and up-todate information that allows them to respond in time to changes in the economic environment and make balanced management decisions. The activity of trade enterprises can be quantified using a set of indicators, including both general performance indicators and indicators related to the use of specific resources. Special attention is paid to the analysis of financial stability, which includes the assessment of the current state of the enterprise, the identification of development trends and the development of strategies aimed at achieving the desired financial indicators. The financial stability of a trade enterprise depends on both external and internal factors. In particular, it is influenced by such external factors as the general economic situation, market dynamics, competitive environment, as well as internal factors, which include the company's financial policy, its organizational structure, and others.

Impact of the information, communication and management convergence technologies on the activities of trade enterprises

Impact of the information, communication and management convergence technologies on the activities of trade enterprises

ІДЕНТИФІКАЦІЯ РИЗИКІВ ФОРМУВАННЯ ЕКОНОМІЧНОГО ПОТЕНЦІАЛУ ПІДПРИЄМСТВА ТОРГІВЛІ

This article presents a comprehensive analysis of risk identification in the context of forming the economic potential of trade enterprises. The main purpose of the research was to determine key aspects and approaches to identifying risks that affect the development and stability of economic potential in trade enterprises. The paper considers various approaches to risk identification, including analysis of situational factors, use of expert methods, scenario analysis and use of mathematical models. The comparative analysis made it possible to identify the advantages and disadvantages of each approach, which contributed to a more accurate determination of the significance of risks in the activities of trade enterprises. An integral approach to determining risk weights is proposed, taking into account both statistical data and factor analysis. The risk weights have been analyzed in detail for various components of the economic potential of a trade enterprise. The developed model allows comparing various aspects of the enterprise and their relationship with risks. This approach makes it possible not only to determine the current state but also to develop strategic directions for future development. Based on the results of the analysis, a system for classifying the economic potential of an enterprise depending on the economic potential index was developed. This system allows assessing the sustainability and capabilities of an enterprise in the face of existing risks. The classification reflects the level of readiness of enterprise for changes, increasing the efficiency of management of its economic potential. The conclusion of the article is that a detailed identification of risks is an integral part of the effective management of the economic potential of a trade enterprise. The developed methodologies and approaches can serve as a basis for a more accurate identification of risks and making informed decisions on their management.

ФОРМУВАННЯ ІНФОРМАЦІЙНО-АНАЛІТИЧНОГО СЕРВІСУ УПРАВЛІННЯ ПІДПРИЄМСТВОМ ТОРГІВЛІ

The article substantiates the conceptual bases of formation of the system of information and analytical service of trade enterprise management. It is noted that in case of transformational changes, the need for rapid adaptation of business to the conditions of wartime and digitalization of business, the effectiveness of trade enterprise management depends on the quality of information used for management decisions. The necessity to ensure the efficiency of formation, sufficiency, proper fixation and appropriate analytical processing of the information array of data on the activities of the enterprise is recognized. It is proved that the most promising is an integrated approach to the formation of accounting and analytical information (financial and not financial) and its accumulation in a single circuit of the system of information and analytical service management of a trade enterprise. The scientific basis and theoretical and methodological positions of the formation of such a system (object, subject, principles, goals, tasks, functions, components, systems of provision) are formed. It defines the applied nature of the mechanism that through the development of the regulatory framework, on the basis of which the accounting policy, regulations and standards of analysis and controlling are formed, ensures the effective functioning of the system of information and analytical management service, and contributes to the complex solution of the problems of information support of management decisions on the functioning and development of a trade enterprise. The conceptual model of forming the system of information and analytical service management enterprise trade, which presents a set of views on the implementation of tasks to create the architecture of a single information space management, and provides verification of the outlined concept. A distinctive feature of the proposed concept is the recommendations for the creation in the management information system of a strategically oriented system of information and analytical service, which is formed under the influence of philosophical and branch theories and acquires signs of emergence through engineering technologies of accounting, analysis and controlling. The implementation of the proposed approach will allow combining in a single space-communicative and socio-cultural space information about the activities of trade enterprises, and through the formation of relevant databases of accounting and analytical data of financial and non-financial nature to satisfy the information requests of internal and external stakeholders.

Маркетинговий менеджмент у системі стратегічного управління підприємствами торгівлі

Abstract. Introduction. The use of marketing management tools in the system of strategic management of trade enterprises allows to expand the potential of domestic trade enterprises in a changing environment and a high level of competition for consumer attention. Purpose. The purpose of the article is to implement marketing management tools in the activities of trade enterprises based on the principles of strategic management, the use of which will clarify the nature of strategic planning in today's changing environmental conditions. Results. The article proposes approaches to the implementation of marketing management tools in the activities of trade enterprises based on the principles of strategic management, the use of which allows to clarify the nature of strategic planning in today's changing environmental environment. The factors that emphasize the leading role of strategic management of modern enterprises in the field of trade and the principles that lie in the renewal of their long-term goals using available resources are highlighted. The modern tendencies which are characteristic of system of marketing management of the enterprises of trade and define efficiency of their activity are established. Emphasis is placed on the existence of marketing management attributes related to the management, marketing and economic performance of the enterprise. Conclusions. The study found that marketing management is a complex system with a large number of structured parts, interconnected and aimed at ensuring the stability of all areas of trade in modern market conditions. The directions of practical use of marketing approaches to management of activity of the enterprises of trade on an example of successfully operating representatives of branch are formed. Thus, the proposed toolkit will allow domestic trade representatives to formulate the most effective strategy for further development and further development in the current and future period.

Metrics in digital marketing of trade enterprises

Aim of the article. The purpose of the article is to identify metrics that are relevant to digital marketing, in particular, in the activities of trade enterprises. Description of certain metrics, their detailing and systematization. Analyses results. A study on the metrics of digital marketing in the activities of trade enterprises. Systematized, defined and supplemented groups of digital marketing metrics, their application in the activities of enterprises. The main metrics of digital marketing on some groups of metrics of digital marketing in the aspect of the analysis of digital marketing are allocated. The metrics used in social media marketing have been significantly supplemented and described. Added an exhaustive list of marketing metrics in social networks, in particular, highlighted the main ones. The interpretation of the metrics for attracting, covering and evaluating the results of advertising campaigns in order to attract new subscribers has been supplemented and detailed. The metrics of media and ppc-advertising are described in detail, the most important of them are singled out. The metrics of email-marketing are considered, defined and supplemented, priority ones are determined. The popularity of using digital metrics in ppc and e-mail groups is substantiated.The digital marketing metrics used for startups are outlined, described and detailed. Conclusions and directions for further research. The study analyzed and supplemented the main groups of application of digital marketing metrics. The descriptions and details of these metrics have been clarified, a wider set of metrics has been found, which corresponds to the current state of affairs in digital marketing. Systematized information from various sources and supplemented by practical observations of the functioning of services and digital marketing systems. The metrics related to social media marketing have been significantly supplemented and described. For each direction, important metrics are identified that outline the tools by results

ИНСТРУМЕНТАРИЙ АНАЛИЗА ПРИБЫЛИ ПРЕДПРИЯТИЯ

The paper considers a toolkit for analyzing the profit of an enterprise, which includes reasonable indicators of analysis and assessment, supplemented by indicators of the industry's focus of the enterprise, which reflect and characterize the features of the activities of trade enterprises in a competitive environment. Evaluation of the company's activities in terms of the obtained financial result (profit) should not be limited to the analysis and assessment of cash flows, costs, investments in R&D, profit and profitability, but should also include industry indicators in order to quickly assess the company's profit, it is necessary to conduct an analysis and assessment of key performance indicators of the enterprise, such as the reputation of the company, the business activity of the enterprise, the breadth of the market for the products manufactured, the market position. For a generalized assessment of this approach, a toolkit is required in the form of an integral criterion for analyzing and assessing profit.

Digital transformation strategies of trade enterprises: key areas, development and implementation algorithms

Digital transformation brings about fundamental transformations in relationships with partners, customers, and competitors. It is proved that digital transformation is to be studied thoroughly as a phenomenon that profoundly affects almost all the factors of the external and internal environment of the company. The article analyzes the key areas of the strategy development at the present stage of economy. The key trends of digital transformation in the activity of trade enterprises are taken into account. The article shows that such lines of innovative development as the improvement of digital methods of collecting, processing, and analyzing information; expansion of interaction with consumers in the digital environment; timely detection of changes in the competitive environment, a response to emerging threats by using technologies of Web Analytics, Video Analytics, Wi-Fi Analytics, data management platforms, Advanced Analytics, virtual and augmented reality technology, the Internet of Things, and many others can be regarded as the most important ones. The need for further improvement of digital technologies is recognized as a new company value for trade enterprises. Algorithms of forming digital transformation strategy components which contribute to the quick reaction to changes in the business environment of the company are proposed.

Conceptual model of organizational and economic mechanism of mobilization of resource potential of the trade enterprise

Purpose. The aim of the article is to substantiate the constituent elements of the organizational and economic mechanism of mobilization of the resource potential of the enterprise. Methodology of research. The following methods are used in the article, namely: monographic – to study the works and substantiate own interpretation of the concept of organizational and economic mechanism of mobilization of resource potential of the enterprise; systematization and generalization – selection of components of the organizational and economic mechanism of mobilization of resource potential of the enterprise; analysis and modelling – development of a model of organizational and economic mechanism for mobilizing the resource potential of the enterprise. Findings. The author's interpretation of the concept “organizational and economic mechanism of mobilization of resource potential of the enterprise” is presented. The model of the organizational and economic mechanism of mobilization of resource potential of the enterprise is developed and the constituent elements of the organizational and economic mechanism of mobilization of resource potential of the enterprise are substantiated. It is proved that the construction of organizational and economic mechanism of mobilization of resource potential of the enterprise should combine a significant set of elements, the quality of formation and application of which depends on the effectiveness of measures to mobilize various elements of resource potential, which, of course, should affect the efficiency of the enterprise, especially in economic and financial crises. Originality. A conceptual model of the organizational and economic mechanism to ensure the mobilization of the resource potential of the trade enterprise, which includes the purpose and objectives, principles, subjects and objects of mobilization; support subsystems, functional, target; methods, ways and tools of resource potential mobilization. Practical value. The obtained results can be used in the activities of trade enterprises during the formation of the system of mobilization of resource potential to increase the efficiency of its use. Key words: model, enterprise, mechanism, organizational and economic mechanism, resource potential.

Method of evaluating the economic efficiency of waste utilization from trade enterprises

The article analyses the implementation of the principles of environmental self-restoration and dynamic adaptability of trade enterprises. Solving the problems of introducing environmental aspects of sustainable development into the activities of trade enterprises and developing waste disposal methodologies are important tasks for the country's economy. It is offered to develop a methodology (system) of waste processing, which are formed in the process of consumption of commodity-material values in trade. The methodology includes the following factors: cost-effectiveness, social significance of disposal, safety of waste processing, resource saving, environmental reputation. The method includes several stages: analysis of the regulatory framework, the settlement and analytical stage, and the final stage - the assessment of economic efficiency. The main difference between the method and the one developed earlier is in an integrated approach to justifying the creation of a modern waste treatment system in commercial enterprises. The offered method develops the theory of economic and investment analysis, as well as the theory of making management decisions in managing the development of commercial enterprises.

DEVELOPMENT OF THE TRADE ENTERPRISE SUBJECTS LOGISTICS SYSTEM AND ITS UTENSIC-CRITERIAL CHARACTERISTICS

The main purpose of the publication is the development of theoretical approaches, systematization of the results of analysis and definition of measures for the formation of logistic systems of trade enterpreneurship subjects (trade enterprises), which belong to the small business sector. The peculiarities of formation were identified and the problematic aspects of the modern stage of entrepreneurship development in Ukraine were identified. The existence of the logistic component in the general complex of the conduct of trading activity by the entrepreneurship subjects is determined. The essence and ratio of concepts «system of logistic» and «logistics system» of the enterprise are determined. The objective of the logistics system organization as a complex, economic and technical and technological system covering the logistics system of the enterprise is emphasized), personnel of the management services of the enterprise logistic activity, as well as legal, organizational,managerial and methodical principles of all these elements interaction of the system and its management, formed on the basis of the scientific and theoretical basis (theory) of logistics management. The peculiarities of the functioning of small business entities in Ukraine and the averaged parameters of commodity flows in this sector of economy are investigated, factors of logistic flows organization specificity formation in the retail segment, which influence the requirements for the creation and operation of trade enterprises logistic systems and the choice of approaches to them, are determined. The attention is drawn to the need to consider as the main factor in the formation of the trade complex system of logistic of operational and functional processes of logistics activities, which are carried out by a trading company in order to bring commodity flows to end buyers of goods. The necessity of determining the structure of the logistics system of the trading company is focused on taking into account the resources available from the dealer in order to create opportunities for organizational, economic, technical and technological interaction with other supply chain participants in which the given enterprise is involved, and simultaneously ensuring compliance of the goods sold with the requirements end buyers. The key directions of logistic activity improvement of enterprises of trade – subjects of small (and micro) entrepreneurship, which are connected with technical and technological and infrastructure improvements within the enterprise logistics system, introduction of modern management technologies in the logistics management subsystem and logistics administration, are grounded, as well as the use of outsourcing capabilities of logistics functions and operations and the use of modern communication tools for the radical change of trade technologies , which will be reflected in the requirements for organizing a complex of logistics activities of retailers and, accordingly, logistic systems created by them. The purpose of the research is to develop theoretical approaches, to systematize the results of the analysis of the essential characteristics and the composition of the trade company system of logistics, and to identify the main measures for the formation of the system of logistics of the subjects of trade enterprise (trade enterprises), which belong to the small business sector. Object of research – subjects of trade enterprise – trade enterprises, which belong to the small business sector. The subject of the study is theoretical and methodological principles of logistic activity organization and conceptual approaches to the construction of logistic formations in the conditions of integration processes. In accordance with the goal formulated, the main objectives of the study: • on the basis of analysis of the most common scientific theories to determine mechanisms for managing them; • to identify new approaches for identifying the essence of logistics, the content of logistics activities of trade enterprises and identify the actual problems of their construction; • to formulate a conceptual approach, basic principles and applied principles of organization of logistic formations with the participation of small business entities; • to develop scientific and practical recommendations on the construction of trade enterprises systems of logistics and their development taking into account the integration processes in the field of commodity circulation.

Напрями вдосконалення управління фінансовою діяльністю підприємств торгівлі

У статті проаналізовано деякі напрями вдосконалення управління фінансовою діяльністю торговельнихпідприємств. Описано процес аналізу його фінансового стану, дослідження й систематичний моніторинг позикових коштів. Розглянуто систему показників, що відображають і характеризують цей процес.