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Abstract
The article emphasizes the importance of financial stability for the effective functioning of enterprises in difficult economic conditions. The authors indicate the need to develop flexible financial strategies and adapt to changing market conditions, thereby ensuring long-term stability and growth of enterprises. An important aspect in this context is the financial stability of enterprises, which is defined as their ability to adapt to changes in the external and internal environment, predict risks and ensure the stability of operations. The financial stability of the enterprise requires not only the presence of effective financial plans, but also the use of rational approaches to attracting and using capital, ensuring sufficient profitability and optimizing internal processes. Strategic financial management in this context has several key directions: management of the formation of financial resources, strategic management of investments and management of financial stability. It is important that enterprises have access to reliable and up-todate information that allows them to respond in time to changes in the economic environment and make balanced management decisions. The activity of trade enterprises can be quantified using a set of indicators, including both general performance indicators and indicators related to the use of specific resources. Special attention is paid to the analysis of financial stability, which includes the assessment of the current state of the enterprise, the identification of development trends and the development of strategies aimed at achieving the desired financial indicators. The financial stability of a trade enterprise depends on both external and internal factors. In particular, it is influenced by such external factors as the general economic situation, market dynamics, competitive environment, as well as internal factors, which include the company's financial policy, its organizational structure, and others.
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