Abstract

The activity of enterprises in market conditions, increasing competition, the emergence of crisis situations and the growing number of bankruptcies require the provision of traditional methods and techniques of crisis management. For the integrity of the economic system of the enterprise is important to make economic decisions regarding the management of income and expenses, movement of assets, capital and cash flows, management of capital structure and other aspects of its activities. Managing financial stability is one of the most important tasks for business in today's economic environment. In the modern economic literature, much attention is paid to the analysis and management of financial stability, but there is no single methodological approach to the interpretation of the essence of the concept of "financial stability". Under the financial stability of the enterprise is understood the property of the enterprise, which is reflected in the interaction of external and internal factors that affect the achievement of financial balance and ability not only to maintain the proper level for some time, but also to function and develop. Today, one of the main problems of enterprises is the lack of a holistic strategy aimed at ensuring the sustainability of financial and economic activities of the enterprise and sustainable development in the future. The financial problems faced by enterprises are largely identical in their economic essence, and therefore their solution is possible with the help of universal tools and standard measures that form the mechanism for managing the financial stability of the enterprise. This article discusses the importance of financial stability in the activities of enterprises, also describes the main approaches to determining financial stability, in addition, this article contains some recommendations for strengthening and controlling the financial condition of the organization. The enterprise management system is considered, which allows to determine the main and auxiliary goals that characterize the level of its financial stability. As a result of the analysis the main factors influencing these categories of a financial condition of the enterprise have been defined.

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