ІДЕНТИФІКАЦІЯ РИЗИКІВ ФОРМУВАННЯ ЕКОНОМІЧНОГО ПОТЕНЦІАЛУ ПІДПРИЄМСТВА ТОРГІВЛІ

Abstract

This article presents a comprehensive analysis of risk identification in the context of forming the economic potential of trade enterprises. The main purpose of the research was to determine key aspects and approaches to identifying risks that affect the development and stability of economic potential in trade enterprises. The paper considers various approaches to risk identification, including analysis of situational factors, use of expert methods, scenario analysis and use of mathematical models. The comparative analysis made it possible to identify the advantages and disadvantages of each approach, which contributed to a more accurate determination of the significance of risks in the activities of trade enterprises. An integral approach to determining risk weights is proposed, taking into account both statistical data and factor analysis. The risk weights have been analyzed in detail for various components of the economic potential of a trade enterprise. The developed model allows comparing various aspects of the enterprise and their relationship with risks. This approach makes it possible not only to determine the current state but also to develop strategic directions for future development. Based on the results of the analysis, a system for classifying the economic potential of an enterprise depending on the economic potential index was developed. This system allows assessing the sustainability and capabilities of an enterprise in the face of existing risks. The classification reflects the level of readiness of enterprise for changes, increasing the efficiency of management of its economic potential. The conclusion of the article is that a detailed identification of risks is an integral part of the effective management of the economic potential of a trade enterprise. The developed methodologies and approaches can serve as a basis for a more accurate identification of risks and making informed decisions on their management.