Abstract
The paper considers a toolkit for analyzing the profit of an enterprise, which includes reasonable indicators of analysis and assessment, supplemented by indicators of the industry's focus of the enterprise, which reflect and characterize the features of the activities of trade enterprises in a competitive environment. Evaluation of the company's activities in terms of the obtained financial result (profit) should not be limited to the analysis and assessment of cash flows, costs, investments in R&D, profit and profitability, but should also include industry indicators in order to quickly assess the company's profit, it is necessary to conduct an analysis and assessment of key performance indicators of the enterprise, such as the reputation of the company, the business activity of the enterprise, the breadth of the market for the products manufactured, the market position. For a generalized assessment of this approach, a toolkit is required in the form of an integral criterion for analyzing and assessing profit.
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