Activity Of Ukrainian Enterprises Research Articles

THE ROLE OF RISK MANAGEMENT IN ENSURING THE FINANCIAL STABILITY OF ENTERPRISES UNDER FORCE MAJEURE CIRCUMSTANCES IN FOREIGN ECONOMIC ACTIVITIES

The article examines the influence of the modern globalized economic environment on the activities of enterprises operating in the field of foreign economic activity and facing a large number of risks in the course of their operation, in particular due to the influence of force majeure circumstances. The importance of risk management for ensuring the financial stability of enterprises in the conditions of increasing risks and threats to economic activity is determined. The impact of risk management on the financial stability of enterprises in foreign economic activity, especially in cases of force majeure, is studied. It has been proven that risk management in the context of foreign trade involves the identification, assessment, management and monitoring of risks that may arise. It has been determined that effective risk management allows business entities to properly adapt to changes in the economic environment and reduces the likelihood of financial losses in the event of force majeure events, such as the cessation of trade, sudden changes in exchange rates, or military or political crises. Strategies for including risk management in the management processes of enterprises based on analytical assessments and practical experience of ensuring financial stability are considered. Methods of risk identification, development of risk minimization strategies and mechanisms of risk control during foreign economic operations were studied. The objective necessity of forming an effective risk management system in the management mechanism of economic entities to ensure the financial stability of enterprises in foreign economic activity, especially in connection with force majeure circumstances, has been proven. The issue of implementing risk management at the level of strategic and operational management of enterprises is considered. Methods of risk forecasting, analysis of their impact on financial indicators and development of effective action plans to reduce possible negative consequences of exposure to risks and threats were analyzed. The necessity of introducing international risk management standards into the activities of Ukrainian enterprises, which contribute to increasing their level of competitiveness and compliance with international requirements, has been proven. The need for constant improvement of the risk management system and the introduction of corrections in enterprise management strategies, taking into account changes in the external environment, was identified. It is proposed to introduce approaches to the management of enterprises focused on effective management of financial risks in force majeure situations in order to ensure their financial sustainability and stability.

The role of international partners in the activities of Ukrainian enterprises in the conditions of war

Introduction. Instability in the country, active military operations, complexities of the economic and political environment – all this creates serious obstacles to the usual rhythm of business activity. Domestic enterprises face a variety of problems: rising prices for raw materials, interruptions in access to light and other critical communications, logistical difficulties, partial or complete loss of customers and consumers, shortage of personnel, damage to production and critical infrastructure, lack of working capital. In this context, it is important to have strong international partners. The purpose of the paper is to study the role of international partners in the functioning of Ukrainian enterprises and to identify the directions of their influence on the stabilization and expansion of domestic business. Results. International partners are important for Ukrainian enterprises in times of war. The roles they play are financial support, access to markets and resources, expert support and advice, political and diplomatic support, support for logistics networks, economic integration, cultural exchange and cooperation, technological exchange and innovation. Financial assistance is essential to overcome the economic difficulties associated with martial law. Expert support and consultations provide the necessary professional guidance. Cultural exchange contributes to building strong mutual understanding and cooperation for rapprochement at the level of different countries. Gaining access to international markets and resources opens up new opportunities for Ukrainian companies outside the domestic market. The maintenance and development of logistics networks contribute to the efficient supply and transportation of goods, which is critical during military operations. Economic cooperation promotes the development of new promising directions. Support at the diplomatic and political levels is essential for establishing and maintaining an enabling legislative environment. The exchange of technologies and innovations bring new approaches to solving modern challenges. Conclusions. The conditions of war create challenges for business, so international partners are important allies for Ukrainian companies in confronting the challenges of martial law. Cooperation with international partners appears to be an integral part of the strategy to face these challenges, and the roles of cooperation cover different directions.

АНАЛІЗ ВИКОРИСТАННЯ ЦИФРОВИХ ІНСТРУМЕНТІВ У МАРКЕТИНГОВИХ СТРАТЕГІЯХ УКРАЇНСЬКИХ ПІДПРИЄМСТВ ТА ЇХ ВПЛИВ НА РЕЗУЛЬТАТИВНІСТЬ

The article defines the conditions of rapid development of digital technologies and growing competition that make the success of any business largely dependent on the effectiveness of its marketing strategies based on the use of digital tools. Digital marketing tools enable businesses to precisely target audiences, collect detailed data on consumer behavior, optimize costs, and increase the return on marketing campaigns. Given the dynamic changes in the field of digital marketing, constant updating of knowledge and adaptation of strategies are critical to ensure competitiveness and achieve business goals. The study of this topic in the Ukrainian context becomes especially relevant due to the fact that Ukrainian enterprises face a number of specific challenges, in particular, the need for rapid digitalization of business processes, adaptation to changes in consumer preferences and behavior, as well as the need to effectively use limited resources to maximize effectiveness. A detailed analysis of the specifics of the use of digital tools in marketing strategies in various sectors of the Ukrainian economy and a study of the adaptation of Ukrainian enterprises to digitalization and the use of digital tools in current marketing strategies was carried out. The role of digital literacy of management in the effectiveness of the implementation of digital tools in marketing strategies is studied. Practical recommendations for optimizing the use of digital tools in the marketing strategies of Ukrainian enterprises have been developed, ways to increase the effectiveness of marketing campaigns and increase the return on investment have been clarified. The results of the study consist in the systematization and description of digital marketing tools used by Ukrainian enterprises, the evaluation of the effectiveness of the use of digital tools based on the analysis of data on the activities of Ukrainian enterprises. Practical recommendations on optimizing the use of digital tools in marketing strategies and forming the market potential of business development in conditions of digitalization are provided.

Assessment of strategic opportunities of the enterprise in conditions of uncertainty

The work contains the development of theoretical and methodological provisions, practical recommendations for the analysis of the strategic capabilities of the enterprise and the evaluation of the effectiveness of the enterprise's strategy in complex conditions of uncertainty. The object of the study is the strategic capabilities of enterprises as a basis for the formation of strategic plans. The problem of evaluating the effectiveness of strategies and strategic capabilities of enterprises forced to function in conditions of uncertainty is solved. The activity of Ukrainian enterprises in the difficult conditions of the war contributed to the emergence of the need for the formation of new approaches to the development and evaluation of strategies or the adaptation of existing ones to the new conditions of the external environment. If the factors and their characteristics cannot be determined, then the consequences of their impact on the enterprise's activities will be unexpected. And since the uncertainty of the future is often underestimated, this leads to companies choosing those strategies that do not help the company avoid external threats and do not allow to use the opportunities that uncertainty can hide. With the help of economic-mathematical modeling, a model for assessing the company's strategic capabilities was formed, which would make it possible to compare the available resources and possible challenges from the external environment, to investigate the relationship between the company's capabilities and its ability to achieve strategic goals. A methodology for assessing the strategic capabilities of enterprises using the tools of probability theory and the scenario approach is proposed. The obtained results can be useful for determining when choosing a strategy and its evaluation by Ukrainian enterprises operating in conditions of uncertainty.

Methodological basics of accounting engineering for Ukrainian enterprises

Introduction. Aggressiveness of modern business environment highlights the problem of substantiation of theoretical, organizational and methodological principles of accounting engineering, as accounting and analytical support for the economic security system of domestic enterprises. Purpose. The research is aimed at the development of stages of improvement of methodological approaches to the application of the latest economic mechanism - the practical implementation of accounting engineering into activity of Ukrainian enterprises. Methods. Methods used in the article are based on the dialectic of cognition, which allows to assessthe effectiveness of accounting and analytical support for modern enterprise management. In particular, the following methods were used: scientific abstraction, synthesis, induction and deduction, modeling, tabular method, as well as methods of logic. Results. The obtained results are presented by the methods of accounting engineering for accounting and analytical data support by means of formation of complex accounting objects: 1) in the field of production – as combination of procedural budgeting, normative method of accounting, procedural operational and cost analysis of deviations with reflection in the daily register of accounting “Report on fulfilment of budgets by business processes of responsibility centers”, in order to ensure operational regulation of production consumption of material and labor resources and funds; 2) in the financial field – by daily grouping of cash and financial flows by types of business processes on risk, liquidity and solvency in other separate monitoring registers - “Derivative balance sheets”, in order to establish current and future level of net assets and net liabilities, as indicators of the level of risk activity of enterprises. Also, the research substantiates practical aspects of the methodology of accounting engineering as a new direction of accounting and analytical support for management and control of the enterprise with a specific focus on business processes involving in-depth objects of accounting.

Impact of globalization processes on strategic planning of enterprises

Purpose. To study the uncertainty of globalization influences on strategic planning (SP). To identify peculiarities of SP for enterprises of Ukraine. To develop methods for evaluating the SP effectiveness in conditions of uncertainty and changes in the level of uncertainty in parameter sequences for relevant forecasting. Methodology. The study used the following methods: critical analysis – to identify the peculiarities of SP in Ukraine; mathematical formalization – to evaluate the efficiency of SP; method of comparing the first derivatives – for the current assessment of the rate of change in economic indicators and their approximation to the target values of SP; analysis and synthesis – to establish the uncertainty levels of the input and outputs sequences of each of the parameters of globalization. Findings. It is stated that different vectors of globalization influences cause formation of a complex “competitive landscape”, which increases the uncertainty of SP. Stratification of requirements for formation of strategic plans and opportunities which they allow implementing is proposed, as well as stratification of indicators of globalization influence. The factors of globalization influence on the formation of uncertainty in the activities of Ukrainian enterprises are studied and the peculiarities of this influence on the SP process are indicated. Originality. An assessment of the level of approximation of the actual and target results of enterprise’s activity is proposed as an indicator of SP effectiveness. A comparison of first derivatives of the efficiency indicator was used to reduce the uncertainty in estimating the rates of dynamic approximation of the actual and forecast results. A method of ordering heterogeneous sequences is proposed for a relevant assessment of the change in the level of uncertainty in parameter sequences. Practical value. The proposed approach reduces conceptual SP ambiguity. The developed method for assessing the uncertainty of globalization effects on SP and identifying the SP peculiarities in conditions of uncertainty will increase SP relevance for Ukrainian enterprises.

Digitalization opportunities of national economy of Ukraine

The article explores the directions of digitalization development in Ukraine and presents key digital trends. The author analyzes the legal and regulatory documents on the basis of which the modernization and construction of digital infrastructure, strengthening of cyber defense, and further development of new digital technologies are carried out. It is determined that digitalization opens up new opportunities for Ukrainian business entities, in particular, the right to participate on a competitive basis in the European Union's Digital Europe Program until 2027 to build digital infrastructure with a total program fund of 7.6 billion euros. The author presents the structure of regulatory and legal support for digitalization processes, which specifies the purpose of regulatory instruments in the digital industry. The emphasis is placed on the fact that legal acts and regulatory instruments of the complex branch of legislation in the digital sphere create an important basis for realizing the opportunities for digitalization of the national economy. The activity of Ukrainian enterprises in the online environment is studied. The share of Ukrainian enterprises by type of economic activity that use digitalization tools as of 2021 is determined. It is noted that the only alternative way to further develop modern business is its digital transformation in today's highly competitive markets. An analysis of current trends in the use of modern information technologies by domestic enterprises indicates their significant role in the industrial and service sectors. It is noted that the digitalization of Ukraine's national economy should be focused on international, European and regional cooperation with a view to integrating Ukraine's information space into the European community. It is substantiated that the possibilities of digitalization are marked by the existing trends and patterns of this process. The tendencies of further digitalization of the national economy are identified, among which a significant role is given to the digitalization and virtualization of financial transactions, e-government, personalization of needs and production by means of IT. The key tasks of Ukraine on the way to building digital platforms, especially in terms of developing electronic business interaction, are proposed.

АНАЛІЗ ВІДКРИТОГО ІНФОРМАЦІЙНОГО ЗАБЕЗПЕЧЕННЯ ОРГАНІЗАЦІЙНОГО СУПРОВОДУ ДІЯЛЬНОСТІ ФОП

The relevance of the topic is determined by the urgent need to use modern information technologies in various spheres of activity. One of the urgent needs of using online services in the field of economy and business is not only the development of information infrastructure, but also the establishment of communication in the communication system "enterprise – consumer – state". The purpose of the study is the analysis of available open information resources used by natural person’s entrepreneurs for document and reporting support. Information technology (IT) is an integral part of modern business, and Ukrainian enterprises are no exception. Some of the specifics of the use of IT in the activities of Ukrainian enterprises may include software development; cloud computing; outsourcing services; remote work and e-commerce. The article examines the peculiarities of using elements of open information support in the activities of individual entrepreneurs as one of the e-commerce components. A review of scientific and educational sources has shown that the issue of promoting the activities of organizations of various types and forms of ownership is quite relevant today and has been studied at a sufficient scientific level. The study presents scientific sources analysis from two directions: sources that consider the means of information support for conducting business as one of the methods of improving the document-reporting activity of individual entrepreneurs and sources that highlight the issue of Internet marketing application. Such an analysis is conditioned by the final recommendations of the authors regarding the expansion of the range of services in the information provision of the activities of private enterprises. The article provides an analysis of Ukrainian open information services used by individual entrepreneurs. The authors emphasized that such resources do not perform an advertising and communication function to make the work of entrepreneurs much easier. In the conclusions, it is proposed to expand the information provision of the activities of private entrepreneurs using Internet sites.

ТИПИ ТА МЕХАНІЗМ РОЗРОБКИ І ВПРОВАДЖЕННЯ ОРГАНІЗАЦІЙНИХ КУЛЬТУР: ДОСВІД МУЛЬТИНАЦІОНАЛЬНИХ ТА УКРАЇНСЬКИХ КОМПАНІЙ І СУЧАСНІ ТРЕНДИ УПРАВЛІННЯ ПЕРСОНАЛОМ В УМОВАХ ВІЙНИ

The purpose of this article is the development of theoretical and methodological provisions regarding the typology and formation of the organizational culture of enterprises and organizations and the development of proposals for its implementation in the activities of Ukrainian enterprises in modern conditions. Research methodology. The goal set in the article was achieved using the following research methods: logical generalization and scientific abstraction, structural analysis, analytical method. The results. The process of developing and improving organizational culture does not stop at domestic enterprises even during the war. On the contrary, the war significantly changed the values of companies, strengthened corporate social responsibility, not only wages became important for employees, but also a sense of belonging to the company, unity of the team and understanding that everyone in the company works for a common goal. The types and mechanism of development and implementation of organizational cultures are outlined. The experience of multinational and Ukrainian companies is summarized. Modern trends in HR management in wartime conditions at domestic enterprises have been determined. Practical significance of research results. Increasing the efficiency of Ukrainian enterprises, especially in wartime, requires a serious attitude to such a management element as organizational culture, taking into account the latest trends in personnel management. The practical use of the proposed theoretical and applied approaches will allow to raise the level of organizational culture in multinational and Ukrainian companies, to improve its development process and the mechanism of implementation at the enterprise. Key words: organizational culture, multinational company, types of organizational culture, mechanism of implementation of organizational culture, war, challenges, crisis, values.

Eco-innovations: basic concepts and feasibility of development in Ukraine

The formation and development of effective modern technologies, threats of a socio-political nature, the aggravation of the relationship between society and nature form fundamentally new challenges regarding the state of the environment and the intensity of negative impacts. One of the main factors of the theory of sustainability is environmental innovations (eco-innovations), which provide a double benefit for the economy: economic growth and reduction of negative impact on the environment. Eco-innovations contribute to the development of a more ecological economy and the spread of so-called "clean technologies". Practical implementation of eco-innovation is possible only if it is an element of a certain system. Environmental engineering can be such a system. Environmental engineering is a relatively new discipline that is actively developing and aims to integrate ecological principles into the planning, design and construction of both land and water infrastructure. Ecological engineering allows the introduction of biological and chemical methods and systems that exist in nature for research and design of modern engineering systems. One of the options for implementing eco-innovations can be the use of mining waste in sanitation and environmental protection technologies. The mining industry produces the largest amount of waste of inorganic origin among all existing industries of human economy. The use of mining waste as an example of eco-innovation in sanitation and environmental protection is a promising direction of development and experimental research. A list of independent economic and managerial factors (predictors) is offered, which are indicators and a condition for the implementation of multi-cycle development based on the principles of sustainable development. The potential of circular economy mechanisms in relation to the implementation of investment projects using recycling is determined. The factors that prevent the spread of the best practices of sustainable development in the activities of Ukrainian enterprises are analyzed. The factors (limitations) include: lack of state incentives, ignorance of the field about eco-innovation methods, old concept of waste management, lack of infrastructure and eco-engineering technologies.

AFRICA: UKRAINIAN INTERESTS VS RUSSIAN INFLUENCE

The article examines the political trends in the African region in the context of Ukraine's national security, and provides recommendations to improve the situation. According to the latest version of Ukraine’s National Security Strategy, the priority in the African region has been placed on diversifying markets and strengthening Ukraine’s political support in the face of Russian aggression. A significant threat is the growing presence of the Russian Federation in the African region with its extensive usage of both force and soft power tools, which was particularly evident at the Russia-Africa summit in October 2019 and the rapid spread of demand for the Russian “Sputnik V” vaccine against COVID-19 in 2021. Another related issue is the low level of support for Ukraine’s declarations in the UN General Assembly condemning human rights violations in occupied Crimea. The UN vote on occupied Crimea is one of the main factors in assessing relations with African governments, which Russian experts clearly point out. This reality highlights the need to increase Ukraine’s diplomatic presence and political weight in the African region in order to better contain the influence of the Russian Federation. Another important task is to monitor the destructive activities of the Russian Federation often aimed at fueling chaos, which could encourage local governments to establish closer bilateral relations with Moscow. At times, Russian policy has gone as far as supporting military coups that help to increase the level of Russian military and political presence in some states (for example, the cases of Mali in May 2021 and Sudan in October 2021).Strengthening the diplomatic level of representation in the region is a priority of Ukrainian foreign policy. In addition, the separation of economic and military-political factors is a problem for Ukraine. Trade is developing mostly with the stable countries of the eastern and southern parts of Africa, while the turbulent landscape of the west and center (except Nigeria) is poorly covered by the activities of Ukrainian enterprises. However, Ukrainian peacekeeping contingents have been active in these countries for a long time (primarily in the DRC).

INTELLECTUAL POTENTIAL AS AN IMPORTANT COMPONENT OF ENTERPRISE INNOVATIVE DEVELOPMENT

Topicality. Today, in a highly competitive environment, ensuring the innovative development of the enterprise is becoming an increasingly important task. The modern economy and global development processes encourage businesses to innovate and develop their existing intellectual potential, which is an important source of continuous development and opportunities for companies to adapt to market demands. Creation, building and realization of intellectual potential is possible only in the long run, which indicates the relevance and necessity of the study of intellectual potential as an important component of innovative development of the enterprise. Aim and tasks. The aim of the article is to study the intellectual potential as a component of innovative development of the enterprise. To achieve this goal the following tasks were solved: the concept of innovative development of the enterprise and its components were considered; identified intellectual potential as an important component of innovative development of the enterprise; the main indicators of innovative development and activity of Ukrainian enterprises are analyzed. Research results. The concept and components of innovative development of the enterprise are considered in the article; identified an important component of innovative development of the enterprise - intellectual potential; the main indicators of innovative development and activity of Ukrainian enterprises are analyzed. The structure of the main components of innovative development of the enterprise is offered, the basic characteristics of intellectual potential are revealed, interrelation of intellectual and innovative potential is considered. Conclusion.. The level of the country's economy depends on the level of its innovative development, so the introduction of innovation potential in a market economy is one of the most powerful levers of competition and economic growth of enterprises. It is the innovative way of development that will stabilize and develop the activities of enterprises, provide Ukraine with a worthy place in the world and overcome the crisis. However, the innovative development of the state is impossible without sufficient intellectual potential, which in modern conditions is an important factor in ensuring innovative development in combination with effective and efficient financial, economic, legal mechanisms of the state. It can be said that for any country, education and innovation should become one of the most important areas of development in terms of long-term prospects of the country, its potential and competitiveness in today's world. Therefore, innovation development is not considered without the construction of a new innovative intellectual resource. An example for Ukraine can be Switzerland, which shows the best results among the world's leading countries in terms of economic openness and integration of human capital, or Sweden, which has a well-organized and efficient work of state institutions in implementing innovation, high level of staff skills. in the field of innovative technologies and processes, many universities and students that develop and implement innovations.

Research of the Main Methods for Assessing the Competitiveness of Enterprises

Any socio-economic system cannot develop in an environment without competition. Competition drives progress, but to function and develop optimally, an enterprise must have an elevated level of competitiveness. Thus, the chosen topic is relevant. The purpose of this study was to analyse the main methods for assessing the level of competitiveness of an enterprise. The main advantages and disadvantages of the main methods of assessing the level of competitiveness of an enterprise were highlighted. Examples of using SWOT and PEST analysis were presented. It was found that the level of competitiveness of the enterprise should be understood as such a state in which the quality of competitive advantages on the market allows demonstrating a high, medium, or low level of competition. It was also noted that the state of security substantially affects the competitiveness of the enterprise and without effective security mechanisms, high indicators will be problematic to achieve. It was found that competitiveness should be considered as such a level of functional and structural organisation of the enterprise, at which one can discuss the ability to ensure production and sale of products and services at a level sufficient to meet demand and ensure high positions in the market relative to competing producers. The results obtained can be used in the activities of Ukrainian enterprises.

The current state and prospects of using digital technologies in the activities of Ukrainian enterprises in terms of digitalization of the economy

The current state and prospects of using digital technologies in the activities of Ukrainian enterprises in terms of digitalization of the economy

Логістична компетентність як складова ефективності логістики

Abstract. Introduction. This work is a continuation of a series of articles highlighting the results of research on the functioning of the system of training highly qualified professionals that are able to ensure effective logistics activities of Ukrainian enterprises, substantiation of directions and development of practical mechanisms for its improvement. The research has been conducted by a group of lecturers of Vinnytsia Institute of Trade and Economic of Kyiv National University of Trade and Economics, who train future specialists in logistics who are mastering higher education programs “Logistics” (bachelor’s degree), “Commodity and Commercial Logistics” (bachelor’s degree), “Marketing” (junior bachelor’s degree, bachelor’s, master’s degree) and “Management” (bachelor’s degree). Purpose. The purpose of the article is to highlight the main results of the study on the formation of logistics competence as a component of the efficiency of the country’s logistics. Results. Methodological and methodical approaches to the study as well as the results obtained have been discussed and positively assessed by the stakeholders in these educational programs and leading employers in Podillia region. The article studies the dynamics of changes in the rating positions of Ukraine in the global ranking of the logistics efficiency index and in its individual components. The essence and correlation of the concepts “logistics competence” and “logistic competences” are determined. Educational components in the general problems of development of the logistics sphere in Ukraine are specified. Vacancies for employment in the segment of transport and logistics in the labor market of Ukraine have been monitored. The requirements of employers for the competencies of specialists in the field of transport and logistics have been identified. Emphasis is made on the need to improve the training of logistics specialists in higher educational institutions of Ukraine, harmonize the standards of professional competencies of logistics specialists with European standards of logistics competencies and supply chain management. Conclusions. In order to maintain logistics competitive advantages and ensure high logistics competence of enterprises, employers increase the requirements for qualifications and personal characteristics of administrative and managerial staff in the field of logistics, which requires training of highly qualified logistics specialists who will have the competences to ensure the increase in the reliability and sustainability of supply chains, effective application of innovative technologies of logistics integration, making and adoption of optimal logistics management decisions under conditions of uncertainty of the market environment and increased risks.

Theoretical fundamentals of accounting and reporting information construction in the digital economy environment

Modern theoretical and applied principles of digitalization and its impact on the information security of enterprises are revealed. The main digital trends that determine the directions of development of accounting and financial reporting. Peculiarities of the Ukrainian economic environment and possibilities of introduction of the means of informatization developed in the world theory are analyzed. The mechanisms of large-format automation of financial reporting processes and the use of document flow in the activities of Ukrainian enterprises are studied. The hypothesis of this study is the assumption of the positive impact of digital technologies in the reporting of socially significant Ukrainian enterprises. The study used general and specific research methods, namely: the method of systematic analysis of domestic and foreign experience in the digital economy to justify a systematic approach to the study of phenomena and processes of building a new paradigm of interaction of economic agents; dialectical method for studying the genesis of the digital economy as a defining trend of modern global socio-economic development; method of induction to determine the factors influencing the environment of digitization of accounting information; the grouping method provided systematization of factors influencing the development of digitization processes, etc. It is substantiated that digitalization as an environment for economic processes and operations will lead to changes in methodological tools of accounting and virtualization of accounting processes.

Motivational aspects of development of strategic network partnership in the agro-industrial complex

Purpose. The purpose of this paper was to determine motivational factors of structural changes in the agro-industrial sector of Ukraine, which will strengthen the ability of business entities to generate larger added value flows and increase efficiency through the development of strategic network partnerships.
 Methodology / approach. While writing the article the following methods were used: methods of economic and statistical analysis – to study the dynamic of indicators that reflect the results of sectoral structural changes of the enterprises’ activities in the sector of agriculture, forestry and fisheries of Ukraine during 2016–2019; critical analysis – to identify shortcomings in the legislative field of Ukraine, which deform motivational vectors, negatively affect the development of agro-industrial complex; morphological analysis and synthesis – to prove the feasibility of interpreting the term “network capital” in a narrow and broad sense; scientific abstraction and graphic visualization – to build the model of formation of network capital and use in the processes of organizational interaction of participants in a strategic business partnership; mathematical modelling – to formalize the conditions under which the network partnership participants will avoid manipulation by the expert environment in the apportionment of the costs and revenues from the implementation of business projects.
 Results. It has been studied the dynamic of indicators that reflect the results of the sectoral and structural changes in activities of Ukrainian enterprises in the agriculture, forestry, and fisheries sector during 2016–2019. It has been highlighted shortcomings in the legislative field of Ukraine, which distort the vectors of motivational influence on the development of agro-industrial complex, causing the corruption schemes spread in the decisions and actions of economic agents. The essential content of the term “network capital” in a narrow and broad interpretation has been differentiated and the motivational basis for its increase by the business network participants has been highlighted. The processes of formation and use of network capital in the inter-organizational interaction of participants of strategic business partnership have been modelled. Nash equilibrium theory has been applied to increase the reliability of the position assessment of business network participants in the total costs and revenues apportionment and it has been proved that this forms the motivational basis for long-term cooperation.
 Originality / scientific novelty. The author’s interpretation of the term “network capital” in a broad and narrow sense with emphasis on motivational aspects of this capital increasing in the agro-industrial business network has been proposed. The model of network capital formation and use in the processes of organizational interaction of participants in a strategic business partnership has been constructed. There have been modelled the conditions under which the participants of the network partnership will avoid manipulation by the expert environment in the apportionment processes of costs and revenues from the business projects implementation, which will improve their motivation to cooperate.
 Practical value / implications. The main results of the study can be used for (i) elimination of some gaps in the institutional environment of Ukraine, which distort the motivational vectors of agricultural development; (ii) managing growth processes of network capital to increase the aggregate ability of business network participants to create new consumer value with high added value; (iii) improving the motivational basis for long-term cooperation of business network participants by increasing the reliability of their positions assessment in the total costs and revenues apportionment.

Methodological approach to mutually agreed corporate image management and economic security of enterprise

The object of research: corporate image and enterprise economic security.
 Investigated problem: methodical approach to mutually agreed management of enterprise’s image and its economic security.
 The main scientific results: theoretical analysis of the opinions, which are presented in the scientific literature of enterprise economic security functional components and the mechanism of their formation, is carried out. The functional components of economic security related to the internal and external aspects of enterprise are studied in detail, and their close relationship with image components is determined. The stages of enterprise image management are schematically shown with taking into account the compliance of image economic security components levels.
 The area of practical use of the research results: the need to adhere to certain sequence of actions aimed at forming a positive image and managing it in enterprises is emphasized. It is advisable to use an approach to the formation of corporate image with taking into account the targeted influence of management entities on the business environment.
 Technological innovation: the enterprise economic security structure in the context of modern tendencies is proposed, the complex of measures which are recommended to be applied for enterprise image maintenance is determined.
 Scope of application for technological innovation: practical activity of Ukrainian enterprises is in interconnection with other business environment participants.

Efficiency of "lean management" application in business processes management of refrigeration equipment supply chain during the COVID crisis

The article reveals the main trends in the functioning of global supply chains in the context of the COVID-19 pandemic and their impact on the activities of Ukrainian enterprises are identified. It is noted that the closure of borders between countries and the introduction of self-isolation regime caused a significant reduction in production capacity and the volume of international trade. Global supply chains have become very vulnerable and necessitate their revision and the search for alternative ways to deliver goods to end users. Since Ukraine is a country with an open market economy, this article summarizes the main challenges for import-dependent supply chains and makes proposals on ways to overcome them. The expediency of applying the concept of Lean-management in business processes management of refrigeration supply chains during a pandemic as a means of overcoming crisis situations and ensuring sustainable development are proved. The dynamics and structure analysis of the company LLC "Holod Engineering" income and expenses allowed to establish a tendency to reduce the profitability of the company's business and capital turnover, as well as increase the share of logistics costs in the production costs. The greatest impact on the growth of logistics costs have the inventory costs due to the processes of storage and orders completion and delivery delays, which lead to customer dissatisfaction and complaints. Methodical approaches to estimating the level of processes coordination in the supply chains of refrigeration equipment, calculation of supply lots optimal parameters, levels of raw materials and components stocks, production and storage capacity rationalization of the enterprise are substantiated. With the help of Shewhart's control charts, the coordination of business processes in the equipment supply chains were assessed and the sources of potential losses were identified. The technological and logistics processes optimization in terms of their cost, duration and quality of results takes into account not only individual processes of enterprises, but also interprocess connections between supply chain links. It is proposed to implement a number of organizational measures using the concept of lean management, which involves market integration, production process, procurement and sales in order to provide a high level of customer service. The efficiency of the proposed organizational changes and their impact on business profitability, inventory turnover, the amount of logistics costs and the quality of customer service are determined.

Теоретико-методологічні засади вартісно-орієнтованого підходу до управління бізнесом

The research is aimed at analyzing the value-oriented conceptions of business management and studying the possibility of their implementation in the activities of Ukrainian enterprises. The carried out analysis of the literature shows the considerable attention paid by the scientific community to the issue under research, since the use of value-based conceptions in Ukrainian realities is quite problematic due to a lack of understanding of their specifics and features. The publication carries out a chronological analysis of the interpretation of the essence of the conception of «business value» by various scientists during 2011-2020. The value of the business is a volume-based indicator, thanks to which it is possible to understand the further prospects of the enterprise development and its investment attractiveness. According to theoretical research, the value of business is understood as the value of invested labor and labor resources; as the results obtained by the company from operational, investment and financial activities; as an expression of the price at which the company positions itself in the market and can potentially be reorganized. The value-oriented management should be applied at all levels – from operational to strategic. It is determined that career growth, an effective system of motivation, exchange of information and knowledge are among the few factors that affect the formation of the value of enterprise. Among the methodological approaches that allow to conduct a thorough assessment of the value of business, attention is focused on earnings, value-based, market-based and optional methods. Prospects for further research relate to a more detailed analysis of the specifics of value-oriented conceptions and analysis of domestic market conditions for the possibility of spreading the value-based management approach among managers of Ukrainian companies.