АНАЛІЗ ВІДКРИТОГО ІНФОРМАЦІЙНОГО ЗАБЕЗПЕЧЕННЯ ОРГАНІЗАЦІЙНОГО СУПРОВОДУ ДІЯЛЬНОСТІ ФОП

Abstract

The relevance of the topic is determined by the urgent need to use modern information technologies in various spheres of activity. One of the urgent needs of using online services in the field of economy and business is not only the development of information infrastructure, but also the establishment of communication in the communication system "enterprise – consumer – state". The purpose of the study is the analysis of available open information resources used by natural person’s entrepreneurs for document and reporting support. Information technology (IT) is an integral part of modern business, and Ukrainian enterprises are no exception. Some of the specifics of the use of IT in the activities of Ukrainian enterprises may include software development; cloud computing; outsourcing services; remote work and e-commerce. The article examines the peculiarities of using elements of open information support in the activities of individual entrepreneurs as one of the e-commerce components. A review of scientific and educational sources has shown that the issue of promoting the activities of organizations of various types and forms of ownership is quite relevant today and has been studied at a sufficient scientific level. The study presents scientific sources analysis from two directions: sources that consider the means of information support for conducting business as one of the methods of improving the document-reporting activity of individual entrepreneurs and sources that highlight the issue of Internet marketing application. Such an analysis is conditioned by the final recommendations of the authors regarding the expansion of the range of services in the information provision of the activities of private enterprises. The article provides an analysis of Ukrainian open information services used by individual entrepreneurs. The authors emphasized that such resources do not perform an advertising and communication function to make the work of entrepreneurs much easier. In the conclusions, it is proposed to expand the information provision of the activities of private entrepreneurs using Internet sites.