The article is devoted to the study of approaches to the formation of a mechanism for managing the competitiveness of enterprises. The main factors ensuring the formation of effective competitiveness in modern conditions, as well as ways and methods of increasing the competitiveness of enterprises are identified. The key aspects of the enterprise's competitiveness are considered, taking into account modern operating conditions and the influence of internal and external factors on the sustainability of its development. The influence of the war on the activities of domestic enterprises is analyzed. It is substantiated that in market conditions the efficiency of enterprises is largely determined by their financial and economic prospects, profitability and competitiveness. It is competitiveness that determines the ability of an enterprise to sell such goods or services, the consumer attractiveness of which is higher than similar ones offered by competitors. Factors with the help of which it is advisable to assess the level of competitiveness of an enterprise in the market have been identified. A number of measures have been proposed to increase the level of competitiveness of an enterprise in conditions of instability. The main problems of increasing the level of competitiveness of an enterprise are identified, related, first of all, to the development of a competitiveness management system, the main element of which is the competitive strategies of the enterprise. Management of an enterprise's competitiveness should be aimed at neutralizing, overcoming and limiting the influence of negative, destructive factors of the influence of the external environment on the level of competitiveness. Forming a defense against them, using positive external influences to build up and implement a system of competitive advantages and enterprise strategies. It is noted that the competitive strategies of an enterprise must be adapted to the peculiarities of the structure of the competitive environment, as well as to the peculiarities of market dynamics
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