ФОРМУВАННЯ БІЗНЕС-МОДЕЛІ ЛОГІСТИЧНОГО ПІДПРИЄМСТВА В УМОВАХ ЦИФРОВОЇ ТРАНСФОРМАЦІЇ

Abstract

The article is devoted to the definition and justification of strategic aspects of the formation of a business model of a logistics enterprise in the conditions of digital transformation. During the research, it was found that the processes of digital transformation have a significant impact not only on the final results of domestic logistics enterprises, but also on the formation and implementation of strategic plans and their prospects. The authors emphasized that the strategic formation of the business model of domestic enterprises is significantly complicated not only by the accelerated pace of business development due to digital transformation, but also by economic and political instability in our country. In the conditions of digital transformation, traditional logistics strategies are not always appropriate to use, therefore there is a need to take into account foreign experience in the formation of business models and its adaptation in the activities of domestic enterprises. Strategic aspects of modern business models must be adapted to the real conditions of conducting domestic business, that is, the difficulties of wartime and the consequences of digital transformation. The authors stated that the current conditions of functioning of domestic enterprises were significantly complicated by economic and political instability and the introduction of martial law in connection with Russian military aggression. Enterprises do not work so much to maximize profit as to survive and maintain their positions in the market. The market requires the logistics business to take into account constant changes, develop competitive advantages, predict possible changes in demand, etc. The authors of the article believe that it is the formation of a business model of development that enables a logistics enterprise to effectively and rationally carry out its activities. In the course of the study, the authors suggested adapting existing business models to modern complex business conditions and adapting them to the functioning of logistics systems.